• Asia pacific journal of information systems
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• v.20 no.3
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• pp.73-90
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• 2010

Although research on acceptance of information systems provides useful insights in understanding users' behavior, we need to further understand factors that cause long-term or continued use. This article therefore examines the role of users' maximizing tendency (i.e., individual differences in pursuing the best option) in continuance intention of Web sites. By controlling for disconfirmation, ease of use, and product involvement, we empirically investigate the relationships between satisfaction, usefulness, and continuance intention to online bookstore Web sites. As suggested by the information technology continuance model, the effects of satisfaction to and perceived usefulness on continuance intention to Web sites are positive for individuals with low maximizing tendency (i.e., satisficers). Satisfaction and usefulness, however, are not associated with continuance intention for individuals with a high maximizing tendency (i.e., maximizers). The implications for both researchers and practitioners are discussed.

• Journal of the Korean Home Economics Association
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• v.42 no.9
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• pp.195-212
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• 2004

The purpose of this study was to analyze consumers' perceived risk and information search behaviors in internet shopping. For this purpose, survey was conducted on 302 consumers in their 20s and 30s who had internet shopping experience. This study found that consumers' perceived risk was significantly related to their gender, educational level, income, credit card use, period of internet un, number of internet shopping experiences, and purchased product. Consumers' search behaviors were also significantly affected by gender, age, educational level, income, period of internet use, and purchased product. In addition, a higher level of consumers' perceived risk was significantly related to the amount of information search on product attributes themselves rather than on general information search such as the number of sites or the number of brands.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.1
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• pp.221-234
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• 2007

The purposes of this study were to identify the effect of clothing involvement and shopping orientations on the usage of information sources and to investigate the differences of clothing involvement, shopping orientation and clothing purchasing behavior according to the types of information source usage. The study subjects comprised 302 females living in Seoul. The datas were analyzed with factor analysis, regression, ANOVA, discriminant analysis, and $x^2$-test. The results generated from this study are as follows: First, clothing involvement and shopping orientation factors influenced the usage of information source. Among the clothing involvement factors, fashion/clothing involvement was the most important factor to the types of information source. Second, according to usage of information sources, female consumers were classified into four groups, such as active, nonpersonal, personal, and non-active information source usage group. Fashion/clothing involvement was the most significant involvement factor to divide four groups. Third, among the demographic variables, only age was the useful factor which can differ the usage of information source. For example, 30s' were more active than other groups, on the other hand 50s' use personal information source more than other groups. Therefore, marketer should blow consumer's clothing involvement and shopping orientation which are effective to the usage of information source, and use this knowledge on the advertising and marketing plan.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.871-882
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• 2005

The purposes of this study were to investigate the relationships among shopping orientation, information source, service duality, and impulse buying behavior of the elderly women, which nay provide insights related to silver fashion market in Korea. Data were obtained from 50's and 60's women living in Busan(N=285), and analyzed Using by factor analysis, Cronbach's alpha and t-test. The results of this study are as follows: 1. Comported to unimpulse buying group, impulse buying group was more likely to be influenced by hedonics shopping orientation, economic shopping orientation, personal shopping orientation, and convenient shopping orientation. 2. for information source, impulse buying group seemed more to use various information sources than unimpulse buying group, such as advertising of newspaper, magazin or TV, experience, salespersons' opinions. 3. For perceived service quality, impulse buying group was more likely to be effected by events of store, product advertisement, and opening/closing time of store. But demographic characteristics doesn't significant differences between impulse-group and unimpulse-buying group of elderly women. This study suggests some implications and strategies for silver fashion market.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.3
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• pp.169-191
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• 2014

The purpose of this study is to check the educational influence and accountability of school library and to derive implications for the improvement of public education, using raw data of OECD PISA 2009. To do this, the reading achievement as well as questionnaire of 4,989 Korean students' data in OECD PISA 2009 were used. It analyzed how the visit of library can affect reading achievement, reading attitude and behavioral through structural equation modeling method. The results were as follows. The library use factor is a cause-effect relationship among reading achievement, reading attitude and behavioral factors. In addition, the reading attitude is a cause-effect relationship between reading behavior factor and reading achievement. In the part of reading behavior is a cause-effect relationship reading achievement. In the results of applying this causal relationship of whole population, in some individual cases, they are activated as moderating variable.

