• 제목/요약/키워드: Information behavior

검색결과 8,106건 처리시간 0.039초

A Study on the Effect of the Attributes of Online Food Market on Behavior Intention - An Analysis of the Moderator effect on the consumption tendency -

  • Park, Eun-Ok;Park, Min-Yeong
    • 한국컴퓨터정보학회논문지
    • /
    • 제24권3호
    • /
    • pp.191-199
    • /
    • 2019
  • This study is about online purchases of foods that have been reluctant to deal with distribution processes and reliability issues. We find out that attributes of the online food market affects behavior intention and whether it differs according to consumption tendency. A survey was conducted on consumers who had ever purchased food online for hypothesis testing. Reliability and feasibility were reviewed for the collected data and the hypothesis was verified through structural equation model analysis. While product diversity, product information and customer service factors of the online food market significantly affect behavior intention, price is not. We identified differences in the impact of behavior intention on consumption tendencies. For the Gaseongbi group, only the product information factors have significant effect on behavior, and for the Gasimbi group, the price and customer service factors have a significant effect on behavior intention. The findings provide theoretical and practical implications for marketers to study various marketing method based on consumer tendencies.

Estimating of Link Structure and Link Bandwidth.

  • Akharin, Khunkitti;Wisit, Limpattanasiri
    • 제어로봇시스템학회:학술대회논문집
    • /
    • 제어로봇시스템학회 2005년도 ICCAS
    • /
    • pp.1299-1303
    • /
    • 2005
  • Over the last decade the research of end-to-end behavior on computer network has grown by orders but it has few researching in hop-by-hop behavior. We think if we know hop-by-hop behavior it can make better understanding in network behavior. This paper represent ICMP time stamp request and time stamp reply as tool of network study for learning in hop-by-hop behavior to estimate link bandwidth and link structure. We describe our idea, experiment tools, experiment environment, result and analysis, and our discussion in our observative.

  • PDF

A REVIEW OF STUDIES ON OPERATOR'S INFORMATION SEARCHING BEHAVIOR FOR HUMAN FACTORS STUDIES IN NPP MCRS

  • Ha, Jun-Su;Seong, Poong-Hyun
    • Nuclear Engineering and Technology
    • /
    • 제41권3호
    • /
    • pp.247-270
    • /
    • 2009
  • This paper reviews studies on information searching behavior in process control systems and discusses some implications learned from previous studies for use in human factors studies on nuclear power plants (NPPs) main control rooms (MCRs). Information searching behavior in NPPs depends on expectancy, value, salience, and effort. The first quantitative scanning model developed by Senders for instrument panel monitoring considered bandwidth (change rate) of instruments as a determining factor in scanning behavior. Senders' model was subsequently elaborated by other researchers to account for value in addition to bandwidth. There is also another type of model based on the operator's situation awareness (SA) which has been developed for NPP application. In these SA-based models, situation-event relations or rules on system dynamics are considered the most significant factor forming expectancy. From the review of previous studies it is recommended that, for NPP application, (1) a set of symptomatic information sources including both changed and unchanged symptoms should be considered along with bandwidth as determining factors governing information searching (or visual sampling) behavior; (2) both data-driven monitoring and knowledge-driven monitoring should be considered and balanced in a systematic way; (3) sound models describing mechanisms of cognitive activities during information searching tasks should be developed so as to bridge studies on information searching behavior and design improvement in HMI; (4) the attention-situation awareness (A-SA) modeling approach should be recognized as a promising approach to be examined further; and (5) information displays should be expected to have totally different characteristics in advanced control rooms. Hence much attention should be devoted to information searching behavior including human-machine interface (HMI) design and human cognitive processes.

The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival

  • Bok, Mi-Jung;Park, Na-Eun
    • 한국컴퓨터정보학회논문지
    • /
    • 제24권4호
    • /
    • pp.177-183
    • /
    • 2019
  • The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife's housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.

User Intention-Awareness System for Goal-oriented Context-Awareness Service

  • Lee, Jung-Eun;Yoon, Tae-Bok;Lee, Jee-Hyong
    • International Journal of Fuzzy Logic and Intelligent Systems
    • /
    • 제7권2호
    • /
    • pp.154-158
    • /
    • 2007
  • As the technology developed, the system is being developed as the structure that is adapted to the intelligent environment. Therefore, the existing situation information system couldn't provide satisfactory service to the user as it provides service only by the information which it received from the sensor. This paper analyzed the problems of the existing user intention awareness system and suggested user intention awareness system to provide a stable and efficient service that fits to the intention of the user compensating this. This paper has collected the behavior data based on the scenario of the sequential behavior course of the user that occurs at breakfast time in the kitchen which is the home domain environment thai is closely related to our lives. This scenario course also showed the flow that the goal intentional user intention awareness system acted that it suggested, and showed the sequential course processing the user behavior data by tables and charts.

