• Title/Summary/Keyword: Interaction Consistency

Search Result 124, Processing Time 0.027 seconds

Impact of Consumer Need for Cognition, Contextual Consistency of Mobile Fashion In-app Advertising, and Product Involvement on Advertising Attitude (소비자 인지욕구와 모바일 패션 인앱 광고의 맥락일치성, 제품 관여도가 광고태도에 미치는 영향)

  • Cho, Min-hee;Han, Sang-In;Hwang, Sun-Jin
    • Journal of Fashion Business
    • /
    • v.26 no.2
    • /
    • pp.1-14
    • /
    • 2022
  • Recently, as the importance of mobile marketing is emphasized, the in-app advertising market, which inserts ads into applications, is growing. The purpose of this study is to verify the interaction effects of need for cognition, contextual consistency, and product involvement on advertising attitude. The experimental design of this study is a three-way mixed design of 2 (consumer need for cognition: high vs low) × 2 (contextual consistency: context match vs context mismatch) × 2 (product involvement: high vs low). The subjects of the survey were 337 men and women in their 20s and 30s Living in Seoul and Gyeonggi-do. SPSS 25.0 statistical program was used to analyze frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis. The analysis results are as follows. First, contextual consistency of mobile fashion ads showed significant effect on advertising attitude. Second, consumer need for cognition and contextual consistency of mobile fashion ads showed significant interaction effect on advertising attitude. Third, contextual consistency of mobile fashion ads and product involvement showed significant interaction effect on advertising attitude. Finally, product involvement and consumer need for cognition showed a significant interaction effect on advertising attitude. Based on the research results, it will help fashion companies to establish effective mobile in-app advertising strategies.

A Methodology for Consistent Design of User Interaction (일관성 있는 사용자 인터랙션 설계를 위한 방법론 개발)

  • Kim, Dong-San;Yoon, Wan-Chul
    • 한국HCI학회:학술대회논문집
    • /
    • 2009.02a
    • /
    • pp.961-970
    • /
    • 2009
  • Over the last decade, interactive devices such as mobile phones have become complicated drastically mainly because of feature creep, the tendency for the number of features in a product to rise with each release of the product. One of the ways to reduce the complexity of a multi-functional device is to design it consistently. Although the definition of consistency is elusive and it is sometimes beneficial to be inconsistent, in general, consistently designed systems are easier to learn, easier to remember, and causing less errors. In practice, however, it is often not easy to design the user interaction or interface of a multi-functional device consistently. Since the interaction design of a multi-functional device should deal with a large number of design variables and relations among them, solving this problem might be very time-consuming and error-prone. Therefore, there is a strong need for a well-developed methodology that supports the complex design process. This study has developed an effective and efficient methodology, called CUID (Consistent Design of User Interaction), which focuses on logical consistency rather than physical or visual consistency. CUID deals with three main problems in interaction design: procedure design for each task, decisions of available operations(or functions) for each system state, and the mapping of available operations(functions) and interface controls. It includes a process for interaction design and a software tool for supporting the process. This paper also demonstrates how CUID supports the consistent design of user interaction by presenting a case study. It shows that the logical inconsistencies of a multi-functional device can be resolved by using the CUID methodology.

  • PDF

A Model Translator for Checking Behavioral Consistency of Abstract Components (모델기반 컴포넌트 정제 과정의 행위 일관성 검증을 위한 변환기)

  • Jang, Hoon;Park, Min-Gyu;Choi, Yun-Ja
    • The KIPS Transactions:PartD
    • /
    • v.18D no.6
    • /
    • pp.443-450
    • /
    • 2011
  • Model-based Component development methodologies consider the whole system as an component and develop physical components through recursive decomposition and refinements of components in a top-down manner. We developed a model translator that can be used to formally verify interaction consistency among components, especially the interaction behavior between before- and after- refinements of components. This translator can be used to identify potential problems in the refinement process so that problems can be addressed from the early stage of development. This paper introduces our translation approach and the organization of the translator. The translator has been applied to two case studies to show its usefulness.

Investigation of vapor-liquid equilibrium of HFC125/134a system (HFC125/134a계의 기-액상평형에 관한 연구)

  • 김창년;박영무
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
    • /
    • v.10 no.2
    • /
    • pp.238-250
    • /
    • 1998
  • Vapor-liquid equilibrium apparatus is designed and set up. The vapor-liquid equilibrium data of the binary system HFC125/134a are measured in the range between 268.15 and 283.15K at five compositions. Twenty-five equilibrium data are obtained. To verify consistency of these data, they are tested for thermodynamic consistency. Based upon the present data, the binary interaction parameter for CSD and RKS equation of state is calculated at five isotherms and comparison with the data in the open literatures is made. Results of Nagel and Bier are in very good agreements with those from this study within 0.32∼1.11% for bubble point pressure and -0.66∼0.18% for vapor mole fraction.

  • PDF

Development of the Maternal-Fetal Interaction Belief Scale (모-태아상호작용신념 도구 개발)

  • Han, Kyung-Ja
    • Child Health Nursing Research
    • /
    • v.13 no.3
    • /
    • pp.265-272
    • /
    • 2007
  • Purpose: The purpose of this study was to develop a Maternal-Fetal Interaction Belief Scale (MFIBS). Method: The research design was a methodological study. The items generated for this scale were drawn from a comprehensive literature review. Content validity was established for the MFIBS. The 26-item scale was developed to measure the construct of the MFIBS during pregnancy and tested on 186 pregnant women. Results: The final tool consist of 20 items which were sorted into 6 factors by factor analysis. The factors were identified as 'influence of pregnancy (5 items)', 'ability of fetus (3 items)', 'maternal-fetal interaction behavior (3 items)', 'practice of taegyo (3 items)', 'ability of infant (3 items)', and 'taemong (3 items)'. The six factors explained 62.37% of the total variance in the MFIBS. The Cronbach's alpha coefficient for internal consistency was .81 and the reliability of the subscales ranged from .60-.85 Guttman split-half coefficient was .66. Conclusions: This scale proves to be a effective, useful tool and suitable in Korean women for measuring the Maternal-Fetal Interaction Belief. Future studies are required for further refinement of the scale.

