• 제목/요약/키워드: Information privacy

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협업적 의사소통을 통한 B2C 웹사이트 정보 프라이버시 보호 활동의 성과에 관한 연구: 장기 관계적 성과 관점을 중심으로

  • 이상훈;이호근
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.493-517
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    • 2008
  • The purpose of this research is to identify effect of communication strategy as effectively communication method which is decreasing Internet Web site users' perceived information privacy concerns as important factor affecting to positive behavior or behavioral intentions on long-term relational outcome perspectives. This study suggests alternatives concepts and causal relationship about information privacy issues. First, it addressed collaborative communication strategy (CCS) model of effective communication method for Web site's IPP to users. Second, it provided comparing and integrating streams of information privacy research on long-term relational outcomes perspective. Third, it assessed effectiveness of Web site's IPP on organization legitimacy ensured continuous survival of organization. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 684 responses from the users of 21 Internet Website among entirely finance, recruit, portal /e-store Web site. It was learned that CCS(as a communication method) and relationship quality(representing long-term relational outcomes)was positively associated with decreasing user's IPC more than privacy risk. Also, legitimacy to information privacy practice positively associated with willingness to information providing more than negative effect of IPC. Lastly, their association strength was partially moderated by the type of real information sensitivity.

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온라인 환경에서 프라이버시 의사결정에 영향을 미치는 요인에 관한 연구: 이중계산모델을 중심으로 (A Study on Factors Influencing Privacy Decision Making on the Internet: Focus on Dual-Calculus Model)

  • 김상희;김종기
    • 한국정보시스템학회지:정보시스템연구
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    • 제25권3호
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    • pp.197-215
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    • 2016
  • Purpose This study aims to investigate the factors that influence decision making in relation to providing personal information on the internet with respect to the integration of the privacy calculus theory and protection motivation theory based on the dual-calculus model proposed by Li(2012). Design/methodology/approach The privacy calculus theory and protection motivation theory have been applied to explain privacy behavior to a certain degree but few studies have been conducted to explain privacy behavior based on the integration of these two theories. Although Li(2012) proposed the dual-calculus model, he only proposed its framework and did not carry out an empirical study. Therefore, this study proposes a research model that integrates these two theories and examines the relationship between the two theories through an empirical study. Findings According to the results of empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between coping appraisal and privacy risk in the risk calculus process. Thus, the results verify that external threat played a decisive role in increasing the risk level of a consumer's privacy. It can be discussed the ways to enhance the privacy behavior of consumer on the internet through these findings.

An Uncertain Graph Method Based on Node Random Response to Preserve Link Privacy of Social Networks

  • Jun Yan;Jiawang Chen;Yihui Zhou;Zhenqiang Wu;Laifeng Lu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제18권1호
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    • pp.147-169
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    • 2024
  • In pace with the development of network technology at lightning speed, social networks have been extensively applied in our lives. However, as social networks retain a large number of users' sensitive information, the openness of this information makes social networks vulnerable to attacks by malicious attackers. To preserve the link privacy of individuals in social networks, an uncertain graph method based on node random response is devised, which satisfies differential privacy while maintaining expected data utility. In this method, to achieve privacy preserving, the random response is applied on nodes to achieve edge modification on an original graph and node differential privacy is introduced to inject uncertainty on the edges. Simultaneously, to keep data utility, a divide and conquer strategy is adopted to decompose the original graph into many sub-graphs and each sub-graph is dealt with separately. In particular, only some larger sub-graphs selected by the exponent mechanism are modified, which further reduces the perturbation to the original graph. The presented method is proven to satisfy differential privacy. The performances of experiments demonstrate that this uncertain graph method can effectively provide a strict privacy guarantee and maintain data utility.

도서관의 개인정보보호정책 개발 및 제안에 관한 연구 (A Study on Developing and Proposing the Library Privacy Policy)

  • 노영희
    • 한국문헌정보학회지
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    • 제46권4호
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    • pp.207-242
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    • 2012
  • 개인정보보호정책은 도서관이 이용자의 개인정보를 보호하겠다는 의지의 기술이며 도서관 직원의 행동지침이라 할 수 있다. 최근 들어 도서관을 포함하여 사회전반에서 개인정보침해사례가 기하급수적으로 증가하고 있는 현실로 인하여, 개인정보보호정책의 수립과 적용의 중요성이 부각되고 있다고 할 수 있다. 이에 본 연구에서는 도서관 개인정보보호정책을 개발하고자 하였다. 이를 위해 국내외 개인정보관계법 분석, 국내외 도서관프라이버시 가이드라인 분석, 국내외 개인정보침해 사례조사, 그리고 국내외 도서관개인정보보호정책 사례조사 등을 통해 시사점을 도출하였다. 이를 기반으로 도서관 업무를 수행하는데 지침이 될 내용을 구체적으로 제안하였으며, 다른 분야에서 사용되는 개인정보보호지침과는 차별화시키고자 하였다.

