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Comparison of Experienced and Inexperienced Consumers' Utilisation of Extrinsic Cues in Product Evaluation: Evidence from the Korean Fine Arts Market

  • Kim, Yoonjeun;Park, Kiwan;Kim, Yaeri;Chung, Youngmok
    • Asia Marketing Journal
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    • 제17권3호
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    • pp.105-127
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    • 2015
  • This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

의과대학 문제중심학습에서 튜터의 전문분야와 교수경험이 학습결과에 미치는 영향 (The Impact of Tutors' Domain and Teaching Expertise on Medical Students' Learning Outcomes in a PBL Environment)

  • 강명희;이수지;김민정;김민지
    • 의학교육논단
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    • 제13권2호
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    • pp.9-23
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    • 2011
  • This study aimed to investigate the effects of tutors' domain and teaching expertise on learning outcomes in a problem based learning (PBL) environment. Four tutors and 25 first-year medical students participated in this study. Tutors' domain expertise was classified by clinical or non-clinical which is basic medicine and teaching expertise by previous tutoring experiences or not. The results showed a statistically significant difference in achievement depending on the tutors' domain expertise. Students grouped with an experienced clinical tutor attained higher achievement scores than those with an experienced non-clinical tutor, while those with an inexperienced non-clinical tutor attained higher scores than those with both inexperienced clinical tutors and experienced non-clinical tutors. Students with clinical medicine tutors also showed higher satisfaction scores than those with non-clinical medicine tutors. In particular, students grouped with an experienced clinical tutor gained higher satisfaction scores than those with inexperienced non-clinical tutors, and among the inexperienced tutors, students tutored by a clinical tutor showed higher scores than those with a non-clinical tutor. Different intervention styles were also found depending on tutors' domain and teaching expertise. Experienced tutors gradually reduced the tutoring intervention, whereas the novice provided more as the semester proceeded. Moreover, experts with a clinical medicine degree preferred direct teaching, whereas, non-clinical tutors preferred facilitating. Also, experienced tutors in the clinical medicine facilitated critical awareness than the other tutors. These results show the importance of developing a program for novice tutors to improve PBL in medical education.

Relationship between the Ball Velocity and Upper Extremity Kinematic Variables during an Overarm Throwing Task of Inexperienced Individuals

  • Ozkaya, Gizem;Jung, Hae Ryun;Jeong, In Sub;Choi, Min Ra;Shin, Min Young;Lin, Xue;Heo, Woo Seong;Kim, Mi Sun;Lee, Ki Kwang
    • 한국운동역학회지
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    • 제27권1호
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    • pp.19-23
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    • 2017
  • Objective: The aim of this study was to investigate the relationship between the ball velocity and the upper extremity kinematics for both dominant and non-dominant side in inexperienced participants about an overarm throwing task. Method: Seven women who are inexperienced in overarm throwing participated in this study (Age: $25.1{\pm}2.4years$, Height: $160.8{\pm}3.5$; Weight $56.5{\pm}7.8$). Participants visit the laboratory for three days with one day rest between test sessions. Whole body 3-dimensional (3D) motion capture was recorded during the overarm throwing trials with ten cameras Vicon motion analysis system (T-10, T40, Oxford Metrics Ltd, UK). Total 45 overarm throwing were recorded for each side for each test session. Ball speed also was measured 3 meters away behind the subjects and recorded for every trial. Results: Mean ball velocity was higher for dominant hand compared to non-dominant hand (p <.05). Trunk segment variables (maximum angles and angular velocities) showed the most consistent relationship with the ball velocity. Conclusion: The importance of the trunk segment during the throwing activities can be seen in some individuals. But inconsistent results between subjects emphasize the importance of the individuals' movement patterns especially for bilateral sports. The future studies should be conduct about the sequence of segments, kinetic variables and effect of training.

청자의 경험, 화자의 조음 중증도, 단서 유형이 인공와우이식 선천성 농 성인의 말명료도에 미치는 영향 (Effects of Listener's Experience, Severity of Speaker's Articulation, and Linguistic Cues on Speech Intelligibility in Congenitally Deafened Adults with Cochlear Implants)

