• Journal of Korean Academy of Nursing Administration
• /
• v.19 no.2
• /
• pp.265-272
• /
• 2013

Purpose: This study was done to identify the effects and relationships of humor, job satisfaction, job stress and intent to turnover for nurses and suggest a theoretical structural path diagram among the variables. Methods: Data were collected at 6 hospitals located in Seoul, and Gyeonggi Province, from June to September, 2010. Participants were 275 nurses. Data were analyzed using Amos 19.0 for Structural Equation Modeling. Results: Humor had significant effects on job satisfaction (${\beta}$=.15, t=2.29, p=.022) and indirect effects on the intent to turnover in this model ($X^2$=44.18, df=23, RMSEA=0.05, TLI=0.97). But humor did not affect job stress unlike results of previous studies (t=-.02, p=.771). Conclusion: Humor may not affect job stress under the very stressful conditions of the health care environment. The model showed the effect of humor contributed to increases in job satisfaction but did not decrease job stress. Higher levels of job satisfaction could decrease the intent to turnover. Consequently, humor would be helpful in increasing job satisfaction to diminish nurse turnover. Further studies are suggested to investigate causal relationships among humor, burnout, and other emotional and organizational variables.

• Journal of Distribution Science
• /
• v.17 no.9
• /
• pp.57-66
• /
• 2019

Purpose - This study aimed at investigating the process of inducing the effect of green self-expressive motive and the fit between green premium and product on consumer's intent to purchase the bundle product with the green premium. Research design, data, and methodology - The questionnaire for on-line survey built at Google Forms was spread out via popular social media sites. 243 responses from the on-line survey were used for testing the hypotheses. Structural equation model of Amos 21.0 was used to verify hypotheses. Results and Conclusions - Green self-expressive motive positively influenced on not only the perceived value for green premium but also attitude toward the bundle. However, the fit between green premium and product had positive impact only on the perceived value for green premium. The perceived value was proved to positively influence on the attitude toward the bundle, which in turn increased the purchase intention, even with the positive effects of the product attitude as covariate on the intention. Therefore, marketers should choose target customers who have high level of green self-expressive motive and feel the fit, and pay attention to the green premium to help the customers perceive more values for the green premium. They should develop green premium product for conducting marketing effectively.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.3 no.1
• /
• pp.33-38
• /
• 2020

In Korea, where the residential environment of well-being has been especially developed, marketing using well-being brands has been actively carried out, and more recently, there has been a growing interest in the well-being brand experience and the correct understanding of consumers' perceptions and attitudes. This study was intended to reveal that the experience of well-being brands increases the attitude and confidence of brands, and consequently positively acts on the intention and loyalty of purchasing them. First of all, the well-being brand experience not only works positively on brand trust and attitude, but also raises the intention of buying again. Second, well-being brand trust is showing a positive effect on brand attitudes and intent to buy back. Third, the well-being brand attitude turned out to have a positive effect on the intention of repurchase. Unlike conventional well-being brand-related research, this study focuses on brand experience, so it provides a new understanding of well-being brand experience and consumer psychology and behavior in well-being brand marketing. Thus, adding a new perspective to existing well-being brand research, the company's perspective provides practical implications that should be considered for successful well-being marketing.

• Proceedings of the Korean Information Science Society Conference
• /
• 2011.06d
• /
• pp.76-78
• /
• 2011

안드로이드 모바일 애플리케이션을 개발할 때 안드로이드 지원 서비스인 인텐트는 로컬 장치 내에서 애플리케이션간 메시지를 전송하고 받을 수 있다. 그러나 서로 다른 장치간의 인텐트를 이용한 메시지 전송은 지원되지 않고 있다. 만약 서로 다른 장치간에 인텐트가 지원이 된다면 끊김 없는 서비스가 가능해진다. 끊김없는 서비스란 사용자가 스마트폰으로 워드나 인터넷검색 등을 하고 있다가 자신이 가진 다른 장치인 TabletPC로 스마트폰에 있던 정보 그대로 이어서 사용하고 싶을 때 끊김 없이 이어서 할 수가 있는 것이다. 본 논문에서는 다른 장치간의 원격 메시지 전송을 위하여 RISP 애플리케이션을 제안한다. RISP 애플리케이션은 구글의 C2DM 서비스를 이용하여 다른 장치간의 원격 메시지 전송을 서비스하는 애플리케이션이다. 개발자가 애플리케이션을 개발할때 RemoteIntent 코드를 작성하면 RISP 애플리케이션은 이 RemoteIntent를 구글의 C2DM을 통해 다른 장치로 메시지를 전송하여 그 장치내의 RISP 애플리케이션이 RemoteIntent를 분석하여 해당 애플리케이션에 인텐트를 넘겨준다. 이렇게 해서 인텐트는 서로 다른 장치간에 인텐트를 넘길 수 있는 것이다. 본 논문에서는 안드로이드 모바일 플랫폼을 대상으로 하여 RISP애플리케이션을 제안한다. 제안하는 RISP는 장치에 애플리케이션으로 설치되며 장치의 안드로이드 버전2.2 이상에서만 구동된다.

• The Korean Journal of Health Service Management
• /
• v.5 no.1
• /
• pp.125-132
• /
• 2011

In this study investigated what buyers want and expect from medical equipment industry. In this study we found as fellows, (a) The quality of instrument is the most important factors that lead to customer purchase intent and brand image follwed by reliability and efficiency in order; (b) Customers perception of company did not show any meaningful relationship with brand image suggesting company positive image perceived by the customers would not necessarily have a positive impact on brand image. Rather, if brand image customer perceived gets higher, considerably higher purchase intention was observed. Therefore, the findings from the present study suggest that medical instrument manufactures need to focus more on providing a long-term high quality of service marketing strategy to increase customer satisfaction and purchase intent in this competitive business environment.

