• Title/Summary/Keyword: Internal relationship management

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The Relationship between Internal Marketing and Service Quality in Telecommunication Sector (정보통신 분야 종사자의 내부마케팅노력이 서비스품질에 미치는 효과)

  • Ahn, Kwan-Young;Park, Rho-Gook
    • Journal of Korean Society for Quality Management
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    • v.35 no.4
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    • pp.78-88
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    • 2007
  • This paper is to investigate the relationship between international marketing and service quality, and the moderating effect of gender in that relationship. The data to make an empirical analysis were gathered from 269 workers in telecommunication sector. Multiple regression analysis revealed that (1) education was positively related with tangibility, reliability, responsiveness, empathy, assurance, and (2) internal communication was positively related with tangibility, reliability, responsiveness, assurance, and (3) delegation of authority was positively related with assurance. Hierarchical multiple regression analysis revealed that (4) compensation was more positively related with reliability in woman, and (5) employment security was more positively related with assurance in man.

The Relationship between Internal Marketing and Service Quality in Telecommunication Sector (정보통신 분야 종사자의 내부마케팅노력이 서비스품질에 미치는 효과)

  • An, Gwan-Yeong
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2007.04a
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    • pp.439-443
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    • 2007
  • This paper is to investigate the relationship between international marketing and service quality, and the moderating effect of gender in that relationship. The data to make an empirical analysis were gathered from 269 workers in telecommunication sector. Multiple regression analysis revealed that (1) education was positively related with tangibility, reliability, responsiveness, empathy, assurance, and (2) internal communication was positively related with tangibility, reliability, responsiveness, assurance, and (3) delegation of authority was positively related with assurance. Hierarchical multiple regression analysis revealed that (4) compensation was more positively related with reliability in woman, and (5) employment security was more positively related with assurance in man.

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The Effects of Internal Marketing on Job Satisfaction in Food Service Industry (외식업체 종사자의 내부마케팅이 직무만족에 미치는 효과)

  • Kim, Gil-Sun;Ahn, Kwan-Young;Jung, Moon-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.3
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    • pp.27-37
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    • 2012
  • The purpose of this study is to review the effect of internal marketing on job satisfaction in food service industry. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 438 employees and their superiors for measuring employees' service quality fromKangwon province. Multiple regression is applied to test the proposed 2 hypotheses: the relationship between internal marketing and intrinsic job satisfaction, and the relationship between internal marketing and extrinsic job satisfaction. Empirical survey's findings are as follows; First, management support, internal communication and employment security have positive relationships with intrinsic job satisfaction. Second, management support, training & education has positive effect on extrinsic job satisfaction and employment security have positive relationships with extrinsic job satisfaction.

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The Effects of Family Cohesion Perceived by Middle School Students on Emotional and Behavioral Problems: by the Mediater Variable with Teachers and Relationship with Peers (중학생들이 지각하는 가족응집력이 정서·행동문제에 미치는 영향: 교사, 교우 관계를 매개변인으로)

  • Lee, Kyung Ho
    • Journal of Digital Convergence
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    • v.17 no.12
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    • pp.575-582
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    • 2019
  • The purpose of this study empirically verified the effects which family cohesion has on the emotional and behavioral problems(internal and external problems) in middle school students, sampling 375 of 1st, 2nd and 3rd grades middle school students. Also, this study aims to confirm the mediating effect of relationship with teachers and relationship with peers considering that the social relationship in middle school students of adolescence expands to teachers and peers and is a important developmental stage. The results of this study are as follows. Family cohesion is shown to have direct effects on internal and external problems in middle school students. Also, relationship with teachers is shown to have direct effects on internal and external problems. However, relationship with peers is shown to have direct effects on internal problems while it is shown to have insignificant results statistically on external problems.

Evaluation of the Quality Factors of Rubber Gloves with Analytic Hierarchy Process (계층적 분석과정을 이용한 고무장갑 품질요인 평가)

  • Yoo, Jong-Hun;Paik, Chun-Hyun
    • Korean Management Science Review
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    • v.26 no.2
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    • pp.61-70
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    • 2009
  • This study gives the quality factor evaluation of rubber gloves manufacturing, including a systematic classification of poor durability(internal quality factors) and look bad(external quality factors) as well as the types of defective items, along with the relationship between quality factors and the defective types. The relationship analysis between quality factors and the defective types are performed with AHP(Analytic Hierarchy Process) technique. The results of our study will be useful for quality management activities and manufacturing process in rubber gloves manufacturing companies.

The Effect of Kiosk Quality Attributes of Hotel on Customer Satisfaction and Relationship Continuity Intention (호텔 키오스크 품질 속성이 고객만족과 관계지속의도에 미치는 영향)

  • Han Jonghun;Seo Jungwoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.4
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    • pp.193-203
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    • 2023
  • This study aims to propose a reasonable and effective kiosk operation plan for hotels planning to introduce kiosks by verifying how the quality attributes of hotel kiosks, which have recently been rapidly increasing starting with mid-priced hotels, affect customer satisfaction and relationship continuity intention. An online survey was conducted for customers using hotel kiosks. 300 copies were collected, 61 insincere responses were removed, and 239 copies were verified. As a result of the analysis, first, hotel kiosk quality attributes, display color, device design, internal UI, amount of information, display brightness and response speed were found to have a significant impact on customer satisfaction and were partially adopted. Second, in terms of relationship continuity intention, the display color, internal UI, amount of information, and response speed were found to be significant and were partially adopted. Third, customer satisfaction showed significant results in relationship continuity intention. These research results showed partial differences from previous studies on general kiosk users and restaurant kiosk users, and based on these results, academic and practical implications were derived.