  • PDF

Self-regulation According to Preschoolers' Gender and Parenting Attitude (성별 및 부모의 양육태도에 따른 유아의 자기조절력)

  • Kim, Jin Kyung;Kang, Eun Hee
    • Korean Journal of Childcare and Education
    • /
    • v.13 no.2
    • /
    • pp.81-96
    • /
    • 2017
  • Objective: The purpose of this study is to present a detailed view of the self-regulation of 5-year-old children based on parental attitudes and consistency. Methods: The research was conducted among 144 pairs of parents (288 people) of 5-year-old children residing in Seoul. Results: The resultsare as follows. First, with regards to self-regulation based on a child'sgenderand mother's parental attitudes, sub-factors such as parental attitudes and parental interaction were found to have significant effects on self-determination. Also,parental attitudes and parental interaction were found to have significant effects on the sub-factors of self-monitoring, such as self-evaluation and self-determination and the sub-factors of self-regulation, such as behavioral inhibition and emotionality. Second, the percentage of parents whose parental attitude was consistent at 58.3%, which is higher than the percentage of parents whose parenting attitude was inconsistent at 41.7%. The results of self-regulation were significantly higher when parental attitudes were consistent than when they were inconsistent. Conclusion/Implications: This research is significant in that it offered a concrete view of parental attitudes and consistency status that affect child's self-regulation.

A Study on Rule Schemas of User Interface in HCI Devices (HCI 장치의 사용자 인터페이스 규칙스키마에 관한 연구)

  • Kim, Heung-Kyu
    • Journal of the Korea Society of Computer and Information
    • /
    • v.18 no.1
    • /
    • pp.83-91
    • /
    • 2013
  • As humans perform many tasks using computers, HCI(Human-Computer Interaction) has received much attention these days. One objective of HCI research is to propose how to design more consistent systems. In order to evaluate the consistency of HCI devices from the user's perspective, several models such as TAG(Task Action Grammar), GOMS(Goals-Operators-Methods-Selection Rule), and GTN(General Transition Network) have been developed. TAG specifies actions to perform tasks in terms of rule schema. It has been verified that the less the number of rule schema is, the better users perform the tasks due to assumably higher consistency. This paper hypothesizes that the consistency of systems depends not only on the number of rule schema but also on the distances between rule schema. That is, the closer the rule schema are, the easier it is to acquire the whole set of rule schema. An experiment supported this hypothesis. Therefore, distances between rule schema should be considered as well as the number of rule schema when designing systems.

Development and Validation of Parent-child Lexical Interaction Scale for Preschoolers (PLIS-P) (부모-유아 어휘 상호작용 척도의 개발 및 타당화)

  • Jung, Suji;Choi, Naya
    • Human Ecology Research
    • /
    • v.58 no.3
    • /
    • pp.429-445
    • /
    • 2020
  • This study developed and validated a 'Parent-child Lexical Interaction Scale for Preschoolers (PLIS-P)'. First, we developed the preliminary scale with 7 factors after reviewing previous literature related to vocabulary and literacy instruction for young children and reflected on feedback from child studies experts and mothers with young children. Subsequently, to validate the scale, the online survey was conducted on mothers with 5-to 6-year-old children who live in Seoul, Gyeonggi, Incheon, Gyeongsang, Chungcheong, Jeolla, Gangwon, and Jeju. Responses from 309 mothers were used to conduct exploratory and confirmatory factor analysis and correlation analysis. The results were as follows. First, the result of exploratory analysis showed that the model with 7 factors was satisfactory: (1) vocabulary exposure, (2) word elaboration, (3) scaffolding, (4) play activity, (5) conventional instruction, (6) word type awareness instruction, (7) word morphology instruction. Second, confirmatory factor analysis confirmed the good fit of the model. Third, the concurrent validity was confirmed by correlation analysis using EC-HOME. Last, the internal consistency reliability of each factor of PLIS-P was also confirmed. This study developed both a theoretical framework of parent-child lexical interaction and a Parent-child Lexical Interaction Scale for Preschoolers. This scale can be used by parents, practitioners, and researchers to acquire knowledge about interaction related to words between Korean parents and young children.

Definition and calculation method of modal effective mass of asymmetric fluid-structure interaction system for seismic analysis

  • Yong-Hwa Heo;Jong-Oh Sun;Gyeong Ho Kim;Yeonseok Choo
    • Nuclear Engineering and Technology
    • /
    • v.55 no.12
    • /
    • pp.4307-4316
    • /
    • 2023
  • In this paper, modal effective mass for asymmetric fluid-structure interaction system is defined and equations for its calculation is derived. To establish consistency, modal effective mass in symmetric structure only system is briefly reviewed, followed by a definition of the modal effective mass in asymmetric system. The equations for calculating modal effective mass in asymmetric system are derived by utilizing the properties of left and right eigenvectors. To simplify the equations, the assumption is made that the mass matrix is only affected by the fluid. The simplified equation is then compared to the equation already used in ANSYS. Finally, the validity of the modal effective mass definition and derivation in this paper is demonstrated through a simple example.