• Title/Summary/Keyword: Individual Personality

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Development of Biblio Counseling Program for Elementary School Students and Analysis of the Effect: Based on Adler's Individual Psychology (초등학생을 위한 독서상담 프로그램 개발 및 효과 분석 - 아들러의 개인심리학을 기반으로 -)

  • Heo, Jeonghee;Cho, Miah
    • Journal of Korean Library and Information Science Society
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    • v.50 no.3
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    • pp.167-190
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    • 2019
  • This study developed and applied Biblio-counseling program based on Alfred Adler's individual psychology targeting upper elementary school students who are in transitional stage of physical and psychological development and examined the effect of the program on the children's sense of inferiority, social interest, personality priority. The program was applied to 20 fourth and fifth graders enrolled in K Elementary School located in S City, Gyeonggi-do Province who were evenly divided into experimental group and control group who was applied for a total of 12 sessions. Main results of this study can be summarized as follows. First, in an analysis regarding the analysis result, the sense of inferiority,the social interest and personality priority showed a statistically significant difference between the two groups. Second, the Biblio-counseling program based on individual psychology had positive impact on the subjective response of the upper elementary school students. And students' interest in books and reading books improved.

Consumer Trend Color Perception of Brand Personality and Attitude (소비자의 유행색 브랜드 개성 지각과 태도)

  • Chong, Sang-Soo;Lee, Yoo-Jin;Lee, Won-Jun
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.647-655
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    • 2009
  • Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

An interaction between cognitive ability and personality on the performance of computer-based group idea generation

  • Jung, Joung-Ho
    • The Journal of Information Systems
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    • v.29 no.2
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    • pp.265-286
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    • 2020
  • Purpose Among various psychosocial factors, negative social comparison, attention blocking to stimuli, and cognitive interference via information overload are considered most critical in hindering the effective performance improvement of computer-based idea generation. Given that the effect of negative social comparison along with a plausible solution based on the notion of performance feedback and goal setting has been successfully addressed, this study focused on the remaining issues of "attention blocking to stimuli and cognitive interference via information overload" and attempted to find a way to alleviate the effect of such process losses on performance. Design/methodology/approach A 2 × 4 between-subjects design was used, crossing cognitive ability (high and low) and personality (extroversion and introversion). Five subjects per each treatment were randomly selected to make the sample size equal. The group simulator was used to measure individual-level performance. The dependent variables were the quantity of and quality score of ideas. The manner by which these performance measures were operationalized was consistent with prior studies. An additional analysis using the number of diverse ideas was also conducted. Findings Three arguments were made in this study: (1) high cognitive individuals would perform better than low cognitive individuals, (2) extraverted individuals would perform better than introverted individuals, and (3) cognitive ability and personality would interact such that individuals in Q1 would have the highest performance. Cognitive ability had an effect on quality not quantity. Personality had an effect on both quantity and quality. An interaction between cognitive ability and personality was not found due to small sample size despite the use of the group simulator.

The influence of general characteristics of physical therapy students in regards to major satisfaction and academic achivement

  • Kim, You-Lim;Lee, Suk-Min
    • Physical Therapy Rehabilitation Science
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    • v.2 no.1
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    • pp.49-56
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    • 2013
  • Objective: To examine the relations between satisfaction in major, academic achievement and five personality factors of physical therapy students. Design: Questionnaire study. Methods: In order for a complete enumeration when selecting study subjects, we selected five representative schools through raffles. For about three weeks from May 21st to June 16th 2012, we distributed self-administered questionnaires comprised of questions related to five personality factor characteristics, satisfaction in major and academic achievement. Total of 510 questionnaires were distributed and 442 questionnaires were returned. Except the castle is not answered or unanswered call 73 questionnaire collected data from the 369 call. And 369 questionnaires were used for analysis. The frequency analysis was conducted to examine general characteristics of subjects. Results: In the analysis of differences in personality factors for each individual variable in accordance with sex, women had higher degree of neuroticism than men (p<0.05). Also men showed higher openness than women (p<0.05). In the analysis of differences in personality factors for each individual variable in accordance with age, the lower the age was, the higher the degree of neuroticism was (p<0.05). For satisfaction in major, "Satisfaction in school life" and "Motive for selecting the major"were significant factors (p<0.05). academic achievement, "School type" and "Motive for selecting the major" were significant factors (p<0.05). Conclusions: In regards to the satisfaction in major and academic achievement, "Motive for selecting the major" was the major significant factor. Students who had high interest in their majors expressed higher satisfaction, which the in turn correlated with higher academic achievement.

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MMPI of Out-Patients with Irritable Bowel Syndrome (과민성 대장증후군 내원환자의 MMPI 군집분석)

  • Park, Keon-Young;Cho, Sun-Mi;Chung, Young-Ki
    • Korean Journal of Psychosomatic Medicine
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    • v.4 no.1
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    • pp.54-63
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    • 1996
  • In this cluster analysis of out-patients with irritable bowel syndrome (IBS) we described the psychological features and personality patterns of these patients. The Minnesota Multiphasic Personality Inventory (MMPI) was administered to 29 IBS patients who received treatment in the gastroenterology department of Ajou University Hospital to produce individual profiles for each patient. The 29 profiles with 13 standard scales, 15 content scales and 11 personality scales were subjected to cluster analysis resulting in three clusters of the original sample. Titles used to describe the psychological features and personality patterns seen in the three clusters included : (1) depression and anxiety : (2) somatization and denial of affect ; (3) anger overcontrol. Future studies on the treatment of IBS patients may well consider these features, as IBS patients have different psychological patterns.

