• Journal of the Economic Geographical Society of Korea
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• v.12 no.4
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• pp.613-626
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• 2009

This research examines the effect of the place marketing image in the Insadong Cultural District as a tourism destination on the foreign tourists' satisfaction and intention to revisit. The result of the factor analysis revealed thirty attributes of the place that are important to tourist and that could be clustered into four major factors: 'identity', 'attractive things and quality of life', 'cultural sights and economy', and 'city improvements'. 'Attractive things and quality of life', 'cultural sights and economy' and 'city improvements' are the three factors that are significant in the relationship between the place marketing image and type of visit. On the relationship between place marketing image and tourist nationality the only significant factor was 'attractive things and quality of life'. In the relationship between place marketing image and satisfaction, the significant factors were: 'identity', 'cultural sights and economy', and 'city improvements', while the relationship between place marketing image and intention to revisit have 'attractive things and quality of life', 'cultural sights and economy', and 'city improvements' as significant factors.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.561-580
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• 2021

This study analyses the historical and cultural streets at Pinggang Road in the city of Suzhou, by understanding the development and conservation of the area, and uses the following ways to investigate its development, re-organization, and current state. This paper comprehensively compares, collates and investigates 4 different historical and cultural areas in Insadong and Samcheong-dong in South Korea, and South Luogu Lane in China. From initial research and analysis, this paper gathers the cultural, economic, and societal perspectives as non-physical measures, and spatial structure, road structure, and building maintenance as physical factor framework. It is significant in that it can provide an evaluation model for the preservation and regeneration of historical and cultural streets by presenting the viewpoint of complex development of non-physical and physical elements in Pyeonggang-ro. In addition, it is necessary to conduct optimization and specific research on insufficient areas, such as maintenance and development of programs and signature systems for visitors, and continuous development of historical and cultural network platforms by combining on-site surveys. Basic data should be provided for reference on the street.