A Study on the Effect of CRM Considerations Affecting Customer Interaction Performance through the Moderating Effect of CRM Information System Capability (CRM 도입에 관한 적정성 확보 정도가 CRM 정보기술역량을 매개로 고객 상호작용 성과에 미치는 영향)
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- Journal of Information Technology Applications and Management
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- v.20 no.2
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- pp.15-37
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- 2013