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A Study on Adult Men′s Color-Preference and Color Interest in Clothing -Focusing on Age, personality and Skin Color- (성인남성의 의복색채선호와 색채관심에 관한 연구 -연령, 성격, 피부색을 중심으로-)

  • 류숙희;김보연
    • The Research Journal of the Costume Culture
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    • v.9 no.2
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    • pp.308-318
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    • 2001
  • The purpose of this study is to investigate the clothing interest, the preference for clothing color, in men of their 20s and 30's. The data were obtained from questionnaires completed by 546 men in their 20's and 30s. The SPSS package was used for data analysis which includs factor analysis, t-test, x²-test, Scheffe test, and Cronbach's α to measure the reliability. This study shows the following results. 1. The interest for clothing color was related to individual factors. (age, marriage status, personality). 2. men in their 20's and 30's preferred neutral color, blue, yellow. 3. Men in their 20s and 30s liked monochromatic match in clothing color. 4. The preference for clothing color were appeared to be influenced by the age, personality, skin color.

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Individual Differences in Online Privacy Concern

  • Yeolib Kim;Boreum Choi;Yoonhyuk Jung
    • Asia pacific journal of information systems
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    • v.28 no.4
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    • pp.274-289
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    • 2018
  • We examined the effects of socio-demographics and personality traits on online privacy concern. We investigated this relationship in general and across different Internet functions. Using a large, diverse, population-representative sample (N = 5,242), we found that females, educated, and wealthier individuals tend to be concerned with online privacy to a greater extent. Among personality traits, agreeableness and conscientiousness were generally associated with an increased probability of being concerned with online privacy. These results imply that socio-demographics and personality traits provide explanatory insights into online privacy concern.

The Effect of Perceiver's Personality on Visual Evaluation of Clothing (지각자의 성격특성이 의복의 시각적 평가에 미치는 영향)

  • Hwang Mi-Sun;Lee Myoung-Hee
    • Journal of the Korean Society of Costume
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    • v.55 no.7 s.98
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    • pp.89-100
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    • 2005
  • The purpose of this study was to find out differences of visual evaluation according to perceiver's personality(introvert-extrovert) and clothing styles. Subjects were 120 women in age from 18 to 31 years in Seoul. The stimuli of 7 clothing styles were used for visual evaluation. Three dimensions of visual evaluation were derived by falters analysis: elegance, activity individuality, and fashionability. The pants suit was estimated low in activity individuality and fashionability, but the hip-hop style high in activity individuality. The skirt suit was rated high in elegance, but the 8th length pants low in elegance. Personality had significant influences on the evaluation of activity individuality. Extrovert women perceived all stimuli to be more active and individual than introvert. Fashionability factor had an interaction effect by personality and clothing expenses. The introvert women in low clothing expenses group evaluated the stimuli to be more fashionable than the introvert in high clothing expenses group. There were significant differences in preference of all clothing styles according to personality. Extrovert women liked 8th length pants more than introvert. The introvert women in low clothing expenses group liked the skirt suit less than the extrovert.

A Study on the Efect of Brand Personality of Fashion Flagship Store on Brand Loyalty in Interior Design - Focus on the Fashion Flagship Store of Louis Vuitton - (패션 플래그쉽 스토어 인테리어디자인의 브랜드 개성과 브랜드 충성도의 영향관계에 관한 연구 - 루이뷔통의 플래그쉽 스토어를 중심으로 -)

  • Cho, Yeon-Joo;Lee, Ju-Hyeong;Park, Chan-Il
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.62-70
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    • 2011
  • Fashion flagship store is to maximize brand's image, not for sales. As a value for consumption is changing into expression of individual styles and egos through brands' images based on their personalities rather than products, today, people are laying stress on expression of brands' personalities with spatial design of fashion flagship store to create differentiated brand images. This study was designed to examine brand personalities expressed in fashion flagship store's spatial design, and spatial components and ways of expression to influence them, and analyze how brand personality has an impact on brand loyalty. According to the results of this study, brand personality in fashion flagship store's space design of Louis Vuitton has three characteristics such as sincerity, vitality and tenacity, and display, pattern, furniture, color and wall have high influences on expression of its brand personality. Also, the higher brand personality got, the higher brand loyalty went up. These results imply that fashion flagship store's space design expressing differentiated brand personalities influences customers' brand loyalty to constantly use the brands, and thus is highly important for brand marketing of this day.

A Study on the Relations of Personality Type and Reading Tendency of the Youth in Reading Education (독서교육에 있어서 청소년의 성격유형과 독서성향의 관련성 연구)

  • Han, Yoon-Ok;Cho, Mi-Ah
    • Journal of Korean Library and Information Science Society
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    • v.42 no.4
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    • pp.69-88
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    • 2011
  • The purpose of this study is to investigate the relationship between personality type and reading tendency of the youth who are main users in a public library and are in a very important period of character formation, and thereby to find out the possibility of bibliotherapy based on the personality type. For this study, data was collected through surveys with 538 students(324 senior years in elementary school students and 259 middle school students). This study reveals that the reading tendencies are closely related with individual, social and cultural adaptation of the youth. Based on the results of this study, a reading education method according to the personality type is expected to be developed.