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Effect of Perceived Value of OTT Platform on Consumer's Technology Acceptance, Continuous Use Intention, and WOM

  • Byoung-Jo HWANG;Hee-Young CHO
    • 융합경영연구
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    • 제11권5호
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    • pp.29-44
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    • 2023
  • Purpose: This study analyzed the effect of the perceived value of the OTT platform on consumers' technology acceptance, continuous use intention, and WOM using the Expanded TAM. Research design, data and methodology: A survey was conducted targeting OTT platform users in their 20s to 40s nationwide from August 10 to 16, 2022, and a total of 208 people were used in the final analysis. To verify the research model, frequency analysis, CFA, and SEM analysis were performed using SPSS and AMOS. Results: First, the perceived value of the OTT platform was found to have a positive effect on consumers' technology acceptance (perceived usefulness, perceived ease of use, and perceived enjoyment). Second, the perceived ease of use of OTT platform consumers was found to have a positive effect on perceived usefulness and perceived enjoyment. Third, it was found that the perceived usefulness and perceived enjoyment of OTT platform consumers had a positive effect on the continuous use intention, and WOM. Fourth, it was found that the continuous use intention the OTT platform had a positive effect on the WOM. Conclusions: Word of mouth and continuous use of existing customers are important for OTT platform companies to retain existing customers and secure new customers. Through the perceived value of the OTT platform, efforts should be made to provide various contents that consumers can enjoy along with usefulness and convenience of functions.

미용성형의료정보 모바일 플랫폼의 사용확산에 영향을 미치는 요인: 기술수용모델을 기반으로 (Factors Influencing the Use Diffusion of Cosmetic Medical Information Mobile Platform: Based on Technology Acceptance Model)

  • 박유영;부제만
    • 무역학회지
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    • 제45권1호
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    • pp.279-300
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    • 2020
  • The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

첨단기술산업 시설물의 미진동제어를 위한 스마트 면진플랫폼의 적용 (Application of Smart Isolation Platform for Microvibration Control of High-Tech Industry Facilities)

  • 김현수;강주원;김영식
    • 한국공간구조학회논문집
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    • 제14권2호
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    • pp.87-94
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    • 2014
  • In this study, a smart isolation platform has been developed for control of microvibration of high-technology facilities, such as semi-conductor plants and TFT-LCD plants. Previously, microvibration control performance of a smart base isolation system has been investigated. This study compared microvibration control performance of a smart isolation platform with that of conventional base isolation and fixed base. For this purpose, train-induced ground acceleration is used for time history analysis. An MR damper was used to compose a smart isolation platform. A fuzzy logic controller was used as a control algorithm and it was optimized by a multi-objective genetic algorithm. Numerical analysis shows that a smart isolation platform can effectively control microvibration of a high-technology facility subjected to train-induced excitation compared with other models.

A Study on the PSP-Platform for the Atomicity of Distributed Ledger

  • Lee, Eun-Hee;Yoon, Yong-Ik
    • 한국컴퓨터정보학회논문지
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    • 제24권5호
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    • pp.73-80
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    • 2019
  • In Korea, a budget of tens of trillion won is put into the national R & D project every year. Thanks to these efforts, Korea's ICT industry is gaining global attention. However, there are still a lot of problems that are lacking in terms of the cycle of managing national ICT R&D projects. In particular, the issue of sharing is very insufficient throughout the cycle of the national ICT R&D. In this paper, In this paper, We propose a platfom that can be shared throughout the cycle of managing blockchain-based national ICT R&D projects. This platform we call the Perfect Sharing Project Platform (PSPP). We describe that PSPP can achieve excellent research results through information sharing of project process[1-2]. To support the perfect sharing, this platform uses a new notion of consensus algorithm, called POA (Proof of Atomicity). This platform is suitable for sharing information.

