• 제목/요약/키워드: Initiative

검색결과 1,750건 처리시간 0.026초

고객중심의 CRM 구축비교 사례연구 (Customer-Centric CRM Implementation Case Study)

  • 이호섭
    • 경영과정보연구
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    • 제23권
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    • pp.25-40
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    • 2007
  • In the highly competitive and divers world of financial market, customer is the single most important factor to company's survival. Especially, creating a relationship with valued customers is a key to success. CRM provides the mean to retain high value customers. It takes a prospect of what customers expect. Utilizing those knowledge can help the products and service meet the customers' needs, thereby maximizing customer satisfaction and company's profit. In this report, I am going to suggest a few ways to develop successful CRM in the life insurance industry. First, CRM should innovate the way of communication to keep pace with Web 2.0 era. In other words, the customer's needs should be caught by real-time communication than traditional off-line market research. Thus, the functionality and specification of products can be decided by customer's direct choice so that the customers are able to purchase the understanding and experience of the products. Second, CRM project should consider whether the initial strategy plan can promise the stable growth of customer at the first step. When planning strategy, the project needs to identify what customer wants and how to fulfill the needs with stable growth of the customer. In addition, the CRM should be developed by realizing that customer centric benefits ultimately guarantee the growth of the organization. Third, CRM systems should enhance the organization's ability to take the customer's insight in a 360 degree view and to capture the voice of the customer directly. In order to develop the best matched product package, more precise customer segmentation should be ahead of market segmentation strategy. Forth, the biggest reward from CRM will be a customer royalty program. Many successful banks are already planning and practicing customer royalty strategy. A comprehensive analysis of customers and their behavior allow organization to identify high value potential customers' needs and determine a strategy required to meet those needs. Even life insurance companies such as Prudential Korea are developing products designed for royal customers. Fifth, understanding and managing the experience of customer called Customer Experience Management also can increase customer satisfaction. Measuring only customers' experience and adapting it to marketing strategy make products position in the gap between the customers' expectation and experience not required by market. A key component of CEM is its application across all organizational functions. At last, the direction of change and development of CRM can be defined from the conceptualization of information technology represented by Ubiquitous and Web 2.0. Instead of just managing customer information, companies should take the initiative in personalized system with customer oriented strategy. Furthermore, with the regular communication between CRM stakeholders (Sales-Marketing-IT), customer's demand should be directly reflected to enterprise strategy in real time.

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병원의 지식경영 도입방안에 관한 연구 -병원 지식경영 단계모델 구축- (A Study on the Implementation of Knowledge Management in Hospital)

  • 장익선;나정미
    • 경영과정보연구
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    • 제23권
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    • pp.75-97
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    • 2007
  • In the meantime hospital system of Korea has institutionally performed its errand in stable circumstance, however the system now faces with new environment of change of customer's satisfaction, of regime, deepening of competition, and opening market. Under the rapidly and complicatedly changing circumstance, the hospital system is required to promote getting a dominant position in the competition, enhancing outcome, creating value added, and customer satisfaction in both internally and externally likewise other organizations, as they continuously introduce a knowledge management and originate, accumulate, and put the knowledge to practical use. This organization capacity of knowledge management involves a process of management that requires great change of all organizations and individuals and it is brought up through four steps which are Initiation, Propagation, Integration, and Networking. The main factors of successful knowledge management are intension of the chief executive officer(CEO), organizational culture, appraisal and compensation of work, knowledge controlling system, and organizational structure, and each of these five stage has got different characteristic. To be successful by introducing knowledge management, hospital organization should be based on these premises. Not only CEO or the director of a hospital, but also the constituent members should be fully aware of knowledge, the characteristic of knowledge management, and successful factors of this operation. Should understand step-by-step characteristic of knowledge management, therefore able to analyse a situation of specific hospital and see which step corresponds to that hospital. By analysing, constituents should make up for the weak points and ready to move on to next step. CEO or the director of a hospital should be aware of knowledge management as a strategic factor which is able to get a dominant position in the rapidly changing environment, and also it should be firm in the director's intention to introduce the knowledge management into the hospital. By continuously carrying out education and training constituent members, the director of a hospital should promote their interest and participation in knowledge management, and build an organization culture that ultimately creates, accumulates, shares, and put the knowledge to practical use. The hospital organization needs to systematize an institution of objective compensation that corresponds to objective appraisal of knowledge management outcome. The hospital ought to build knowledge controlling system in stages, in order to take the initiative in rapidly changing environment. By considering the characteristic of hospital system, it is required to change the organizational structure into self-managing team which is a sort of horizontal structure that allows members to make decisions and take the responsibility by themselves. The limitation of this study is experimental study. Positive investigation about successful factors of hospital knowledge management and characteristic of each steps is expected with following study.

