• Title/Summary/Keyword: Intergrated image

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An Exploratory Study on the Intergrated Image of Apartment Brand - Focused on Publicity, Design and Customer Service - (아파트 브랜드의 이미지 통합을 위한 기초 연구 - 홍보, 계획, 고객서비스 단계를 중심으로 -)

  • Lee, Yong-Min;Kwon, Oh-Jung
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.11a
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    • pp.357-362
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    • 2008
  • The brand is getting more important purchase factor in apartment market, so domestic construction companies have tried to differentiate it from others using the unique brand image. The purpose of this study is to investigate consistency brand images as a process which includes publicity, design and customer service and to analyze how using intergrated brand image affects brand preference and purchasing intention. To examine hypotheses, empirical study survey questionnaire for consumers who reside in 4 different brand apartments in Dongtan, Hwasung city is conducted. The results of the study are expected to become the useful data in developing sustainable apartment brand and building the marketing strategy of construction companies.

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A Study on the Brand Image Intergration of Apartment By Residents' Evaluation (아파트 거주자 평가를 통한 아파트 브랜드의 이미지 통합 실태 연구)

  • Lee, Yong-Min;Kwon, Oh-Jung
    • Journal of the Korean housing association
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    • v.20 no.2
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    • pp.87-99
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    • 2009
  • The brand is getting more important purchase factor in apartment market, so domestic construction companies have tried to differentiate it from others by creating the unique brand image. The purpose of this study was to investigate consistency of apartment brand image as a process which includes publicity, design and customer service and to analyze how using intergrated brand image affects brand preference and purchasing intention. To examine hypotheses, an empirical study using a survey questionnaire for residents living in 4 different brand apartments in Dongtan, Hwasung city was conducted. The collected data were treated with the SPSS Win Program 14.0. The study indicates that residents living in brand apartment generally preferred natural friendly image, high-class image and modern image to the others. And at first apartment brand images were created with image advertising on TV, catalog for sale and model house tour, but residents have most needs for customer service reflected in brand images. The study also has found that brand images in each process including publicity, design and customer service were not intergrated. However brand image intergration had positive effects on residential satisfaction and customer loyalty. The results of the study are expected to become the useful data in developing sustainable apartment brands and building effective marketing strategy of construction companies.

A Study on the Development of PC-card for Information Transmission of Medical Image in the Environment of ISDN(Intergrated Service Digital Network) (종합정보통신망 환경속에서 의료 영상정보 전달을 위한 PC-card 개발에 관한 연구)

  • 이동화;임춘성
    • Journal of Biomedical Engineering Research
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    • v.12 no.4
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    • pp.243-248
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    • 1991
  • This paper described the implementation of high speed transmission fort medical image between hospitals using ISDN. The implemented system, called PC-card, can transmit datas as 144Kbps and can install in the personal computer. So, this enables to get more reliable medical image with less cost, and to service the better quality for an unurbanized area. In this system, installing in the PC system were enhanced to input from medical image system and output to the memory or display

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A Study on the Intergrated Images in Exterior and Interior Design According to the Apartments Brand (아파트 브랜드에 따른 외관 및 실내디자인 이미지 통합에 관한 연구)

  • Shen, Mei-Yu;Kim, Nam-Hyo
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.139-143
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    • 2008
  • The brand power is getting more important in apartment market so that consumers are accustomed to ask first what the apartment brand is when they are considering to buy an apartment. Even so the brand name is the first factor which approaches to the consumer, message and image can be delivered to customers by visual factors. Since visual image can be effective to remind of customers brand image, construction business company should make portfolio to synthesize brand Image actively. This research investigate images of consistency in extenor and interior design according to the apartments brand. Used lexical meaning of the adjective used to discern standard to extract images, selected survey, and evaluated by step 1 to 5 using semantic differential method, SD. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. This research provides conveyance of the vision image which fits to the brand Image and further design direction.

