• 제목/요약/키워드: Information sources and use

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GIS의한 대기오염과 토지이용상태와의 상관성분석에 관한 연구 (Study of Air Quality and Land Use Correlation using GIS)

  • 최병길;라영우
    • 한국측량학회:학술대회논문집
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    • 한국측량학회 2004년도 춘계학술발표회논문집
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    • pp.345-352
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    • 2004
  • This study analyzes interrelationship with air pollution quality and land use patterns using GIS. The relationship can be obtained via three steps: (1) making out air pollution map from air pollution information of study area, (2) dividing land use patterns into residential area, commercial area, industrial area, traffic concentrated area, and non-polluted area, and (3) spatial overlaying analysis of GIS. Moreover, through analyzing air pollution quality by land use patterns, pollution sources can be identified. The results also coincide with the characteristics of conventional air pollution finding. More detailed analyses using articulated on site air pollution quality measurement databases are needed to correctly identify the pollution sources through finding interrelationship with land use patterns and air pollution Quality using GIS. The developed method can help trace the path of pollution sources and plan urban land use projects.

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잡지 의류광고의 정보원 이용과 의복관여도에 관한 연구 (A Study on the Relationship of Use of Clothing Advertisements in Magazines as an Information Source to Clothing Involvement)

  • 추태귀;서경희
    • 한국의류산업학회지
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    • 제3권2호
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    • pp.156-161
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    • 2001
  • The purpose of this study was to investigate the relationship of use of clothing advertisements in magazines as an information source to clothing involvement. Questionnaires were administered to 131 women living in Sangju City during April of 2000. Data were analyzed by using factor analysis, t-test, ANOVA and Scheffe test. Attitude toward clothing advertisements in magazines was factor analyzed resulting three factors such as quality information & degree of use, fashion & brand information, and communication. Clothing advertisement was not considered as a useful information source and was not understood the message of advertisement clearly. There were significant differences between high involvement group and low involvement group in attitude toward clothing advertisements as information sources. High involvement group considered clothing advertisements as information sources more positively and used advertisements to search information about fashion and product quality. Also, significant differences were shown according to marriage state, age, and education level.

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60대~70대 여성 소비자의 인지된 연령에 따른 의복선택기준 및 패션 정보원 활용 (Clothing Selection Criteria and the Use of Fashion Information Sources Based on the Perceived Age of Elderly Female Consumers in their 60s~70s)

  • 홍경희;이윤정
    • 한국의류학회지
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    • 제34권2호
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    • pp.200-211
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    • 2010
  • This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

Information Sources of Reference Used by Male College Students for Casual Wear Purchase Decisions

  • Shin, Su-Yun
    • The International Journal of Costume Culture
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    • 제2권1호
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    • pp.77-86
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    • 1999
  • This study was designed to identify the information sources of reference used by male college students. Theoretical framework is based upon social comparison theory, reference group theory, and Kotler's model of personal and non-personal sources of reference. The subjects were 287 male college students. The questionnaire were distributed to the school area and the commercial area such as Shinchon, Myung-Dong, and Apkujung-Dong in Seoul. Means, standard deviation, frequency, T-test, one-way ANOVA, and Duncan's multiple range test were applied for the analyses of data. The result of hyporthesis 1 showed that male college student utilize personal and non-personal sources of reference indiscriminately. The result of hypothesis 2 showed that male college students consult the socially high-proximal group such as a girl friend(a lover) and mother most actively. The result of hypothesis 3 found that male college students use position media most actively, especially in-store displays, followed by print media and broadcast media.

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지목정보를 이용한 토지오염지역 분석 (Analysis of the Land Pollution Area Using Land Category Information)

  • 민관식;김홍진;김재명
    • Spatial Information Research
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    • 제23권1호
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    • pp.33-40
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    • 2015
  • 최근 토지오염은 토지이용 현황에 따라 많은 환경 문제들을 유발하고 있는 가운데 이에 대한 관리가 시급한 실정이다. 본 논문에서는 점 및 비점오염원 인자에 의한 토지오염 지역의 합리적 분석을 위해 토지의 주된 용도에 따른 지목정보를 이용하여 토양오염 지역을 분류하였다. 또한 지목정보 분석을 통해 토지오염원 정보를 효과적으로 수집할 수 있었다. 이는 토양오염 실태조사 및 관리를 위한 중요한 요소로 분류한 토지정보는 토양환경 관리와 보존을 위해 활용 되어지며 향후 토지의 이용규제와 합리적인 보존관리에 활용될 것으로 판단된다.

