• Journal of Information Technology Applications and Management
• /
• 제17권3호
• /
• pp.151-162
• /
• 2010

Recent developments in financial market liberalization and information technology are accelerating the interdependence of national stock markets. This study explores the information spillover effect of the US stock market on the overnight and daytime returns of the Korean stock market. We develop a profitable intra-day trading strategy based on the information spillover effect. Our study provides several important conclusions. First, an information spillover effect still exists from the overnight US stock market to the current Korean stock market. Second, Korean investors overreact to both good and bad news overnight from the US. Therefore, there are significant price reversals in the KOSPI 200 index futures prices from market open to market close. Third, the overreaction effect is different between weekdays and weekends. Finally, the suggested intra-day trading system based on the documented overreaction hypothesis is profitable.

• 한국멀티미디어학회논문지
• /
• 제25권1호
• /
• pp.103-113
• /
• 2022

Based on the information framework and regulatory focus theory, this paper verifies the impact on the advertising effect when the matching effect forms between the video advertising content type (Information Type, Entertainment Type) and the information framework (Promotional, Prevention) and the regulatory focus (Promotion Orientation, Prevention Orientation) in social media. In order to verify, after selecting of the experimental subjects and finishing the prior investigation of the experimental operation, four video advertisements and formal experiments were performed. The experimental results showed that first, the content type affects the advertising effect of the video and the information framework; when the information video matches the preventive information framework, it will have a more obvious positive effect on the advertising effect; when the entertainment video matches the promotion information framework, it will have a more obvious positive effect on the advertising effect. Second, with the two matches of video content type and information framework, the entertainment-oriented video has a more obvious positive effect for the information-oriented video audience; the above results enrich user created content research and improve the quality and communication efficiency of video in social media.

• 농촌지도와개발
• /
• 제28권1호
• /
• pp.25-39
• /
• 2021

This study aims to identify the causation effect between technostress and utilization of Internet information and meditation effect of information service acceptability between technostress and Internet information utilization. The data were collected from 503 woman farmers aged 20 to 65 across the country. The analysis performed a three-stage mediated regression of Bron, & Kenny (1986), using the SPSS 21.0 statistical package. The importance of accepting information services has been identified in the Sobel test. According to the analysis of the medium effect on information service acceptability, information service acceptability has a partial medium effect on the technological stress of woman farmers and the level of Internet information utilization. In order to lower the technology of woman farmers in the future, it is necessary to find ways to improve new perceptions of information technology and increase acceptability of information services.

• 한국IT서비스학회지
• /
• 제11권1호
• /
• pp.39-58
• /
• 2012

This study was carried out to figure out the relationship between EAmaturity, information management capacity, and information performance, and find the effect between these variables and the reciprocal causation. The study found that EAmaturity has a positive effect on information resource management and performance. In other words, the effect of input, calculation, management and utilization factors on information planning in EAmaturity showed that calculation, management and utilization factors have a significant effect on the information planning. While the effect of input, calculation, management and utilization factors on information introduction and management showed that only both calculation and utilization have a significant effect on the information management factor. It says that EAinput in EAmaturity does not play a big part in the planning stage, as well as not go through a series of process that is connected to the maturity stage by immediate field application. Consequently, EAmaturity varies from the level that EAcreates introduction and performance according to organization. This suggests that the maturity and performance can be also changed by the level that EAcreates information performance by accepting and using this capability within organization as well as the capability to introduce and fully perform the EAsystem presented in enterprise architecture framework of public sector.

