• 제목/요약/키워드: Intent to Use

검색결과 241건 처리시간 0.023초

야외 조형물의 보존에 있어 최근 보존윤리이론에 대한 비판적 주석 (Ethical Premises for Maintenance of Outdoor Sculpture)

  • 김겸
    • 한국문화재보존과학회:학술대회논문집
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    • 한국문화재보존과학회 2004년도 제20회 발표논문집
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    • pp.25-32
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    • 2004
  • All the works including sculpture created by modern artists contain a message that represents both the ideas and spirit of an era. We are entrusted with the responsibility of transmitting to future generations modern art in as nearly as perfect condition as possible. Thus despite the challenges we face in preserving modern art, we are obliged to conserve it. Especially, outdoor sculpture can be considered as not only works of art themselves, but also a public art. The work of contemporary sculptors often refers to the complexity of social relationships between the art and the public space, so that the public space tends to include the actual public in the art. The conservator at this point needs to preserve tile concept of the public art which is incorporated in the public participation in the sculpture, in addition to the materials of the sculpture itself. Once the sculpture is damaged, it will need restoration. Restoration may be essential to prevent further deterioration, or it may be necessary in order to make an object usable again. It is difficult to generalize about restoration because, as with preventive treatment, the acceptable degree of intervention varies from one discipline to another The degree of treatment including restoration may depend on such variables as available resources, the future use of the object, and the needs of the particular discipline to which it belongs. When conservators start to treat artworks or during the treatment, they will face many moments where they have to make a choice. Codes of ethics are necessary in order to provide a basis for making choices. Even though ethics have always been subject to change depending on an era or culture, the ethics subject will be much easier to reached an agreement on than one involving aesthetic value. The aesthetic value will be one of the most prominent factors for defining the damage: even minor loss of parts or discolouration can be considered as fatal damage for artworks. Sometimes, an alteration of the appearancecould be intended by the artist himself so that the artist's intention could be important factor for judging the damage of artworks. But, modern hermeneutic theories show that the artist's intention cannot be the only factor for consideration, so that the interpretation and application of artist's intent should be an interdisciplinary task regarding distinctive social and cultural backgrounds.

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A Study on the Effect of Storytelling Marketing on Brand Image and Brand Attitude

  • Kim, Hye-Jin;Park, So-Yeon;Park, Hye-Yoon
    • 융합경영연구
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    • 제6권4호
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    • pp.1-16
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    • 2018
  • Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that have remembered or watched more than one storytelling marketing ad related to airlines. The purpose of the project is to secure market competitiveness by presenting the basis for and use of the marketing strategy using storytelling, which can capture the goodwill of the aerospace competition market in the future. Research, design, data, and methodology - Prior to the research model and hypothesis testing phase, a verification factor analysis was conducted to assess internal consistency among each measurement item and to ensure reliability and validity of the measurement tool. Further, the organization was assessed for validity by calculating the mean variance estimation (AVE) and the construction concept reliability (CCR) through a positive factor analysis. Hypothesis verification was analyzed through a structural equation model, and each concept set in the hypothesis was entered as a potential variable, and each measurement item was entered as an observation variable. Results - Airline's storytelling marketing has a significant impact on the brand image and two emotional and cognitive responses have been shown to influence the brand image. In addition, airline storytelling marketing has a significant impact on brand attitudes and airline storytelling marketing derived from factor analysis has shown two emotional and cognitive responses to brand attitudes. Conclusions - The parts derived based on the research results show that storytelling marketing has a strong influence on the airline's brand image and attitude, and that it is necessary for airlines to have a brand image and attitude. Also, forming a favorable brand image has a significant impact on brand attitudes. We believe that by presenting basic data to the aviation industry in future research on airline storytelling, we will be able to increase understanding and contribution to development of storytelling marketing in aviation.

