• International Journal of Knowledge Content Development & Technology
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• 제2권2호
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• pp.17-29
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• 2012

All academic information on the web or elsewhere has its creator, that is, a subject who has created the information. The subject can be an individual, a group, or an institution, and can be a nation depending on the nature of the relevant information. Most information is composed of a title, an author, and contents. An essay which is under the academic information category has metadata including a title, an author, keyword, abstract, data about publication, place of publication, ISSN, and the like. A patent has metadata including the title, an applicant, an inventor, an attorney, IPC, number of application, and claims of the invention. Most web-based academic information services enable users to search the information by processing the meta-information. An important element is to search information by using the author field which corresponds to a personal name. This study suggests a method of efficient indexing and using the adjacent operation result ranking algorithm to which phrase search-based boosting elements are applied, and thus improving the accuracy of the search results of personal names. It also describes a method for providing the results of searching co-authors and related researchers in searching personal names. This method can be effectively applied to providing accurate and additional search results in the academic information services.

• Asia pacific journal of information systems
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• 제24권4호
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• pp.493-513
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• 2014

With the development of related technologies, Location-Based Services (LBS) are growing fast and being used in many ways. Past LBS studies have focused on adoption of LBS because of the fact that LBS users have privacy concerns regarding revealing their location information. Meanwhile, the number of LBS users and revenues from LBS are growing rapidly because users can get some benefits by revealing their location information. Little research has been done on how LBS affects consumers' information search behavior in product purchase. The purpose of this paper is examining the effect of LBS information filtering on buyers' uncertainty and their information search behavior. When consumers purchase a product, they try to reduce uncertainty by searching information. Generally, there are two types of uncertainties - knowledge uncertainty and choice uncertainty. Knowledge uncertainty refers to the lack of information on what kinds of alternatives are available in the market and/or their important attributes. Therefore, consumers having knowledge uncertainty will have difficulties in identifying what alternatives exist in the market to fulfil their needs. Choice uncertainty refers to the lack of information about consumers' own preferences and which alternative will fit in their needs. Therefore, consumers with choice uncertainty have difficulties selecting best product among available alternatives.. According to economics of information theory, consumers narrow the scope of information search when knowledge uncertainty is high. It is because consumers' information search cost is high when their knowledge uncertainty is high. If people do not know available alternatives and their attributes, it takes time and cognitive efforts for them to acquire information about available alternatives. Therefore, they will reduce search breadth. For people with high knowledge uncertainty, the information about products and their attributes is new and of high value for them. Therefore, they will conduct searches more in-depth because they have incentive to acquire more information. When people have high choice uncertainty, people tend to search information about more alternatives. It is because increased search breadth will improve their chances to find better alternative for them. On the other hand, since human's cognitive capacity is limited, the increased search breadth (more alternatives) will reduce the depth of information search for each alternative. Consumers with high choice uncertainty will spend less time and effort for each alternative because considering more alternatives will increase their utility. LBS provides users with the capability to screen alternatives based on the distance from them, which reduces information search costs. Therefore, it is expected that LBS will help users consider more alternatives even when they have high knowledge uncertainty. LBS provides distance information, which helps users choose alternatives appropriate for them. Therefore, users will perceive lower choice uncertainty when they use LBS. In order to test the hypotheses, we selected 80 students and assigned them to one of the two experiment groups. One group was asked to use LBS to search surrounding restaurants and the other group was asked to not use LBS to search nearby restaurants. The experimental tasks and measures items were validated in a pilot experiment. The final measurement items are shown in Appendix A. Each subject was asked to read one of the two scenarios - with or without LBS - and use a smartphone application to pick a restaurant. All behaviors on smartphone were recorded using a recording application. Search breadth was measured by the number of restaurants clicked by each subject. Search depths was measured by two metrics - the average number of sub-level pages each subject visited and the average time spent on each restaurant. The hypotheses were tested using SPSS and PLS. The results show that knowledge uncertainty reduces search breadth (H1a). However, there was no significant correlation between knowledge uncertainty and search depth (H1b). Choice uncertainty significantly reduces search depth (H2b), but no significant relationship was found between choice uncertainty and search breadth (H2a). LBS information filtering significantly reduces the buyers' choice uncertainty (H4) and reduces the negative relationship between knowledge uncertainty and search breadth (H3). This research provides some important implications for service providers. Service providers should use different strategies based on their service properties. For those service providers who are not well-known to consumers (high knowledge uncertainty) should encourage their customers to use LBS. This is because LBS would increase buyers' consideration sets when the knowledge uncertainty is high. Therefore, less known services have chances to be included in consumers' consideration sets with LBS. On the other hand, LBS information filtering decrease choice uncertainty and the near service providers are more likely to be selected than without LBS. Hence, service providers should analyze geographically approximate competitors' strength and try to reduce the gap so that they can have chances to be included in the consideration set.

• 패션비즈니스
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• 제17권1호
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• pp.157-169
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• 2013

The purpose of this study was to analyze clothing fashion leadership and make-up fashion leadership of women's university students and investigate the relationships of information sources and ongoing information search. To achieve the purposes, a questionnaire was conducted to 400 female students from September 21 to October 30, 2011. The final data was analyzed with spss 17.0 program. The results were follows. First, It was found that information sources were classified 3 factors of marketer source, personal source, and mass media source. Second, there were significant differences of clothing fashion leadership and make-up fashion leadership by major and clothes and cosmetics purchasing expenses. Third, there were significant differences of clothing information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Forth, there were significant differences of make-up information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Fifth, there were significant relations of clothing/make-up fashion leadership, information sources, and ongoing information search. Thus, it was found that clothing fashion leadership and make-up fashion leadership are related to information sources and ongoing information search.

