• The KIPS Transactions:PartB
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• v.11B no.5
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• pp.537-544
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• 2004

The Web is rich with various sources of information. Due to the massive and heterogeneous web document collections, users want to find various types of target pages. Each type of information for Web search has designated queries. If a user query is not a designated query, then we cannot have good result documents. Different strategies are needed to utilize the goodness of each type of information for a search engine. If we know the property of information, then we can refine candidate pages and rank them delicately. Various experiments are conducted to show the properties of each type of information. Therefore, we show an appropriate combining formula to utilize the properties of each type of information. In addition, for a service finding task, we propose Service Link Information that utilizes the existence of mechanisms for a user interaction.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.10
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• pp.5171-5189
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• 2016

With the popularity of cloud computing, many data owners outsource their graph data to the cloud for cost savings. The cloud server is not fully trusted and always wants to learn the owners' contents. To protect the information hiding, the graph data have to be encrypted before outsourcing to the cloud. The adjacent vertex search is a very common operation, many other operations can be built based on the adjacent vertex search. A boolean adjacent vertex search is an important basic operation, a query user can get the boolean search results. Due to the graph data being encrypted on the cloud server, a boolean adjacent vertex search is a quite difficult task. In this paper, we propose a solution to perform the boolean adjacent vertex search over encrypted graph data in cloud computing (BASG), which maintains the query tokens and search results privacy. We use the Gram-Schmidt algorithm and achieve the boolean expression search in our paper. We formally analyze the security of our scheme, and the query user can handily get the boolean search results by this scheme. The experiment results with a real graph data set demonstrate the efficiency of our scheme.

• Journal of the Korea Society of Computer and Information
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• v.15 no.11
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• pp.75-82
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• 2010

The paper proposed CBIRS/EFI with contents based search technique using edge feature information of the object from image information of the object which is uncertain. In order to search specially efficiently case of partial image information of the object, we used the search technique which extracts outline information and color information in feature information of object. In order to experiment this, we extracted side edge feature information of the vehicle for feature information of the object after capture the car image of the underground garage. This is the system which applies a contents base search by the result which analyzes the image which extracts a feature, an original image to search and a last similar measurement result. This system compared in FE-CBIRS systems which are an existing feature extraction contents base image retrieval system and the function which improves the accuracy and an effectiveness of search rate was complemented. The performance appraisal of CBIRS/EFI systems applied edge extraction feature information and color information of the cars. And we compared a color feature search time, a shape characteristic search time and a search rate from the process which searches area feature information. We extracted the case 91.84% of car edge feature extraction rate. And a average search time of CBIRS/EFI is showing a difference of average 0.4-0.9 seconds than FE-CBIRS from vehicle. color search time, shape characteristic search time and similar search time. So, it was proven with the fact that is excellent.

• Science of Emotion and Sensibility
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• v.15 no.3
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• pp.367-380
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• 2012

The purpose of this research was to implement and verify an information retrieval(IR) system based on users' relevance criteria for information search tasks. For this purpose, we implemented an IR system with a dynamic ranking model using users' relevance criteria varying with the types of information search task and evaluated this system through user experiment. 45 participants performed three information search tasks on both IR systems with a static and a dynamic ranking model. Three Information search tasks are fact finding search task, problem solving search task and decision making search task. Participants evaluated top five search results on 7 likert scales of relevance. We observed that the IR system with a dynamic ranking model provided more relevant search results compared to the system with a static ranking model. This research has significance in designing IR system for information search tasks, in testing the validity of user-oriented relevance judgement model by implementing an IR system for actual information search tasks and in relating user research to the improvement of an IR system.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.3
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• pp.289-334
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• 2018

