• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.79-89
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• 2020

The current study explored if users' self-relevance of the comparison domain with creative AI robot in music composition affected their envy toward the robot, cognitive assessment toward the music and intention toward working with robot in future. This study conducted a 2 (degree of self-relevance: high(college students majoring in music) vs. low(those not majoring in music) × 2 (working type: robot-only vs. robot-human collaboration) between-subjects factorial design experiment. The findings revealed that those majoring in music did not feel envious of the robot as much as those not majoring in music. However, compared to those not majoring in music, those majoring in music evaluated the robot's creativity lower, had more negative attitude toward the music, showed less intention to use the music and work with the robots in future. No interaction between the degree of self-relevance and the working type was found.