• Title/Summary/Keyword: Industry sensitivity

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Application of the Theory of Planned Behavior to Consumer Purchasing Process of Organic Bakery Products : Moderating Effect of Price Sensitivity (계획행동이론을 적용한 유기농 베이커리 제품에 관한 소비자 구매프로세스 연구 : 가격민감도의 조절효과 적용)

  • Bae, SunYoung;Kang, HyeSeung;Sohn, ChunYoung;Ham, Sunny
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.4
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    • pp.173-187
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    • 2019
  • Based on the theory of planning behavior, the purpose of this study was to validate the path to consumers organic bakery product purchasing process, and moderating effect of price sensitivity. The improvement of national income and changes in diet due to economic growth began to increase consumption of organic and eco-friendly farm products, and thus products using organic materials began to be released in bakeries. Thus, it was necessary to understand consumer awareness and purchasing processes for organic bakery products. Specifically, the study examined the structural relations among purchase reasons, purchase motives, and purchase behavioral intention of organic bakery products. A survey was conducted in May 2019 from adults who had experience purchasing organic bakery products in Seoul metropolitan area, and 327 responses were used for data analysis. The findings of the study showed that consumers' interests in health, food safety, and environment had positive effects on their attitudes, subjective norm, and perceived behavioral control toward organic bakery products, while their interests in organic products did not have an effect on perceived behavioral control. There were significant differences in the purchasing process of organic bakery products according to their price sensitivity. The study suggests that the correct delivery of information on organic ingredients and the price policies available to many consumers will contribute to the revitalization of organic bakery products.

Sensitivity Evaluation and Approximate Optimization Analysis for Structure Design of Module Hull Type Trimaran Pontoon Boat (모듈 선체형 삼동 폰툰 보트의 구조설계 민감도 평가와 근사 최적화 해석)

  • Bo-Youp Choi;Chang-Ryeon Son;Joon-Sik Son;Min-Ho Park;Chang-Yong Song
    • Journal of the Korean Society of Industry Convergence
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    • v.26 no.6_3
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    • pp.1279-1288
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    • 2023
  • Recently, domestic leisure boats have been actively researching eco-friendly product development to enter the global market. Since the hulls of existing leisure boats are mainly made of fiber reinforced plastic (FRP) or aluminum, design techniques for securing structural safety by applying related materials have been mainly studied. In this study, an initial structural design safety assessment of a trimaran pontoon leisure boat with a modular hull structure and eco-friendly high-density polyethylene (HDPE) material was conducted, and sensitivity evaluation and optimization analysis for lightweight design were performed. The initial structural design safety assessment was carried out by creating a finite element analysis model and applying the loading conditions specified in the ship classification regulation to check whether the specified allowable stresses are satisfied. For the sensitivity evaluation, the influence of stress and weight of each hull structural member was evaluated using the orthogonal array design of experiments method, and an approximate model based on the response surface method was generated using the results of the design of experiments. The optimization analysis set the thickness of the hull structural members as the design variable and considered the optimal design formulation to minimize the weight while satisfying the allowable stress. The algorithm of the optimization analysis applied the Gradient-population Based Optimizer (GBO) to improve the accuracy of the optimal solution convergence while reducing the numerical cost. Through this study, the optimal design of a newly developed eco-friendly trimaran pontoon leisure boat with a weight reduction of 10% was presented.

A Study on the Cash Policies of Retail Firms (유통 상장기업의 현금정책에 관한 연구)