• 인지과학
• /
• 제20권2호
• /
• pp.109-124
• /
• 2009

시각 정보와 청각 정보가 동시에 제시될 때, 두 정보가 모두 지각되기 보다는 시각 정보가 더 우세하게 지각되는 현상을 보게 된다. 이러한 현상을 시각 우세성 효과라고 한다. 이러한 시각 우세성 효과에 각 정보의 의미적 일치여부의 속성이 어떠한 영향을 주는 지를 살펴보고자 하는 것이 본 연구의 목적이다. 이에 목표자극이 되는 시각 정보와 청각 정보의 의미적 속성이 서로 일치하는 조건과 불일치하는 조건으로 구분하여 살펴보았다. 그 결과, 오류율의 분석에서는 의미적 일치 여부에 따라 시각 우세성 효과의 변화는 나타나지 않았으나, 반응시간의 분석에서는 의미적 일치 여부에 따라 시각 우세성 효과의 변화가 나타났다. 이는 과제의 특성에 따라 의미적 일치성이 시각 우세성에 미치는 효과가 달라질 수 있음을 시사하는 것이다.

• 복식
• /
• 제63권8호
• /
• pp.156-170
• /
• 2013

The purpose of this research is to scrutinize the cyclist's consumer behavior by analyzing the eWOM information search behavior of cycle-wear according to benefits sought and involvement. The research was conducted through an online survey and the respondents were 291 men who wore cycle-wear and searched information via online. The results of this research are as following. First, the benefits sought from wearing cycle apparel are composed of five sub-factors such as, ideal body figure, brand ostentation, comfort ease, personality, and economic feasibility. In addition, the cycle-wear involvement consisted of two sub-factors: cycling involvement and fashion involvement. Second, the eWOM information search behavior of cyclists was different depending on the benefits sought by the cyclists. When the cyclists pursued ideal body figure they searched more information of design and color, while cyclists put more weight on the information of design, color, and brand when they sought brand ostentation. Moreover, the valence and the type of the information were dissimilar depending on the benefits sought. Third, the sub-factors of eWOM information search behavior affected the eWOM effect distinctively. The price information was the only factor that influenced the eWOM effect among the contents of the information. The valence of the information influenced the eWOM effect, and the effect of positive information was stronger than negative information. Additionally, the subjective information also affected the eWOM effect. Lastly, the effect of the benefits sought influencing the eWOM information search behavior varied by the difference of the cycle-wear involvement. For example, when they are both high in the involvement there were various benefits sought affecting the eWOM information search behavior. However, when only the cycling involvement was high, and they pursued personality, the price information was not important to them.

• Journal of Information Technology Applications and Management
• /
• 제22권4호
• /
• pp.105-126
• /
• 2015

In this study, we investigated the impact of the information richness and reachness on the mobile purchasing and the moderating effect of individual characteristics. We examined the information richness and reachness through SNS information and Push notification of smartphone, respectively. As the moderating variables, we adopted customer's value orientation and innovativeness. In the main-effect model with no moderating variable, both of information richness and reachness showed significant effects on the perceived value of products and purchasing channel. Especially, the impact of information richness was more significant on product awareness, while the impact of information reachness was more significant on channel awareness. In the interaction-effect model with moderating variables, customer's value orientation showed significant moderating effect on the impact of perceived product value. However, customer's innovativeness did not show the significant moderating effect on the impact of perceived channel value. It implies that the impact of information reachness applies to the majority of customers, regardless of her [his] innovativeness. Therefore the organizations might be able to use Push notification to activate the customer's mobile purchasing.

• 한국IT서비스학회지
• /
• 제12권2호
• /
• pp.73-84
• /
• 2013

The development of the information on the internet brought a lot of changes in the real estate market. Because the real estate has local distinctiveness and individuality household who want to move must to visit place for housing information. But now household use internet real estate information at every decision-moving step and that is able to reduce not only the cost of real estate information but also social benefit like $CO_2$ emissions reduction effect. In this study, I analyzed the effect of $CO_2$ emissions reduction with Seoul household residential mobility data when household take informations from internet real estate site. As increasing a single family who is good at internet service, the effect of $CO_2$ reduction from the development of the Internet real estate information has more increased.

