• 융합보안논문지
• /
• 제8권4호
• /
• pp.167-179
• /
• 2008

유비쿼터스 기술이 발달하면서 모바일 기기를 통해 다양한 콘텐츠를 사용자에게 적합한 정보만을 제공하기 위한 연구가 활발하게 진행되고 있다. 그러나 모바일 기기의 작은 사용자 인터페이스로 인해 정보제공에 한계가 있다. 본 논문에서는 이런 문제점을 해결하고 모바일 환경에 적합한 지능형 에이전트 모델과, 각 개인 사용자들이 관심 있는 일자리 정보를 능동적으로 제공할 수 있는 시스템을 제안한다. 사용자 행동패턴을 감시하는 Personalization Engine과, 모바일 기기에 정보제공을 위한 Learning Algorithm으로 구성되었다. 조사를 통해 성별, 나이, 학력에 따라 선호하는 직업 항목이 다른 것을 알았으며, 지역은 직업을 검색 할 때 많은 영향을 주는 것으로 나타났다.

• 복식문화연구
• /
• 제27권2호
• /
• pp.98-108
• /
• 2019

With the expansion of various distribution channels in online and offline stores, TV, and mobile, consumers now have more information search and retail selection channels to choose from than ever before. Major retailers now use multi- and omni-channel strategies. This study focused on cross-channel consumption, which involves the use of different information search and purchase channels. Using cross-channel consumption, consumers can search for information online and then make purchases offline and vice versa. The purpose of this study was to examine the relationship between channel strategies and other consumer variables, and the study also assessed the effect of product type. To conduct this empirical study, the researchers developed a consumer questionnaire concerning three consumer channel strategies-on-on, cross, and off-off-and four product categories-clothing, cosmetics, books, and electronics. The results indicated that gender and marital status did not influence consumer channel strategies, but that age did have a significant influence. The analysis showed that consumers in their 40s preferred the cross channel strategy, perceiving it to be effective, satisfactory, and rewarding. Compared to other products, clothing products showed higher levels of cross channel strategies. Consumers indicated that they prefer searching for information online and then purchasing clothing offline. Overall, clothing products generated higher levels of channel satisfaction and channel switch intentions. Cross-channel clothing shoppers reported effective information retrieval times but longer delivery times.

• 한국의류학회지
• /
• 제32권7호
• /
• pp.1137-1148
• /
• 2008

The purposes of this study were to investigate the differences in clothing consumption behaviors among female consumer groups in their twenties and to understand the type of consumer group pursuing fast fashion. Questionnaire survey was conducted to 230 female consumers residing in Seoul and Kyung Gi area from June 18 to 29 in 2007, and 178 were used for data analysis. Data analysis were conducted with SPSS 12 program on the reliability test, factor analysis, cluster analysis, correlation analysis, ANOVA, Duncan's multiple range test. Factors analyses were employed for the attitude toward fashion and shopping, and shopping motives. Four factors were formulated for the attitude toward fashion: interest in fashion, fashion-orientation, fashion leadership and fashion conformity. Six factors for the attitude toward shopping were found: information searching, shopping enjoyment, store patronage, impulse buying, brand-orientation and convenience. Buying motives for fashion goods were classified into 3 factors: for matching & occasion, to-be-in-fashion and for necessity. Four clusters were identified based on the attitude toward fashion: the fashion-interested, the fashion-indifferent, fashion leaders and the individuality-oriented. Among the groups, significant differences were found in information searching, shopping enjoyment and store patronage. Fashion leaders tended to spend more for expensive and up-to-dated fashion items, and for higher quantity than other groups. Consequently fashion leaders showed attractive customer characteristics for the fast fashion companies.