의복구매시 소비자가 지각하는 위험에 관한 연구(II) -위험감소방안의 유형분류, 위험유형 및 소비자 인구통계적 변인과의 관련을 중심으로 - (Risk Perceived by Consumers in Apparel Buying Situation ( II ) Types of Risk Reduction Methods and Their Relationships with Risk Types and Consumers' Demographic Variables)

  • 김찬주
    • 한국의류학회지
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    • 제16권1호
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    • pp.73-83
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    • 1992
  • This paper examined risk reduction methods utilized by consumers in apparel buying situation in multidimensional conceptual framework, and analyzed the relationships between risk types, consumer demographic variables and preferences of risk reduction methods. Samples of 224 consumers were deliberately selected to include various demographic characteristics such as sex, age, educational level, occupation, income level. The results of the principal axis factor analysis indicated that 26 item risk reduction methods could be summarized into 6 meaningful factors; Marketer-dominated Information Sources Use (MIS), Prepurchase Deliberation / Observation i Dependence on Past Buying Experience (DOE), Independent Information Sources Use (lIS), Interpersonal Information Sources Use (PIS), Brand Loyalty (BL), Label Reading / Guarantee Buying (RG). DOE were used most whereas IIS used least. Correlations of various types of risk perceived with the preference of risk reduction methods were significant especially for positive relationship between psychologi-cal and/or economic risk and DOE, and between social risk and/or fashionability loss and MIS. Results of ANOVA and Duncan test suggested that sex, age, educational level, occupation of consumers can act as ones of determinant variables on making differences in the use of risk reduction methods.

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국내 의약품정보에 대한 소비자의 시각 및 활용도 (Consumer Perspectives and Utilization of Drug Information in Korea)

  • 이인향;계승희;이숙향
    • 한국임상약학회지
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    • 제23권4호
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    • pp.334-343
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    • 2013
  • Purpose: This study aims to investigate consumers' demand of and perspective on drug information domestically available and uncover hurdles that they faced while utilizing information. Methods: We conducted a survey of 101 consumers, face-to-face after obtaining informed consent. Chi-squared, or Fisher's exact tests, and multivariate logistic models were used to investigate the association between participants' perceptions and characteristics. Results: As results, participants showed the highest demand for "Adverse effects >90%"; "Drug interactions/Dosage/Drug-food interactions/Indication >80%", and utilized package inserts (52%), doctors (41%) and pharmacists (36%) most often as information sources. Generally, the most common difficulty consumers suffered with was that "it is hard to understand (51%)". With public sources of drug information, sixty one percent of participants were "unaware of the provision of information", resulting in strikingly low usage rates (5~11%). Subgroup analyses indicated that the older (${\geq}50$ years) and the disadvantaged might have been placed in the blind spot of information mostly developed online (p<0.05).Conclusion: In conclusion, public sources of drug information that have been developed online might fail to meet consumers' demand. Greater efforts should be made to balance the development of the information sources between online and offline, and to increase accessibility of the established information sources.

50세 이상 성인의 영양정보서비스 이용행태 및 사회인구통계학적 변수에 따른 차이 분석 (Use Patterns of Nutrition Information Service and Differences by Socio-demographic Characteristics for 50-and-older Adults)

  • 장윤정;양일선;채인숙
    • Journal of Nutrition and Health
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    • 제41권8호
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    • pp.860-869
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    • 2008
  • The purposes of this study were to investigate use patterns of nutrition information service of 50-and-older adults and analyze the differences in use patterns of nutrition information service according to their socio-demographic variables. The survey was conducted with 500 adults aged 50-and-over living in Seoul between March 28 and April 10, 2007. A total of 401 questionnaires were used for analysis (use rate 80.2%) and the statistical data analyses were completed using SPSS Win (ver 12.0). The main results of this study were as follows. First, most respondents (73.3%) realized the need for nutrition counseling or education. However, 65.3% of respondents have little experience in nutrition counseling or education. Second, the most preferred methods of nutrition counseling or education were field trips (27.7%), counseling in hospitals/public health centers (23.4%), cooking classes (23.2%). And the most often cited sources of nutrition information were TV/radio (66.6%) and newspapers/magazines/books (41.6%). Third, sociodemographic variables such as sex, age, education level, occupations were significantly related to methods of nutrition counseling or education. And variables such as age, education level, occupations were significantly related to often cited sources of nutrition information. Also sex, age, education level, occupations were significantly related to needs for nutrirtion information service.

