• Title/Summary/Keyword: International e-Trade

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A Study on the Effectiveness of e-Trade Marketing for Export Performance (전자무역 마케팅의 수출 성과에 대한 효과성 분석)

  • Kim, Hag-Min
    • International Commerce and Information Review
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    • v.13 no.2
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    • pp.3-26
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    • 2011
  • The objective of this study is to improve export performance using e-Trade marketing systems. The use of e-Trade has been increasing but there is some controversy about the performance of e-Trade marketing for Small-to-Medium enterprises (SME). The research construct for determining the export performance is suggested and five factors are introduced in this paper such as: B2B relationship and cooperation, product complexity, online fitness, level of internationalization, and use of e-Trade marketing. Sample data were collected from the companies who are familiar with the e-Trade systems. The result shows that the use of e-Trade marketing mostly contributes to the increase of export performance. The regression and cluster analysis shows that both variables of e-Trade marketing and on-line fitness are significant to high export performance group. The implication for SMEs is that the use of e-Trade marketing methods could contribute to the increase of export performance and more analytical works need to be made for future study.

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The Payment Term Choice on E-marketplace: Focusing on Status Quo Bias and Anchoring Effect (무역거래알선사이트에서의 결제조건 선택: 현상유지편향과 정박효과를 중심으로)

  • Yoon Lee;Hong-joo Jung
    • Korea Trade Review
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    • v.46 no.1
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    • pp.23-38
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    • 2021
  • This paper investigated the preference change of payment terms in international trade along with counteroffer or first offer conditions of the other parties. Studies on trade payment terms have mainly focused on payment term determination factors such as firm size, product price level, country credit rate, etc. We tried to find other factors affecting payment terms choice, during the negotiation process. We applied behavioral economics theories such as 'Status Quo Bias' and 'Anchoring effect' to build our research model. To prove the existence of the above effects, we proceeded with field experiments to the exporting companies in Alibaba.com. Both 'Status Quo Bias' and 'Anchoring effect' were found in the field experiment. Most of the exporting companies preferred traditional payment methods to new payment methods. And an initial request for a low advance payment ratio led to a lower advance payment ratio. Also, the experience of using new payment methods could diminish status quo bias. This paper applied behavioral economics theories and field experiment methodology to the payment term studies in international trades. These attempts could contribute to expanding the diversity of methodology and scope of international trade studies.

Foreign Direct Investment -Small and Medium Enterprises Linkages and Global Value Chain Participation: Evidence from Vietnam

  • NGUYEN, Thi Minh Thu;NGUYEN, Thi Tuong Anh;NGUYEN, Thi Thuy Vinh;PHAM, Huong Giang
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1217-1230
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    • 2021
  • Using a multinomial logit model with the panel-data set of Vietnam manufacturing firms, this paper investigates the impacts of foreign direct investment (FDI) - small and medium enterprises (SMEs) linkages and other factors on SMEs' participation in the global value chain (GVC). We consider GVC firms are those engaging in any of the three modes including (i) using domestic inputs to export (D2E), (ii) using imported inputs to produce for the domestic market (I2P), (iii) using imported inputs to export (I2E). We discover that FDI-SME linkages statistically encourage Vietnamese SMEs to integrate into the GVC via I2P and I2E, while no statistical association between FDI-SME linkage and D2E participation is found. GVCs participation likelihood is also positively correlated with the introduction of new product introduction. The establishment of firms' production facilities in industrial zones and foreign ownership are both reported to be significantly decisive factors to SMEs' decisions on GVC participation. Besides, there is a strong association between firms' attributes, i.e. employment, capital intensity as well as financial access, and their participation in the GVC. Local governance quality (proxied by the Provincial Competitiveness Index) and the share of skilled labor at the province-level can facilitate firms' integration into GVCs, while greater market concentration may be a hurdle to such potential.

An Empirical Study on the Determinants of Usage and Performance of the uTradeHub in Korean SMEs (한국 중소기업의 uTradeHub 활용 및 성과 결정요인에 관한 실증적 연구)

  • Moon, Hee-Cheol;Cao, Pin
    • International Commerce and Information Review
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    • v.15 no.1
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    • pp.333-356
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    • 2013
  • The main purpose of this article is to find out the determinants of usage and performance of the uTradeHub system in Korean SMEs. To achieve the purpose of the study, the research model and the hypotheses were developed based on the previous research on uTradeHub and e-Trade. And to test the research hypotheses, empirical survey was conducted to Korean SMEs which were using uTradeHub services. The results of the empirical analyses are as follows. First, among the external factors, intra-industry competition and transaction intensity were significant determinants of uTradeHub usage level. Secondly, among the internal factors, only CEO's support was found to be a significant determinant. Thirdly, among the IT related factors, IT infrastructure and IT training were positively related to uTradeHub usage level. Finally, the uTradeHub usage level was found to have positive effect both on financial and non-financial export performance of the Korean SMEs.

