• 한국전자거래학회지
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• 제19권4호
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• pp.169-193
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• 2014

본 연구는 소비자들이 스마트폰 의료서비스를 사용하는데 영향을 미치는 심리적인 요인을 분석하여 스마트제품의 서비스 개발을 위한 운영방안을 도출하고자 하였다. 이를 위해 본 연구에서는 안정지향적 성향, 성과지향적 동기성향, 지각된 사용 유용성과 사용 용이성, 지각된 비용, 사용태도, 사용의도 간의 인과관계를 기술수용모형을 사용하여 규명하였다. 이 모형의 가설검증을 위해 구조방정식 통계분석을 하였다. 결과는 첫째, 안정지향적인 성향은 스마트폰 의료서비스에 대한 유용성에 유의적인 정(+)의 영향을 주었지만, 사용 용이성과 비용에는 유의한 영향이 없었다. 둘째, 성과지향적인 성향은 스마트폰 의료서비스에 대한 사용 용이성과 비용에 유의적인 정(+)의 영향을, 반면 유용성에는 유의한 영향이 없었다. 셋째, 스마트폰 의료서비스의 유용성, 사용 용이성, 비용은 사용태도에 유의적인 정(+)의 영향을, 넷째, 스마트폰 의료서비스의 사용태도는 사용의도에 유의적인 정(+)의 영향을 미쳤다. 따라서 본 연구는 개인의 동기성향의 차이가 사용자 행동의도의 선행변수로서 가능성을 실증하였다는데 의의가 있다.

• 한국철도학회논문집
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• 제20권4호
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• pp.558-567
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• 2017

본 연구는 국내 철도운영기업 종사자 중 철도교통관제사들을 대상으로 그들이 인지하고 있는 이직의도에 대하여 실증분석 하였다. 이직의도에 영향을 미치는 변수들은 타 분야에서 활발히 연구되고 진행되고 있는 변수(임파워먼트, 직무스트레스, 직무만족, 조직몰입, 소진)를 이용하였다. 분석결과 철도교통관제사들의 임파워먼트는 직무스트레스, 이직의도에 직접적인 영향을 미치지 않았으며, 직무만족, 조직몰입, 소진에 직접적인 유의한 영향을 미치는 것으로 나타났다. 직무스트레스는 직무만족, 조직몰입, 소진에 직접적인 영향을 주지 않는 것으로 나타났으며, 직무만족 또한, 조직몰입, 소진, 이직의도에 직접적인 영향을 주지 않는 것으로 나타났다. 소진은 이직의도에 직접적인 영향을 주는 것으로 나타나 철도교통관제사의 소진이 이직의도에 영향을 주는 것으로 나타났다. 결론적으로 임파워먼트가 소진에 직접적인 영향을 주고, 소진은 이직의도에 직접적인 영향을 주는 변수인 것을 나타난 바, 본 연구는 철도교통관제사들의 이직예방을 위해서는 임파워먼트 와 소진의 감정관리가 중요하다는 사실을 시사하고 있다.

• 한국주거학회논문집
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• 제18권4호
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• pp.37-48
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• 2007

Purpose of this study is to investigate influence on preference of cohousing (eg. intention to spread and intention to move in cohousing) according to sense of community, especially in housing life by married people residing in Seoul and its outskirts. Research method used for this study was a social survey. Respondents were 214 people by accidential sampling. The collected data were analyzed by SPSS 12.0 program using frequency, mean, average, T-test, one-way Anova, Duncan's Multiple Range test and Chi-square test. Findings of this study were as follows. Most respondents took part in interactive activities with colleagues from the same occupation. They Focused on the issues about health, leisure and hobby. The respondents mainly wanted to have interaction for changing recycling materials and education programs for children and juveniles. Degree of ideal relationships with neighbors, they think, were greeting and chatting as well as communication about issues on child-care, education for children, offense-prevention and safety. Although respondents were interested in community life and in interaction with their neighbors, they did not build up communal society due to lack of a sense of belonging in their living areas. While respondents showed positive response about preference of cohousing, there were difference between intention to spread of cohousing and intention to move in cohousing. As a result of this study, the stronger sense of community in housing life meant the more interests in thoughts to spread and to move in cohousing. Therefore, in order to increase sense of community in cohousing, the plan of various communication programs that enables frequent interaction among neighbors is needed. Also, in order to spread cohousing in Korea, promotion of cohousing community and cognitions about it are the most needed.

• 융합정보논문지
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• 제11권11호
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• pp.210-218
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• 2021

이 논문은 최근 1년간 금연시도경험이 없는 서울시에 거주하는 남성흡연자들의 금연의도에 영향을 미치는 요인을 파악하여 향후 금연의도율을 향상시키기 위한 전략개발의 기초를 제공하기 위해 시도되었다. 영향요인 파악을 위해 계획된 행동론의 구성요소들을 활용하였으며, 연구 자료는 2020년 질병관리본부에서 수행된 과제에서 사용된 설문자료를 이차자료 분석 하였다. 단변량 분석결과 금연의도율에 영향을 미치는 요인들은 하루평균 흡연량과 계획된 행동론의 구성요소들이었다. 최종적으로, 다변량 로지스틱 회귀분석의 결과 계획된 행동론의 구성요소 중 주관적 규범과 인지된 행동통제 요인만이 통계적으로 유의한 차이가 있었다. 따라서 금연의도율을 높이기 위해 향후 금연사업 수행시 흡연자의 가족이나 친구, 직장동료 혹은 의사들의 강력한 금연권고를 강화하는 전략과 흡연자 자신의 행동통제 능력을 강화시키는 전략들을 활용하는 것이 효과적일 것이다.

