• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.37-57
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• 2001

Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.1
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• pp.45-54
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• 2020

One of the typical characteristics of smart media is that it is interactive, which shows a different form and property from the existing mass media, and also changes the way users use it. This change requires a different system from the existing method in the advertising process strategic model for effective interactive advertising in smart media. We attempted to derive an effective smart media interactive advertising process strategic model by understanding the interactive advertising processin smart media that is expected to continue to grow asthe main market of the advertising market and identifying the constituent factors. To this end, We analyzed the preminiary research results of interactive advertising and organized expert panels for the Delphi method and reflected their opinions and evaluations. The components and factors of interactive advertising were found and the effective interactive advertising process strategy model in smart media was derived from this study.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.5 no.2
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• pp.327-335
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• 2001

In the 21st century, broadcasting, communication, and computer have been integrated due to the development of digital technology. Accordingly, to overcome the limit of respective communication media and to maintain them, their independent area shall not be classified. This study is to examine the future environment of digital TV broadcasting, to analyze customizing type service and interactive type TV technology, and to make asymmetric interactive digital TV publication broadcasting system, which is TV broadcasting in the next generation to treat visual image, sound, and various data all together by harmonizing broadcasting and communication like ISDB(Integrate Service Digital Broadcasting). In addition, to develop service on publication broadcasting with high quality, this study is to propose to develop relative devices for TV/PC reception to realize a new communication type TV publication broadcasting, by analyzing technology for producing, sending, transmitting, receiving, and saving to apply to customizing type interactive system and by examining its application.

• Journal of Korea Multimedia Society
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• v.11 no.12
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• pp.1765-1774
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• 2008

Due to recent increase of product placement(aka. PPL) in TV drama and entertainment program, the audience of these programs is exposed to the advertisement in the form of the props and backgrounds without discernment. Advancement in digital data broadcasting technology enabled advertisers to insert detailed information of the product or associated advertisement link into the content of the broadcast program as an interactive advertisement. With the interactive advertisement, the audience can focus on the content of the program and the advertiser can create an advertisement with a rich content through the interaction between the advertisement and the audience. It is possible because the interactive advertisement is dynamic advertisement behavior only activated by the audience's intention. In this research, we develop a Hot-spot generator to insert interactive advertisement in the DMB broadcast program. We also suggest dynamic Hot-spot generation technique that allows the Hot-spot object to follow not only the shape of the advertising object in the program, but also the movement of the object as the program progresses.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.744-748
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• 2003

Developing an interactive satellite multi­media system, such as a digital video broadcasting (DVB) return channel via satellite (RCS) system, is gaining popularity over the world To accommodate the increasing traffic demand we are motivated to investigate an alternative for improving return channel utilization We develop an efficient method for optimal packet scheduling in an interactive satellite multimedia system using hybrid CDMA/TDMA channels. We formulate the timeslot-code assignment problem as a binary integer programming (BIP) problem, where the throughput maximization is the objective, and decompose this BIP problem into two sub-problems for the purpose of solution efficiency. With this decomposition, we promote the computational efficiency in finding the optimal solution of the original BIP problem Since 2001, ETRI has been involved in a development project where we have successfully completed an initial system integration test on broadband mobile Internet access via Ku-band channels using the proposed resource allocation algorithm.

• ETRI Journal
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• v.28 no.5
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• pp.652-655
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• 2006

In this letter, we introduce a new middleware architecture and its generic application programming interface (API) (called the T-DMB MATE API) for terrestrial digital multimedia broadcasting (T-DMB). Middleware in T-DMB enables inter-operable applications to be downloaded from both broadcast and telecommunication networks in advance and to be executed in any type of T-DMB receiver. The middleware we introduce here is especially designed to support a proposed method for application provisions applied to a concept of application module appropriate to the service environment of T-DMB. We also verify the designed T-DMB MATE API through the implementation of the middleware and its application in a PC-based receiver.

• ETRI Journal
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• v.26 no.3
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• pp.265-268
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• 2004

We develop a simple exact solution method for return link capacity allocation scheduling in a satellite interactive network using a hybrid code-division multiple access / time-division multiple access (CDMA/TDMA) scheme.

• Journal of Broadcast Engineering
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• v.11 no.4 s.33
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• pp.458-470
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• 2006

This paper describes issues and consideration on authoring of interactive multi-view visual content based on MPEG-4. The issues include types of multi-view visual content; scene composition for rendering; functionalities for user-interaction; and multi-view visual content file format. The MPEG-4 standard, which aims to provide an object based audiovisual coding tool, has been developed to address the emerging needs from communications, interactive broadcasting as well as from mixed service models resulting from technological convergence. Due to the feature of object based coding, the use of MPEG-4 can resolve the format diversity problem of multi-view visual contents while providing high interactivity to users. Throughout this paper, we will present which issues need to be determined and how they can be realized by means of MPEG-4 Systems.

• Journal of Broadcast Engineering
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• v.7 no.1
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• pp.28-36
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• 2002

In this paper. we propose an interactive broadcasting system based on MPEG-4 to provide Interactive services in digital TV broadcast. The proposed system is designed to support various functionalities such as authoringof MPEG-4. encapsulation of MPEG-4 Into MPEG-2 TS (Transport Stream) protocol, synchronization of MPEG-4 with MPEG-2 program. demultiplexing of MPEG-4 from MPEG-2 TS. decoding/rendering of MPEG-4 and interactivity through IP network on ATSC (Advanced Television Systems Committee) platform. The interactive broadcasting system based on MPEG-4 Is used to provide interactive functionality In full for user. and it has a particular advantage of substitution for the ATSC or DVB platform. as well.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2000.10a
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• pp.224-228
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• 2000

In the 21st century, it may be possible to offer comprehensive service by integrating all communication media under the development of digital technology without the classification of broadcasting and communication. In addition, it will be begun to perform HDTV broadcasting by focusing on the Metropolitan area in 2001yr and will permit over 100 channels for satellite communication, thus multi-channel TV broadcasting age has come in Korea. Therefore, this study is to identify the future environment of TV broadcasting and service area in ISDB age and to present new interactive type publication satellite TV transmission system, which provides customizing type digital screen book publication by analyzing satellite broadcasting technology to create Korean cultural area around the Korean peninsula.