Even though information in many languages other than English is quickly increasing, English is still playing the role of the lingua franca and being accounted for the largest proportion on the web. Therefore, it is necessary to investigate the key features and differences between "information searching behavior using mother tongue as a search language" and "information searching behavior using English as a search language" of users who are non-mother tongue speakers of English to acquire more diverse and abundant information. This study conducted the experiment on the web searching which is applied in concurrent think-aloud method to examine the information searching behavior and the cognitive process in Korean search and English search through the twenty-four undergraduate students at a private university in South Korea. Based on the qualitative data, this study applied the frequency analysis to web search pattern under search language. As a result, it is active, aggressive and independent information searching behavior in Korean search, while information searching behavior in English search is passive, submissive and dependent. In Korean search, the main features are the query formulation by extract and combine the terms from various sources such as users, tasks and system, the search range adjustment in diverse level, the smooth filtering of the item selection in search engine results pages, the exploration and comparison of many items and the browsing of the overall contents of web pages. Whereas, in English search, the main features are the query formulation by the terms principally extracted from task, the search range adjustment in limitative level, the item selection by rely on the relevance between the items such as categories or links, the repetitive exploring on same item, the browsing of partial contents of web pages and the frequent use of language support tools like dictionaries or translators.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.1
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• pp.259-277
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• 2022

This study aims to understand international students' web search behaviors. During the experiment, fifteen international students were asked to conduct three search tasks which includes six search questions. Depending on the characteristics of search task, there were differences in search performance and search behavior. It was commonly found that participants with higher Korean fluency showed higher search performance; however, prior knowledge about the search topic did not always affect the search performance. In the search tasks that required navigation through menus and links within one web domain, participants often overlooked the correct answers, even if they were at the webpages containing the correct answer. Also, some participants did not realized that they found wrong answers. For enhancing information seeking behaviors among foreigners in Korea, the followings were suggested: 1) to design websites which are easy for non-native speakers to navigate, and 2) to use social media as a means of interactive communication.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.209-217
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• 2019

In this paper, the purpose of this paper is to lay the foundation for the search system by using and building an online search engine suitable for the search domain and enabling search, conversion, integration and sharing of information. It is to use the ontology to infer hierarchical relationships, deduce objects based on that layer, and extract attributes to search areas that are relevant to the data that the user wants. In order to search for information in this way, the information search system was implemented by entering key words related to 'qualifications'. The implemented system arranged the meaning and relationship of each attribute online so that the general public can search information quickly, easily, and accurately. In addition, the implementation results were compared with two different search engines. Comparable search engines are Naver and Daum, the two major search engines. The search engine of this study, which was built using an ontology suitable for the search domain to perform searches using the semantic web, was evaluated to have excellent results. However, it is thought that a more formalized online location is necessary to increase the accuracy and reliability of search engines and to include more comprehensive categories of search terms.

• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.745-754
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• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.6
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• pp.37-42
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• 2015

Although online search engine service provide a convenient means to search for information on the World Wide Web, it also poses a risk of disclosing privacy. Regardless of such risk, most of users are neither aware of their personal information being exposed on search results nor how to redress the issue by requesting removal of information. According to the 2015 parliamentary inspection of government offices, many government agencies were criticized for mishandling of personal information and its leakage on online search engine such as Google. Considering the fact that the personal information leakage via online search engine has drawn the attention at the government level, the online search engine and privacy issue needs to be rectified. This paper, by examining current online search engines, studies the degree of personal information exposure on online search results and its underlying issues. Lastly, based on research result, the paper provides a sound policy and direction to the removal of exposed personal information with respect to search engine service provider and user respectively.

• Journal of Information Science Theory and Practice
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• v.5 no.4
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• pp.6-25
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• 2017

In this paper, a large-scale study on users' understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data were collected from 1,000 users representative of the German online population. Findings show that users generally lack an understanding of Google's business model and the workings of search-based advertising. 42% of users self-report that they either do not know that it is possible to pay Google for preferred listings for one's company on the SERPs or do not know how to distinguish between organic results and ads. In the task-based user study, we found that only 1.3 percent of participants were able to mark all areas correctly. 9.6 percent had all their identifications correct but did not mark all results they were required to mark. For none of the screenshots given were more than 35% of users able to mark all areas correctly. In the experiment, we found that users who are not able to distinguish between the two results types choose ads around twice as often as users who can recognize the ads. The implications are that models of search engine advertising and of information seeking need to be amended, and that there is a severe need for regulating search-based advertising.