A Study on the Effect of PMO Capability and Organization Justice on IT Project Performance (PMO의 역량과 조직공정성이 IT 프로젝트 성과에 미치는 영향에 관한 연구)

  • Kim, Ki-Hyun;Park, Geun-Wan;Hwang, Seung-June
    • The Journal of Society for e-Business Studies
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    • v.21 no.3
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    • pp.129-151
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    • 2016
  • The objective of this study is to examine the relationship of organizational justice, project performance and internal and external PMO (Project Management Office) capability by conducting survey of IT project participants worked with PMO. This study was the first case which classifies PMO capability into internal and external by ownership of PMO. PLS-SEM analysis, which used for this study shows internal PMO capability connects with distributive justice and procedural justice, and directly related to project performance. By comparison, external PMO capability has relationship only with procedural justice, but never related to project performance. Furthermore, distributive justice and procedural Justice all have correlation with project performance. In general, capability of external professional consulting firms is utilized for the fairness and objectivity in spite of sufficient internal project management capability. However, the internal PMO capability has greater influence on procedural justice than external's (internal PMO capability > external PMO capability). Also, distributive justice and project performance have direct correlation only with the internal PMO capability. This paper will be an indicator of finding human capabilities which are necessary for internal and external PMO performance, and has great significance of laying a groundwork of project management strategy by PMO.

BASIC RESEARCH OF SUB-PACKAGE PROBLEM IN KOREAN CONSTRUCTION INDUSTRY

  • Jinho Shin;Furusaka Shuzo
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.635-641
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    • 2009
  • In the building construction, the specialist contractors play the important roles in the point of the quality securing. Therefore, it is very important for the construction industry to study the sub-package problem. The sub-package problem includes two problems which should be solved. One is to decide the scope of works of each specialist contractor, and another one is to decide the particular specialist contractor which carries out the work. However, the sub-package problem in Korea is not clarified yet, although the circumstance around it has changed rapidly. Many factors influence to the sub-package problem regardless of internal factors or external factors of the project. The general contractor usually decides the sub-package under considering the project conditions. In case of the internal factors, each general contractor manages the organization and materials. But the external factors are relatively more difficult to control and predict than internal ones. But out of the external factors, the legal system has very close relationship with a sub-package problem especially in Korean construction system. So, this paper clarifies relationship between the legal system relating subcontracting and the state of sub-package.

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The Effects of Sujective Knowledge on Information Search and Evaluation Rules for Apparel Products (의류제품에 대한 주관적 지식이 정보탐색과 평가규칙에 미치는 영향)

  • 김은영;이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.9
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    • pp.1378-1389
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    • 2002
  • This study was to identify dimensions of subjective knowledge and to test the structural model of the effect of subjective knowledge on information search and evaluation rules for apparel products. A questionnaire was administered to 668 females living in Seoul, Taejon, and Cheongju, and the data were analysed by using LISREL 8. The results of this study were as follows: First, consumers' subjective knowledge regarding apparel products consisted of five factors; Style knowledge, Fashion Knowledge, Store Knowledge, Fabric/Management Knowledge, and Brand knowledge. Those factors were influenced by the experience related with apparel products. Second, the subjective knowledge influenced information searches. That is, internal search was significantly influenced by fashion knowledge and store knowledge, while external search was significantly influenced by fashion knowledge and fabric/management knowledge. Third, the subjective knowledge had indirect effects on evaluation rules via search activities (e.g., internal and external), suggesting that the internal search was mediated in relationship between subjective knowledge and compensatory rule, while the urtemal search was mediated in the relationship between subjective knowledge and noncompensatory rule. Therefore, this study implies that subjective knowledge plays an important role to explain consumers' decision making processes such as information search and evaluation.

Structural Causal Relations with Formation of Relationship in Internal Organization of Enterprises and Management Performance (기업 내의 관계형성과 경영성과의 구조적 인과관계)

  • Park, Seung-Whan;Song, No-Seub
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.322-334
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    • 2012
  • The purpose of this paper is to explain and identify how service trust about enterprise of internal employees influence on management performance by investigating relationships between service trust in internal organization of enterprise, job commitment, customer service behavior, management performance. A survey study was conducted to collect the data with sales forces of at domestic major pharmaceutical companies. Analysis of structural equation modeling with AMOS 18.0 was performed to test the research hypothesis. The results of the study are as follows: service trust in internal organization of enterprise are positively associated on both job commitment and management performance, but it was negatively associated on customer service behavior. Job commitment was positively associated on customer service behavior but it was not influences on management performance. And customer service behavior was positively associated on management performance. Therefore, service trust in internal organization of enterprise was direct influences on management performance and it was also effects on through job commitment and customer service behavior. To sum up, if employees are devote themselves in work of their organization, service behavior on their customer of employees will be higher, and then management performance will be achievement. So, it have to reinforce job commitment on employees in order to achievement high performance of management through sales.