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EA 거버넌스와 EA 역량에 관한 실증적 연구 : 공공기관을 중심으로 (An Empirical Study on EA Governance and EA Competency of Public Agencies)

  • 김기백;이철규;유왕진;문종범
    • 한국컴퓨터정보학회논문지
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    • 제17권5호
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    • pp.103-114
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    • 2012
  • 최근 정보시스템의 중복투자 방지와 상호운영성 증대를 위해서 효율적이고 체계적으로 정보자원관리(IRM)를 위해 EA(Enterprise Architecture)를 도입 활용하고 있으며, 이러한 EA를 더욱 성과지향적으로 통제관리하기 위해 EA 거버넌스를 도입하고 있는 가운데 본 연구에서는 국내 공공기관의 EA 거버넌스 수준과 EA 역량에 대한 관련성을 실증적으로 수행하였다. EA를 도입 활용하는 정보화 부서에 종사하는 총190명을 대상으로 관련 가설을 수립하여 구조방정식을 이용하여 통계적으로 검증하였다. 그 결과, EA 거버넌스의 EA기능 프로세스, EA 조직과 인력 수준 모두 도입 후 EA관리와 활용 역량에는 영향을 미치지만 EA 조직과 인력 수준이 EA 수립에는 그 다지 영향을 미치지 못하는 것은 대부분의 공공기관들이 처음 EA 도입구축 시 관련 예산 부족 등으로 전문 인력 미확보와 전담 조직을 미처 갖추지 못하고 외부 전문가에 의존한 결과라고 볼 수 있다. 특히 EA 거버넌스가 단계적으로 EA수립 역량의 수준에 따라 두 번째 단계인 EA관리 역량에 영향을 미치고, 또한 EA관리 역량의 수준이 세 번째 EA활용 역량에 충분히 영향을 주는 것으로 검증결과가 규명되었다.

열 팽창성 Microsphere를 적용한 경량 발포 재생피혁 특성 분석 (Properties of Light-weight Expanded Bonded Leather Using Thermal Expandable Microspheres)

  • 신은철;김원주;김영우
    • 접착 및 계면
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    • 제21권3호
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    • pp.81-85
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    • 2020
  • Shaving dust는 천연 피혁 제조 공정 중 두께 조절을 위해 발생하는 피혁 폐기물인 콜라겐 섬유로 크롬을 함유하고 있어 매립 시 환경오염 문제를 야기시킨다. 현재 유럽을 중심으로 다양한 국가에서 피혁 폐기물인 Shaving dust를 활용한 다양한 연구가 진행되고 있으며, 그 중 재생피혁(Bonded leather)은 천연 피혁 대체가능한 소재로 주목받고 있다. 재생 피혁은 바인더로 라텍스를 사용하여 다른 합성 피혁에 비해 내부 조직이 치밀하여 중량감이 높고 통기성이 저하되는 단점이 있어 열팽창성 Microsphere를 도입하여 내부 조직을 완화시켜 통기성 및 경량성 등 기능성을 개선하고자 하였다. 본 연구에서는 Shaving dust를 활용한 경량 재생피혁 제조에 관한 연구로, 열팽창성 Microsphere를 적용한 후 콜라겐 섬유의 내열성을 감안하여 100~120℃에서 발포시켜 그 경향성을 분석한 결과 120℃에서 8분간 처리하였을 때 가장 우수한 발포율을 나타내었고, 재생 피혁 단면의 SEM 분석을 통해 발포에 따른 내부 조직의 변화를 관찰하였다.

