• Knowledge Management Research
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• v.21 no.3
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• pp.141-160
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• 2020

This study provides a new perspective on the effect of social media marketing activities (SMMA) on purchase intention in Korean cosmetic firms. The increasing use of social media has changed how firms engage their brand with consumers. This phenomenon triggered a need for this research to examine further the influence of SMMA on social brand engagement (SBE), brand equity (BE), and purchase intention (PI). The purpose of this paper is to investigate the effect of SMMA on purchase intention in Korean cosmetic firms with brand equity and social brand engagement. The factors of SMMA were identified based on previous literature reviews that have an impact on social media marketing activity. To empirically test the effects of SMMA, this study conducted a questionnaire survey on 219 social media users for data analysis out of the initial 332 survey data. The results reveal that all five SMMA elements are positively related to BE, SBE, and PI. The study enables cosmetic brands to forecast the future purchasing behavior of their customers more accurately and brings clarity to manage their assets and marketing activities as well.

• The International Journal of Costume Culture
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• v.7 no.2
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• pp.87-102
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• 2004

By introducing Mondrian's creative world into the field of fashion design, I examined how its application can satisfy not only visual expressions but also the desire of fashion design for its simplicity, individuality, and sensitivity. As a program developing designs and guiding how to produce, the textile CAD system helps to develop a variety of textile systems. In case of dying or textile printing, a variety of free expressions of print patterns and functional color simulations are possible by the configuration of colors or enlargement of design. It can also confirm the flexible simulation with a variety of color changes through the monitor by treating the knit design with dots. Especially in case of consulting for the design with ordering customers, the system is very speedy and effective, because it is possible to correct on the spot those complicated elements of designs and color sensation and see the prints in the light of marketing, processing and artistic value. Mondrian's Art, beauty of balance and proportion in the Mondrian's plastic forms, the changes of coloring and texture were added into vertical and horizontal lines and the divisions of faces for the dressmaking. Whether they were the reciprocal action of human body, texture and color or the reciprocal action of human body and colors, these changes will be interpreted differently, depending on the individuals' experiences and psychological moods of situations. The emphases of the sense are also different, depending on the activity and functionality.

• Journal of Korea Society of Digital Industry and Information Management
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• v.5 no.1
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• pp.9-22
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• 2009

This paper is an explanation of a design and an implementation of Web 2.0 online travel agency system for frequent decision-making. On the Web 2.0 travel agency system, optimized information is obtained by applying data mining technology such as association rules, decision trees, and neural networks, and this system is a unified system that consists of the block systems of hotels, ground traffic, and flights in tour packages of a travel agency system. Furthermore, it is implemented to manage the system that is not for the administrator of a travel agency system, but for users or communities that use the system need their own information. The expected effect of this system is to maximize the investment company's efficiency through a new-concept interest model created by B2C customers, and also B2B small and medium-sized travel agencies adopting the system. As a result, it is a system that stimulates dormant customer activity and prevents good customers from leaving by maximizing the merit and capacity of the existed web site for marketing. Moreover, this system is also a model for people who plan customized travel agency business, and will show a way for the domestic and international travel agency industry's globalization.

• Management & Information Systems Review
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• v.22
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• pp.61-84
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• 2007

This research aims to find the legal classification of non-profit corporation, to check the pattern of non-profit corporation, to examine thoroughly the present condition of non-profit corporation, and to make a good solution of the problems of non-profit corporation. The findings of this study about the present condition of non-profit corporation are as follows. First, there is an unclear understanding of non-profit corporation and an public fund, Second, a board of directors and a founder control an aim of non-profit corporation freely, Third, there is an unclear management of activity and accounts of non-profit corporation, forth, there is an vague mission of foundation, fifth, some of non-profit corporation supported social welfare project for marketing strategy. and the last non-profit corporation made an competition unnecessarily. On the basis of study result, the researcher make some suggestion for an revitalizing of non-profit corporation. First, it is very important of making a clear mission to manage the non-profit corporation. Second, there is an autonomy and neutrality of non-profit corporation. Third, we make an irrational law better, forth, we make a settled the donation culture. and the last it is necessary of make an foundation for international society.

• The Journal of Economics, Marketing and Management
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• v.8 no.3
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• pp.23-36
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• 2020

Purpose: The purpose of this study is to identify the strategic direction of organizations and their employees to efficiently utilize smart factories and enhance business performance among Korean manufacturing companies. Research design, data, and methodology: We derived a structured research model to check the mediated effect of utilization of smart factory between the characteristics of smart factory and the innovation activities. Results: Quality characteristics of smart factory and Innovation activities were all found to have a statistically significant effect on utilization of smart factory, utilization of smart factory was found to have a statistically significant effect on the business performance. And it has been shown that the utilization of smart factory is partially mediated relative to the quality characteristics of smart factory and business performance and relative to innovation activities and business performance. Conclusions: Smart factory builders can reflect the areas that affect utilization of the smart factory in their strategies by considering the quality characteristics of the smart factory and innovation Activities. Therefore, smart factory builders can identify the quality characteristics of smart factory and reflect them in the process and analyze active utilize measures through the innovative activities of the employees of the organization, thereby influencing business performance.

