• 한국의류산업학회지
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• 제22권3호
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• pp.323-334
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• 2020

This study analyzed the effects of consumers' characteristic variables on information search and purchase decisions in a decision-making process that validated the path model in purchasing apparel products. In constructing a structural equation model using AMOS 19.0., the variables including enjoyment pursuit, price pursuit, product involvement and product risk were selected as consumers' characteristic variables affecting the stage of information search. A questionnaire was distributed to consumers over 20 years old who purchased apparel products using offline and online channels within one year; consequently, we were able to analyze 468 effective data. The results were as follows. First, the path model of this research proved to be the appropriate model explaining the effects of consumers' characteristic variables on the stage of purchase decision-making. Second, enjoyment pursuit had a significant positive influence on offline information search; in addition, price pursuit and product risk affected the online information search significantly. Product involvement affected online information search as well as offline information search. Third, the offline information search affected offline purchase and online information search affected online purchase. However, consumer's channel switching behavior between the stage of information search and the stage of purchase decision was not proven. The findings suggest that companies need to develop distribution strategies according to consumers' characteristic factors that effect consumer's purchase decision-making.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.171-185
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• 2017

Purpose Recently, there has been an increase in attempts to analyze social phenomena, consumption trends, and consumption behavior through a vast amount of customer data such as web search traffic information and social buzz information in various fields such as flu prediction and real estate price prediction. Internet portal service providers such as google and naver are disclosing web search traffic information of online users as services such as google trends and naver trends. Academic and industry are paying attention to research on information search behavior and utilization of online users based on the web search traffic information. Although there are many studies predicting social phenomena, consumption trends, political polls, etc. based on web search traffic information, it is hard to find the research to explain and predict tourism demand and establish tourism policy using it. In this study, we try to use web search traffic information to explain the tourism demand for major cities in Gangwon-do, the representative tourist area in Korea, and to develop a nowcasting model for the demand. Design/methodology/approach In the first step, the literature review on travel demand and web search traffic was conducted in parallel in two directions. In the second stage, we conducted a qualitative research to confirm the information retrieval behavior of the traveler. In the next step, we extracted the representative tourist cities of Gangwon-do and confirmed which keywords were used for the search. In the fourth step, we collected tourist demand data to be used as a dependent variable and collected web search traffic information of each keyword to be used as an independent variable. In the fifth step, we set up a time series benchmark model, and added the web search traffic information to this model to confirm whether the prediction model improved. In the last stage, we analyze the prediction models that are finally selected as optimal and confirm whether the influence of the keywords on the prediction of travel demand. Findings This study has developed a tourism demand forecasting model of Gangwon-do, a representative tourist destination in Korea, by expanding and applying web search traffic information to tourism demand forecasting. We compared the existing time series model with the benchmarking model and confirmed the superiority of the proposed model. In addition, this study also confirms that web search traffic information has a positive correlation with travel demand and precedes it by one or two months, thereby asserting its suitability as a prediction model. Furthermore, by deriving search keywords that have a significant effect on tourism demand forecast for each city, representative characteristics of each region can be selected.

• 감성과학
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• 제15권3호
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• pp.367-380
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• 2012

본 연구는 정보 검색 과제별 주요 적합성 판단 기준을 실제 정보 검색 시스템으로 구현해 보고 사용자 평가를 통해 그 효과를 검증해 보고자 하였다. 이를 위해, 사용자 적합성 판단 기준들을 정보 검색 시스템에서 적합성을 결정하는 검색 랭킹 모델의 랭킹 요소들로 적용하였다. 그리고 정보 검색 과제별 차이가 있는 동적 검색 랭킹 모델과 차이가 없는 정적 검색 랭킹 모델을 시스템으로 구현하였고, 이에 대한 사용자 평가를 진행하여 비교해 보았다. 총 45명의 참가자가 실험에 참여하였고, 정보 검색 과제별 차이가 있는 동적 검색 랭킹 모델과 차이가 없는 정적 검색 랭킹 모델이 적용된 각각의 검색 시스템에서 3개의 검색 과제를 수행하였다. 3개의 정보 검색 과제로는 사실 검색 과제, 문제 해결 검색 과제, 의사 결정 검색 과제가 사용되었다. 각 참가자는 검색 결과 첫 페이지 상위 5 개의 검색 결과에 대해 적합성 정도를 7 점 척도로 평가하였다. 그 결과, 사용자는 전반적으로 모든 검색어에 동일하게 반응하는 정적 검색 랭킹 모델을 적용한 시스템보다 정보 검색 과제별로 사용자 적합성 판단기준의 변화에 따라 랭킹 요소 가중치를 달리한 동적 검색 랭킹 모델을 더 높이 평가하는 것을 확인할 수 있었다. 본 연구는 이를 통해, 정보 검색 과제를 고려한 정보 검색 시스템 디자인의 필요성과 함께, 사용자 중심 적합성 판단 모형 연구 결과를 실제 정보 검색 시스템으로 구현하여 평가함으로써 사용자 중심 적합성 연구 결과의 타당성을 검증하였다는 점, 그리고 사용자 연구 접목을 통한 시스템 개선의 중요성을 강조하였다는 점에서 의의를 가진다.

