• 통상정보연구
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• 제8권2호
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• pp.59-78
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• 2006

Considering rapid development of Internet Portal Site Contents in Korea, it is an important issue to analyze consumers' satisfaction and e-loyalty. This research develops, and empirically test a model for explaining/predicting the satisfaction and e-loyalty with internet-based Electronic Trade Site. This paper describes a theoretical model for investigating the Satisfaction and e-Loyalty of the Electronic Trade Site. This study investigates the concept of the satisfaction, e-loyalty in Electronic Trade Site and its determinants, and tries to establish e-loyalty analyzing model. The model of the satisfaction, e-loyalty electronic trade site is tested here using data from 158 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the determinants factors, service quality satisfaction show in significantly by Reliability, Information Provided, Trustworthiness, Convenience, International of contents but that show in not significantly by Interaction. In addition, Electronic Trade site retention shows indirect effect between customer satisfaction and referral. Although our research can not show the determinants of e-loyalty in the electronic trade site the empirical result give both theoretical and managerial implication for managing the consumers' satisfaction and e-loyalty in electronic trade site.

• 한국정보시스템학회지:정보시스템연구
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• 제19권3호
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• pp.75-103
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• 2010

This study analyzes a model appling value in the mobile learning. We investigate the interaction, ease of use, hedonic value, and utilitarian value considering importance factors in the mobile learning, and the customer values are found to influence the customer satisfaction. We analysis a relationship between these factors and the customer satisfaction, and the relationship between the customer satisfaction and the loyalty. Finally, we research difference among gender of the satisfaction on the mobile learning. To fulfill this purpose, the research model was designed from literature review, and the structural equation modeling technique was used to evaluate hypotheses. The major results of this study are as follows. First, the ease of use, hedonic value, and utilitarian value positively influenced the satisfaction, and the satisfaction had positive influences on the customer loyalty. But the interaction didn't have positive influence on the satisfaction. Second, gender difference was found for some path coefficient. Male user's interaction and ease of use has effect on the satisfaction, and Female user's hedonic value and utilitarian value have influenced the satisfaction. When it consider the market share or the growth potential of the mobile learning industry, the results of this study will provide the useful information to manage mobile learning.

• Human Ecology Research
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• 제53권6호
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• pp.619-628
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• 2015

Baby boomers who have rebuilt the Korean economy over the last half a century are now transitioning into a silver generation who are over 65 years of age. New silver consumers are qualitatively and quantitatively different from the previous generation and are considered to be 'the single most consumption-leading generation.' The number of new silver consumers using department stores and traditional markets has increased. SPSS ver. 21.0 was used with the methods of frequency analysis, t-test, one-way analysis of variance (ANOVA), device master record test, and regression analysis. This research studies consumer satisfaction of new silver consumers on department stores and traditional markets among retailing. The improvement of the parking environment is the most urgent issue for traditional markets because the long-term assessments of parking areas indicate that it is necessary to provide improved convenience for consumers. Salesman satisfaction has improved and consumer satisfaction ranks salesman satisfaction high for traditional markets; however, price satisfaction is low and the distribution system should be improved to supply products at a lower price. Salesman and price satisfaction should be improved at depart stores. Traditional markets should also promote consumer satisfaction through consistent management to make consumers trust information in regards to quality control and production and distribution; in addition, department stores should increase consumer satisfaction by maintaining store systems such as product diversification and display, cleanness, and atmosphere.

• 한국문헌정보학회지
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• 제49권2호
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• pp.355-379
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• 2015

본 연구는 문헌정보학 전공 학생들의 현장실습에서 경험하고 학습하는 여러 구성요인 중 실습만족도에 영향을 미치는 요인들을 학제별로 분석하고 그 영향관계를 고찰하여, 문헌정보학 전공 현장실습의 바람직한 방향을 제시하고자 한다. 도서관 및 정보서비스 제공기관 현장실습을 경험한 전국 2년제 문헌정보과 2학년 90여 명 및 4년제 문헌정보학과 4학년 80여 명을 대상으로 설문조사를 실시한 결과, 2년제와 4년제 학제 전부 실습만족도 구성항목 중에서 실습지도자에 대한 만족도가 가장 높았고, 실습사전준비에 대한 만족도가 가장 낮은 것으로 나타났다. 다중회귀분석을 사용하여 학제별 현장실습 만족도에 영향을 미치는 요인을 조사한 결과, 2년제 학생의 현장실습만족도에 영향을 미치는 주요인은 '전공만족도'와 '대인관계' 요인이었으며, 4년제 학생은 '전공만족도', '개인실습 경험' 요인이 현장실습만족도에 유의한 영향을 끼치는 요인으로 분석되었다. 결론적으로 문헌정보학 대학생의 현장실습만족도를 높이기 위해서는 전공만족도, 대인관계, 개인실습 경험 등의 영향요인을 기초로 한 중재 프로그램 개발이 필요하다.