한국(韓國) 민간신변보호(民間身邊保護)의 발전(發展)을 위한 법규(法規) 및 제도(制度)에 관한 고찰(考察) (A Study on The Law and System of The Private Body Guard in Korea)

  • 이한익
    • 시큐리티연구
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    • 제1호
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    • pp.283-319
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    • 1997
  • Our society witnesses the rapid progress in the areas of politics, economy, society and culture in the process of national modernization since 1960s, which in turn as a reverse function gets to contract a societic pathology, totally lowering the security level of citizens' lives owing to various violent crimes like hostage commotions and murders with rifles and deadly weapons. what is the main reason for that? That may be partly because the chief police force concentrates on the current situation resulting in the vacuum of the public peace. However, the main reason is that the police fall short of man-power and equipments even if the whole police power were put to use in preventing and quelling the crimes. That is true not only of Korea but also of the advanced countries like the U.S.A., England and Japan. We realize that these advanced countries have higher level of security in every individual's life and property than Korea because their progress of the private guard systems can fill in a vacuum of the shortage of the police power, Therefore, we should without delay internationalize our private guard systems expecting the widely opening of the guard service markets in the age of Uruguay Round. To do this, we need to change our ideas for fostering the policy of the private guard from passive defense ideas into positive aggressive ones. Our police should urgently set up a plan to pursue the orientation of vision that we should dispatch our private guards overseas before foreign guards rush into our markets. Accordingly it goes without saying that the private guard group should distinguish their services from the public services initiating their own theory and strategy of private guard services and also readjust themselves between the public duties and the private services with the study of minimizing the reverse function of the private guard systems. The history criminal justice has always shown that the criminal system progressed at the initiative of the civil factor in case its demand and supply do not make both ends meet. Nevertheless, in the process the power of the government never weakens, rather it is built up in general. In conclusion, the necessity of the build-up of the private guard services must duly be acknowledged by the police as well as by the business which has its unique sphere within the criminal justice instead of as the suplemtary services of the simple the police power on the long-term basis. The purpose of the private guard services can be largely classified into the two categories; first it means the function to prevent the crimes against the citizens and secondly to enhance the national interest as an increasing mammoth business with a worldly competition capacity. The police has an absolute responsibility that they should protect the modem public in general from feeling the crisis of the personal threat, tension, anxiety and nervousness. In short, if we develop the complete private guard system to guarantee the societic atmosphere for all citizens, keep the public peace, and protect all citizens' lives and properties, we will sure enjoy a beautiful land, a wholesome society and a happy life in goodharmony of law and order.

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여성들의 기술과학 실행에 대한 '기술-과학적 방식의 생각하기': 캐런 바라드의 행위적 실재론을 중심으로 ('Techno-scientific Way of Thinking' on Women's Technoscientific Practices : From Barad's Agential Realistic Perspectives)

  • 임소연
    • 과학기술학연구
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    • 제11권2호
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    • pp.97-119
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    • 2011
  • 이 논문은 여성들의 다양한 '기술과학 실행(technoscientific practices)'을 어떻게 분석할 것인지에 대한 시론적인 논의로서 캐런 바라드(Karen Barad)의 행위적 실재론(agential realism)을 중심에 두고 선행 연구를 검토하고자 한다. 첫 번째 절에서는 여성들의 기술과학 실행이 구성주의 과학기술학과 페미니즘의 '접점'에 속하는 분석 대상이면서 동시에 구성주의 이론과 페미니스트 정치학 사이의 '긴장'이 드러나는 장소임을 보이고자 한다. 두 번째 절에서는 이 '긴장'을 분석의 차원에서 해소하기 위한 '생각하기'의 방식으로 캐런 바라드의 행위적 실재론이 제시된다. 행위적 실재론에서 행위성(agency)의 재개념화, 행위성에서 해명책임(accountabilities)으로의 전위, 장치(apparatus)의 개념 등은 특히 기술과학 실행을 분석하는 (페미니스트) 과학기술학자에게 유용한 개념적 도구를 제공하는데 특히 '장치'는 '기술-과학적 방식'을 형상화하는 데에 효과적이다. 마지막 절에서는 페미니스트 과학기술학의 선행 연구들로부터 여성들의 기술과학 실행에 대한 '기술-과학적 방식의 생각하기'의 세 가지 사례를 찾아볼 것이다. 보이지 않는 존재들을 따라가고, 실행에 주목하며, 분석 대상인 과학기술에 책임을 지는 방식으로 생각하기는 '여성들'의 기술과학 실행뿐만 아니라 다양한 과학 기술 의료 관련 실행을 분석하는 데에도 적용될 수 있을 것이다.