Step Response of RF Plasma in Carbon Tetrafluoride($CF_4$)

  • So, Soon-Youl;Akinori Oda;Hirotake Sugawara;Yosuke Sakai
    • 한국전기전자재료학회:학술대회논문집
    • /
    • 한국전기전자재료학회 2000년도 하계학술대회 논문집
    • /
    • pp.930-933
    • /
    • 2000
  • To understand the behavior of electron, ions and radicals on radio-frequency non-equilibrium plasma, it is necessary to know the basic information about its fundamental properties and reactions. Especially, the transient response of radio-frequency plasma has an important means of controlling selective etch rates and investigating the stability of a plasma chemical process. In this paper, we present the results of periodic steady-state behavior and transient behavior carbon Tetrafluoride(CF$_4$) discharge at 0.2 Torr in a 2 cm gap parallel-plate. After the number densities of charged particles became steady-state, the applied voltage was increased or decreased in an instant and the transient behavior of charged particles and radicals was investigated from one steady-state to the next steady state.

  • PDF

대학생들의 모바일 앱을 이용한 금연정보탐색과 행위변화 (Information Seeking and Behavior Change for the Smoking Cessation of College Students Utilizing Mobile Applications)

  • 남서진;이용정
    • 한국도서관정보학회지
    • /
    • 제52권1호
    • /
    • pp.279-300
    • /
    • 2021
  • 본 연구는 금연을 실천 및 유지하는 소비자들의 정보요구와 정보탐색행태를 조사하고, 다양한 단계에서 얻은 건강 정보가 건강 행동 변화에 미치는 영향을 분석하는 데 목적이 있다. 특히 이 연구에서는 소비자가 건강에 해로운 행동을 변경하는 데 도움이 되는 모바일 건강 애플리케이션(건강 앱)을 사용하는 방법과 금연 앱 사용이 건강 행위 변화에 미치는 영향을 조사했다. 이 연구는 금연 앱을 사용하는 대학생을 대상으로, 2017년 12월부터 2018년 7월까지 7개월 동안 참여자의 흡연 행동 변화를 관찰하고 대면 인터뷰를 실시했다. 실천단계의 참여자들에 따르면, 금연 기간, 건강 상태 변화, 금연으로 인한 비용 절감 등의 시각화된 정보가 금연을 독려했다. 유지 단계의 참여자들은 금연 앱이 제공하는 커뮤니티를 통해 다른 금연시도자들과 자신의 경험 및 사회적 지원을 공유함으로써 금연의 중요성과 성취를 인식하는 데 도움이 된다는 것을 강조했다. 이 연구는 행동 수정 과정에서 모바일 앱을 사용하는 건강 정보 소비자의 정보 요구 및 정보탐색행태의 유형을 식별했다는 점에서 정보 행위 분야에 이론적 함의를 제공한다. 연구 결과는 금연 시도자의 정보 요구를 반영한 금연 앱의 콘텐츠 설계에 기여할 수 있으며, 나아가 건강 행위 변화에 효과적인 정보 중재 전략을 촉진하는 건강 정보 서비스에 대한 실질적인 통찰을 제시할 수 있다.

신도시 여성 소비자의 의류상점 선택행동에 관한 연구 (Apparel Store Patronage Behavior of Female Consumers in Satellite Cities)

  • 고애란
    • 대한가정학회지
    • /
    • 제35권3호
    • /
    • pp.77-88
    • /
    • 1997
  • The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.

  • PDF

A Study on Advertising Attitude, Brand Change Behavior and Information Acquisition Source for Airline SNS Content Marketing

  • PARK, Hye-Yoon;PARK, So-Yeon;KIM, Hye-Jin
    • 융합경영연구
    • /
    • 제10권2호
    • /
    • pp.23-39
    • /
    • 2022
  • Purpose: This study aims to examine the effect of SNS, an important advertising means of airlines, on advertising attitudes and brand change behavior. It is intended to present practical implications by empirically analyzing demographic differences according to the source of SNS information acquisition. Research design, data and methodology: The questionnaire was revised to the contents of this study based on previous studies. It was conducted from June 15 to September 15, 2021. 297 copies were confirmed as valid samples and empirically analyzed. The proposed model was analyzed through path coefficient estimation. Results: SNS advertisement content has a positive effect on advertising attitude and brand change behavior. Advertising attitude has a positive effect on brand change behavior and has a mediating effect between advertising content and brand change behavior. There was a difference according to the source of information acquisition. Conclusions: This study suggested that when airlines engage in advertising using SNS, knowing and utilizing SNS content should be considered very important for airlines because it affects advertising attitudes and brand change behavior differently. This study is meaningful in that it can present the characteristics of SNS contents that can enhance advertising attitudes and brand change behavior when conducting marketing using SNS.

Automated Detection of Cattle Mounting using Side-View Camera

  • Chung, Yongwha;Choi, Dongwhee;Choi, Heesu;Park, Daihee;Chang, Hong-Hee;Kim, Suk
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • 제9권8호
    • /
    • pp.3151-3168
    • /
    • 2015
  • Automatic detection of estrus in cows is important in cattle management. This paper proposes a method of estrus detection by automatically checking cattle mounting. We use a side-view video camera and apply computer vision techniques to detect mounting behavior. In particular, we extract motion information to select a potential mount-up and mount-down motion and then verify the true mounting behavior by considering the direction, magnitude, and history of the mount motion. From experimental results using video data obtained from a Korean native cattle farm, we believe that the proposed method based on the abrupt change of a mounting cow's height and motion history information can be utilized for detecting mounting behavior automatically, even in the case of fence occlusion.