  • 이영미;성지은;박정미;심현섭
    • 말소리와 음성과학
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    • 제3권1호
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    • pp.125-134
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    • 2011
  • The current study investigated the effects of experience of deaf speech, severity of speaker's articulation, and linguistic cues on speech intelligibility of congenitally deafened adults with cochlear implants. Speech intelligibility was judged by 28 experienced listeners and 40 inexperienced listeners using a word transcription task. A three-way (2 $\times$ 2 $\times$ 4) mixed design was used with the experience of deaf speech (experienced/inexperienced listener) as a between-subject factor, the severity of speaker's articulation (mild to moderate/moderate to severe), and linguistic cues (no/phonetic/semantic/combined) as within-subject factors. The dependent measure was the number of correctly transcribed words. Results revealed that three main effects were statistically significant. Experienced listeners showed better performance on the transcription than inexperienced listeners, and listeners were better in transcribing speakers who were mild to moderate than moderate to severe. There were significant differences in speech intelligibility among the four different types of cues, showing that the combined cues provided the greatest enhancement of the intelligibility scores (combined > semantic > phonological > no). Three two-way interactions were statistically significant, indicating that the type of cues and severity of speakers differentiated experienced listeners from inexperienced listeners. The current results suggested that the use of a combination of linguistic cues increased the speech intelligibility of congenitally deafened adults with cochlear implants, and the experience of deaf speech was critical especially in evaluating speech intelligibility of severe speakers compared to that of mild speakers.

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텍스트매체 사용에 있어서 매체 경험이 매체 인지와 의사소통과정에 미치는 영향 (Effects of Medium Experience on Medium Perception and Communication Process)

  • 양재호;이현규;서길수
    • Asia pacific journal of information systems
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    • 제9권3호
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    • pp.1-23
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    • 1999
  • The objective of this study is to examine the media richness theory and the social information processing model by analyzing the effect of media experience on media perception and communication process. To accomplish this objective, a laboratory experiment was conducted. The independent variable was text medium experience and a face-to-face medium was added as a control group. The dependent variables were medium perception and communication process. Medium perception includes perceived richness, medium feeling, task satisfaction, and communication satisfaction. Communication processes were also analyzed to compare each treatment group. The results can be summarized into two facts. First, face-to-face group showed higher perceived richness than text medium group. And experienced text medium group perceived their text medium richer than inexperienced text medium group. Second, experienced text medium groups showed more interactions between subjects than inexperienced text medium group. Experienced text medium group also showed more agreements and meta-communication which could be found in face-to-face group. The result of this study supported media richness theory by finding that face-to-face medium was perceived richer than text medium, And the results also proved social information processing model by comparing experienced text medium group and inexperienced text medium group. The text medium, although thought to be the leanest one, could be perceived richer if users had lots of experience on it.

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임상 물리치료사의 경험에 따른 시각적 보행 분석의 신뢰도 연구 (Reliability of Visual Gait Analysis according to Clinical Experience Level of Physical Therapists)

  • 이인희
    • The Journal of Korean Physical Therapy
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    • 제25권4호
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    • pp.174-179
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    • 2013
  • Purpose: Visual gait analysis plays a pivotal role in determining the important gait problem of patients. A few studies have been published and have received little attention regarding visual gait analysis on patients with orthopedic problems. The purposes of this study were to investigate the difference of reliability levels according to experience of clinical physical therapists. Methods: Thirty-five clinical physical therapists, 5 high experienced, 15 experienced, and 15 inexperienced, were recruited and individually evaluated these videotaped gait patterns of the participants, and filled up the structured gait analysis form. The gait of nine participants was videotaped. Reliability levels were calculated by the Intraclass Correlation Coefficients (ICC). Results: The inter-rater reliability of high experienced group (ICC=0.56; 95% CI: 0.50-0.62) was comparable to that of the experienced raters (ICC=0.48; 95% CI: 0.43-0.53) and inexperienced group (ICC=0.42; 95% CI: 0.38-0.46). High experienced group reached a higher inter-rater reliability level. The average intra-rater reliability of the high experienced group was 0.70 (ICCs ranging from 0.54 to 0.82). The experienced group reached an average intra-rater reliability of 0.61 (ICCs ranging from 0.47 to 0.81). The inexperienced group attained average ICC values of 0.53 (ICCs ranging from 0.30 to 0.74). Conclusion: Use of a structured gait analysis form as described in this study was found to be moderately reliable. Clinical experience appears to increase the reliability of visual gait analysis.

마비말장애 심각도에 따른 음절단위 말명료도와 모음공간 (Speech Intelligibility in Syllables and Vowel Space according to Dysarthric Severity)

  • 이옥분;한지연;박상희
    • 말소리와 음성과학
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    • 제2권2호
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    • pp.85-92
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    • 2010
  • The purpose of this study was to know the differences in perceptual judgement for speech intelligibility in monosyllables by inexperienced listeners and vowel space area according to different dysarthric severity. Three dysarthric speakers with different severity(mild, moderate and severe) screened by 3 clinicians' screening tests before the experiment were conducted. Corner vowels (i, u, ae, a) in monosyllable level (CVC, 'p_p') and carrier phrases ('종이에_써') were chosen and analyzed for vowel space. Inexperience listeners (n=20) performed the intelligibility test for spoken syllables and carrier phrases by dysarthric speakers. The results show that there is a significant differences in both F1 and F2 values among 4 corner vowels. Vowel space area in the data of mildly impaired speakers was significantly higher than two others. In the scores of speech intelligibility judged by inexperienced listeners, the scores by a moderately impaired speaker were more higher than two other speakers. The discrepancy between perceptual judgement by inexperienced listeners and vowel space area will be discussed in this area.