• 디지털융복합연구
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• 제14권9호
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• pp.181-198
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• 2016

본 연구는 국내 외국인 카지노 이용자를 위한 카지노 정보시스템의 성과요인을 파악하고, 이들 요인들이 조직 신뢰와 직무만족을 통하여 경영성과에 영향을 미치는 인과관계를 실증적으로 검증하여, 카지노 정보시스템의 발전방안을 제시하고자 한다. 연구결과 첫째, 정보 품질은 보안 신뢰와 직무 만족에 유의 수준에서 채택되는 것으로 나타났다. 둘째, 시스템 품질은 보안신뢰와 직무 만족에 유의 수준에서 채택되는 것으로 나타났다. 셋째, 서비스 품질은 보안 신뢰와 직무 만족에 유의 수준에서 채택되는 것으로 나타났다. 넷째, 보안신뢰는 직무만족에 유의 수준에서 채택되는 것으로 나타났다. 다섯째, 보안 신뢰와 직무 만족은 경영성과에 유의 수준에서 채택되는 것으로 나타났다. 향후 연구 방향은 본 연구의 각 변수들을 확장하여 연구를 지속적으로 진행해야 하며, 카지노 정보시스템의 경영 성과를 다 방향으로 분석할 수 있는 방법과 탈세 방지를 위한 시스템을 분석하는 연구가 필요할 것이다.

• Asia pacific journal of information systems
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• 제14권1호
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• pp.101-123
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• 2004

User satisfaction has been widely used by information system(IS) researchers as the most appropriate surrogate variable for the systems success since Bailey and Pearson(1983) provided their user satisfaction measurement. Because user satisfaction is a perceived performance measure by users, not a real or objective measure for systems success, however, perceived user satisfaction by users may not be exactly identical with the real systems performance. In this regard, if the user's ultimately perceived satisfaction is different from the real systems performance, we need to investigate why these two measures are different and which factors may cause the difference. From the perspective of disconfirmation of user expecations, this study examined why user satisfaction and real systems performance may not be identical each other. Expectaion-disconfirmation theory which has had a central role in marketing in explaining the effects of expectation and disconfirmation on consumer satisfaction was similarly adopted in this study to explain the role of expectation and disconfirmation in user satisfaction in the IS environment. Based on the expectation-disconfirmation theory, the current study developed a research model to examine the effects of expectation, system performance, and disconfirmation on user satisfaction in particular. Six research hypotheses derived from the research model were empirically tested using the partial least squares(PLS) method. The results of the statistical analysis indicate that the effects of system performance and disconfirmation were fairly strong on user satisfaction, while the user's expectation has shown insignificant influences on user satisfaction.

• 산경연구논집
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• 제11권12호
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• pp.29-38
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• 2020

Purpose: The purpose of this study is to empirically analyze the effect of chatbot service quality, chatbot trust, and chatbot satisfaction on chatbot reuse intention and store reuse intention. Research design, data, and methodology: We reviewed the literature on domestic and international chatbots, established hypotheses, and analyzed them. We empirically analyzed the process model in which chatbot service quality (interaction quality, information quality) has a positive effect on chatbot trust and chatbot satisfaction, and that chatbot trust and satisfaction positively affect chatbot reuse intention and store reuse intention. A survey was conducted on 212 people who had used shopping mall chatbots and financial service chatbots after demonstrating the shopping mall chatbot video. Structural equation modeling was conducted by using AMOS 24.0 to test the proposed relationships. Results: As a result of the empirical analysis, the effects of interaction quality on chatbot trust and information quality on chatbot satisfaction were not supported, but the rest of the hypotheses were statistically significant. It was found that the information quality of chatbot service had a positive effect on chatbot trust, but did not significantly affect chatbot satisfaction. In addition, the interaction quality of the chatbot positively affects the satisfaction of the chatbot, but it does not significantly affect the trust of the chatbot. Chatbot trust was found to have a positive effect on chatbot satisfaction. Chatbot trust and chatbot satisfaction were found to have a positive influence on the intention to reuse the chatbot. And, chatbot trust and chatbot satisfaction were found to have a positive influence on store reuse intention. Conclusions: The findings of this study offer significant theoretical and managerial contributions in the context of chatbot. Chatbots should enhance customer contact quality management from the perspective of total customer experience management rather than partial function. When providing a chatbot service, it is more desirable to give priority to providing accurate information to increase trust, and at the same time to improve customer satisfaction by increasing the quality of interaction. And in order to increase the competitive advantage of companies, the purpose of introducing chatbots should be clarified and approached strategically.

