• Journal of the Korean Society of Costume
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• v.14
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• pp.185-198
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• 1990

The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using $X^2$-test, t-test, multiple regression analysis and discriminant analysis, The significance level was set at. 05. The major findings derived from analysis are as follows: 1. Fashion opinion leaders are generally come from families with higher income, more education and higher occupational status than followers. 2. Fashion opinion leaders are more likely to be exhibitionistic, self-confident, individualistic, risk taking and gregarious than followers. 3. Fashion opinion leaders are more exposed to impersonal communication media, especially to fashion magazines than followers. These findings imply an obvious usefulness for both manufacturers in the apparel industry as well as retailers to help them in the identification of their target market for the introduction and acceptance of fashion items.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.33-46
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• 2000

The purpose of this study was to investigate the consumers'evaluation for image and price of Saenghwal Hanbok. Data were collected by Questionnaire from 400 men and women living in Seoul area between August and September of 1998, and 374 questionnaires were analyzed by frequency, percentage, mean, standard deviation, t-test and factor analysis. As a result, consumers perceived Saenghwal Hanbok as 'comfortable' and 'individualistic' compared with western dress. Git(collar) and Gorum (ribbons) or Maedup(braided buttons) of Jeokori(jacket) were selected as having traditional image the most. 245 people(65%) answered that the general impression of Saenghwal Hanbok wearers was favorable. Saenghwal hanbok was thought to be appropriate when priced between 30,000 and 200,000 won per suit. And the intention to continue wearing Saenghwal Hanbok in the future was very positive.

• The Korean Journal of Community Living Science
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• v.19 no.4
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• pp.581-595
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• 2008

This study attempts to provide the main reasons and decision-making processes for marriage migration from a Vietnamese' perspective. For this purpose, in-depth interviews were conducted in Vietnam. Interviewees are those who got married to foreigners but are waiting for visas and parents whose daughters are marriage migrants. According to 23 interviewees, the main reasons of marriage migration are as follows: individual aspiration, sacrifice for others, and the circumstantial effects or love. Individual aspiration, in particular, leads to an active pursuit of international marriage. Parental involvement in the decision-making process is rarely found. Decision seems to be wholly made by the female migrant herself based on an individualistic orientation.

• The Korean Journal of Food And Nutrition
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• v.24 no.3
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• pp.329-339
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• 2011

The purpose of this study was to compare the effects of service failure magnitude on perceived justice, positive emotion, and revisit intention at restaurants between a collectivist culture(Korea) and an individualistic culture(United States). The results showed that the higher a customer's perception of service failure magnitude, the lower the perceived recovery justices in both cultures. The distributive, procedural, and interactional justices had a favorable effect on positive emotions in both cultures. Other findings revealed that interactional justice was the best predictor of revisit intention in Korea, while distributive justice was the best determinant of revisit intention in the United States. This research suggests that global restaurant managers need to understand how cultural orientation influences consumer perceptions of service failures in order to develop a highly targeted and effective service recovery.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.169-178
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• 2007

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

• International Journal of Costume and Fashion
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• v.9 no.2
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• pp.79-96
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• 2009

The purpose of this study was to identify the impact of acculturation level and individualism/collectivism on shopping behaviors such as' informational influences, shopping orientations, and store patronage of Asian ethnic groups residing in the United States. A total of 129 Asian adults residing in North Carolina State of the U.S. completed questionnaires. Results showed statistically significant differences in responses to an informational influence (i.e., media source) and two shopping orientation subscales (i.e., shopping confusion in the Us. and personalized shopping) between low- and high-acculturated groups. A significant difference was found between the individualistic group and the collectivistic group on three shopping orientation subscales. Due to the potential importance of considering both acculturation and individualism/collectivism when looking at shopping behaviors, four groups were created by categorizing respondents on the basis of their acculturation level and individualism/collectivism scores. Comparison on shopping orientations and informational influences by four groups revealed statistically significant differences in response to two shopping orientation subscales and two patronage behavior subscales.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.2
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• pp.73-84
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• 1990

The present research investigated perceptions of persons wearing Korean and Western clothing with reference to judgement of appropriateness of style in a variety of socially interacting contexts and relationship to social schemata and to general clothing interest. 180 male and 180 female students responded to open-ended and Likert-type questionnaires. The stimuli were 9 line drawings of male and female figures in traditional Korean and Western formal and informal attire. Data were analyzed by content analysis, frequency, percentage, and mean. Traditional Korean clothing was judged as inappropriate on the campus and in the office but appropriate in the ambiguous context. Korean traditional styles were related to person schemata, but Western styles were related to role schemata. Furthermore, Korean styles were considered to be 'impractical' and 'inactive.' A newly emerging perception of persons wearing Korean attire as 'individualistic' and 'radical activist' was discovered. Impressions of persons wearing traditional Korean clothing were partially related to subject's own clothing interest.

• Archives of design research
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• v.15 no.1
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• pp.153-161
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• 2002

There exist various conventional ideas, but few ideas may be used for actual production of advertisements. Moreover, because we tend to obtain ideas primarily from the pictures, we rely more and more on data collections, and eventually, we tend to copy them. If there is an idea which designers and copy writers can share, it will be a very effective idea. On the other hard, we need to depart from the individualistic mannerism or the reset-oriented approach depending on incidental manual works and instead, develop a lecture program which helps students e strike systematic ideas centering around processes. In order tn solve such problems, the researcher attempts to suggest "Spring Method" which has heed verified through the advertisement design practice courses at college for 7 semesters. This method focuses on ′visualization of concept′ through such stages as compression, inference and expansion, and therefore, emphasizes an organic linkage between language-oriented idea process and visualization process for advertisement ideas.

• Korean Journal of Health Education and Promotion
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• v.8 no.2
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• pp.1-5
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• 1991

Definition of health education can be various depending on historical background and individual point of view. In the industrialized era when health promotion is given a high priority in health activities, health education could be defined as a combination of planned learning experiences and social actions, which expand health knowledge and experiences of individuals and communities in order to meet their health needs, change harmful health behaviors to be desirable for health promotion and motivate them to do that. To realize the proposed definition of health education, health education should develop new policies in harmony with health promotion, facilitate the development of human resources, reflect the modern educational technology, strengthen multisectoral approach, and pay more attention to monitoring and evaluation. To fulfill the above mentioned role, health education approach should shift foci from diseases to health orientation, from individualistic health behavior modification to a systematic change of the general public, from medical domination to recognition of lay competence and from authoritarian health education to supportive health education.

• Journal of the Korea Furniture Society
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• v.12 no.1
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• pp.131-142
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• 2001

Cultural needs of human have grown enormously. Consumer trend and individual taste have become more individualistic and diversified. Efforts to improve the quality of life have changed the concept of lift space as well as the concept of interior life supplies. Products are no longer standardized and produced in massive scale, thus a shift of value has risen. Damages done by the economical development have made consumers take interests in products that are more natural and in harmony with human beings. It is a tendency that wooden materials are becoming a preference as a specific alternative. There is a great social change with a new paradigm like this. Considering the change, we propose a new vision and activation plan on design development of wooden products through specific and practical studies by the system of educational and industrial cooperation which is an organic association system for developing human resources of educational system and producing profits of industry. From it, we can expect great effects as a competitive design of coming future.