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Sustainable Stepwise Promotion of South-North Korean e-MP (남북한 전자상거래의 지속가능한 단계별 추진방안)

  • Choi, Yong-Rok;Mun, Hyeong-Nam
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.69-86
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    • 2006
  • The trade volume between South and North Korea has reached 1 billion dollars in year 2005. This means the economic motives may prevail over the political concerns between two regimes from now on. At the same time, the direct telecommunication lines installed to promote the IT collaboration. Based on these monumental issues, the research focuses on the workable mechanism of the South-North Korean e-Market Place(e-MP) collaboration project. The research analyzes on the capabilities as well as willingness of the South and North Korea for the e-MP, and concludes with four stepwise approach to promote the South and North Korean e-MP. The first step initiates the web marketing integration, and then the second step provides the legal environments. The third step promotes the on-/off- trade-automation via infrastructure collaboration, and the final step expands and deepens the flexibility as well as openness of the e-MP.

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A Study on a Direction of Modification of the Trade and International Business Curriculum for Global Trade Expert (글로벌무역인력 양성을 위한 합리적인 무역학 교과과정 개편방향에 관한 연구)

  • Park, Kwang-So;Yu, Kwang-Hyun
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.37
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    • pp.329-360
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    • 2008
  • In Korea, the major of international trade and business introduced in the 1960s to supply trade expert to trading companies, and the heyday of the trade major was in the 1980s. However the trade major fell into decay from the middle of 1990s. The purpose of trade education in university is to supply high qualified employees to societies and companies. The problem is that companies have difficuties for recruiting of trade expert, on the other hand university graduates have few job oppertunies. It has some discrepancies between education and field. The object of this paper is to propose a direction of modification of the trade and international business curriculum for global trade expert. We research international trade and business departments' curriculums of GTEP universities. GTEP stands for global trade expert incubating program started from 2006 which have charge of MOCIE and KITA. First, in the title of department, a lot of former researchers have taken up the position to return "Trade" or "International Trade". We think more important fact is not the title of department but the curriculum, so we insist on a harmony between the department title and curriculums. The focus of modification of curriculum is to educate global trade expert, so we need to know about global business environment and companies' needs also. Second, We propose the directions for modification of curriculum are "convergence" and "specialty". Trade major is a mixed study in nature and trade major try to treat lots of subjects such as trade, business adminstration, economics, international law, international commerce, logistics and marketing etc to catch up changing global business circumstanses and companies' needs. So convergence of adjacent field is very important in study and training. Specialty means selection and concentration strategy for global trade expert. It is difficult to learn every knowledge and skills for employer's needs in 4 years and 140 credits. A students who has studied basic subject in trade, management, economics can choose 1 or 2 specailty subject such as trade and e-commerce, global marketing, logistics and transportation, commerce and policy, servive trade, foreign language and cross culture etc. In concusion, the concept of convergence and specialty is not separation but harmony each other, so we propose to promote two concept together for modification of the trade and international business curriculum for training of global trade expert.

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A study on e-Trade Spreading Strategy

