• Title/Summary/Keyword: Information Cascades

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A Study on the Information Cascades Effects of the Offline WOM and Online Review (오프라인 구전과 온라인 리뷰간의 정보 캐스케이드 영향 분석)

  • Kim, Jin-Hwa;Bae, Jae-Kwon;Jeon, Han-Cheol
    • The Journal of Society for e-Business Studies
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    • v.15 no.1
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    • pp.39-60
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    • 2010
  • It becomes common thing that many customers buy the goods through the online shopping mall as internet grows very fast. The information cascades that happen when a person imitates the other's acts also it occurs in online. Many people buy the goods referring on other people's purchasing experiences and such cases are spreading more and more. Through numerous existing researches, the researches in association with this issue have been studied on the information cascades effect on offline or online separately. The research of comparing the information cascades effects from the offline word of mouth (WOM) and the online review has not studied yet. On that reason this study shows that the online review induces the information cascades. We also compared the effects with information cascades effects from traditional offline word of mouth. In result of this study, the following points have been concluded. Firstly, we examined that information cascades was occurred through both the online review and offline word of mouth. Secondly, the information cascades effect through the online review is greater than through the offline words of mouth. It means the company has to understand the importance of the online review and manage it. Thirdly, the information cascades effects are occurred differently in accordance with the goods brands. Therefore a company has to know whether its products is superior to the competitor's one or not.

Analysis of Anchoring Effects on the Internet : In the Case of Instant Poll (인터넷에서의 Anchoring 효과 분석 : Instant Poll을 중심으로)

  • Kim, Jong-Jin;Yang, Kwang-Min
    • Journal of Information Technology Applications and Management
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    • v.14 no.1
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    • pp.21-36
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    • 2007
  • We face with numerous situation of decision making. In this situation, we would make decision through individual's own information, or others' decision making with ignoring private information, Also we would make decision through compromise of private information and others' information. like this, we call situation to imitate information of previous decision maker, with disregarding private own information,'information cascades' Also, anchoring effects are results of insufficient adjustment from an arbitrary value. In this paper, we examined how information cascades effects and anchoring effects would be generated in the people who use IT technique as instant poll of website. And this paper presents alternatives to decrease information cascades effects and anchoring effects. This exercise provides facts anchoring effects occur when voters can see poll result. And this paper shows that more degree of output difference is deepened, and more anchoring effects occur. Also this paper shows that when website gives positive payoff, more anchoring effects occur.

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Cascades of CNN-Based Human Pose Estimation Method Study (Cascades 방법을 이용한 합성곱 신경망 기반 사용자 동작 추정 방법 연구)

  • Choi, Ryong;Ji, Sumi;Sung, Yunsick
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.11a
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    • pp.73-74
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    • 2020
  • 사용자 동작 추정이란 이미지 또는 비디오에서 사용자의 관절 위치를 추정하는 과정을 말한다. 기존의 연구들은 사용자의 몸에서 관절의 큰 부분(어깨, 무릎, 골반, 손, 발 등)만을 추정하거나 손의 세부 관절을 별도로 추정 했다. 하지만 특정 분야(수화, 댄스 등)에선 몸짓과 손을 함께 사용하기에 우리는 사용자 몸의 큰 관절과 손의 세부 관절을 같이 추정하는 방법에 대한 연구를 제안한다. 본 논문에서 제안하는 사용자 동작 추정 방법은 Cascades 방법을 이용한 합성곱 신경망 기반 회귀모델을 적용한 방식이다. 손의 관절들은 다른 큰 관절들(어깨, 무릎, 골반 등)보다 작아서 정밀한 추정을 요구하기에 Cascades 방법을 사용해 보다 정밀하게 추정할 수 있다.

Iris Region Masking based on Blurring Technique (블러링기법 기반의 홍채영역 마스킹 방법)

  • Lee, Gi Seong;Kim, Soo Hyung
    • Smart Media Journal
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    • v.11 no.2
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    • pp.25-30
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    • 2022
  • With the recent development of device performance such as smartphones, cameras, and video cameras, it has become possible to obtain human biometric information from images and photos. A German hacker group obtained human iris information from high-definition photos and revealed hacking into iris scanners on smartphones. As high-quality images and photos can be obtained with such advanced devices, the need for a suitable security system is also emerging. Therefore, in this paper, we propose a method of automatically masking human iris information in images and photos using Haar Cascades and Blur models from openCV. It is a technology that automatically masks iris information by recognizing a person's eye in a photo or video and provides the result. If this technology is used in devices and applications such as smartphones and zoom, it is expected to provide better security services to users.

The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook (사회적 및 개인적 선행요인들이 SNS 이용의도에 미치는 영향에 관한 연구 - 국내 대학생들의 페이스북 이용을 중심으로 -)

  • Hong, Ilyoo B.;Kang, Dong Won;Cho, Hwihyung
    • Informatization Policy
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    • v.21 no.1
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    • pp.57-76
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    • 2014
  • The purpose of this research is to investigate the role of social dimensions in predicting the intention to use SNS. We proposed an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are attitude toward SNS use, subjective norm, information cascades, and perceived behavioral control as antecedents to intention to use SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascades, were found to have a significant positive relationship with the intention to use SNS. In particular, information cascade turned out to have the strongest impact of the three antecedents to intention to use SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.