• The Journal of Economics, Marketing and Management
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• v.10 no.5
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• pp.25-34
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• 2022

Purpose: The purpose of this study is to find a way to improve the quality of life of the blind by confirming the effect of the motivation of the blind to participate in golf activities and the effect of income and self-efficacy in these relationships. Research design, data, and methodology: This study conducted a survey of 30 visually impaired people, and simple regression analysis, additive multiple moderating effect analysis were conducted using SPSS and PROCESS macro. Results: First, it was confirmed that the motivation to participate in golf activities is an important factor in improving the quality of life. Second, it was confirmed that income has a positive effect on the quality of life rather than the motivation to participate in golf activities, but self-efficacy negatively affects the quality of life. Third, it was confirmed that the interaction between participation motivation and income level negatively affects the quality of life, but the interaction between participation motivation and self-efficacy improves the quality of life. Conclusions: It suggests that organizations, golf courses, local governments, and volunteers who support the blind's outdoor activities, especially golf activities, need to establish a support system and take a careful approach to overcome these factors.

• Educational Technology International
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• v.25 no.1
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• pp.93-127
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• 2024

This study evaluates the effect of structured debriefing for a business simulation game for university students. The program provides an authentic learning experience of real-world business management by allowing learners to make decisions related to R&D, marketing, production, and finance through a business simulation game, and check the results in real time. In 2022, University A and B each ran a business simulation game-based program as an extra-curricular activity. University A conducted a traditional instructor-led debriefing where the instructor explained the summarized process and results, while University B implemented a structured debriefing which had been developed based on Gibbs' and 3D models. To assess the effect of the structured debriefing compared to the traditional instructor-led debriefing, business knowledge and entrepreneurship competencies were measured three times. Repeated measures ANOVA was used to test for the differences between the two groups and to examine interaction effects between group and time. The structured debriefing group achieved statistically significantly higher academic scores than the traditional instructor-led debriefing group at the post-test and in 2 weeks. There was no statistically significant difference between the groups in terms of entrepreneurship competencies. There was no interaction effect between group and time, both in academic achievement and in entrepreneurship competencies. In conclusion, the simulation game-based program integrated with the structured debriefing session is more likely to have a stronger impact on academic achievement and its retention.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.1-12
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• 2019

Even though Korea has lost its important modern era due to Japanese colonialism, it is in the rank of advanced nation today. It is common to think that there was no creative and innovative design activity because it was highly constrained by design activities. Is there no creative idea or innovative design in this period of design activity? As a result of analyzing the various products of modern design left in the question, I was able to find a new and unique Innovation in 10 fields. In other words, today, we can confirm that we have utilized innovative strategies in the field of design such as brand family, new sign system, modernism style, localization, star marketing, one source multi use, private brand, nature friendly, fusion and parody strategy.

• The Journal of Economics, Marketing and Management
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• v.11 no.3
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• pp.47-66
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• 2023

Purpose: The purpose of this study is to identify research trends related to ESG by domestic and overseas researchers so far, and to present research directions and clues for the possibility of applying ESG to Korean companies in the future and ESG practice through comparison of derived topics. Research design, data and methodology: In this study, as of October 20, 2022, after searching for the keyword 'ESG' in 'scienceON', 341 domestic papers with English abstracts and 1,173 overseas papers were extracted. For analysis, word frequency analysis, word co-occurrence frequency analysis, BERTopic, LDA, and OLS regression analysis were performed to confirm trends for each topic using Python 3.7. Results: As a result of word frequency analysis, It was found that words such as management, company, performance, and value were commonly used in both domestic and overseas papers. In domestic papers, words such as activity and responsibility, and in overseas papers, words such as sustainability, impact, and development were included in the top 20 words. As a result of analyzing the co-occurrence frequency of words, it was confirmed that domestic papers were related mainly to words such as company, management, and activity, and overseas papers were related to words such as investment, sustainability, and performance. As a result of topic modeling, 3 topics such as named ESG from the corporate perspective were derived for domestic papers, and a total of 7 topics such as named sustainable investment for overseas papers were derived. As a result of the annual trend analysis, each topic did not show a relatively increasing or decreasing tendency, confirming that all topics were neutral. Conclusions: The results of this study confirmed that although it is desirable that domestic papers have recently started research on consumers, the subject diversity is lower than that of overseas papers. Therefore, it is suggested that future research needs to approach various topics such as forecasting future risks related to ESG and corporate evaluation methods.

• International Journal of Computer Science & Network Security
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• v.23 no.11
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• pp.142-148
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• 2023

The National Agency for Quality Assurance in Higher Education plays a crucial role in education in Ukraine, as an independent entity creates and ensures quality standards of higher education, which allow to properly implement the educational policy of the state, develop the economy and society as a whole.The purpose of the article: to reveal the crucial role of the National Agency for Quality Assurance in Higher Education to create quality management of higher education institutions, to show its mechanism as an independent entity that creates and ensures quality standards of higher education. and society as a whole. The mission of the National Agency for Quality Assurance in Higher Education is to become a catalyst for positive changes in higher education and the formation of a culture of its quality. The strategic goals of the National Agency are implemented in three main areas: the quality of educational services, recognition of the quality of scientific results, ensuring the systemic impact of the National Agency. The National Agency for Quality Assurance in Higher Education exercises various powers, which can be divided into: regulatory, analytical, accreditation, control, communication.The effectiveness of the work of the National Agency for Quality Assurance in Higher Education for 2020 has been proved. The results of a survey conducted by 183 higher education institutions of Ukraine conducted by the National Agency for Quality Assurance in Higher Education are shown. Emphasis was placed on the development of "Recommendations of the National Agency for Quality Assurance in Higher Education regarding the introduction of an internal quality assurance system." The international activity and international recognition of the National Agency for Quality Assurance in Higher Education are shown.