• 한국산업보건학회지
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• 제30권2호
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• pp.213-225
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• 2020

Objectives: In order to prepare measures to enhance construction workers' satisfaction with their working environment, the effects of working conditions and the mediating effects of safety and health information on workers' satisfaction with their working environment in the construction industry have been studied. The results of this study can be used as basic data for further studies in this field. Method: Data on 1,361 male construction workers from the 5th Korea Working Condition Survey (KWCS) were used for this study. The effects of working conditions were analyzed using SPSS 25.0 and the mediating effects of health and safety information were analyzed with SPSS PROCESS macro using the bootstrap method. Results: The safety and health management system and the self-determination of break time had a statistically significant positive effect on satisfaction with the working environment. Chemical and ergonomic risk factors had a statistically significant negative effect on satisfaction with the working environment. The provision of safety and health information, the mediating variable, had a statistically significant positive effect on satisfaction with the working environment. Therefore, it had a mediating effect between working conditions and satisfaction with the working environment. Conclusion: In order to enhance construction workers' satisfaction with their working environment, the above results suggest that the safety and health management system should be well established; self-determination of break times should be guaranteed; and chemical and ergonomic risk factors should be controlled. In addition, workers should be provided with necessary health and safety information related to their work. This study will be useful if these findings are used as basic data in further studies in related fields.

• 한국컴퓨터정보학회논문지
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• 제22권11호
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• pp.151-160
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• 2017

IIn this paper, I investigate the effect of special education teachers' self-leadership on job-satisfaction. The data was collected from 141 special education teachers to analyze the correlations between self-leadership, job and life satisfaction. In addition, another purpose is to analyze how self-leadership influence on job satisfaction (human relationship, assigned tasks) and life satisfaction. The results are shown as follows. First, self-expectation and goal setting, self-expectation and human relationship, human relationship and assigned tasks have meaningful correlation. Second, self-expectation and self-rewarding are sub-factors of self-leadership that have great influence on human relationship which is a subordinate factor of job satisfaction and assigned tasks. Third, self-expectation and self-rewarding are factors of self-leadership that have a great influence on life satisfaction. Finally, it shows that self-leadership has an effect on life satisfaction through assigned task, which is a factor of job satisfaction. However, through human relationship, self-leadership does not have a meaningful effect on life satisfaction. This study is significant by finding sub-factors which influence special education teacher's self leadership, job satisfaction and life satisfaction by using Bootstrap method.

• Asia pacific journal of information systems
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• 제7권3호
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• pp.125-143
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• 1997

As information is the critical resource of business, CIOs(chief information officers)' managerial roles become more important. CIOs work out the organization and information system strategies, introduce changes into organizations, communicate with chief executive officers and users, and take the responsibilities of the information system operation. The CIOs' managerial roles make affects on the information system performance and the organizational effectiveness. They are divided into six sub-roles; leader, liaison, entrepreneur, monitor, resource allocator and spokesman. The CIOs' influences on organizations are evaluated by information systems performance. User information satisfaction is one of the most valid information system evaluation criterions. User participation and user involvement are regarded as the antecedents of user satisfaction. This study investigates the effect of CIOs' managerial roles on user satisfaction, user participation, user involvement, CIOs' six managerial roles do not equally influence users. The results of this study have implications for the CIOs' managerial roles in organizations. As CIOs effectively perform managerial roles, user satisfaction is improved.