• 한국비블리아학회지
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• 제5권1호
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• pp.85-105
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• 1981

Information is an essential factor leading the rapid progress which is one of the distinguished characteristics in modem society. As more information is required and as more is supplied by individuals, governmental units, businesses, and educational institutions, the greater will be the requirement for efficient methods of communication. One possibility for improving the information dissemination process is to use computers. The capabilities of such machine are beginning to be used in the process of Information storage, retrieval and dissemination. An important problems, that must be carefully examined is whether one technique for information retrieval is better for worse than another. This paper examines problem of how to evaluate an information retrieval system. One specific approach is a cost accounting model for use in studying how to minimize the cost of operating a mechanized retrieval system. Through the use of cost analysis, the model provides a method for comparative evaluation between systems. The general cost accounting model of the literature retrieval system being designed by this study are given below. 1. The total cost accounting model of the literature retrieval system. The total cost of the literature retrieval system = (the cost per unit of user time X the amount of user time) + ( the cost per unit of system time X the amount of system time) 2. System cost accounting model system cost = (the pre-search system cost per unit of time X time) + (the search system cost per unit of time X time) + (the post search system cost per unit of time X time) 1) Pre-search system cost per unit of time = cost of channel per unit time + cost of central processing unit per unit time + cost of storage per unit time 2) Search system cost per unit of time = comparison cost + document representation cost. 3) Post-search system cost per unit of time. = cost of channel per unit time + cost of central processing unit per unit time + cost of storage per unit time 3. User cost accounting model Total user cost = [pre-search user cost per unit of time X (time + additional time) ] + [search user cost per unit of time X (time + additional time) ] + [post-search user cost per unit of time X (time + additional time) ].

• 대한가정학회지
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• 제50권6호
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• pp.99-117
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• 2012

This study aimed to measure consumer information competency, which indicates consumers' general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows. First, the concept of consumer information competency was constructed with four sub-abilities: define, search, extract, and synthesis & use. The ability of define was the highest, as opposed to the ability of extract, which was the lowest. Second, consumer information competency was lower for women as well as for low family income. The sub-abilities of search and synthesis & use were lower for aging consumers. Third, consumer information competency has positive effects on information search efficiency and effectiveness. Moreover, the efficiency influences the effectiveness positively. Fourth, prior knowledge moderates the effect of consumer information competency to the efficiency. Only for consumers with high knowledge the efficiency has the effect of mediating between consumer information competency and the effectiveness.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권9호
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• pp.2436-2457
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• 2023

The elderly population is rapidly increasing worldwide, but many face challenges in using digital tools like the Internet due to health and incapacity issues. Existing online search user interfaces (UIs) often overlook the specific usability needs of the elderly. This study proposes an adaptable web search UI model for the elderly, based on their perspectives, to enhance search performance and usability. The proposed UI model is evaluated through comparative usability testing with 20 participants, comparing it to the Google search UI. Effectiveness, efficiency, and satisfaction are measured using task completion time, error rate, and subjective preferences. The results show significant differences (p > 0.05) between the proposed web search UI model and the Google search UI. The proposed UI model achieves higher subjective satisfaction levels, indicating better alignment with the needs and preferences of elderly users. It also reduces task completion time, indicating improved efficiency, and decreases the error rate, suggesting enhanced effectiveness. These findings emphasize the importance of considering the unique usability needs of the elderly when designing search UIs. The proposed adaptable web search UI model offers a promising approach to enhance the digital experiences of elderly users. This study lays the groundwork for further development and refinement of adaptable web search UI models that cater to the specific needs of elderly users, enabling designers to create more inclusive and user-friendly search interfaces for the growing elderly population.

• Asia pacific journal of information systems
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• 제19권1호
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• pp.1-31
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• 2009