• 정보관리연구
• /
• 제39권3호
• /
• pp.73-94
• /
• 2008

과학기술정보가 앞으로의 경제발전의 주도적인 역할을 수행할 지식기반사회의 핵심 요체임과 동시에 우리나라가 지식정보강국으로 도약할 기본적인 인프라임에도 불구하고 국가 지식정보시스템 개발에 따른 경제성장 및 제반 경제구조에 미치는 영향에 대한 분석은 현재 매우 미미한 실정이다. 이에 본 논문은 국가 지식정보시스템 개발의 연구활동이 경제 각 부문에 미치는 효과를 한국은행(2007)의 산업연관분석을 이용하여 생산유발효과, 부가가치유발효과, 수입유발효과, 취업자유발효과로 나누어 경제적 파급효과를 분석하고, 연구개발 투자에 대한 비용편익분석을 통해 국가 지식정보시스템 개발에 대한 경제사회적 타당성을 검증하고자 한다.

• 지능정보연구
• /
• 제19권4호
• /
• pp.133-146
• /
• 2013

본 연구는 매체에 따른 정보확산차이와, 정보유형을 근접성의 정도로 분류하여 정보확산차이를 보고자 하였다. 이는 기존의 전통매체인 종이신문이나 TV, 라디오와 같이 일방적으로 전달되는 매체의 정보확산과는 달리, 온라인 뉴스나 소셜네트워크서비스와 같이 쌍방향적 소통이 가능한 매체 특성으로 인한 정보확산은 차이가 있을 것이라 판단하였다. 따라서 본 연구에서는 개인이 직접 기사를 올리고 다른 사람들과 공유할 수 있는 블로그(Blog) 매체와 온라인 뉴스(News) 매체에 따른 정보확산차이를 비교해 보고자 하였다. 또한 심리적, 지리적 근접성에 따른 정보확산차이를 보고자 정보의 유형을 세분화 하였다. 이는 수용자가 정보의 근접성이 높고 낮음의 차이 정도에 따라 정보유형에 따른 가치평가의 기준이 다를 것이라 보았다. 정보유형은 연예, 시사(국제), 제품으로 선정하였고, 세부내용은 연예와 관련된 '싸이 젠틀맨', 시사와 관련된 '중국 쓰촨성 지진', 제품과 관련된 '갤럭시 S4'를 선택하였다. 본 연구의 분석방법은 Bass 확산모형을 이용하여 증명하고자 하였다. Bass 확산모형은 혁신효과(Innovation effect)와 모방효과(Imitation effect)로 나눠서 측정한다. 혁신효과는 서비스 초기에 영향을 미치는 변수로 추정가능하며, 모방효과는 서비스 초기 단계 이후에 영향을 미치는 변수로 구전의 영향을 받는다고 볼 수 있다. 본 연구 결과 첫째, 매체에 따른 정보확산 흐름은 비슷하게 나타났다. 비록 두 매체의 특성에 차이점이 있을지라도, 뉴스가치 중 하나인 근접성에 따른 정보확산은 비슷한 형태를 보인다고 할 수 있다. 두 번째, 근접성에 기반한 정보유형별 정보확산에는 차이가 있었다. 수용자 입장에서 관련성이 높은 제품과 연예는 모방효과가 높게 나타났으며, 시사의 경우는 모방효과보다 혁신효과가 높게 나타났다. 이는 제품관련 정보나 연예관련 정보와 같이 개인에게 심리적으로나 지리적으로 근접성이 높은 정보는, 국제 재해와 관련된 시사정보와 같이 근접성이 낮은 정보에 비해서, 개인의 모방효과가 활발히 진행된다고 볼 수 있다. 연구결과를 통해 매체와 정보유형에 따라 정보확산 흐름변화를 고찰하여 실무에 활용한다면 도움이 될 것이라 본다. 하지만, 정보유형을 각각 하나의 기사만을 택하여 보았기 때문에 이 결과를 통한 정보확산 차이라고 규정짓기에는 sample size가 너무 작아 일반화에 어려움이 있다. 향후 연구에서는 소셜미디어 종류를 블로그 뿐 만 아니라 다양한 소셜미디어를 추가하여 비교해 볼 필요가 있을 것이다. 또한 정보의 유형을 근접성 측면뿐 만 아니라 다른 측면도 고려해 봐야 할 것이다.