• Journal of the Korean Home Economics Association
• /
• v.50 no.1
• /
• pp.41-50
• /
• 2012

The purpose of this study was to examine the response pattern of children of early childhood (ages 4 to 5) to strangers' luring behaviors that suggest imminent crime. Data were collected from registrants offered by four kindergartens and daycare centers. Individual interviews were performed (N = 100) by using a questionnaire. Results were as follows: First, children of early childhood responded unfavorably to strange adults' kindness and request for aids. However, it was found that they did not make the right decision in relation to strange adults' luring behaviors that lead to crime when family related clues were manipulated. Second, children of early childhood responded favorably to strange adults' luring behaviors that are suggestive of criminal intent when candy, ice cream, and toys were offered. Especially, youngsters were more prone to be deceived by these indices than the older children. Third, older children responded unfavorably to strange adults' luring behaviors that suggest a criminal intent In addition, youngsters did not respond cleverly to strange adults' luring behaviors that suggest a criminal intent while showing a reluctant response.

• Journal of Institute of Control, Robotics and Systems
• /
• v.20 no.6
• /
• pp.606-611
• /
• 2014

The understanding of another's behavior is a fundamental cognitive ability for primates including humans. Recent neuro-physiological studies suggested that there is a direct matching algorithm from visual observation onto an individual's own motor repertories for interpreting cognitive ability. The mirror neurons are known as core regions and are handled as a functionality of intent recognition on the basis of imitative learning of an observed action which is acquired from visual-information of a goal-directed action. In this paper, we addressed previous works used to model the function and mechanisms of mirror neurons and proposed a computational model of a mirror neuron system which can be used in human-robot interaction environments. The major focus of the computation model is the reproduction of an individual's motor repertory with different embodiments. The model's aim is the design of a continuous process which combines sensory evidence, prior task knowledge and a goal-directed matching of action observation and execution. We also propose a biologically inspired plausible equation model.

• Journal of Fashion Business
• /
• v.12 no.5
• /
• pp.14-23
• /
• 2008

Recently, our society has been expanding with its consumption of brand products as it is referred to as brand product syndrome. In particular, the trend is that young consumers in 20$\sim$30s prefer the fashion brand product for their wedding. In our study, the lifestyle and shopping tendency of consumers who prefer the fashion brands are found out, and the influence impacted on the intent of repurchase of fashion brand product are clarified through the path analysis with the following outcome. First, for the group factors in life style of the consumers who prefer fashion brand products for wedding, it is shown with the self-advancement type, home striving type, economy striving type, high class brand striving type, and social activity type. Second, as for the factor of shopping tendency of the consumers who prefer fashion brand products for wedding, it appears for the factors of pursuing for enjoyment, pursuing for show off, pursuing for individuality, and pursuing for convenience. And third, when the life style group for high class brand type of consumers goes for shopping for fashion brand for wedding, it displays the shopping tendency for pursuing for enjoyment, pursuing for show off, and pursuing for individuality, and these factors influence the most in the intent to re-purchase of fashion brand goods.

• Journal of Smart Tourism
• /
• v.2 no.4
• /
• pp.5-10
• /
• 2022

CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is everywhere. This research explores whether and how travelers' upfront exposure to a CAPTCHA influences their subsequent behaviors. In the travel decision-making context, we investigated the relationship between CAPTCHA and travelers' hotel preferences and intent to use cryptocurrency during the trip. In two experimental studies, we found that travelers exposed to a CAPTCHA (vs. not) preferred a robot-staffed to a human-staffed hotel (Study 1) and a pro-environmental to a quality hotel (Study 2). Exposure to a CAPTCHA also influences travelers' intent to use cryptocurrency during travel (Study 2). Preference for a pro-environmental hotel does not depend on the formats of CAPTCHA ("I am not a robot" or "I am human") while intent to use cryptocurrency is higher when travelers were exposed to the "I am not a robot" than "I am human" CAPTCHA. The results of two exploratory studies suggest several potential mechanisms by which CAPTCHAs affect travelers' behaviors and call for more research on this topic.

• Annual Conference on Human and Language Technology
• /
• 2021.10a
• /
• pp.461-466
• /
• 2021

본 연구에서는 DECO(Dictionnaire Electronique du COreen) 한국어 전자사전과 LGG(Local-Grammar Graph)에 기반한 반자동 언어데이터 증강(Semi-automatic Symbolic Propagation: SSP) 방식에 입각하여, 핀테크 분야의 CS(Customer Service) 챗봇 NLU(Natural Language Understanding)을 위한 주석 학습 데이터를 효과적으로 생성하고, 이를 기반으로 RASA 오픈 소스에서 제공하는 DIET(Dual Intent and Entity Transformer) 아키텍처를 활용하여 핀테크 CS 챗봇 NLU 시스템을 구현하였다. 실 데이터을 통해 확인된 핀테크 분야의 32가지의 토픽 유형 및 38가지의 핵심 이벤트와 10가지 담화소 구성에 따라, DECO-LGG 데이터 생성 모듈은 질의 및 불만 화행에 대한 양질의 주석 학습 데이터를 효과적으로 생성하며, 이를 의도 분류 및 Slot-filling을 위한 개체명 인식을 종합적으로 처리하는 End to End 방식의 멀티태스크 트랜스포머 모델 DIET로 학습함으로써 DIET-only F1-score 0.931(Intent)/0.865(Slot/Entity), DIET+KoBERT F1-score 0.951(Intent)/0.901(Slot/Entity)의 성능을 확인하였으며, DECO-LGG 기반의 SSP 생성 데이터의 학습 데이터로서의 효과성과 함께 KoBERT에 기반한 DIET 모델 성능의 우수성을 입증하였다.