프라이버시 보호를 갖는 확장된 역할기반 접근제어 모델 (An Extended Role-based Access Control Model with Privacy Enforcement)

  • 박종화;김동규
    • 한국통신학회논문지
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    • 제29권8C호
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    • pp.1076-1085
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    • 2004
  • 최근 프라이버시 적용이 IT분야의 가장 중요한 문제의 하나로 대두되고 있다. 프라이버시 보호는 조직의 데이터 처리 시스템에 프라이버시 정책을 적용함으로써 달성 될 수 있다. 전통적인 보안 모델은 다소간 프라이버시 바인딩과 같은 기본적인 프라이버시 요구를 적용하기에 부적절하다. 본 논문은 조직에 프라이버시 정책을 적용할 수 있는 하나의 확장된 역할기반 접근제어 모델을 제안한다. 이 모델은 RBAC과 도메인-타입 적용, 그리고 프라이버시 정책을 결합함으로써 프라이버시 보호와 함께 문맥기반 접근제어를 제공한다. 프라이버시 정책은 역할에 프라이버시 등급을, 데이터에 고객의 프라이버시 선호에 따른 데이터 프라이버시 등급을 부여하는 데이터 사용 정책을 적용함으로써 달성한다. 또 이 모델을 응용에 적용하기 위하여 작은 병원 모델이 사용되었다.

유비쿼터스 도시 환경에서 프라시버시 보호 방안에 관한 소고 - 경쟁하는 개인정보가치 분석을 중심으로 - (A Study Privacy and Security in Ubiquitous City Environment (Focous on Computing Values Analysis of Personal Information))

  • 정창덕;강장묵
    • 한국정보통신설비학회:학술대회논문집
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    • 한국정보통신설비학회 2006년도 하계학술대회
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    • pp.249-254
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    • 2006
  • As the concept of Ubiquitous City has become an important issue, we need to have a voice in the field of privacy. The Ubiquitous Computing revolution, it is achieved a physical space and an intelligent union of cyber space in the space where an off-line space was integrated with on-line. It is combined with a life space naturally, and Ubiquitous creates a new integrated space. The space is the opportunity space that is limitless as soon as it is the unknown world that mankind was not able to experience yet. According to the recent papers and studies, Privacy or Personal Information sector is mentioned as a major problem for Ubiquitous Computing Society. Therefore, this paper checks Ubiquitous City, the present privacy concept and situation of currently proceeding Ubiquitous computing environment. Also, The main purpose of this paper is to analyze the concepts privacy, personal information. Thus this paper treated the analysis of case, technological or social issue, problem and solution, competing values of privacy and so on.

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Spatial Statistic Data Release Based on Differential Privacy

  • Cai, Sujin;Lyu, Xin;Ban, Duohan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권10호
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    • pp.5244-5259
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    • 2019
  • With the continuous development of LBS (Location Based Service) applications, privacy protection has become an urgent problem to be solved. Differential privacy technology is based on strict mathematical theory that provides strong privacy guarantees where it supposes that the attacker has the worst-case background knowledge and that knowledge has been applied to different research directions such as data query, release, and mining. The difficulty of this research is how to ensure data availability while protecting privacy. Spatial multidimensional data are usually released by partitioning the domain into disjointed subsets, then generating a hierarchical index. The traditional data-dependent partition methods need to allocate a part of the privacy budgets for the partitioning process and split the budget among all the steps, which is inefficient. To address such issues, a novel two-step partition algorithm is proposed. First, we partition the original dataset into fixed grids, inject noise and synthesize a dataset according to the noisy count. Second, we perform IH-Tree (Improved H-Tree) partition on the synthetic dataset and use the resulting partition keys to split the original dataset. The algorithm can save the privacy budget allocated to the partitioning process and obtain a more accurate release. The algorithm has been tested on three real-world datasets and compares the accuracy with the state-of-the-art algorithms. The experimental results show that the relative errors of the range query are considerably reduced, especially on the large scale dataset.