• 지능정보연구
• /
• 제20권2호
• /
• pp.19-38
• /
• 2014

본 연구는 지식경영연구에서 비교적 적은 관심을 받아온 지식탐색행동인 지식브라우징(knowledge browsing)과 지식검색 (knowledge seeking)의 역할을 가상공동체 환경에서 조사하였다. 지식탐색행동이 가상공동체의식을 매개요인으로 지식공유의도와 가상공동체홍보에 양의 영향을 끼치는 선행요인으로 고려되었다. 연구가설들은 한 가상공동체의 회원들을 대상으로 한 설문조사를 기반으로 구조방정식모델을 사용하여 검증한 결과, 능동적 지식탐색행동은 가상공동체의식에 양의 관계를 보였고, 가상공동체의식은 지식공유의도와 공동체홍보에 양의 관계를 보였다. 실무자들은 본 연구를 통해 회원들의 지식탐색행동이 가상공동체의식을 함양하는 효과가 있고 결국, 지식공유활성화와 가상공동체 홍보로 이어질 수 있음을 이해할 수 있다. 따라서, 이러한 지식탐색행동을 보다 효과적으로 도울 수 있는 방안을 마련함으로써, 회원들이 가상공동체로부터 지식을 얻고, 다시 지식을 가상공동체에 공유하고 다른 사람들에게 공동체를 홍보하게 되는 가상공동체의 선순환적 발전을 꾀할 수 있다.

• 한국의상디자인학회지
• /
• 제20권3호
• /
• pp.1-14
• /
• 2018

This study examines female consumers' purchasing behavior of outdoor wear based on their leisure activities and life style using the questionnaire method. SPSSWIN was used for data analysis. The results are as follows: first, there is a significant difference in demographic characteristics of outdoor wear consumers depending on life style types. Second, outdoor wear purchasing behavior by lifestyle types showed no significant correlation between lifestyle types and the extent of interest in outdoor wear. Consumers valuing private leisure time are more engaged in searching for commercial information compared to other groups and a significant difference was seen in the standard for selecting products, functional materials, colors, and comfort depending on life style type. Third, there is no significant difference in demographic characteristics of outdoor wear consumers based on the extent of leisure activity. Fourth, there was significant correlation between the extent of leisure activity and interest in outdoor clothes. Therefore, this study shows that the life style of female consumers and the extent of leisure activity are significantly related to purchasing behavior. Hence this study can be effectively used by the outdoor wear industry to analyze characteristics of female consumers and plan and establish a suitable marketing strategy.

• 한국실내디자인학회논문집
• /
• 제32호
• /
• pp.131-137
• /
• 2002

The development of fast information network connections and the information highway of todays society have made consumers to demand various services in interior design. The media influencing consumer behavior is with no doubt, the Internet. The exponential growth in Internet users in Korea is surprised to all other countries. At this time where new businesses and events on the Internet are developing successfully, the educational and cultural benefits to consumers, which is quite different from the time when consumers only depended on television and newspaper, are enabling consumer demand to grow together with the abundant floods of information. This implies that consumer choice is shifting from needs-based to wants-based products and services. In the past where only the necessities were mass-produced and there was a lack in goods in general, there just werent enough products or varieties for consumers to either compare or evaluate. Today, comparing and evaluating has become natural with the access to information, and consumers have teamed to choose interior products that fit their preferences. In other words, this means that consumers are now at a transition point where they are moving from the simple everyday needs of the past to wants of the present that allows them to form a standard for selecting products of their own preference.

• 산경연구논집
• /
• 제12권3호
• /
• pp.21-29
• /
• 2021

Purpose: The cosmetic industry is one of the significant sectors of the economy that has attracted a wide range of players due to the fast growth rate. The purpose of this research is to identify the effect of container design in influencing consumer purchase intention, pulling together collected textual data regarding two factors. No other research conduct to measure this relationship. Research design, data and methodology: Using web data searching tools, the present researcher coded the data obtained. The web content analysis platform is useful because it allows a researcher to examine themes in texts and, in a way, allows an ideal way to understand links within categories of data. Results: Different components of container design have different impacts on the purchase behavior of different consumers. The most crucial container design components include; shape, color, material and textual, and artistic features. These components are used by designers for different purposes and have different levels of appeal to the consumer. Conclusions: Manufacturers in the cosmetic industry must invest in designing packaging products that are more appealing in shape and color while using high-quality materials to packaging these products. The packaging containers should also be designed to incorporate textual and artistic features that provide more information regarding the products.

