• Title/Summary/Keyword: Intangible

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A Study on the Preference of Design Components of Shop Facade (숍 파사드 디자인 구성요소에 대한 선호도 연구)

  • Yeo, Mi;Oh, Sun Ae
    • Korean Institute of Interior Design Journal
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    • v.24 no.2
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    • pp.171-179
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    • 2015
  • The aim of this study is to figure out the preference features on design components of shop facade on the basis of the questionnaire survey on short-term memory and sensory memory of human right after an image experiment. As for a preceding research, this study examined the design features of facade into tangible elements and intangible elements, and also classified them into physical, aesthetical, marketing and symbolic components in detail. And, it extracted 5 representative elements in preceding studies including shape, material, pattern, color and sign, which is the standard of a questionnaire survey and preference analysis. The subjects of the experiment were 30 men and women who were over 20 years old majoring interior design. They were exposed to 20 images with 10 seconds respectively through a video, and were asked to respond the questionnaire promptly. The findings of preference analysis of design components of facade including shape, material, pattern, color and sign are as follows. Firstly, shape was the most interesting and attracting component, and designs applied with shape of objects such as 'web', 'drawer', 'wheel' and 'button' obtained high preference. Secondly, as for material, block, steel, exposed concrete board attracted higher preference as memorable materials than other materials. Material was affected by shape, pattern and color. Thirdly, pattern was the most lasting element. Designed pattern had higher preference than simple pattern. Fourthly, as for color, red and green with strong stimulation and attention attained priority having long lasting memory. Fifthly, when visiting a shop, sign out of 5 elements of shape, material, pattern, color and sign drew attention the most. As for the preference of location of sign, 'center top' was the most noticeable. The findings of this study could be utilized for facade design, and also could be used for commercialization considering highly preferred components, and top preference aspects of such elements. advised that to give an impression to customers is important to make a successful design for sales marketing, which, in turn, would lead customers to revisit the shop.

U-Bulguksa: Real-Time and Online Early Fire Detection Systems (U-불국사 : 실시간 온라인 화재조기감지시스템)

  • Joo, Jae-Hun;Yim, Jae-Geol
    • The Journal of Society for e-Business Studies
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    • v.12 no.3
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    • pp.75-93
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    • 2007
  • This paper presents real-time online early fire warning systems developed for preserving cultural properties of Bulguksa which is a world heritage designated by UNESCO. The system is based on the ubiquitous sensor network employing 900MHz and 2.4GHz bands. In this paper, we analyze requirements that should be considered in building effective management systems of cultural heritages by using wireless sensor network. Finally, we introduce the architecture, sensor and network design, and software design of the fire warning systems which is an initial version of U-Bulguksa. The current version of systems has been operating in Bukguksa for a few months. U-Bukguksa project sponsored by National Information Society Agency is ultimately aimed at developing an integrated system of U-cultural heritage management and U-tourism. The former aims to conserve and manage intangible cultural properties by providing a variety of environmental information such as erosion, crack, and gradient as well as fire which are important causes of loss and damage in real-time and online. The latter refers to the intelligent tourism information and guidance systems allowing tourists to get the personalized content on cultural heritages and help guidance with mobile devices in Bulguksa.

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Analysis of Hotel Customer Complaint and Recovery Strategy Using Critical Incident Technique (결정적 사건기법을 이용한 호텔 고객불평과 복구전략 분석)

  • Yoon, Sung-Wook;Seo, Mi-Ok
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.1
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    • pp.61-79
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    • 2005
  • A critical incident technique(CIT) was employed to show the results of empirical findings regarding hotel services. The major purpose of this study was to describe and analyze service failures from the customers' point of view and thus suggest strategic implications for hotel service providers. Four-hundred sixteen service failure anecdotes from hotel customers were classified using Hoffman et al.'s(1995) approach. The CIT data showed the three major categories and eleven sub-categories and revealed that, in general, tangible recovery(e.g., upgrade, free meal, discount) was more effective than intangible one(e.g., explanation, canned apology, manager's apology). Interestingly, however, sincere apology seemed to be a better recovery strategy than other types of tangible recovery. Furthermore, the results showed that severity of service failure had its own impact on customers' perception regarding hotel's service recovery efforts. In particular, irrespective of service recovery, severity of service problem was negatively related to intention to repurchase. Managerial implications and future research agenda was also discussed.