cdma2000 Physical Layer: An overview

  • Willenegger, Serge
    • Journal of Communications and Networks
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    • 제2권1호
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    • pp.5-17
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    • 2000
  • cdma2000 offers several enhancement as compared to TIA/EIA-95, although it remains fully compatible with TIA/EIA-95 systems and allows for a smooth migration from one to the other-Major new capability include:1)connectivity to GSM-MAP in addition to IP and IS-41 networks; 2) new layering with new LAC and MAC architectures for improved service multiplexing and QoS management and efficient use of radio resource ;3) new bands and band widths of operation in support of various operator need and constraints, as well as desire for a smooth and progressive migration to cdma 2000; and 4) flexible channel structure in support of multiple services with various QoS and variable transmission rates at up to 1 Mbps per channel and 2 Mbps per user. Given the phenomenal success of wireless services and desire for higher rate wireless services. improved spectrum efficiency was a major design goal in the elaboration of cdma2000. Major capacity enhancing features include; 1) turbo coding for data transmission: 2)fast forward link power control :3) forward link transmit diversity; 4) support of directive antenna transmission techniques; 5) coherent reverse link structure; and 6) enhanced access channel operation. As users increasingly rely on their cell phone at work and at home for voice and data exchange, the stand-by time and operation-time are essential parameters that can influence customer's satisfaction and service utilization. Another major goal of cdma2000 was therefore to enable manufacturers to further optimize power utilization in the terminal. Major battery life enhancing features include; 1) improved reverse link performance (i.e., reduced transmit power per information bit; 2) new common channel structure and operation ;3) quick paging channel operation; 4) reverse link gated transmission ; and 5) new MAC stated for efficient and ubiquitous idle time idle time operation. this article provides additional details on those enhancements. The intent is not to duplicate the detailed cdma2000 radio access network specification, but rather to provide some background on the new features of cdma2000 and on the qualitative improvements as compared to the TIA/EIA-95 based systems. The article is focused on the physical layer structure and associated procedures. It therefore does not cover the MAC, LAC, radio resource management [1], or any other signaling protocols in any detail. We assume some familiarity with the basic CDMA concepts used in TIA/EIA-95.

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Mediation Roles of Goal Types and Emotion in the Effects of Social Identity-Based Self-Discrepancy Type on Compensatory Consumption

  • CHOI, Nak-Hwan
    • 산경연구논집
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    • 제12권6호
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    • pp.75-88
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    • 2021
  • Purpose: This research aimed at exploring the functions of consumers' perceiving approach and avoidance roles and their feeling anger and disgust in the effect of the two types of self-discrepancy at social identity such as the ideal self-discrepancy and the ought self-discrepancy on within-self domain versus across-self domain consumption. Research design, data, and methodology - This study divided the self-discrepancy group into the ideal self-discrepancy and the ought self-discrepancy group as experimental groups for empirical study. Self-discrepancy type between-subjects design was used to develop two types of questionnaire according to the type of experimental groups. The platform, 'questionnaire stars' of 'WeChat' in China was used to collect 103 data from the ideal self-discrepancy group and 102 from the ought self-discrepancy group for empirical study. T-test and the structural equation model in Amos 21 were used to verify hypotheses developed through theoretical review. Results - First, ideal self-discrepancy positively affected the role-approaching goal and anger. Second, ought self-discrepancy positively affected the role-avoiding goal and disgust. Third, the role-approaching goal and anger positively influenced on the within- versus across- domain consumption. Fourth, the disgust negatively influenced on the within- versus across- domain consumption, however the role-avoiding goal did not influence on the consumption. Fifth, there was the mediation roles of anger (disgust) in the effects of ideal (ought) self-discrepancy on the consumption. Conclusions - When consumers feel anger at the ideal self- discrepancy induced by in-group, it is necessary for the marketers to promote their product brand used by the in-group. They should develop and advertise the messages priming the ideal self-discrepancy and the anger to increase the intent to purchase or use their product brand when the in-group members have used the brand by relating the brand to their social identity concerned with the ideal self-discrepancy. However, marketers should help consumers feel disgust by developing and advertising the messages expressing the ought self-discrepancy to lead the consumers to the place of purchasing or using their product brand when the members have used the brand based on keeping the consistence between the brand and other social identity not related to the ought self-discrepancy.

초등학생 딸을 둔 어머니의 HPV 예방접종 의도 영향요인 (Factors Influencing HPV Vaccination Intention in Mothers with Elementary School Daughters)