• 패션비즈니스
• /
• 제20권2호
• /
• pp.134-148
• /
• 2016

In this study, we determined the characteristics and importance of market maven to today's fashion retailers. Market maven is defined as an individual who is highly involved in the marketplace and takes a role as an information diffuser. In order to identify market maven, a total of 415 data were collected from 30-40 consumers who purchased fashion items from the various types of retailers. The data were divided into three groups based on the average score of summated market maven's scale, and the high group was referred to as "market mavens." Results suggested that the market mavens existed in the fashion retailing market and presented the differences from the other two groups. The market maven group spent more and purchased more fashion items than the other groups. With respect to shopping behavior, the market maven group was more likely to browse and bargain hunt when shopping, and showed higher mean scores on impulse buying and overall satisfaction. In addition, market maven tended to purchase fashion items from different types of retailers including online channel. Accordingly, market mavens seemed to present common characteristics with heavy browser, recreational shopper, and/or multi-channel shopper. Market mavens showed shopping enjoyment characteristics when searching for market-related information from various retailers, hence this segment should be the essential target market in the multi-channel retailing environment.

• 한국실내디자인학회논문집
• /
• 제13권3호
• /
• pp.187-196
• /
• 2004

The purpose of this study is to develope'a digital space design process using user's motion data' through a theoretical and experimental study. In the progress of developing a developing of design process, this study was concentrated on searching a digital method applying user's interactive reflections. As introducing a concept of space form being generated by user's experiences, we proposed'a digital design process using user's motion data'. In the experimental stage, user's motion data were extracted and transferred as digital information by user behavior analysis, optical motion capture system, immersive VR system, 3D softwares com computer programming. As the result of this study, another useful digital design process was embodied by building up a digital form-transforming method using 3D softwares providing internal algorithm. This study would be meaningful in terms of attempting a creative and interactive digital space design method, avoiding dehumanization of existing ones through the theoretical study and the experimental approach.

• 정보관리학회지
• /
• 제38권4호
• /
• pp.231-250
• /
• 2021

국내의 외국인 유학생들의 증가에도 불구하고, 유학생들의 건강정보탐색행위에 대한 연구는 부족한 실정이다. 본 연구는 한국에 거주하는 외국인 유학생의 건강정보탐색행위를 설문지와 결정적사건기법을 이용한 면담을 병행하여 조사하였다. 최근 경험한 건강정보 요구 중에는 코로나와 관련된 정보요구(코로나 검사, 증상, 백신)와 병원을 찾는 요구가 가장 많이 보고되었다. 건강정보탐색 과정에서 경험한 어려움으로는 언어의 문제가 가장 많았고, 한국 의료시스템에 대한 이해의 부족, 인터넷상의 정보 불충분 또는 정보과잉 등도 보고되었다. 언어의 장벽에도 불구하고, 유학생들은 한국어 정보원(친구/가족, 웹사이트, 소셜미디어)을 주요 건강정보원으로 사용하였다. 유학생들은 구글번역기를 사용하거나, 이중언어가 가능한 친구/가족의 도움을 받아 한국어 정보원을 통해 건강정보를 탐색하는 것으로 조사되었다. 한국 체류기간이 짧거나 한국어 능력이 부족한 경우, 소셜네트워크 상의 커뮤니티를 통해 건강정보를 얻는 경향을 보이는 반면, 한국 체류기간이 길고 한국어 능력이 좋을수록 웹사이트를 사용하는 것으로 나타났다. 필요한 건강정보를 찾는데 있어 어느 정도 자신감을 가지는가에 대한 질문에는 참가자의 28%만이 긍정적인 대답을 하였다. 본 연구 결과를 통한 유학생들의 건강정보추구행위에 대한 이해를 바탕으로 유학생들이 필요한 건강정보를 탐색하는데 도움을 줄 수 있는 방안에 관한 제언을 제시하였다.