• 통상정보연구
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• 제12권3호
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• pp.197-221
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• 2010

China has experienced repid economic growth since it opened its economic market. Apparently, China tends to follow the worldwide trends and it plans to play a leading role in the world. As China has become a global manufacturing center as well as a manufacturing powerhouse with its high economic growth rate, China's logistics industry has entered a stage of fast growth and the demand of logistics infrastructure and third party logistics service are increasing rapidly. This study is to present some efficient entering strategies of Korean logistics firms in China by examining the current situations of logistics industry in China and some business strategies of international logistics firms in China. From the research which sees consequently investigated a various policy, a system and a law about chinese logistics industry and present condition of the Chinese goods enterprise and instance analysis of the large Chinese corporation that branch out to undeveloped markets led and a Chinese logistics industry and problem point escape hereafter the heightening of competitiveness plan which is rational under presenting boil.

• 무역상무연구
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• 제16권
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• pp.117-154
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• 2001

The objective of the study is to propose to the strategy to make korean main ports to international logistics center in Northeast Asia. so this study's construction is constructed four steps. First, analysis the environment of economy, business and logistics industry in Northeast Asia. Second, analysis the constructions and characters of Free Zone Act. Third, analysis of Korean Government's policy about Free Zone. Forth, propose the growing strategy of Free Zone. In 1999 Northeast Asia was adopted in Korea, which will facilitate the process and strengthen the international logistics capability as a international logistics hub in Northeast Asia. But only adoption in the point of law is not enough to growing korean main seaport and airport to a international logistics hub. so various strategies are needed. In this study, we propose the growing strategies that are to establish and manage the free zone of ports and its hinterland are: the establishment of a long-term vision of international logistics complexes, the improvement of the proximity to markets/customers by way of linkage of global networks, the activation of the industrial complex in hinterland, the development of the skilled labor and the labor climate, the cooperation between governmental bodies and government/provincial bodies, continuous development of logistics infrastructure and so on.

• 통상정보연구
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• 제15권1호
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• pp.135-159
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• 2013

국가 간의 경계가 매우 모호해지게 됨에 따라, 새로운 기회와 도전에 직면하고, 타개해 나갈 국제적인 인적자원의 개발, 배치 및 활용과 이들의 활동을 체계적으로 구조화하는 것이 세계적 기업의 사활을 좌우하는 핵심요소로 부각되기 시작하였다. 글로벌경영에 있어서 기업이 당면하게 되는 국제인적자원관리전략은 현지적응과 통합의 선택에 관한 문제이며 국제경영분야에서 계속하여 진행되고 있는 중요한 과제이기도 하다. 국제인적자원관리전략의 선택이 기업의 경쟁우위를 창출하는 중요한 요인으로 인지되고 있음에도 불구하고 국제인적자원관리전략과 경쟁역량과의 관계에 관한 연구는 그 연구가 미비한 실정이다. 이에 본 연구는 국제인적자원관리전략에서 가장 보편적으로 지지되는 본사통합전략과 현지중심 전략을 두 가지 큰 흐름으로 구분하였고, 국제인적자원관리전략에 의한 경쟁역량창출과 이러한 역량이 성과에 미치는 영향을 자원준거관점에서 실증분석하고 논의하였으며 향후과제를 도출하였다.

• 통상정보연구
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• 제9권4호
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• pp.395-413
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• 2007

The main purpose of this study is to analyze the relationships between the R&D characteristics and R&D performance for Korean enterprises. We divided R&D performance into technological and business launching performance and analyzed four R&D characteristics' effect on the performance. The empirical analysis results can be summarized as follows: First, R&D characteristics of enterprises show a strong relationship with R&D performance in the case of R&D process control. Second, firm capability and information routine positively affect to technological performance at 0.1 significant level but not showing significance in the case of business launching performance. Third, managerial support negatively affects to technological performance but dose not show statistical significance. Its effect on business launching performance, however, shows positive and significant effect. This result is expected to be highly suggestive for establishing the effective R&D strategies of enterprises and also the relevant overseas marketing plan to support R&D planning.

