• 유통과학연구
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• 제17권1호
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• pp.89-94
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• 2019

Purpose - In recent digital information society, the most important factor of to increase the firm value of the distribution company is not the activity to increase the sales through the general advertisement of the unspecified majority by purchasing the finished product, but to grasp the needs of the consumers and to develop a new distribution platform that connects producers and consumers directly through consumer-tailored advertisements centering on e-commerce. Therefore each company in the distribution industry is spending a lot on research and development investment to innovate the distribution technology and distribution system, and the research and development investment expenditures can affect firm value. The purpose of this study is to analyze the impact of research and development investment expenditures in the distribution industry on market value of the firm. Research design, data, and methodology - As a research method, the sample firms are those which are listed on korea stock exchange market from 2011 to 2017 and the research model is Ohlson(1995) model, which is a representative valuation model using accounting information. This study analyzes the effect of distribution company's research and development investment expenditures and advertising expenditures on market value of the firm Results - The results of empirical analysis show that research and development investment expenditures for developing new distribution technology and advertising expenditures for promoting sales in the distribution company are all positively related to the market value of firm. Therefore, in describing market value of the distribution company, it is shown that the research and development investment expenditures and advertising expenditures together with the net asset and net profit are the important accounting information that explains the market value of firm. This result show that investment expenditures on research and development for the innovation of distribution technology of distribution company creates intangible intellectual assets and increases market value of the firm. Conclusions - The result of this study shows that research and development investment expenditures for the new distribution technology as well as the spending for the advertisement in the future is a very important investment expenditures that can increase the market value of the distribution company.

• 한국전자거래학회지
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• 제23권1호
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• pp.47-63
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• 2018

무형자산의 가치평가에 많이 사용되고 있는 수익접근법과 시장접근법의 특성을 모두 가지고 있는 로열티공제법을 사용하여 지식재산권의 경제적 가치를 평가할 때, 로열티공제법의 중요한 투입변수인 로열티율을 객관적으로 산정하는 수리적 모형을 제시한다. 이를 위하여 미국의 특허침해 손해배상액을 로열티율로 산정한 판례를 참고로 하여 로열티율을 종속변수로, 당해 특허권의 특허지표를 독립변수로 하여 로열티율 산정 회귀모형을 적용한다. 또한 미국의 당사자계재심(Inter-Partes Review)판례를 참고로 하여 특허무효거절 결과를 종속변수로 하고 당해 특허권의 특허지표를 독립변수로 하여 로지스틱회귀 모형을 적합시킨다. 최종 로열티율은 위의 로열티율 산정 회귀모형에서 산출된 로열티율과 로지스틱회귀모형에서 산출된 특허무효거절 확률을 결합하여 산정한다. 마지막으로, 본 논문에서 구축된 모형에 의해 산정된 로열티율과 기준 방식에 의해 산정된 로열티율을 비교하여 제안된 모형의 객관성과 신뢰성을 분석한다.