진의류의 상표충성도에 따른 점포선택행동과 정보원사용의 차이 (Criteria for Store Selection and the Use of Information Sources by Jeans Wear Brand Royalty)

  • 황춘섭
    • 복식
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    • 제49권
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    • pp.125-136
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    • 1999
  • The present study was conducted to analyze(1) if there are any differences in jean's brand royalty according to the age·sex·educational background and income of consumers (2) the criteria for store choice by jean's brand royalty of consumers (3) the use of information souces by jean's brand royalty of consumers. The research method employed was normative-descriptive survey and questionnaires were main instrument to gather research materials. The survey was implemented from July 1st 1998 to the schools and two colleges and those who work at a comuter-related company and at a trade company. The data gathered was analyzed by mean standard deviation t-test ANOVA and Duncan -multiple range test. The results are summarized as follows: (1) 58.6% of the respondents were categorized as the brand loyalty group that was bigger than the non-brand loyalty group (41.4%) People in their late 2-'s were inclined to have the highest brand loyalty for jeans People in university and above had relatively higher brand royalty than to people with a high school or lower (2) Brand royalty group paid more attention on the quality on the quality of the fabric use; the trands of the products: brand name of the product: the distance of the store location : and the comfortable atmosphere of the store. Pleasant and kind services of the salesperson was considered as more important factor for store selection by the non-brand royalty group than by brand royalty group. (3) Almost all the information sources were used more often by brand royalty group than non-brand royalty group. For both groups their own experiences is most important information sources. The results shows that consumers have high brand loyalty for jeans product and also have many differences not only in the usage of information sources but also in the store selection criteria accorrding to the level of jeans brand loyalty . Therefore those industries carrying jeans should these points on their marketing strategies.

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대학생의 모발화장품 추구혜택과 정보원 활용 (A Study on the University Students′ Benefits Sought and the Use of Information Sources on the Hair Care Cosmetics)

  • 권태신;김용숙
    • 복식
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    • 제50권7호
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    • pp.97-111
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    • 2000
  • The purpose of this study were to segment the hair care cosmetics market according to the benefits sought, to categorize the information sources on the hair care cosmetics, and to characterize the profiles of the segmentized groups of university students. Self-administered questionnaires were distributed to 457 university students in Chonbuk province from Jul. 10 to Jul. 21, 1999. Frequencies and percentages were calculated, and factor analysis, cluster analysis, one-way ANOVA, and $\chi$$^2$-test were used. The results were: 1. University student's benefit variables on hair care cosmetics were classified into special function, fashion, practicality, brand, fragrance, styling, nutritional reinforcement, and economy. And they were segmentized into the feeling pursuit, the multi-benefit pursuit, the practicality pursuit, the benefit unconscious, and the function pursuit. The information sources were classified into marketer-dominated sources, neutral sources and consumer -dominated sources. 2. The feeling pursuit strongly sought for fashion, brand and fragrance pursuit, but considered economy less, chiefly used the marketer-dominated and neutral information sources, and showed much interests in hair care cosmetics, and were consisted of women dominantly. The multi-benefits pursuit sought for various kinds of benefits from hair care cosmetics, depended heavily on various kinds of information sources, were well aware of their hair types and instructions on the hair care cosmetics label, and were consisted of women dominantly. The practicality pursuit highly sought for practicality, but low on the fashion, were not aware of their hair style, haler care, hair health status and hair type, and almost half of them are men. The benefit unconscious showed low concern about, all kinds of benefits and hair care cosmetics, and were consisted of more men than women. The function pursuit highly sought for special function and nutritional reinforcement, mainly depended on the consumer-dominated sources. and showed low concern about their hair style and hair care.

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