This paper empirically examines factors that potentially influence the success of a Web-based semantic search engine. A research model has been proposed that shows the impact of quality-related factors upon the effectiveness of a semantic search engine, based on DeLone and McLean's(2003) information systems success model. An empirical study has been conducted to test hypotheses formulated around the research model, and statistical methods were applied to analyze gathered data and draw conclusions. Implications for academics and practitioners are offered based on the findings of the study. The proposed model includes three quality dimensions of a Web-based semantic search engine-namely, information quality, system quality and service quality. These three dimensions each have measures designed to collectively assess the respective dimension. The model is intended to examine the relationship between measures of these quality dimensions and measures of two dependent constructs, including individuals' net benefit and user satisfaction. Individuals' net benefit was measured by the extent to which the user's information needs were adequately met, whereas user satisfaction was measured by a combination of the perceived satisfaction with search results and the perceived satisfaction with the overall system. A total of 23 hypotheses have been formulated around the model, and a questionnaire survey has been conducted using a functional semantic search website created by KT and Hakia, so as to collect data to validate the model. Copies of a questionnaire form were handed out in person to 160 research associates and employees working in the area of designing and developing semantic search engines. Those who received the form, 148 respondents returned valid responses. The survey form asked respondents to use the given website to answer questions concerning the system. The results of the empirical study have indicated that, of the three quality dimensions, information quality was found to have the strongest association with the effectiveness of a Web-based semantic search engine. This finding is consistent with the observation in the literature that the aspects of the information quality should serve as a basis for evaluating the search outcomes from a semantic search engine. Measures under the information quality dimension that have a positive effect on informational gratification and user satisfaction were found to be recall and currency. Under the system quality dimension, response time and interactivity, were positively related to informational gratification. On the other hand, only one measure under the service quality dimension, reliability was found to have a positive relationship with user satisfaction. The results were based on the seven hypotheses that have been accepted. One may wonder why 15 out of the 23 hypotheses have been rejected and question the theoretical soundness of the model. However, the correlations between independent variables and dependent variables came out to be fairly high. This suggests that the structural equation model yielded results inconsistent with those of coefficient analysis, because the structural equation model intends to examine the relationship among independent variables as well as the relationship between independent variables and dependent variables. The findings offer some useful implications for owners of a semantic search engine, as far as the design and maintenance of the website is concerned. First, the system should be designed to respond to the user's query as fast as possible. Also it should be designed to support the search process by recommending, revising, and choosing a search query, so as to maximize users' interactions with the system. Second, the system should present search results with maximum recall and currency to effectively meet the users' expectations. Third, it should be capable of providing online services in a reliable and trustworthy manner. Finally, effective increase in user satisfaction requires the improvement of quality factors associated with a semantic search engine, which would in turn help increase the informational gratification for users. The proposed model can serve as a useful framework for measuring the success of a Web-based semantic search engine. Applying the search engine success framework to the measurement of search engine effectiveness has the potential to provide an outline of what areas of a semantic search engine needs improvement, in order to better meet information needs of users. Further research will be needed to make this idea a reality.

• 가정과삶의질연구
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• 제7권1호
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• pp.15-25
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• 1989

The purpose of this study is to examine the factors affecting the consumer's search for information and the relationship between the amount of search and the final price paid. The model indicates the demand for search is affected by the market price of each durable good purchased, the tim available for search, family income, direct cost of search, the initial stock of information, effectiveness of search, and shopping attitudes. The final price savings are a function of search, price of dispersion in the market, the initial stock of information, and effectiveness of search. Data from the Pane Study on Consumer Decisions and Asset Management were used for the empirical testing of the theoretical model. The amount of information search as dependent variable is represented by two different measures, the level of discussion with others and the number of stores visited. The amount of discussion with others depends mainly on the respondent's shopping attitude. The higher the wife's desire to search, the higher the degree of husband's comparison shopping, the less the husband's perception of price-quality relationship, the higher the level of discussions with others. The number of stores visited depends on the average market price of product purchased and the level of family income. The higher the average market price and he higher the level of family income, the greater the number of stores visited. The final savings depend upon the level of information search. The greater the number of store visited, but the less the purchase is discussed with stores, the higher the final savings are.

• 한국콘텐츠학회논문지
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• 제3권3호
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• pp.1-10
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• 2003

본 논문에서는 ICT를 활용한 교수 학습에서 효과적으로 이용될 수 있는 평가 모형과 평가 방법들을 연구하였다. ICT를 활용한 교수 학습의 유형에는 정보 탐색하기, 정보분석하기, 정보 안내하기, 협력 연구하기, 전문가와 교류하기, 웹 토론하기, 웹 펜팔하기, 정보 만들기 등의 8가지 유형이 있는데 그 중 가장 많이 활용되고 있는 정보 탐색하기와 정보 분석하기 유형에 대한 평가 모형과 평가 방법을 제시하였다. 현재 ICT활용 수업에서 평가 모형과 방법에 대한 선행연구가 없기 때문에 본 논문에서 제시한 평가 방안은 ICT활용 교수학습의 효과를 높이는데 기여할 것이다.

• Journal of Electrical Engineering and Technology
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• 제11권1호
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• pp.227-233
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• 2016

Google Trends provides weekly information on keyword search frequency on the Google search engine. Search volume patterns for the search keyword can also be analyzed based on category and by the location of those making the search. Also, Google provides “Hot searches” and “Top charts” including top and rising searches that include the search keyword. All this information is kept up to date, and allows trend comparisons by providing past weekly figures. In this study, we present a predictive model for TV markets using the searched data in Google search engine (Google Trend data). Using a predictive model for the market and analysis of the Google Trend data, we obtained an efficient and meaningful result for the TV market, and also determined highly ranked countries and cities. This method can provide very useful information for TV manufacturers and others.