  • 김선화;성미혜;김윤아;박혜진
    • 여성건강간호학회지
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    • 제25권3호
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    • pp.285-298
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    • 2019
  • Purpose: The purpose of this study was to identify the impacts of human papillomavirus (HPV) vaccination-related health belief, attitudes toward HPV vaccination, and subjective norms on HPV vaccination intent targeting mothers of elementary school daughters. Methods: The study use a correlative survey design. The subjects of the study were 121 mothers of elementary school daughters located in metropolitan city B. All subjects agreed to participate in the study. The data were collected from September 1 to October 18, 2018, and were analyzed using descriptive statistics, Independent t-test, ANOVA with a post hoc $Scheff{\acute{e}}$ test, Pearson's correlation coefficients, and stepwise multiple regression. Results: Attitude toward HPV vaccination, subjective norms, vaccination plans for their children, and mother's vaccination status were significant factors influencing HPV vaccination intention. These factors accounted for 72% of the HPV vaccination intention. Conclusions: This study showed that factors affecting the intention of mothers of elementary school daughters to vaccinate against HPV were HPV vaccination attitudes, subjective norms, vaccination plans for their children, and mother's vaccination status. The biggest influencing factor was HPV vaccination attitudes. Therefore, in order to encourage mothers of elementary school daughters to vaccinate against HPVs, national-level policies should be implemented to create a social atmosphere of positive attitudes toward HPV vaccinations that also emphasizes how easy it is to get vaccinated against HPV. Based on this, mothers of elementary school daughters should be encouraged to have them vaccinated against HPV, thus contributing to improving the HPV vaccination rates of elementary school girls.

중국진출에 따른 중국의 외국인 성명권에 관한 연구 (A Study on the Right of the Name for Foreigners to advance to China)

  • 송수련
    • 무역학회지
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    • 제42권3호
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    • pp.123-142
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    • 2017
  • 그간 중국법원은 외국 유명인의 성명권을 인정하지 않음에 따라, 수많은 중국기업들에 의하여 외국 유명인의 성명이 상표로 등록·사용되어 왔다. 그러나 최고인민법원이 최근의 판결을 통하여 미국의 농구스타 '마이클 조단'의 성명권을 인정함에 따라, 외국 유명인이 자신의 성명권을 인정받을 수 있는 법률적 근거가 마련됨으로서 외국 유명인의 이름을 임의적으로 사용하는 것에 제동을 걸 수 있는 방편이 마련되었다. 다만 일정한 요건을 갖춘 경우에 한하여 성명권이 인정되므로, 본고를 통하여 성명권이 인정되기 위한 요건들과 이에 대한 우리기업의 대응책을 살펴본다.

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휴대전화의 개인화 기능 관계 모델에 대한 연구 (A study on the function relation model of the individualization in mobile phone)

  • 이태숙;반영환
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2009년도 학술대회
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    • pp.944-948
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    • 2009
  • 휴대전화는 현재 가장 사적인 이동통신 수단으로 범용인증가입모듈의 보급과 함께 그 개인화 특성이 극대화 되고 있다. 본 연구에서는 휴대전화의 기능 모형을 도출하고 이를 기능 관계 모델을 사용하여 휴대전화의 개인화 기능 관계 모델을 제시하고, 그 작업을 분석한다. 제품의 기능 사이의 관계를 보여줄 수 있는 기능 관계 모델을 도출하기 위해 기능, 작업, 작업의 흐름, 작업의 목적, 기능범주, 기능범주와 기능 간의 영향 등을 사용하였으며, 이를 사용하여 최신 휴대전화의 기능 관계 모델을 작성하였다. 최근 휴대전화 3 개 모델로 만든 기능 관계 모델은 320 여개의 기능과 21 개의 기능 범주가 도출된 기능 모형을 기반으로 만들어졌다. 이를 개인화 기능을 중심으로 기능 관계를 모델링하게 되면 개인화 기능을 위한 정보가 저장되고 사용되는 내/외장 메모리가 모델의 중심에 놓이게 되는 기능 관계 모델이 도출되고, 저장과 조회, 연동 및 검색 등이 주요 작업이 된다, 휴대전화에서 개인화 기능 강화를 위해서는 각 기능간의 관계에 해당하는 작업을 강화하는 것이 주요하다.

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First Data On Direct Costs of Lung Cancer Management in Morocco