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지역사회에서의 가정간호 접근성 제고 방안 - '서울시간호사회' 가정간호사업 분석을 토대로 - (A Study for the Enhancement of Accessibility to Community Home Nursing Care Services - The Home Nursing Care Program of Seoul Nurse Association -)

  • 황나미;박성애;김윤옥;문영임;박정숙;유호신;이계숙
    • 가정∙방문간호학회지
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    • 제10권1호
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    • pp.5-14
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    • 2003
  • Recently, there has been an increasing need for long-term care and comprehensive health care services in community settings. The Ministry of Health and Welfare introduced the Hospital-Based Home Nursing Care Program in 2000. Before this initiative, there was a Home Nursing Demonstration Center, affiliated with the Seoul Nurse Association, had offered home nursing services with the financial support from the local government. since 1993, the Center's nursing staff has been engaged in a general hospital in an effort to provide home nursing care services within Korea's health care system. The purpose of this study was to analyze and identify characteristics of community-based home nursing care supplied by a community-based home nursing team engaged in a general hospital. Also. visit nursing care services provided by public health centers were evaluated in terms of accessibility and supply versus demand, to enhance the accessibility of low-income patients living in Seoul to home nursing care services. Data were collected from home nursing insurance reimbursement claims submitted by the community-based home nursing care team from March 1 to October 30 in 2001 and a questionnaire survey on home-visit nursing services of 25 public health centers in Seoul. The subjects consisted of 197 patients and 12 public health centers. The result were as follows. First, medical institution's community-based home nursing care program was better in technical quality than health-center-based home-visit nursing care. In addition. the pattern of the subject patients was similar to that of hospital-based home nursing care program. Second, there was a high demand for community-based home nursing care while only a small number of home-visiting nurses served at public health centers in Seoul. As a result, many patients could not receive adequate care. Finally, we suggest that community-based home nursing care program should be introduced in the national health system to meet the at-home care needs of severely ill low-income patients. Furthermore, to better utilize home nursing and visit-nursing care resources and offer continued care for patients in community settings, an efficient referral network should be built among related institutions. This would require improvement of reimbursement system and amendment of the law related to health insurance system and community-based home nursing care services.

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동형검사를 활용한 진단 및 형성평가가 초등과학 수업에 미치는 효과 : '지구와 달' 단원을 중심으로 (Effects of Diagnostic and Formative Assessment Using Equivalent Test on Elementary Science Classes : Focused on the 'Earth and Moon' Unit)

  • 손준호;김종희
    • 한국과학교육학회지
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    • 제35권4호
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    • pp.619-628
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    • 2015
  • 이 연구의 목적은 동형검사를 활용한 진단 및 형성평가가 초등과학 수업에 어떠한 영향을 미치는지 알아보고자 하였다. 이를 위해 진단 및 형성평가의 문항 및 학업성취도 문항을 개발하여 수업에 적용 및 투입하였는데 연구 결과는 다음과 같다. 첫째, 진단평가를 실시한 과학수업은 학생들의 과학 학업성취도를 향상시켰다. 둘째, 형성평가를 실시한 과학 수업에서는 학생들의 과학 학업성취도 향상에 도움을 주지못하였으며, 자기주도적 학습 태도의 영역 중에서는 학습기회의 개방성 영역만 향상시켰다. 셋째, 진단 및 형성평가 실시한 과학 수업에서는 학생들의 과학 학업성취도를 향상시켰으며, 자기주도적 학습 태도의 영역 중에서 문제 해결 기술을 제외한 학습기회의 개방성, 학습에 대한 주도성, 학습에 대한 애착 영역을 향상시켰다. 따라서 이 연구에서는 학생들의 학업성취도와 자기주도적 학습 태도를 향상시키기 위해서는 형성평가를 진단평가와 함께 실시해야 함을 강조하였다.