  • Son, Sam-Ho
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.69-77
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    • 2015
  • Purpose - The purpose of this study is to examine whether the cash policies of retail firms listed on Korean stock markets are consistent with the evidence provided in the study of Almeida et al. (2004). Liquidity management is an important issue for financially constrained firms relative to financially unconstrained firms. Because there are few sources of external funding, the optimal liquidity policies of financially constrained firms should reflect their own earnings or cash inflows to create opportunities for current and future real investments. According to this simple idea, we estimate the sensitivity of cash to cash flows and simply check whether the estimated sensitivity to cash flows of the cash retained by constrained retail firms is greater than that of the cash retained by unconstrained retail firms. Through this work, we aim to explain why the cash policies of the retail firms listed on the Korean stock markets differ from those of listed manufacturing enterprises. Research design, data, and methodology - To explain a firm's cash holdings, we use only three explanatory variables: earnings before interest and taxes (EBIT), Tobin's q, and size. All the variables are defined as the value of the numerator divided by aggregate assets. Thanks to this definition, it is possible to treat all the sample firms as a single large firm. The sample financial data for this study are collected from the retail enterprises listed on the KOSPI and KOSDAQ markets from 1991 to 2013. We can obtain these data from WISEfn, the financial information company. This study's methodology has its origin in Keynes's simple idea of precautionary liquidity demand: When a firm faces financial constraints, cash savings from earnings or cash inflows become important from the corporate finance perspective. Following this simple idea, Almeida et al. (2004) developed their theoretical model and found empirical evidence that the sensitivity of cash to cash flows varies systematically according to different types of financing frictions. To find more empirical evidence for this idea, we examined the cash flow sensitivity of the cash held by Korean retail firms. Results - Through several robustness tests, we empirically showed that financially constrained Korean retail firms display significant positive propensity to save cash from earnings before interest and taxes, while the estimated cash flow sensitivity of the cash held by unconstrained retail firms is not significant. Despite the relatively low earnings of retail firms, their sensitivity is three times greater than that of manufacturing enterprises. This implies that Korean retail firms have greater intentions of facilitating future investments rather than current investments. Conclusions - The characteristics of the cash policies of Korean retail firms differ from those of manufacturing firms. This contrast may be attributable to industry-oriented policy planning, regulations, and institutional differences. However, the industrial policymakers should observe signals of the long-term growth options of retail firms based on their high propensity to save from their cash inflows.

Power System Sensitivity Analysis for Probabilistic Small Signal Stability Assessment in a Deregulated Environment

  • Dong Zhao Yang;Pang Chee Khiang;Zhang Pei
    • International Journal of Control, Automation, and Systems
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    • v.3 no.spc2
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    • pp.355-362
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    • 2005
  • Deregulations and market practices in power industry have brought great challenges to the system planning area. In particular, they introduce a variety of uncertainties to system planning. New techniques are required to cope with such uncertainties. As a promising approach, probabilistic methods are attracting more and more attentions by system planners. In small signal stability analysis, generation control parameters play an important role in determining the stability margin. The objective of this paper is to investigate power system state matrix sensitivity characteristics with respect to system parameter uncertainties with analytical and numerical approaches and to identify those parameters have great impact on system eigenvalues, therefore, the system stability properties. Those identified parameter variations need to be investigated with priority. The results can be used to help Regional Transmission Organizations (RTOs) and Independent System Operators (ISOs) perform planning studies under the open access environment.

Field Test of On-line Monitoring System for Oil-filled Power Transformers (대용량 유입변압기의 온라인 진단시스템 적용연구)

  • Lee, Chang-R.;Kim, Yong-H.;Kim, Nam-H.;Kim, Jung-H.;Yoon, Ja-H.;Nam, Keuk-C.
    • Proceedings of the KIEE Conference
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    • 2003.07c
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    • pp.1644-1646
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    • 2003
  • This paper presents recent studies on the on-line insulation monitoring and diagnostic systems for transformers developed by HHI. Sufficiently high sensitivity and accuracy for practical use were achieved for the system, combined with communication networks to provide an on-line remote monitoring system. Several alarm criteria are formulated to enable a superimposed monitoring system to perform decisive action. The reasons for monitoring the condition and maintaining the health of electrical apparatus were discussed. The experience at the fields and the criteria for the judgment are also discussed in detail.

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A study on field test of diagnostic Monitoring System for Power Transformers (전력용 변압기 예방진단 시스템의 실 계통 적용 연구)

  • Kim, Y.H.;Lee, C.R.;HwangBo, S.W.;Shin, Y.T.;Park, G.C.;Park, K.S.
    • Proceedings of the KIEE Conference
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    • 2004.05b
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    • pp.91-93
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    • 2004
  • This study presents recent trends on the on-line monitoring and diagnostic systems for oil-immersed transformers. Specially, our system on Yeo Su thermal power plant is introduced for high sensitivity and accuracy of ours. It is combined with communication networks to provide an on-line remote monitoring system. Several alarm criteria are formulated to enable a superimposed monitoring system to perform decisive action. The reasons for monitoring the condition and maintaining the health of electrical apparatus were discussed. The experience at the fields and the criteria for the judgment are also discussed in detail.