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Determination of Nursing Price using Willingness to Pay (지불용의접근법을 이용한 간호서비스의 가격결정)

  • Ko, Su-Kyoung;Park, Jeong-Young
    • Journal of Korean Academy of Nursing Administration
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    • v.7 no.2
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    • pp.205-221
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    • 2001
  • It will become more and more popular to use the long-term care facilities and home health care services with the chronic disease increasing. It depends on how much the consumers would pay and purchase the services. They might get more benefits from that kind of services than from ordinary hospitalization. So far, the study of determining the medical service price has focused most often on the efforts from the providers' view. But it must be reasonable to include the consumers' value for the service. This study was performed to assess WTP(Willingness to Pay) for home health care service in order to apply to the determination of nursing price in a reasonable manner. In this study, respondents were asked if they would pay for the service's intangible benefits under the four different types(open-ended minimum WTP, open-ended maximum WTP, bidding WTP, referendum WTP). The contingent valuation method is a potentially useful tool in understanding how people value the benefits of the service. As a result, average open-ended minimum WTP was W16,015 per day among 65 respondents. Average open-ended maximum WTP was W29,154 per day among 65 respondents. Average bidding WTP was W26,300 per day among 65 respondents. Average referendum WTP was W22,200 per day among 70 respondents. The results of regression analyses were also consistent with theoretical prediction, e.g., increasing WTP with consumers' value for the service, state of patients, and household income. This study demonstrated that it was more reasonable to consider the consumers' value in determining the services' price. In addition, a further study is needed to test the validity of this CV method and to determine a proper nursing price based on the consumers' view.

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A Study on the Research Tendency of Sensibility Study in Space Study - Focused on Keyword Analysis of research papers - (공간연구에 있어서 감성적 연구경향에 관한 연구 - 연구논문의 키워드분석을 중심으로 -)

  • Jung, A-Young;Oh, Young-Keun
    • Korean Institute of Interior Design Journal
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    • v.17 no.5
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    • pp.157-165
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    • 2008
  • This study confirm the value and the importance of the human sensibility study to add up the new meaning, and to suggest a new value of Korean sensibility study through the understanding of current statusand trend of the sensibility study in the space. The method of the study was to collect date related to the sensibility study and to analyze it focusing on its details. The date was collected from researches published on the website since the establishment of Korean Institute of Interior Design and Architectural Institute of Korea and selected at the keyword search comer. The data was extracted under keywords of research object, research purpose, research method, and analysis method. And then it was quantified with HAYASH lll program and used for analyses according to its pattern and feature. The study shows that nowadays categories representing the current status and trend of the sensibility studies in space consist of the environment, the human, and the space. The contemporary study for sensibility puts the importance on a object and a subject of the study like the environment harmonized with human and space, the humans the subject that essentially uses the spate, and the space for the architecture and the interior that puts human in. Accordingly, the study for human sensibility should develop into the study for the design focused on the intangible relationship such as 'information', 'elements for space design', 'sensibility' beyond the existing tangible categories of environment, human, and space. In addition, in the method ways of study and analysis, those studies for the sensible relationship are required to develop into new types of study applying research methods of various studies beyond the traditional border between human studies, social science, and natural science.

Development of The Criticality Evaluation System for Rare Metals Stockpiling (희유금속 비축 적정성 평가체계 수립)

  • Kim, Yu-Jeong;Kim, Dae-Hyung;Kim, Jinsoo;Kim, Juhan
    • Resources Recycling
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    • v.27 no.3
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    • pp.66-77
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    • 2018
  • The import amount of rare metal in Korea is about 6,034 million USD, but the self-sufficiency of rare metals is about only 1%. In order to secure the stable supply of rare metals, it is necessary to operate an efficient stockpile system. In this study, we established a system to assess the adequacy of stockpiles by quantifying the risk factors of tangible and intangible risks in order to establish an efficient stockpile strategy. The model developed in this study aims to select the rare metals that need to be stockpiled first and to suggest the direction of the stockpiling policy in accordance with technological change and market change from the mid and long term viewpoint. The evaluation results derived from the model can quantitatively measure the security level of each rare metal and enable relative comparison between the rare metals using criticality matrix. Therefore, it is expected that more efficient stockpile policy will be possible if the proposed model is utilized in the future policy making.

Recent Discussions on the Naming of the Sea between Korea and Japan and Topics of the Geographical Toponymy (동해 표기의 최근 논의 동향과 지리학적 지명연구의 과제)

  • Choo, Sungjae
    • Journal of the Korean Geographical Society
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    • v.47 no.6
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    • pp.870-883
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    • 2012
  • This study aims to summarize recent discussions on naming the sea between Korea and Japan and to draw some research topics of the geographical toponymy. The International Hydrographic Conference and the United Nations Conference on the Standardization of Geographical Names held in 2012 repeatedly saw clearly different positions of Korea and Japan on the naming of the sea. From the debates, four topics appeared distinctly which deserve receiving continuous interests in the field of geographical toponymy. These include: necessity of dual naming and characteristics of, and perceptions on the object of dual naming; political economic nature of the sea, e.g. semi-enclosed sea, EEZ, and relevant use of names; relationship between the sea containing strong emotional ties and its naming; additional definition of toponymic terminologies to proceed with more objective and logical discussions.