• 통상정보연구
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• 제9권1호
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• pp.213-233
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• 2007

The third party logistics(3PL) is given a definition as logistics activities providing a comprehensive logistics services, all or partly outsourced by the customer on long-term contract basis, ranging from making logistics strategies to implement information technology services. The growth of the Third Party Logistics (TPL) business has been caused many firms to penetrate into the field from different industries. In this study, it is presented to describe a definition and development process of the third party logistics and shown to present strategic issues comparing to third party logistics in foreign and domestic area. and apply to some issues of importance when managing the continued TPL business strategy in domestic area.

• 수산경영론집
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• 제31권1호
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• pp.55-71
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• 2000

Being Changed the international fisheries situation to begin the WTO, it is important to increase the international competition power in fisheries environment to related our country. One of most important work is to build the Fisheries Information Systems(FIS), FIS should give to increase the efficiency of fisheries policies, to share the fisheries informations, and to increase the competitive power of international fisheries environment. On the conclusion, this paper has four expect effects to build the FIS. First, fisheries information will be supplied the clean fisheries policies based on FIS. Second, The Data Warehouse of FIS will be contributed to improve the criterion and statistics of fisheries data. Third, Fisheries Administration will increase the service between fisheries institutes using the FIS. Finally, fisheries administration will use the fisheries data efficiently as integrating the fisheries data into information systems.

• 무역상무연구
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• 제35권
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• pp.179-219
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• 2007

Cross-border supply chains undergone complexity in the global trade process, unpredictability and continually evolving regulations and information requirements. Under these circumstances, longer lead time inhibiting quick response to market demands, unanticipated supply chain costs eroding product cost savings, compliance and documentation errors causing delays and fines are challenging global trade companies when they execute global business. These problems are mainly caused by unautomated, unintegrated process which lead to longer and more unpredictable lead times, slower cash flow, cost overruns, and ultimately lower profits and less satisfied customers. Complex and unpredictable global trade environment requires global trade companies of global trade management functions to automate and control this complex environment for driving out cost, time and risk from their business. Global trade management allows cost savings, supply chain efficiencies and improved compliance through improving global supply chain visibility, facilitating cash flow by supply chain financing, enhancing supply chain security and risk management.

• 아태비즈니스연구
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• 제14권2호
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• pp.153-165
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• 2023

Purpose - The purpose of this study is to derive sub-group of Chinese residents to Harbin International Ice and Snow Festival through market segmentation and to identify their characteristics of each group. Design/methodology/approach - The survey was conducted with a total of 405 Chinese residents, and empirical analysis was conducted using SPSS program. Findings - As a result of the analysis, four factors were derived. Based on the factors, four sub-markets were derived by conducting cluster analysis for market segmentation. Market strategies for each sub-group were discussed based on significant differences between clusters according to demographic characteristics. Research implications or Originality - The results of this study contribute to find out potential target market of Chinese residents, and to provide data for better positing of Harbin International Ice and Snow Festival.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.399-409
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• 2022

The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers' insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.

• 융합경영연구
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• 제11권6호
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• pp.35-41
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• 2023

Purpose: This study aims to determine the marketability of the heritage sites in Region III, Philippines. More specifically, it will obtain information on the: (a) profile of the heritage sites in Central Luzon; (b) dimensional issues of their marketability along social, environmental, and economic lines; (c) quality of services in terms of tangibility, responsiveness, empathy, assurance, and reliability; and (d) its business model canvas. Research design, data, and methodology: This will utilize a descriptive survey of the heritage sites in Central Luzon, namely: Aurora, Nueva Ecija, Bulacan, Pampanga, Tarlac, Zambales, and Bataan. There will be 60 respondents, including 5 facilitators, 24 residents, and 31 tourists. The results will be statistically measured through the measures of central tendencies, dispersion, and the test of significance. Result and conclusion: This study will comprehensively examine the local tourism sector, benefiting various stakeholders. It serves as a valuable resource for tourists by providing insights into destination marketing strategies and enhancing heritage tourism experiences. Administrators benefit from coping strategy evaluations, aiding in the formulation of effective strategies aligned with industry goals. Tourism businesses align with industry objectives and the study streamlines ordinances for site protection for local government units. Additionally, the community gains empowerment through insights into employable activities and potential businesses, influencing assessments of the justification for local preservation ordinances.