• Journal of Digital Convergence
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• v.19 no.6
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• pp.343-353
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• 2021

The beauty industry of China POP-UP store service, has entered the peak development period. This paper takes China Estee Lauder POP-UP store as an example, based on the user experience of interactive marketing mode in Beauty POP-UP store under the new retailing model. The paper aims to establish a system interaction design process integrating online and offline to help enterprises complete the sustainable development of marketing services. To achieve this goal, this study uses questionnaires to investigate the key elements of user experience, customer journey map to determine the user pain points, and completes the design of the new system process. This process can provide designers with a new perspective through experimental verification, with high timeliness and practicability. It also promotes the collaborative optimisation and upgrading of physical retail and online retail and provides theoretical support and practical basis for other enterprises.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.97-104
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• 2007

At a time of emphasized need for user-oriented design, methods such as Post Occupancy Evaluation are being used to measure the exact demands of the users. The conventional methods, however, have mostly been conducted based on questionnaires printed on paper, which has posed numerous problems in researches designed to measure the visual demands. Along with the continued development of the internet and computer media, there have been examples of interactive media applications as a means of improving the existing paper-based research methods. This study is a follow-up to the primary study that unveiled cautious variances of the media. 200 samples of media-based researches were extracted to be used in analysis of in-depth visual demands. 200 housewives from rural Iud development zones, who exercises the most influence in household purchases in these regions where the problem of rate of distribution Is coming under the limelight, were chosen as the subjects. The subjects were selected from land development zones of Gimhae-si and Haeundae. At first, the research was prepared as a web-based endeavor but it employed direct research of field personnel in consideration of that this research is in the beginning. This follow-up study deals mainly with the visual demands for which cautious variances were detected in the primary study and includes analysis of mainly ground Plan layout, space coloration, livingroom utilization, and vlsual composition of LDK. Media research had the advantage of zero rate of questionnaire error due to a pre-programmed search routine, and it was possible to ascertain the actual trade-off basis demands of the residents in terms of ground plan layout. In addition, whereas conventional research methods based on still images were susceptible to the preconceptions of the respondents, the interactive media allowed for easy understanding of the spatial layout and thus made it possible for all respondents to provide answers under the same conditions.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.836-851
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• 2018

Digital signage in a smart store would engage and invoke responses from consumers because good in-store experiences are more important than ever. Thus, the present study investigates consumer perceptions of interactive digital signage integrating technology acceptance model. Specifically, the current study examined 1) the effects of personal and fashion innovativeness on interactivity; 2) the effect of interactivity on perceived usefulness, ease of use, and enjoyment; and 3) the effects of perceived usefulness, ease of use, and enjoyment on intentions to use the products and the store, visit the store, and engage in word-of-mouth. As a pre-study, two researchers visited the smart stores of six brands in Seoul, all of which integrate various technologies in the fashion field. A video clip was developed as a stimulus to the study. A total of 214 responses were gathered and analyzed. The results were as follows. Personal innovativeness has a significantly positive effect on interactivity, whereas fashion innovativeness has no significant effect. Interactivity had positive effects on the perceived usefulness, ease of use, and enjoyment. Consumer responses (i.e., intentions to use, visit, and engage in word-of-mouth) were predicted by usefulness and enjoyment, but not by ease of use. The findings of this study could provide the fashion industry and retailers practical and valuable insights into enhancing consumers' in-store experiences through the use of interactive digital signage.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.272-273
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.66.2-66
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• 2001

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.18.2-18
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• 2001

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.55.1-55
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• 2001

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.12-13
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• 2003

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.126-127
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• 2001

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1994.04a
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• pp.103-111
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• 1994

An interactive and iterative design method based on the constraint satisfaction problem (CSP) technique was developed to generate an ergonomically sound layout of a control panel. This control panel layout method attempts to incorporate a variety of relevant ergonomic principles and design constraints, and generate an optimal or, at least, a "satisfactory" solution through iterative interactions with the designer. The existing panel design and layout methods are mostly based on the optimization of single objective function formulated to reflect and trade off all ergonomic design objectives which are largely different in their nature. In fact, the problem of seeking an ergonomically sound panel design should be viewed as a multiple objective optimization problem. Furthermore, most of the design objectives should be understood as constraints rather than objectives to be optimized. Hence, a constraint satisfaction approach is proposed in this study as a framework for the panel designer to search through the design decision space effectively and make various design decisions iteratively. In order to apply the constraint satisfaction approach to the panel design procedure, the ergonomic principles such as frequency-of-use, importance, functional grouping, and sequence-of-use are formalized as CSP terms. With this formalization, a prototype system was implemented and applied to panel layout problems. The results clearly showed the effectiveness of the proposed approach since it permits designers to consider and iteratively evaluate various design constraints and ergonomic principles, and, therefore, aids the panel designer to come up with an ergonomically sound control panel layout.