• 융합정보논문지
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• 제10권12호
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• pp.9-14
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• 2020

현재 NTIS(National Technology Information Service)는 인공지능 기술을 기반으로 대화형 검색 서비스를 구축하고 있다. 이용자의 검색 의도를 파악하고 과제정보를 제공하기 위해 딥러닝 모델과 형태소 분석기를 기반으로 대화형 검색 서비스를 구축한다. 딥러닝 모델은 NTIS와 대화형 검색 서비스를 활용할 때 적재되는 로그 데이터를 기반으로 학습을 진행하고 이용자의 검색 의도를 파악한다. 그리고 단계별 검색을 통해 과제정보를 제공한다. 검색 의도 파악은 예외처리를 용이하게 해주며 단계별 검색은 통합검색보다 쉽고 빠르게 원하는 정보를 얻을 수 있도록 한다. 향후연구로는 인공지능 기술이 접목된 성장형 대화형 검색 서비스로써 이용자에게 제공하는 정보의 범위를 확대해야 한다.

• 정보관리학회지
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• 제20권3호
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• pp.17-30
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• 2003

본 연구는 정보탐색 노력에 대해 정보의 모호성으로 인해 발생하는 불확실성의 지각, 불협화음의 인지, 그리고 관여정도가 작용하게 되는 역할에 대해 살펴보았다. 본 연구가설의 검증을 위해 정보탐색의 경험이 있는 155명의 설문을 활용하였다. 정보탐색 노력에 영향을 미치는 요인들로 정보의 모호성으로 인한 지각된 불확실성수준, 불협화음의 인지, 그리고 관여정도로 파악되었다. 본 연구의 결과를 통해 정보의 모호성으로 인해 나타나는 정보탐색 과정에 이러한 요인들이 어떠한 관계를 갖고 있으며 그 차이점을 제시하여 정보탐색 행동을 이해하는데 새로운 방향을 제시하였다고 본다.

• Journal of information and communication convergence engineering
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• 제9권1호
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• pp.27-31
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• 2011

This paper describes the optimization of spectrum sensing in terms of the throughput of a cognitive radio (CR) system. Dealing with the optimization problem of spectrum sensing, this paper evaluates the throughput of a CR system by considering such situations as the penalty time of a channel search and incumbent user (IU) detection delay caused by a missed detection of an incumbent signal. Also, this paper suggests a serial channel search scheme as the search method for a vacant channel, and derives its mean channel search time by considering the penalty time due to the false alarm of a vacant channel search. The numerical results suggest the optimum sensing time of the channel search process using the derived mean channel search time of a serial channel search in the case of a sensing hardware structure with single radio frequency (RF) path. It also demonstrates that the average throughput is improved by two separate RF paths in spite of the hardware complexity of an RF receiver.

• Journal of information and communication convergence engineering
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• 제1권3호
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• pp.143-146
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• 2003

In the study, a new-concept search agent system for the WWW by using XML-based technology is proposed. The implementation of the prototype of this proposed system, the comparison with traditional search engines, and the evaluation of the prototype system are also.

• International Journal of Human Ecology
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• 제4권2호
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• pp.39-53
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• 2003

This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

• 한국식품조리과학회지
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• 제22권2호
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• pp.213-221
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• 2006

Although motivation and information search have both been studied continuously and separately as important marketing strategies, the relation between cause and effect has received little research attention. Therefore the objective of this study was to research the causal relationships between motivation and information search method. Frequency analysis and reliability analysis, factor analysis, and SEM(Structure Equation Model) were adopted to analyze the data. Motivation was divided into 5 factors which significantly influenced information search method. Factor 1, 'Reception and congratulation', influenced information search positively through 'newspaper, magazine', and 'word of mouth' but negatively through 'TV-advertising' and 'Flyer, Press copy'. Factor 2, 'Change of dietary life', influenced positively 'TV-advertising'. Factor 3, 'Economic saving', influenced positively 'newspaper, magazine', and 'the e-mail's advertising' Factor 4, 'Preference motivation', influenced negatively 'word of mouth' Factor 5, 'Advertisement and companion's need', influenced positively 'newspaper, magazine', and 'the e-mail's advertising' but negatively 'TV-advertising' As a result, customers appeared to choose various information search methods according to their eating-out motivation. 'The e-mail's advertising', and 'word of mouth' are popular among customers' information search methods. Therefore, food-service corporations need to try eliminating negative images of various advertisements and activate positive word of mouth marketing, promotion through internet.

• 한국컴퓨터정보학회논문지
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• 제8권2호
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• pp.8-15
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• 2003

최근 여러 가지 정보들이 WWW를 경유하여 제공되고 있기 때문에 검색엔진의 필요성은 점점 커지고 있다. 그러나 대부분의 검색엔진은 정보의 추출을 위해 웹 문서와 사용자 질의를 단순 패턴비교 방법을 사용함으로써 검색엔진의 효율은 비교적 낮은 편이다. 일반적으로 사용자의 검색 목적에 따라 다른 검색 엔진이 사용되기 때문에 여러 전문검색엔진을 개발하고 있지만 대부분의 검색엔진들이 사용자의 요구를 제대로 반영하고 있지 못하다. 본 연구에서는 웹 데이터마이닝의 연관규칙을 이용하여 사용자 질의를 처리하는 해양전문검색엔진을 제안한다. 데이터 마이닝 분야에서 주로 연구되어온 연관규칙탐사 기법은 지지도와 신뢰도에 따라 연관자료의 확신도를 측정할 수 있기 때문에 웹 문서 사이의 관련성을 입증하는데 이 규칙을 적용하여 기존의 검색 방법에서 자료의 재현률과 정확률을 개선하였다.