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A study on consumer confusion, value, and price sensitivity of eco-friendly fashion product (친환경 패션제품에 대한 소비자 혼란과 가치, 가격민감성 연구)

  • Shin, Sangmoo;Lim, Yura
    • The Research Journal of the Costume Culture
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    • v.29 no.1
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    • pp.48-64
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    • 2021
  • Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, "greenwashing" (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.

High-sensitivity Nitrogen Dioxide Gas Sensor Based on P3HT-doped Lead Sulfide Quantum Dots (P3HT가 도핑된 황화납 양자점 기반의 고감도 이산화질소 가스 센서)

  • JinBeom Kwon;YunTae Ha;SuJi Choe;Soobeen Baek;Daewoong Jung
    • Journal of Sensor Science and Technology
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    • v.32 no.3
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    • pp.169-173
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    • 2023
  • With the increasing concern of global warming caused by greenhouse gases owing to the recent industrial development, there is a growing need for advanced technology to control these emissions. Among the various greenhouse gases, nitrogen dioxide (NO2) is a major contributor to global warming and is mainly released from sources, such as automobile exhaust and factories. Although semiconductor-type NO2 gas sensors, such as SnO2, have been extensively studied, they often require high operating temperatures and complicated manufacturing processes, while lacking selectivity, resulting in inaccurate measurements of NO2 gas levels. To address these limitations, a novel sensor using PbS quantum dots (QDs) was developed, which operates at low temperatures and exhibits high selectivity toward NO2 gas owing to its strong oxidation reaction. Furthermore, the use of P3HT conductive polymer improved the thin film quality, reactivity, and reaction rate of the sensor. The sensor demonstrated the ability to accurately measure NO2 gas concentrations ranging from 500 to 100 ppm, with a 5.1 times higher sensitivity, 1.5 times higher response rate, and 1.15 times higher recovery rate compared with sensors without P3HT.

The Effects of Personality Factors of the Prep Entrepreneurs in Food Service Industry on Entrepreneurial Intention: Focusing on the Risk Sensitivity

  • Park, Cheol-Woo;Bae, Gumkwang
    • Culinary science and hospitality research
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    • v.23 no.6
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    • pp.118-126
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    • 2017
  • The purposes of this study were to estimate the relationship between Big 5 personality factors of prep-entrepreneur and entrepreneurial intention, and to identify the moderating effects of risk sensitivity on the relationship. There is a total of 181 questionnaire surveys distributed and 152 data were used for analysis with erasing incomplete responses. The data analysis was conducted to utilize frequency analysis and regression analysis with SPSS WIN 22.0. The results of this study demonstrated that there are only 2 factors, neuroticism and extraversion, significantly influence on entrepreneurial intention, while conscientiousness, agreeableness and openness to experience do not have significant impacts on entrepreneurial intention. Furthermore, risk sensitivity effects on the relationship between Big-5 personality factor and entrepreneurial intention. This study may contribute to help prep-entrepreneur by using baseline data. Prep- entrepreneur could know their personality factor and confirm their consideration about entrepreneurial intention. Meanwhile, for the market-oriented implication, this study suggested that it is instrumental and significant for knowing prep-entrepreneur's personality factor and their entrepreneurial intention before starting foodservice business.

A Research on the Vibration Characteristics of Vehicle due to Speaker Sound at Low Frequency (저주파 스피커 출력음 대비 차량 진동 특성 연구)

  • Kim, Ki-Chang;Kim, Chan-Mook
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.05a
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    • pp.909-917
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    • 2007
  • Recently the trend of automobile industry is that IQS evaluation index against a sensitivity quality is increasing. To reduce rattle noise due to speaker sound at low frequencies, it is required the advanced investigation of a package tray panel and a door module panel. This paper optimized the design parameters of package tray panel according to the theoretical background about robust design and suggested the design guideline for resonance avoidance and the reduction of vibrational sensitivity considering the excitation frequency of woofer speaker. In addition, it is suggested the design guideline of a door module panel through the sensitivity analysis in case of the speaker excitation. Finally, the design factor analysis of the quality deviation of a mother-car will make it possible to guarantee the stable characteristics of vehicle vibration in the early stage of vehicle development. These improvements can lead to shortening the time needed to develop better vehicles.

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