간호사의 환자 프라이버시 보호행동에 대한 환자의 인식도 (A Study on Patients' Perception of Nurse's Behavior in Protecting Patient Privacy)

  • 이미영;송영신
    • 기본간호학회지
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    • 제14권2호
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    • pp.204-212
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    • 2007
  • Purpose: The purpose of this study was to investigate the patient's perception of the nurse's behavior in protecting patient privacy and to make suggestions for medical facilities to increase protection of patient privacy. Method: The research was a survey study The data on protection of privacy in primary nursing, for physical privacy, of patient information and in private conversations were collected in October 2005 from 187 patients in a university hospital. Frequencies, means, t-test, ANOVA, and $x^2$-test were used to analyze the data. The SPSS 13.0 for Windows program was used. Results: The mean score for patients' perception of nurse protection of their privacy was 3.33. There were significant differences in perception of protecting patients' privacy according to gender for private conversation, according to level of education for all but physical nursing and for number of admissions for total score and for primary nursing. Conclusion: The results of this study suggest the following: a) Institutional polices and nursing guideline should be clearly stated as to the nurses' duty to protect patient privacy. b) Medical facilities should be arranged in a way that allows for the protection of patients' medical information, and should focus on patient privacy. c) It is necessary of nurses to receive periodic in-service education on protecting patient privacy.

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유비쿼터스 컴퓨팅 환경내 개인정보보호 프레임워크 적용 방안 (Privacy Framework in Ubiquitous Computing Environments)

  • 홍승필;이철수
    • 정보보호학회논문지
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    • 제16권3호
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    • pp.157-164
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    • 2006
  • 정보사회에서는 사회 구성원 개개인의 욕구를 충족시키는데 정보가 핵심적 역할을 하고 있다. 특히 유비쿼터스 컴퓨팅 환경에서는 개인 활동이 증가함에 따라 개인정보의 노출이 심해지고 개인정보 불법 취득도 점차 많아지고 있다. 이에 본 논문에서는 안전하고 효과적인 개인정보 관리체계와 기술적 구현이 용이하도록 개인정보 프레임워크를 제시하고, 시스템 개발자나 개인정보를 다루는 사업자 측면에서 개인정보 시스템을 설계하고 구현하기에 용이하도록 5단계의 구체적인 방법론을 제시하였다. 특히 제시된 방법론이 실 환경에 효과적으로 활용될 수 있도록 체계적인 개인정보 보호 시스템 개발 방안을 시스템 아키텍처 측면에서 소개함으로써, 본 논문의 활용 방안을 제시하였다. 본 논문에서 제시된 개인정보보호 프레임워크와 방법론은 실제 유비쿼터스 내 점점 중요시 되어가고 있는 개인정보 보호 측면에서의 방향성 제시 및 실제 엔지니어나 개발자 측면에서 이론위주의 설명보다는 실제 활용이 가능한 새로운 접근방안을 제시 할 수 있다고 사료된다.

산부인과 간호사의 환자 프라이버시 보호행동에 관한 연구 (A Study on Protecting Patients' Privacy of Obstetric and Gynecologic Nurses)

  • 김미옥
    • 여성건강간호학회지
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    • 제18권4호
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    • pp.268-278
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    • 2012
  • Purpose: This study aims to determine obstetric and gynecologic (OBGY) nurses' perception and performance propecting patients' privacy, and to contribute to develop educational program and improve the quality of nursing care. Methods: 206 OBGY nurses in 6 hospitals using an electronic medical record or an order communicating system were chosen by convenience sampling and agreed to participate in the study. The questionnaire, explored 4 domains of privacy: direct nursing, linked business, patient information management, communication with relatives. Results: Perception and performance of protecting patient privacy averaged 4.29 (of 5) and 3.55 (of 5), respectively. Most nurses (94.2%) recognized the importance of protecting patient privacy, 80.1% received patient privacy education. There was a distinct difference between the perception and performance of protecting patient privacy of nurses. Performance of protecting patient privacy had a positive correlation with perception. Conclusion: Proper performance of protecting privacy protection requires improving perception of each nurse on the patient privacy, and various efforts should be made to minimize the affect from external factors such as hospital environment. It is needed to educate nurses for patient privacy. It is also needed for medical organizations to improve their policies and facilities to ease the performance for privacy protection.