통관거점을 이용한 국제물류의 지역구조 (Regional Structure of International Physical Distribution through Clearance Depot)

  • 한주성
    • 대한지리학회지
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    • 제40권6호
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    • pp.631-652
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    • 2005
  • 본 연구는 내륙지방에 입지한 청주세관을 사례로 통관거점을 이용한 국제물류의 지역간 결합과 지역구조를 밝히는 것을 목적으로 한다. 청주내륙통관거점의 무역은 관할 배후지에 입지한 공업의 특색을 반영한다. 화물의 발착지는 수출입지로서, 특히 일본, 중국, 미국과의 거래가 탁월하다. 청주세관 관할지역의 화물 발착지는 인천공항과 부산항의 배후지와 지향지가 되며, 수출의 경우 부산항의 지향지가 넓고, 수입의 경우는 인천공항과 부산항의 배후지가 거의 비슷하다. 청주 내륙통관거점은 신속하고 저렴한 비용의 수출입 체제를 구축하고 있는데, 개개 기업의 화물의 종류나 기업의 물류체계가 다른 특성을 나타내고 있다. 국제물류의 지역구조는 하주기업이 각각 수출입화물에 대하여 독자적인 물류체제를 구축하는데, 보세공장과 보세창고에서 수출하는 형태로 크게 나누어진다. 보세창고에 의한 형태는 다시 해외생산거점과 분업을 하는 본선인도가격제, 해외생산거점과 분업을 하는 균일배달가격제의 형태가 있다. 이러한 현상은 본사와 해외법인간의 거래, 수출기업의 화물취급 주도, 저렴한 비용의 선택, 국제적 관행 때문에 일어난다.

New weighting agent for water-based mud, um-bogma area, central Sinai, Egypt

  • Abdou, Mahmoud I.;Ahmed, Hany El Sayed
    • Advances in environmental research
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    • 제6권3호
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    • pp.159-171
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    • 2017
  • A successful oil well drilling depends largely on a good mud Program. During drilling, mud provides sufficient hydrostatic pressure, removes drill cuttings and cools drill bits. Mud additives are always required to provide sufficient hydrostatic pressure to ensure borehole stability. Barium Sulphate ($BaSO_4$) also known as barite is the prevalent weighting material but there is needed to develop local materials to augment the use of Barite. The present search is concerned on the early Carboniferous succession exposed in Um Bogma Formation, west central Sinai, Egypt as a new weighting agent in drilling fluids. The increases in the cost of drilling fluids and a shortage of using barite have introduced the locale dolomite as alternative weighting materials. The rheological properties of mud drilling samples weighted by local dolomite samples are being examined and investigated to know its potential to be used as a weighting material in drilling mud. Two mud samples were prepared which comprised of fresh water, caustic soda, bentonite and the weighting material. The weighting materials are added to achieve the required density. The first sample: Water-based mud with commercial barite of density between 10.00 lb/gm and 18.00 lb/gm. The second sample: Water-based mud with dolomite of density between 10.00 lb/gm and 18.00 lb/gm. These samples were analyzed and the density, rheological properties, aging of barite and dolomite and solid contents were investigated. At 10.00 lb/gm, the yield point of dolomite was $20.00lb/100ft^2$ and barite $22.00lb/100ft^2$ while the 10 second gel strength of dolomite was $30.00lb/100ft^2$ and $22.00lb/100ft^2$ for barite. Similarly, little difference was observed in plastic and apparent viscosities. At 10.00 lb/gm, the plastic and apparent viscosities of dolomite were 8.00 cp and 20.00 cp while barite was 8.00 cp and 24.00 cp. The result show that dolomite mud sample gave a little higher yield point and gel strength than barite mud sample. Therefore, dolomite has the potential to be used as weighting material in drilling mud in place of barite thereby enhancing the local content initiative of the government. When dolomite is sourced locally and used it will reduce overall mud and drilling costs.