• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.25-39
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• 2019

This study analyzed the relation among middle-aged women's interesting factor of golf and intention of continuous behavior and verified the mediation effect of Flow in leisure. The purpose is to clarify the process in which middle-aged women'change their life to positive direction through golf activity and to provide basic data on the basis of theoretic fundamental. The data was processed with Confirmatory Factor Analysis(CFA) & Structural Equation Model(SEM) by using Exploratory Factor Analysis(EFA) & AMOS 25.0 statistical program through SPSS 25.0 Window Version. The result is as follows. First, interesting factor of golf is found to have significant influence on Flow of leisure. Second, interesting factor of golf is found to have significant influence on intention of continuous behavior. Third, Flow of leisure is found to have significant influence on intention of continuous behavior. Finally, Flow of leisure is found to have partial mediation effect in the relation among interesting factor of golf and intention of continuous behavior. Thus, it is judged that enjoyment should be ensured precedently through the interesting factors of golf to develop golf industry and to induce middle-aged women golf participants to golf course. It is thought that diversified methods which can increase satisfaction by utilizing leisure immersion and which can ensure constant participation for this purpose.