  • Moon, Hyung-Nam;Lee, Seung-Kwan
    • International Commerce and Information Review
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    • v.4 no.2
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    • pp.121-129
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    • 2002
  • 정보기술(IT)의 발달에 따라, 전통적인 무역의 효율성제고가 시급한 과제로 대두되고 있으며, 이의 고(高)효율의 국제상거래의 활성화를 위해서 인터넷을 활용한 해외시장의 개척과 글로벌 네크워크의 구축의 중요성이 부각되고 있다. 따라서 전통적인 무역의 대면 마케팅(Face to face marketing) 방식에서 점차 탈피, 거래정보의 데이터베이스(D/B)화 등 전자무역의 저변확대를 위해 산업자원부 등을 중심으로 거래알선(trade leads) 단계에서 점차 확대, 계약체결 이후의 무역자동화(Trade Automation)까지 전자무역의 영역확대 및 정착화를 통해서 국제상거래 기능의 고효율 저비용구조의 추구는 바람직하다. 또한 정부의 수출드라이브 정책으로 추진되어온 기존 종합상사의 기능이 IMF관리체제 이후 강력한 구조조정(Restructuring)의 추진으로, 산업소재 중선의 특화 전문화된 상사로 기능이 전환되고 있는 시점에서, 전자무역의 핵심 추진축으로서 e-무역상사의 필요성은 더욱 증대되고 있는 바, IT를 활용 고도의 정보력을 구사하고 비즈니스의 발굴 및 제안, 추진하는 주체로서의 기능도 강화하며 전자자유무역시장(e-FTA), 전자구상무역시장(e-G2G)도 개척할 수 있는 바, 이와 관련해 한국의 전자무역 확산 전략 방안을 제시한다.

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A Study on Effective e-Trade Platform Design (효과적인 e-Trade Platform 설계에 관한 연구)

  • Back, Seo-Kyoung;Park, Yong-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2004.11a
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    • pp.240-243
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    • 2004
  • Recently, in the global and digital business environment, we are in need of a single window through which we can exchange market information, make a contract, exchange foreign currency, clear customs and settle accounts. The "e-Trade platform" provides all the stakeholders in international trading circles with these series of trading processes by use of any available information technologies in an effective and seamless manner. The platform collectively includes e-trade infrastructures(e-trade documents repository, e-trade messaging system, e-trade standard documents repository) enabling small and medium sized companies as well as large enterprises to interface with government organizations and global trading institutions. The IT levels of the trading companies are significantly important in terms of benefiting the quality services from the e-trade platform.

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An Analysis on the Moderating Effects of Degree of Utilization of TPSs on the Determinants of SMEs' Export Performance in Korea (중소기업 수출성과의 결정요인에 있어서 무역포탈사이트 이용정도의 조절효과 분석)

  • Lim, Seong-Beom;Moon, Hee-Cheol;Xing, Jing
    • International Commerce and Information Review
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    • v.9 no.3
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    • pp.181-204
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    • 2007
  • Trade Portal Site(TPS) is one of the innovative skills which makes it possible for small and medium-sized enterprises(SMEs) to manage international trade activities more efficiently by using the newest information and telecommunication technology. Based on performance and an existing research related to using information technology, this research analyzed the user's degree of utilization of TPSs which moderates effects between SMEs characteristics and export performance of SMEs. According to the results of the empirical study on actual data of 194 sample firms by using moderated regression analysis, there are significant only organizational characteristics among determinants(such as organizational characteristics, export characteristics) as the degree of utilization of TPSs. These research results provide many useful insights to the CEOs of SMEs using the services of TPSs, e-Trade system developers, and government policy makers. First, CEOs and managers of SMEs should have thorough understanding of the importance of the new information technology and e-Trade and positively adopt new e-Trade solutions and systems to their export processes to enhance global competitiveness. Second, TPS managers and e-Trade systems developers must concentrate on improving the user's degree of utilization of TPSs. Finally, the government agency should develop the various e-Trade promotion policies to support the efforts of SMEs organizational characteristics and TPS to increase the degree of utilization of TPS, which have positive effects on the export performance of SMEs.

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A Study on the Research Trends in International Trade using Social Network Analysis (사회연결망 분석을 활용한 무역 분야 연구동향 분석)

  • Lee, Jee-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.465-476
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    • 2020
  • This study used social network analysis to analyze trends and the knowledge structure of research in international trade. To this end, 4,840 keywords were extracted and analyzed from 1,797 papers contained in the Journal of Int'l Trade and Industry Studies, the Korea Trade Review, and the Journal of Korea Trade from 2003 to 2019. The results reveal that the distribution of keywords in the trade studies, as with other intellectual networks, followed a power-law distribution. Some differences were observed in the top 20 keywords across journals, with total factor productivity, economic growth, and Korea-US FTA ranking high only in the Journal of Int'l Trade and Industry Studies. Global value chain and trust emerged as a topic that attracted new researchers' attention in the 2011-2019 period. Interest in E-Trade, WTO, and internationalization has declined in recent years. The conventional international trade research trend analyses have predominantly featured qualitative analysis by descriptive method in general, but this study is meaningful in that it employs quantitative analysis using social network analysis techniques.