Post COVID-19 Reaction: APEC SEN Distance Learning Platform for Seafarers

  • 정희수;표예림;설진기;최승희
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2022년도 춘계학술대회
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    • pp.363-364
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    • 2022
  • The COVID-19 pandemic had substantial negative impacts and caused several disruptions to the global supply chain of the shipping industry. The key challenges identified in terms of maritime manpower are the Certificates of Competency (CoC) or the expiration and/or failure to complete refresher and/or revalidation courses, which directly hinder employment retention and lost opportunities at sea. To tackle this issue directly and swiftly, the creation of the APEC SEN Distance Learning Platform was suggested and approved by APEC as part of an official project. This paper introduces the APEC-wide accessible distance learning platform with the following key topics: the organisation and operation of the platform, the themes and content to be prioritised, the process of education, training, certification, and the ways to promote accreditation, mutual recognition on CoC, education and training videos by taking collaborative actions, and the development of content.

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공통표준플랫폼 적용을 위한 공급사슬 기준정보 분류 및 표준화 (Classification and Standardization of Master-Data of Supply Chain for Adopting Common Standard Platform)

  • 장태우;윤소연;임혜선
    • 한국전자거래학회지
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    • 제17권1호
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    • pp.151-171
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    • 2012
  • RFID/USN 적용 산업에서 공급사슬 참여자들의 시스템 이질성 문제 해결을 위해 본 연구는 공통표준플랫폼 개념의 도입과 데이터의 분류 및 용어에 대한 통일된 관점을 제공할 수 있는 표준화된 데이터 체계를 제시하고자 한다. 본 연구는 공통표준플랫폼의 최초 적용 산업인 의약품 산업과 유사한 특징을 가지는 화장품, 주류, 농수축산물과 가공식품 분야를 대상으로 한다. 각 산업의 공급사슬 단계별 사용되는 용어를 수집 및 정리하고, 데이터의 속성에 따라 기준을 정의하여 분류한다. 최종적으로 구성된 분류체계를 기반으로 표준용어를 제시한다. 본 연구를 통해 플랫폼을 사용할 비즈니스 파트너 간에 사용되는 데이터의 통일된 체계 및 용어를 제시함으로써 플랫폼이 적용되는 산업의 개발자 및 사용자, 비즈니스 파트너 간의 정보전달 및 획득에 유용성을 제공할 것이다.

A Case Study of SW Expert Training Platform Based on International Cooperation: HRD Center in Cambodia

  • Hong, Jaehyun;Oh, Nayoung;Lee, Junghwan
    • Journal of Information Technology Applications and Management
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    • 제25권3호
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    • pp.43-54
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    • 2018
  • In recent years, international cooperation has become important not only at the humanitarian level but also at the socio-economic level. As a result, major foreign countries are increasing capital-intensive international cooperation. In this environment, Korea needs to look for differentiated international cooperation plans centered on sustainable talent cultivation and move away from capital-based international cooperation. In this study, we analyzed the case of HRD (Human Resource Development) center in Cambodia as an international cooperation model between industry-academia-college for training software (SW) workforce. The HRD Center in Cambodia is an educational institution that fosters SW talent and can be viewed as an international cooperation model that can influence the ICT industry in Cambodia as an educational platform. In fact, 190 people who have been hired so far have entered various fields. 97% of graduates have been satisfied with HRD center and 90% of them are willing to recommend the center. In particular, as highlighted in the case study, the HRD Center has had a positive effect on not only cultivating self-initiated learning-based SW talent, but also formulating positive image of Korea and Korean companies thereby facilitating entry into the global market. The HRD Center in Cambodia has developed a virtuous cycle of fostering human resources, providing education, advancing industry and building a cooperative network. Korea has transformed into a platform for international cooperation and human resource development and education by providing active support and aid. This case study will be utilized as a new model of international cooperation with SW expert training platform for Korea.