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의료진의 실수로 인한 미다졸람의 근육 내 과다 투여 -증례보고- (Accidental Overdose of Intramuscular Midazolam -A Case Report-)

  • 오세리;김윤희
    • 대한치과마취과학회지
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    • 제11권1호
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    • pp.27-31
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    • 2011
  • We report two cases of accidental overdoses of intramuscular midazolam used for a conscious sedation. A 4-year-old boy with dental caries was scheduled for treatment under conscious sedation. The pedodontist prescribed midazolam ($dormicum^{(R)}$ 5 mg / 5 ml) 2 ml (2 mg) by verbal order to hygienist. The hygienist instead of the pedodontist wrote a prescription for midazolam ($dormicum^{(R)}$ 15 mg / 3 ml) 2 ml (10 mg). The inexperienced nurse gave an injection to his buttock as prescription. The child fell into a deep sedation. A 4-year-old boy with dental caries was scheduled for treatment under conscious sedation. The inexperienced pedodontist gave an injection to his buttock midazolam ($dormicum^{(R)}$ 15 mg / 3 ml) 3 ml (15 mg) instead of midazolam ($dormicum^{(R)}$ 5 mg / 5 ml) 3 ml (3 mg). The child fell into a deep sedation. Both cases had no complications, but the accidents happened as a result of the inexperienced dental staffs. The five times midazoalm instead of the intended doses was inadvertently given intramuscularly, fortunately caused no harm in our cases. However, the situations suggest that we should carefully check the dosage and review the correct procedures, even when using a drug that is considered to be familiar with most practitioners.

소프트웨어 학습경험에 따른 초등교사의 인공지능교육 도입에 대한 인식 (The Perspective of Elementary School Teachers on Implementation of AI Education in relation to Software Training Experience)

  • 이용배
    • 정보교육학회논문지
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    • 제25권3호
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    • pp.449-457
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    • 2021
  • 교육부는 최근 2025년부터 초중고에 인공지능교육을 도입한다고 발표하였고 언론에서는 인공지능교육 도입에 대한 우려를 나타내는 기사들을 내보내고 있다. 본 연구에서는 초등학교에서 실제 인공지능교육을 담당할 교사를 대상으로 인공지능교육 도입에 대한 인식을 분석하는데 주안점을 두고 소프트웨어와 관련된 학습경험이 많은 교사와 학습경험이 적은 교사로 구분하여 조사하였다. 분석결과, 학습경험이 많은 교사는 인공지능교육 도입에 100% 찬성의 입장을 나타내었고 학습경험이 적은 교사는 80%가 긍정적 의사를 나타내었다. 학습경험이 적은 교사의 20%가 반대하는 원인 중에는 현재의 실과 교과에 포함된 소프트웨어 단원으로도 충분하다가 높은 비율로 나타났다. 학습경험이 많은 교사와 학습경험이 적은 교사 모두 적절한 교육시기로 5-6학년을 가장 많이 선택했고 교육시수는 주당 1시간을 가장 적절한 시수로 보았다. 교과 구성 형식은 학습경험이 많은 교사의 75%가 소프트웨어교육을 독립교과로 하고 그 안에 인공지능교육을 포함시키는 방안을 선택하였고 학습경험이 적은 교사의 54%가 인공지능교육을 독립교과로 하거나 소프트웨어교육을 독립교과로 하고 인공지능교육을 그 안에 포함시키는 방안을 선택하였다. 교육내용의 선호도는 인공지능 프로그래밍 기초, 인공지능 개념 원리, 인공지능 윤리 순으로 나타났다.

신규 개발하는 소모성 발사체의 베이지안 신뢰도 추정 (Bayesian Reliability Estimation of a New Expendable Launch Vehicle)

  • 홍혜진;김경미
    • 품질경영학회지
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    • 제42권2호
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    • pp.199-208
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    • 2014
  • Purpose: This paper explains how to obtain the Bayes estimates of the whole launch vehicle and of a vehicle stage, respectively, for a newly developed expendable launch vehicle. Methods: We determine the parameters of the beta prior distribution using the upper bound of the 60% Clopper-Pearson confidence interval of failure probability which is calculated from previous launch data considering the experience of the developer. Results: Probability that a launch vehicle developed from an inexperienced developer succeeds in the first launch is obtained by about one third, which is much smaller than that estimated from the previous research. Conclusion: The proposed approach provides a more conservative estimate than the previous noninformative prior, which is more reasonable especially for the initial reliability of a new vehicle which is developed by an inexperienced developer.