• The Journal of Information Systems
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• v.25 no.4
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• pp.1-21
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• 2016

Purpose The study analyzed the factors affecting continuance use and self-disclosure in the SNS(social networking service) context based on a dual-factor model. As SNS users have concerned privacy for a long time, privacy concern affects continuous use and self-disclosure. In details, concern over privacy may have a stronger effect on self-disclosure than on continuance use as users' personal information can be more exposed during posting their dailies and photos. Design/Methodology/Approach SNS benefits, trust in SNS providers, and social influence are served as the key enablers and privacy concern as the inhibitor. Moreover, the relative impacts of SNS benefits and privacy concern on continuance use and self-disclosure were analysed in this study. From the data of 327 Facebook users, the researchers tested proposed theoretical model by using PLS. Findings Users' continuance intention and self-disclosure behavior are differently affected by different antecedents. Trust in SNS provider had a significant effect on self-disclosure intention, while it has no significant effect on continuance intention. Concern over privacy was negatively related to self-disclosure intention, while it was positively associated with continuance intention.

• Informatization Policy
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• v.21 no.1
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• pp.57-76
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• 2014

The purpose of this research is to investigate the role of social dimensions in predicting the intention to use SNS. We proposed an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are attitude toward SNS use, subjective norm, information cascades, and perceived behavioral control as antecedents to intention to use SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascades, were found to have a significant positive relationship with the intention to use SNS. In particular, information cascade turned out to have the strongest impact of the three antecedents to intention to use SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.

• Journal of Information Technology Services
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• v.14 no.1
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• pp.195-215
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• 2015

Recently, as the number of smart-phone users has been rapidly increased, enterprise managers have a keen interest in business application of social media. Most previous studies have focused on perspective of the individual unit of analysis instead of enterprise level unit. The study is focused on the relationship between the enterprises' recognition and behavioral intention (and use) about social media application. The purpose of this study is to develop the model of small and medium enterprises' social media application, and to find the factors affecting their behavioral intention or use behavior. The moderating effects of four corporate characteristics on the relationship between the enterprises' recognition and behavioral intention are also examined. We surveyed 900 corporate staffs and received 203 responses. After questionnaires with unreliable responses had been excluded, 182 effective samples were used in the final analysis. The findings suggest that Performance Expectation, Social Influence, Facilitating Conditions significantly affect Behavioral Intention of social medea, and Behavioral Intention affects USE. Furthermore, some corporate characteristics have moderating effect on the relationship between recognition of social media and Behavioral Intention.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.509-514
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• 2007

Most of the IS continuance research has assumed that IS use is activated by an intention to use, which in turn is determined by the evaluation of IS usage. Perceived usefulness is one of the evaluation variables most widely used. Typically, the past studies adopt this perceived usefulness because it views continuance as an extension of acceptance behavior. However, the literature on interpersonal relationships suggests that individuals are motivated to maintain relationships either because they genuinely want to or they believe they have no other option. The former is referred to as dedication-based relationship maintenance and the latter as constraint-based relationship maintenance. The IS continuance can be considered as the relationship maintenance situation with the existing IS that the user is currently using. The belief constructs previously used in IS continuance researches fall into the category of dedication-based ones. Additional constraint-based belief constructs are needed to explain the IS continuance behavior. In this regard, switching cost represents an important avenue for better understanding and predicting customer retention in that it can be regarded as the constraint-based motivation for relationship maintenance or IS use continuance. For an empirical exploration, 275 samples were collected from the users of a web portal site. Data analysis using Structural Equation Modeling (SEM) shows that perceived usefulness shows a significant direct effect on continuance intention while perceived switching cost significantly affects continuance usage.

• Journal of the Korean Society of Food Culture
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• v.17 no.3
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• pp.299-308
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• 2002

The purposes of this study were to examine understanding, attitudes, and behaviors of college students regarding the nutrition labels of food package and the relations among these factors and demographic background such as educational experience with label, major, home place and parents' status. The study was surveyed 471 undergraduate students enrolled in general education classes at local university. Generally, college students could understand nutrition label. Nutrition related class in college didn't influence Nutrition label understanding, use and purchasing behavior. Students whose mothers with higher than college education level and professional work showed strong dependability on nutrition label. Label use, understanding and purchasing behaviors significantly associated with gender of subjects. All the subjects looked at the amount of sodium most frequently among all the nutrients listed on the food package(88.8%). Of all the food labels, the manufacturing date(25.1%) was considered the most important and the refund and exchange(12.9%) was considered the least important information. This paper suggested that nutrition education program for college students needs to be developed in series from elementary school curriculum and to enhance the use of nutrition labels.