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Planning for Baekryeong Island Trail Introducing Local Archive (마을 아카이브를 도입한 백령도 탐방로 조성계획)

  • Hong, Jeong-Sik;Lee, Bo-Mee;An, Deok-Cho;Gang, Eun-Jee;Seo, Jong-Kyung;Kim, Yong-Geun
    • Journal of Korean Society of Rural Planning
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    • v.21 no.1
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    • pp.143-154
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    • 2015
  • This study has set up a plan to establish a trail as a means of maximizing a community by using the residents' living materials and unused facilities that a village holds now. A local archive is a place where the records and living materials collected from a village are preserved, displayed and shared with others, serving as a complex space with multiple functions. To apply the idea of 'utilizing a local archive', the empirical study was conducted by making an analysis of trail resources of Baekryeong Island and local archive application resources. Local archive resources were selected through evaluation of connection of trail routes by investigating and discovering the unused facilities of Baekryeong Island village and the depreciation level and scale of them. And actual local archive living references were investigated and collected through in-depth interviews of villagers. Also, through planning of trails by region, limitations of investigation activities were improved and various tangible and intangible resources owned by Baekryeong Island were utilized to enable effective and distinctive investigation activities and experiences. Unused facilities were surveyed and chosen to take advantage of the local archive space, along with in-depth interviews with the residents living in Baekryeong Island. In addition, the current conditions for the trail routes were checked out in order to 'point out the final routes'.

A study on patent evaluation model based on Bayesian approach of the structural equation model (구조방정식 모형의 베이지안 접근법 기반의 특허평가 모델링에 대한 연구)

  • Woo, Ho-young;Kwak, Jungae;Lim, Changwon
    • The Korean Journal of Applied Statistics
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    • v.30 no.6
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    • pp.901-916
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    • 2017
  • Recently, the industrial paradigm shift to the fourth industry has already begun, and the importance of patents as intangible intellectual property in the fourth industry era is increasing day by day. Since the technical valuation of a patent is calculated according to the opinion of experts, it is costly and time consuming, and hence, the quality of the patent is judged based on subjective opinions of non-experts. Therefore, it is necessary to develop an objective and rational evaluation system for the qualitative level of patents. In this paper, we classify the valuation of patents into technicality, rights, and usability, and consider the quantitative and objective evaluation modeling of patents using Bayesian structural equation model. In particular, based on the data collected by the Korea Invention Promotion Association, we apply the Bayesian approach, which is capable of stable modeling even under small samples by using prior information, and the structural equation model, which is excellent for modeling and evaluating qualitative performance that is difficult to measure directly, to develop a patent evaluation model.

A Study on the Features of Digilog in Contemporary Fashion (현대 패션에 나타난 디지로그의 특징)

  • Lew, Chahyang;Suh, Seunghee
    • Journal of Fashion Business
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    • v.21 no.5
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    • pp.61-77
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    • 2017
  • Fashion companies are increasingly becoming aware of the importance of Digilog as a response strategy to an emotional stimulus, in order to win the hearts of consumers, because the Digilog provides a new type of emotional value. The features of Digilog found in modern fashion are characterized as follows: first, the "Fashion Image of Hybrid Nature" expresses nature in a new light or reinterprets existing expressions of nature, by using cutting-edge technology based on the psychological desire to return to, adapt with, and harmonize with nature. Second, the "Fashion Image of Nostalgia," which exhibits past forms of regressive fashion, is a fashion code that can be understood as a social trend. It has a digital exterior, with retro materials and old perfumes that reflect psychological comfort, as its expressive medium. Third, the "Lifestyle through the Technique of Interaction" is the sharing of information through consumer participation and delivery, or its interaction. Fourth, the "Fashion Design through the Technique of Customizing" allows consumers to actively participate in the design process. It reflects the consumer's desire to personally design fashion products. Fifth, the "Emotion Sharing through the Technique of Storytelling," which focuses on intangible values, is based on the sentiment of communication between the consumer and the brand, thereby satisfying the inner values as well as the aesthetic demands of consumers. This study confirmed that digital fashion, which uses digital technology based on analog sentiments, has opened up a new environment for fashion culture and has also widened the boundaries of fashion.