• 벤처창업연구
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• 제6권4호
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• pp.75-94
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• 2011

이 연구는 기존연구를 토대로 인지욕구, 독특성욕구개념이 중소기업제품의 구매의도에 어떻게 작동하는지를 알아보고 또한 자기조절이 어떤 역할을 하는지를 조사하였다. 기존연구에 의하면 일반적으로 중소기업제품을 구매하지 않으려하는 가장 큰 이유는 품질측면에서의 문제점과 유통측면에서의 문제점으로 요약할 수 있다. 만약 이러한 문제점들이 어느 정도 해결되었을 때 중소기업제품에 대한 구매의도에서 개인적 특성변수들의 영향이 어떻게 변화하는지를 알아보았다. 또한, 개인적 특성변수들 특히 심리적인 변수들을 이용하여 어떤 중소기업제품군을 구매할 것인가, 가격대비 품질과 어떤 관련성이 존재할 것인가 하는 문제에 대해 분석하여 보았다. 기존의 연구에서는 인지욕구와 독특성욕구를 사용하여 분석하였으나 대부분은 단일차원을 가정하였다. 이 연구에서는 인지욕구와 독특성욕구의 단일차원측면이 아닌 다차원으로 가정하고 이들 차원들이 서로 상이하게 작동하는 것을 보여주었다. 특히 품질과 유통측면에서의 개선 후에 소비자들의 선택에는 인지욕구와 독특성욕구의 하위차원뿐만 아니라 자기조절 초점의 차원인 촉진초점과 방어초점 모두 긍정적인 역할을 하는 것으로 나타났다. 이러한 결과는 품질과 유통측면에서의 개선이 중소기업제품을 구매하는데 있어서의 일정수준 이상의 기대치를 만족시켜주는 것으로 해석할 수 있다. 개인적 특성변수들의 군집분석 결과는 기존의 연구들에서 보여주지 못하였던, 인지욕구, 독특성욕구, 자기조절의 하위차원들이 중소기업제품군의 구매의도에 관련되어 있는지를 보여주었고, 가격대비 품질을 강조하면 할수록 중소기업제품군에 대한 구매의도는 줄어드는 것을 보여주었다.

• 보건의료산업학회지
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• 제6권1호
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• pp.153-161
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• 2012

The purpose of this study is to investigate the factors on the characteristics of youth gambling addiction to develop the youth gambling prevention program. The data was collected by using questionnaire, from Oct 2010 to Dec 2011. Of the 2,400 surveys distributed, 2,301 were collected and 2,286 of those were used for analysis after eliminating 15 with insufficient responses. The major findings of this study can be summarized as follows. First, there were some differences on the future gambling intention and the internet addiction by gender, grade, pocket money, experience in the illegal gambling site visits and gambling experience. Students who experience in the illegal gambling site visits were represented relatively higher on the future gambling intention and the internet addiction. Second, the overall experience in the illegal gambling site visits is 6.9%, while 23.2% of the total respondents were found to be the experience of gambling. Third, the future gambling intention, irrational gambling beliefs and the internet addiction were found have positive correlation with each other.

• 한국학교ㆍ지역보건교육학회지
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• 제12권3호
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• pp.1-15
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• 2011

Objectives: We describe the development of a smoking and drinking prevention program for adolescents, using intervention mapping. Methods: The study sample consisted of 1,000 high school second-grade students from 6 high schools in Seoul. The PRECEDE model was applied for the needs assessment. We carried out a social diagnosis by assessing the factors such as the quality of life, happiness level, and satisfaction with school life; an epidemiological diagnosis on the perceived health status, stress levels, and priority of health issues; a behavioral diagnosis on the smoking and drinking rate and the intention to smoke and drink; and an educational diagnosis on knowledge, beliefs, attitudes, self-efficacy, outcome expectations, social norms and life skills. Results: The development process included a needs assessment, identifying factors that influence smoking and drinking among adolescents. Intention, knowledge, perceived norms, perceived benefit, perceived cost, perceived susceptibility, self-efficacy, and life skills were identified as determinants. Three performance objectives were formulated to describe what an individual needs to do in order to avoid smoking and drinking. Subsequently, we constructed an intervention matrix by crossing the performance objectives with the selected determinants. Each cell describes the learning objectives of the smoking and drinking prevention program. The program used methods from the transtheoretical model, such as consciousness raising, outcome expectations, self-reevaluation, self-liberation, counterconditioning, environmental reevaluation, and stimulus control. The program deals with the effects of smoking and drinking, self-improvement, decision making, understanding advertisements, communication skills, social relationships, and assertiveness. Conclusions: By using the process of intervention mapping, the program developer was able to ensure a systematical incorporation of empirical and new data and theories to guide the intervention design. Programs targeting other health-related behavior and other methods or strategies can also be developed using this intervention mapping process.