Nanoparticle Induced Oxidative Stress in Cancer Cells: Adding New Pieces to an Incomplete Jigsaw Puzzle

  • Nogueira, Daniele Rubert;Rolim, Clarice M. Bueno;Farooqi, Ammad Ahmad
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.12
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    • pp.4739-4743
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    • 2014
  • Nanotechnology is an emerging field with many promising applications in drug delivery systems. Because of outstanding developments in this field, rapidly increasing research is directed to the development of nanocarriers that may enhance the availability of drugs to the target sites. Substantial fraction of information has been added into the existing scientific literature focusing on the fact that nanoparticles usually generate reactive oxygen species to a greater extent than micro-sized particles. It is worth mentioning that oxidative stress regulates an array of cell signaling cascades that resulted in cancer cell damage. Accumulating experimental evidence over the years has shown that wide-ranging biological mechanisms are triggered by these NPs in cultured cells due to the unique properties of engineered nanoparticles. In this review, we have attempted to provide an overview of the signaling cascades that are activated by oxidative stress in cancer cells in response to different kinds of nanomaterials, including quantum dots, metallic and polymeric nanoparticles.

Information Cascade and Individual Characteristics in Adopting Blogging (정보 캐스케이드와 개인특성이 블로깅 의도에 미치는 영향)

  • Yang, Kwang-Min;Lim, Byung-H.;Kim, Yong-Kyun
    • Asia pacific journal of information systems
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    • v.15 no.4
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    • pp.89-107
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    • 2005
  • As new information technology(IT) adoption continues to produce many investment opportunities, imperfectly informed IT managers keep trying to acquire credible external signals to update their knowledge on new technologies. Such learning processes usually help them to reach better IT adoption decisions. In some cases, however, the opposite of the goal is achieved. Most IT managers quickly converge to the same adoption decision independent of their private information. Interestingly, such information cascade is the outcome of each individual decision maker's rational choice. A technology acceptance model(TAM) is adopted that has been widely used to predict the end-user's acceptance of a new technology. A model with individual charact-eristics and information cascade variables is constructed to explain user's intention in adopting blogging. The model is empirically tested with surveyed data. The results show that individual characteristics and information cascades have significant impacts in the case of blogging.

무리행동과 인지적 유용성이 e-learning 컨텐츠 구매에 미치는 영향;구매 경험자와 잠재 구매자 그룹간의 차이 비교

  • Park, Eun-Ho;Yu, Cheol-U;Kim, Yong-Jin;Mun, Jeong-Hun;Choe, Yeong-Chan
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.435-440
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    • 2007
  • 본 연구는 무리행동과 인지적 유용성을 중심으로, e-learning 컨텐츠 구매에 미치는 영향을 e-learning 수강경험자 집단과 경험하지 못한 잠재구매자 집단의 차이점을 경험적인 측면에서 밝히고자 시도하였다. 전체 528명의 표본을 경험자(395명)와 비경험자(133명)로 나누어 PLS(Partial Least Square)를 통하여 분석한 결과 e-learning 구매 경험자는 인지적 유용성이 구매의도에 주는 영향이 무리행동의 영향보다 큰 것으로 나타났고, 잠재 구매자는 무리행동이 구매의도에 주는 영향이 더 큰 것으로 나타났다.

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Triangle Method for Fast Face Detection on the Wild

  • Malikovich, Karimov Madjit;Akhmatovich, Tashev Komil;ugli, Islomov Shahboz Zokir;Nizomovich, Mavlonov Obid
    • Journal of Multimedia Information System
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    • v.5 no.1
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    • pp.15-20
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    • 2018
  • There are a lot of problems in the face detection area. One of them is detecting faces by facial features and reducing number of the false negatives and positions. This paper is directed to solve this problem by the proposed triangle method. Also, this paper explans cascades, Haar-like features, AdaBoost, HOG. We propose a scheme using 12-net, 24-net, 48-net to scan images and improve efficiency. Using triangle method for frontal pose, B and B1 methods for other poses in neural networks are proposed.

Phasic and Tonic Inhibition are Maintained Respectively by CaMKII and PKA in the Rat Visual Cortex

  • Joo, Kayoung;Yoon, Shin Hee;Rhie, Duck-Joo;Jang, Hyun-Jong
    • The Korean Journal of Physiology and Pharmacology
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    • v.18 no.6
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    • pp.517-524
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    • 2014
  • Phasic and tonic ${\gamma}$-aminobutyric acidA ($GABA_A$) receptor-mediated inhibition critically regulate neuronal information processing. As these two inhibitory modalities have distinctive features in their receptor composition, subcellular localization of receptors, and the timing of receptor activation, it has been thought that they might exert distinct roles, if not completely separable, in the regulation of neuronal function. Inhibition should be maintained and regulated depending on changes in network activity, since maintenance of excitation-inhibition balance is essential for proper functioning of the nervous system. In the present study, we investigated how phasic and tonic inhibition are maintained and regulated by different signaling cascades. Inhibitory postsynaptic currents were measured as either electrically evoked events or spontaneous events to investigate regulation of phasic inhibition in layer 2/3 pyramidal neurons of the rat visual cortex. Tonic inhibition was assessed as changes in holding currents by the application of the $GABA_A$ receptor blocker bicuculline. Basal tone of phasic inhibition was maintained by intracellular $Ca^{2+}$ and $Ca^{2+}$/calmodulin-dependent protein kinase II (CaMKII). However, maintenance of tonic inhibition relied on protein kinase A activity. Depolarization of membrane potential (5 min of 0 mV holding) potentiated phasic inhibition via $Ca^{2+}$ and CaMKII but tonic inhibition was not affected. Thus, phasic and tonic inhibition seem to be independently maintained and regulated by different signaling cascades in the same cell. These results suggest that neuromodulatory signals might differentially regulate phasic and tonic inhibition in response to changes in brain states.