• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2140-2149
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• 2013

Managing uncertainty or discontinuity in an innovation is still a challenge to most companies. For sustainable corporate survival over the long term, one of the problems caused by discontinuous innovation is the innovator's dilemma. In specific, the dynamics between discontinuous innovation and incumbents inspires the interestof researchers and managers. This paper employs catastrophe theory as a theoretical basis to explain the driving force of new discontinuous change. In other words, we extract the control variables overcoming innovation dilemma by interpreting the dynamics of corporate strategy for discontinuous innovation from the perspective of catastrophe theory. First, we define four types of discontinuity such as technology discontinuity, product discontinuity, business discontinuity, and consumer preference discontinuity. Second, we analyze the dynamics of the competition between companies by interpreting the cases of discontinuous innovation. This analyzing process enables us to identify the control variable which can, in advance, respond to the discontinuous situation.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.635-646
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• 2008

시장 경제의 패러다임이 전통적인 제품 지배논리에서 서비스 지배 논리로 전환됨에 따라 서비스에 대한 체계적이고 과학적인 접근법의 필요성이 제기되고 있다. 이러한 필요성에 의해 최근 주목을 받고 있는 분야가 바로 서비스 사이언스이다. 서비스 사이언스는 서비스를 포괄적인 관점에서 바라보고, 분석하고 체계적으로 연구하고자 하는 새로운 학문분야라 할 수 있다. 본 연구는 최근에 제시된 서비스 사이언스 분석 방법론을 이용하여 현재의 서비스와 기술수준, 및 서비스 혁신간의 관계를 규명해 보고자 한다. 왜냐하면 기존의 연구들은 현재의 서비스 및 기술 수준과 서비스 혁신 노력의 관계에 대해서는 지금까지 별 관심을 보이지 않아왔다. 하지만 경로 의존성 (path dependency) 및 혁신자의 딜레마 (innovator's dilemma)를 고려할 때, 현재의 서비스 및 기술 수준과 혁신의 관계는 서비스 혁신의 연구에서 상당히 중요한 의미를 가진다고 볼 수 있다. 따라서 본 연구는 서비스 사이언스 분석방법론을 기반으로 서비스 수준의 차이에 따라 서비스 혁신 활동수준에서도 차이가 있는지, 서비스 혁신 활동 수준에 따라 서비스 활동 수준에서 차이가 발생하는지를 실증 분석해 보고자 하며, 또한 기술 수준이 서비스 활동 수준 및 서비스 혁신활동 수준과 어떠한 관련이 있는지 실증적으로 규명해 보고자 한다. 연구 결과 서비스 활동 수준에 따라 서비스 혁신 활동 수준에서 차이가 있는 것이 확인되었으며, 반대로 서비스 혁신 활동 수준에 따른 서비스 활동 수준의 차이도 존재하는 것으로 나타났다. 기술수준의 차이와 서비스 활동 수준 및 서비스 혁신 활동 수준간의 차이는 존재하지 않은 것으로 나타났다.

• Journal of Technology Innovation
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• v.19 no.1
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• pp.79-109
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• 2011

In his highly cited book, Innovator's Dilemma (1997), Christensen introduced a notion of disruptive technology that is based on the observations from disk-drive industry and used it as an explanatory variable through which new entrants outperform incumbents in the industry. In explaining his later observations of disruptive innovations in other industries, however, his early theory based on disruptive technology has been applied to all cases without careful distinction between the notions of technology and business model (Markides, 2006). Furthermore, it has been criticized that his model suffers from lack of enough explanatory power and other important factors that are necessary to fully explain the observed phenomena in various cases (Danneels, 2004). Motivated by the critics in literature, the current study carefully distinguishes between innovation of technology and innovation of business model in the process of disruptive innovation, and apply our framework to the case of internet shopping mall business. Our study yields two main results. First, the internet-related business model which Christensen argued as an example of disruptive innovation is accomplished through two distinctive and separable growth phases: a period of technology growth and a period of business model growth. Second, in the process of disruptive innovation, the notion of enabling technology plays an important bridging role that connects core technology and business model. Furthermore, we confirm that the success of business model innovation depends on the degree of maturity of the enabling technologies. In conclusion, Christensen's notion of disruptive innovation can be further detailed in terms of technology innovation and business model innovation, and if there exist enabling technologies, the chance of success of the business model is higher when the enabling technology is matured rather than when the core technology is merely acknowledged as a disruptive technology.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.73-90
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• 2013

Our basic objective in this paper is to identify a relationship among services, technology level, and service innovation activities using service science approach. The empirical tests are two-fold: first, to find out a difference in the level of service innovations, depending on the service levels and vice versa; second, to investigate the relationship between technology level and service activities and between technology level and service innovation activities. The results of the study are as followed: (1) Service innovation activities are different depending on service activities. (2) Service activities are different depending on service innovation activities. (3) Differences between technology level and service activities and between technology level and service innovation activities do not exist. These findings have implications for both research and practice.