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The CAI systems for the image processing theory and practice (영상처리 이론 및 실습교육을 위한 통합교육시스템에 관한 연구)

  • 손병락;채옥삼
    • Proceedings of the IEEK Conference
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    • 1998.06a
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    • pp.741-744
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    • 1998
  • In the area of the multimedia computer, the demand for the image processing engineer is large. However, there are not many engineers capable of developing practical systems. To teach practical image processing techniques, we need an intergrated education systems which can efficiently present the image processing theory and, at the same time, provide interactive experiments for the theory presented. In this paper, we propose an integrated education systems for the image processing. It consists of the theory presentation systems and the experiment systems. The theory presentation systems uspports multimedia display functions and HTML. It is tightly integrated with the experiment systems which developed based on the integrated image processing algorithm development system called Hello-vision.

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A Novel Method of Increasing the Resolution of Optical Transducer in Image Signal Processing (화상신호 처리를 위한 Transducer의 해상도 향상의 일방안)

  • 안수길;송상훈
    • Journal of the Korean Institute of Telematics and Electronics
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    • v.16 no.4
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    • pp.27-31
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    • 1979
  • A method of increasing the equivalent resolution of optical transducers by setting two optical transducer arrays in juxaposed and half- pixel-length shifted position is proposed and tested. The decision in the refined resolution is executed by a microcomputer to show that there is no ambiguous case nevertheless of the fact that these transducers give an intergrated and averaged image signals.

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A study on the development of the Integrated Space communication for the sports brand identity (스포츠 브랜드 아이덴티티를 위한 통합적인 공간 커뮤니케이션 계발 계획안)

  • Nam, Kyung-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.55-58
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    • 2006
  • There can be two definitions of modern ideal medical surroundings. One is medical services satisfied patients' with their desire and the other is places suited to remedy realized by rational operation. Particularly, in case of dental service, there is a need for an effective regard of moving lines and there are many rooms for a dental service belonged to a curer and not a curer. So a design has been developed by many concerns. flow do we proffer more familiar and comfortable places to both a curer and not a cuter. Nowadays, the design is making progress to the unprecedented and up-to-date direction. I would suggest a general plan used by a nature of an original art for this design. The design used by a nature between human beings and things is able to induce comforts and intimacies. So to speak, I would like to remove artificial design and keep up organic lines, shapes and forms of a nature like it is. This study grasps the organizational limitation of this design and the visual characteristic of organic forms used by harmonious image of a nature and a new way is applied to limited medical places, a dental service, based on the study. Also, I'm go to examine the meaning and worth of a new design and suggest the direction of it.

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ASIC Design of Wavelet Transform Filter for Moving Picture (동영상용 웨이브렛 변환 필터의 ASIC 설계)

  • Kang, Bong-Hoon;Lee, Ho-Joon;Koh, Hyung-Hwa
    • Journal of the Korean Institute of Telematics and Electronics S
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    • v.36S no.12
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    • pp.67-75
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    • 1999
  • In this paper, we present an ASIC(Application Specific Integrated Circuit) design of wavelet transform filter Wavelet transform is used in lots of application fields which include image compression, because it has an excellent energy compaction. The operation characteristic and performance of wavelet transform filter are analyzed by using verilog-HDL(Hardware Description Language). In this paper, the designed wavelet transform filter uses line memory to improve data processing rate. Generally, when it reads and writes data of DRAM by using Fast Page Mode, input and output processing is very fast in horizontal direction but substantially slow in vertical direction. The use of line memory solves this low speed processing problem. As a result, though the size of the chip is getting larger, processing time for an image frame becomes 4.66ms. Generally, since the limit of 1 frame processing time on the data of TV video is 33ms, so it is appropriate for TV video.

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Development of Intergrated Vision System for Unmanned-Crane Automation System (무인 크레인 자동화 시스템 구축을 위한 통합 비전 시스템 개발)

  • Lee, Ji-Hyun;Kim, Mu-Hyun;Park, Mu-Hun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.10a
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    • pp.259-263
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    • 2010
  • This paper introduces an integrated vision system that enables us to detect the image of Slabs and Coils and get the complete three dimensional location data without any other obstacles in the field of unmanned-crane automation system. Existing researches with laser scanner tend to be easily influenced by environment in the work place so they cannot give the exact location information. Also, CCD camera has some problems recognize the pattern because of intensity of illumination caused in the industrial setting. To overcome these two weaknesses, this thesis suggests laser scanner should be combined with CCD camera named integrated vision system. This system can draw more clear pictures and take the advanced 3D location information. The suggested system is expected to help build unmanned-crane automation system.

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