MZ 세대 접점 확보를 위한 금융권 메타버스 플랫폼 활용 방향 연구 (A Study on the Application Direction of Financial Industry Metaverse Platform to secure MZ Generation Contact Points)

  • 유기중;박기범;조성원;김동호
    • 한국인터넷방송통신학회논문지
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    • 제23권3호
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    • pp.127-137
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    • 2023
  • COVID-19는 사회 전 분야 및 경제, 정치에 영향을 미쳤을 뿐만 아니라 산업계에도 막대한 영향을 미쳤다. 감염병 예방 차원에서의 비대면 교류 방식은 필수적이었으며, 이를 경험한 세대는 언제 어디서나 빠르게 접근할 수 있는 플랫폼의 중요성을 인식하고 이를 잘 수용할 수 있는 메타버스(Metaverse)에 관심이 쏠리고 있다. 금융업계마다 차별화된 메타버스 플랫폼 전략을 이용하고 새로운 고객 응대 및 수익 창출에 집중하고 있으며, 내외부의 의사소통 창구로도 활용되고 있다. 본 논문은 금융권 메타버스의 이론적 배경과 국내외 사례를 분석하고, MZ 세대 접점 확보를 위한 금융권 메타버스 플랫폼 활용 방향에 관하여 연구하고 기술해 보고자 한다.

Naive Bayes-LSTM 기반 예지정비 플랫폼 적용을 통한 화물 상차 시스템의 운영 안전성 및 신뢰성 확보 연구 (On the Parcel Loading System of Naive Bayes-LSTM Model Based Predictive Maintenance Platform for Operational Safety and Reliability)

  • 황선우;김진오;최준우;김영민
    • 대한안전경영과학회지
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    • 제25권4호
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    • pp.141-151
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    • 2023
  • Recently, due to the expansion of the logistics industry, demand for logistics automation equipment is increasing. The modern logistics industry is a high-tech industry that combines various technologies. In general, as various technologies are grafted, the complexity of the system increases, and the occurrence rate of defects and failures also increases. As such, it is time for a predictive maintenance model specialized for logistics automation equipment. In this paper, in order to secure the operational safety and reliability of the parcel loading system, a predictive maintenance platform was implemented based on the Naive Bayes-LSTM(Long Short Term Memory) model. The predictive maintenance platform presented in this paper works by collecting data and receiving data based on a RabbitMQ, loading data in an InMemory method using a Redis, and managing snapshot DB in real time. Also, in this paper, as a verification of the Naive Bayes-LSTM predictive maintenance platform, the function of measuring the time for data collection/storage/processing and determining outliers/normal values was confirmed. The predictive maintenance platform can contribute to securing reliability and safety by identifying potential failures and defects that may occur in the operation of the parcel loading system in the future.

전파 빅데이터 활용을 위한 플랫폼 구축방안 연구 (A Study on Construction of Platform Using Spectrum Big Data)

  • 김형주;나종회;전웅렬;김판구
    • 스마트미디어저널
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    • 제9권2호
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    • pp.99-109
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    • 2020
  • 본 논문은 전파 빅데이터 활용을 위한 플랫폼 구축 방안을 제시하는 것으로 전파 분야의 빅데이터를 수집 및 분석하고 연계방안을 수립하고, 전파 및 공공분야 빅데이터를 연계 및 활용하는 지원체계 방안을 제시하여, 전파 공공분야 연계 빅데이터 플랫폼 구축 방안을 제시하였다. 전파 분야 빅데이터의 체계적 분석과 활용을 위한 지원체계가 부족한 상황에서 전파 관련 산업체의 빅데이터 활용을 위한 플랫폼 구축방안을 마련함으로써 4차 산업혁명 구현을 위한 선제적 대응과 국내 전파 분야의 위상과 국가의 혁신성장 동력을 확보하고 전파산업의 공정경쟁과 서비스 품질 증진에 기여하여 전파 및 공공분야 빅데이터 플랫폼 이용자의 편의 증진에 기여하고자 한다. 또한, 전파관리 데이터 활용가치에 대한 사회적 인식 제고 및 플랫폼 공동 활용을 통한 전파 빅데이터 활용 협업 체계 마련에 기여하고자 한다.