• Asian Pacific Journal of Cancer Prevention
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• 제17권1호
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• pp.305-310
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• 2016

Background: Given the association between drinking hot tea and the risk of esophageal squamous cell carcinoma, this study was designed to determine the effectiveness of an educational campaign based on the Theory of Planned Behavior (TPB) in reducing hot tea consumption among a sample of Iranian female students. Materials and Methods: In this quasi-experimental study, 130 primary-school female students in Salas Babajani, Kermanshah, Iran were randomly selected. A two-month campaign based on TPB constructs was developed and conducted for the intervention group. Combined mass media approaches (such as posters, pamphlet, and brochure) with small group and individual activities were used to transfer the campaign messages. Also, five 40-minute instructional sessions for the students and one session for their parents and teachers were held. The hot tea consumption, attitude, subjective norms, perceived behavioral control and no intention to drink hot tea were variables which were measured at baseline and again after 4 weeks. Results: There was a significant improvement in the perceived behavioral control and intention to drink no hot tea variables in the intervention group as compared to the control group following the campaign. In addition, significant reductions were found for the hot tea consumption and favorable attitude toward drinking hot tea in the intervention group as compared to the control group. Conclusions: Conducting educational campaigns based on TPB variables may reduce hot tea consumption among Iranian students.

• 한국직업건강간호학회지
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• 제9권1호
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• pp.39-48
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• 2000

Hyperlipemia is the most leading risk factor of cardiovascular disease which is the main cause of death in Korea. However, there is a tendency to neglect the prevention and treatment since it has no specific symptoms. It has been reported that the level of serum-lipid can be lowered by the improvement of eating habits. Therefore, it is highly likely that the development of programs on the improvement of eating habits through behavioral theory is required to the community nursing practice. The theory of planned behavior, which assumes that human behaviors are determined by one's intention to carry out the behavior, can be characterized by the point that behaviors are not only individual factors but also social behaviors relating to subjective norms. It is widely recognized that this theory has a high predictability on health behavior due to it's simplicity clearness, and measurability as well as high quality of being general. Thus, the theory of planned behavior could be useful in developing a model of a health promotion program to the change of behaviors of the risk group of cardiovascular disease. Consequently, based on the theory of planned behavior, the purpose of this study is to develop an intention promotion program of the diet, and then to testify the effects. The sample of this study consisted of 26 industrial workers who had proved hyperlipemia from a medical examination in 1996 (experimental group 13, control group 13). The intention promotion program, which includes education, monitoring, pressure, counselling on the level of individuals, families and organizations, was conducted for 10 weeks The purpose of this program was to promoting intention of the diet through changes of the prerequisite factors of intention such as behavioral belief, outcome evaluation, normative belief and control belief. When it came to data analysis, the ${\chi}^2$-test and Fisher's Exact test were used to compare the general characteristics between the experimental and the control group, an independent t-test for the other variables. ANOVA was used to the test hypothesis, and the Pearson correlation test for variable's correlation. The results of this study can be summarized as follows ; 1) There was a significant increase in the intention(F=18.51, p=.00) of diet in the experimental group. 2) Diets(F=32.51, p=.001) in the experimental group were better carried out than in the control group. 5) There was a moderate correlation between the intention of diet and performance (r=.587. p=.003). From the results, it can be concluded that the intention promotion program is very effective, leading to the change of health promotion behavior. Above all, it is really valuable that the intention promotion program in this study regards health promotion behavior as a social behavior and that intervention was done on the level of family and organization. Consequently, when performing a health promotion program, social approach elevating the intention should go hand in hand in order to make the program effective.

• 한국산학기술학회논문지
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• 제12권11호
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• pp.4980-4984
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• 2011

본 연구는 갑상선암 초음파검사이행 의도에 영향을 미치는 요인들을 규명하기 위해 시도하였다. 자료는 2010년 12월 13일부터 2011년 1월 31일까지 서울에 소재한 한 종합병원에 내원한 검진자 205명을 대상으로 설문 및 면접조사로 도출하였다. 연구결과 첫째, 건강습관에 따른 갑상선암 초음파검사이행 의도는 본인의 건강이 양호하다는 경우 수검의도가 있는 응답자가 85.5%로 수검의도가 없는 응답자의 70.0%보다 유의하게 높았다($X^2$=6.73 p<.01). 둘째 갑상선암 초음파검사이행 의도의 영향요인은 본인이 건강하다는 사람이 그렇지 않은 사람에 비해 2.53배 수검의도가 유의하게 높았다(95% Cl=1.39-12.7). 결론적으로 건강행태를 실천하지 않는 사람들의 갑상선암 초음파검사이행 의도를 높이기 위한 교육적 접근이 필요하다. 갑상선암 예방에 대한 지식을 높일 수 있는 적극적인 홍보도 수행되어야 할 것이다.