  • Tachfouti, N.;Belkacemi, Y.;Raherison, C.;Bekkali, R.;Benider, A.;Nejjari, C.
    • Asian Pacific Journal of Cancer Prevention
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    • 제13권4호
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    • pp.1547-1551
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    • 2012
  • Background: Lung cancer is the leading cause of cancer morbidity and mortality. Its management has a significant economic impact on society. Despite a high incidence of cancer, so far, there is no national register for this disease in Morocco. The main goal of this report was to estimate the medical costs of lung cancer in our country. Methods: We first estimated the number of annual new cases according to stage of the disease on the basis of the Grand-Casablanca-Region Cancer Registry data. For each sub-group, the protocol of treatment was described taking into account the international guidelines, and an evaluation of individual costs during the first year following diagnosis was made. Extrapolation of the results to the whole country was used to calculate the total annual cost of treatments for lung cancer in Morocco. Results: Overall approximately 3,500 new cases of lung cancer occur each year in the country. Stages I and II account for only 4% of cases, while 96% are diagnosed at locally advanced or metastatic stages III and IV. The total medical cost of lung cancer in Morocco is estimated to be around USD 12 million. This cost represents approximately 1% of the global budget of the Health Department. According to AROME Guidelines, about 86% of the newly diagnosed lung cancer cases needed palliative treatment while 14% required curative intent therapy. The total cost of early and advanced stages lung cancer management during the first year were estimated to be 4,600 and 3,420 USD, respectively. Conclusion: This study provides health decision-makers with a first estimate of costs and the opportunity to achieve the optimal use of available data to estimate the needs of health facilities in Morocco. A substantial proportion of the burden of lung cancer could be prevented through the application of existing cancer control knowledge and by implementing tobacco control programs.

확장된 계획적 행동이론을 통해 본 강한 인공지능 제품에 대한 이용자의 수용의도: 20대 연령층을 중심으로 (Predicting User Acceptance of Strong AI using Extension of Theory of Planned Behavior: Focused on the Age Group of 20s)

  • 이창섭;이현정
    • 한국콘텐츠학회논문지
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    • 제20권10호
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    • pp.284-293
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    • 2020
  • AI 기술의 급격한 진보는 우리 사회의 다양한 문제점을 개선해주는 기대를 주는 동시에, 인간이 제어할 수 없을 만큼 발전했을 경우 일어날 수 있는 다양한 부작용에 대한 불안을 안겨준다. 본 연구는 첨단 기기에 대한 거부감이 적은 20대 초반 젊은 층을 대상으로 강한 AI 기술이 적용된 제품의 수용의도를 알아보는 과정을 통해 AI에 의해 도래할 미래 환경에 대한 이들의 생각과 태도를 이해하는 단서를 제시하고자 하였다. 이를 위해 계획적 행동이론을 적용하였고, 나아가 이 연구모델을 확장시켜 AI에 대한 태도에 영향을 미치는 요인들을 확인해보고자 하였다. 연구 결과, AI 제품 사용의도에 AI에 대한 태도 및 지각된 행동통제가 유의한 영향을 미쳤고, AI에 대한 태도에는 업무 성과 향상의 혜택에 대한 기대와 관계 교란의 위협에 대한 불안의 영향을 확인하였다. 본 연구는 AI관련 기업 관점에서는 기술개발의 방향을 세우고, 국가적 관점에서는 AI의 정책적 수용 방향성을 세우는 데 시사점을 제시하며 연구적 공헌점을 가진다.

제주지역 테마박물관의 전시공간구성과 전시방식에 관한 연구 (A Study on the Exhibition Space Composition and the Exhibition Method of the Theme Museum in Jeju)

  • 홍지호;박철민
    • 한국실내디자인학회논문집
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    • 제17권5호
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    • pp.115-122
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    • 2008
  • There are many ways to know the social and cultural level of each country. Among them, a museum are not only the best place to understand the history, the life style and the culture level. The most important constituent, which museum architecture has, are visitors, exhibition and communication between visitors. Exhibition space composition is the one of important things in museum architecture, and it's essential to show an intent of exhibition to visitors. This thesis has the purpose to provide the basic material through analyzing exhibition space composition and exhibition method of the theme museum and understanding the relativity of them so that the new theme museums can be designed in the Tight direction. So I chose the independence museum that opened within recent 10 years, finally middle & small size's theme museum were selected. The results from the case study are as follow. Firstly, the exhibition space unit of basic type and center-hall enter type had a one-way for gateway and used the exhibition of three or four faces. The exhibition space unit of around tile center-hall type and guidance type had the separated gateway and used the exhibition of one or two faces. Secondly, the exhibition method of selected museums was divided into the wall face type and the island type. The exhibition method of two faces mainly used in guidance type caused complicated visitor circulation. In that case, it seemed to be good that two walls were used alternately. Thirdly, there were visual type, audio-visual type, handling type and experiential type in the method of exhibition. The former two types were used mostly, and the latter two types were rarely used. Fourthly, the wall face type was inefficient for exhibition because given walls were supposed to be used. Therefore, it was more effective to use the wall face type and the island type together.