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The classification of super app consumer for marketplace strategy - Focusing on the shopping orientations - (Super app marketplace 전략을 위한 소비자 유형화 - 쇼핑 성향을 중심으로 -)

  • Hye Jung Kim;Young-Ju Rhee
    • The Research Journal of the Costume Culture
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    • v.31 no.3
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    • pp.330-345
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    • 2023
  • This study aimed to categorize consumers using super app functional characteristics to identify demographic differences, and analyze shopping orientations by consumer type. This data can be used by fashion and beauty companies for product planning and marketing strategies. To categorize super app consumers, data were analyzed with SPSS v.26.0 software using frequency, factor, reliability K-mean cluster, and distributed analyses, one-way-ANOVAs, and Scheffe verification. Cross-analysis was conducted to correlate super app consumer types with demographic characteristics. One-way-ANOVAs and Scheffe verification were used to analyze the differences in shopping preferences between super app consumer groups. As a result of our analyses, super app consumers were classified into four types: the ration type, the low-use type, the multifunction type, and the habit type. There were statistically significant differences between these types in age, occupation, marital status, average monthly household income, and shopping impact factors. Five super app user shopping orientations were identified: brand pursuit, pleasure pursuit, trend pursuit, risk perception, and economic orientation. The differences in the preferred orientation between super app consumer types were found to be statistically significant. The majority of respondents were multifunction type consumers. This group used the super app most frequently and effectively. They also demonstrated the highest scores for all five of the shopping orientations. The classification of consumer types in this study will allow the fashion and beauty industries to utilize super apps for more targeted product design and marketing.

The Association of Waist to Height Ratio and Resting Heart Rate with Cardio-metabolic Risk Factors in Korean Postmenopausal Women (한국 폐경 여성의 허리둘레/신장비 및 안정시 심박수와 심혈관-대사 위험요인과의 상관성)

  • Park, Ha-Nui;Byeon, Ji-Yong;Jeon, Justin Y.
    • Exercise Science
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    • v.28 no.1
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    • pp.82-90
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    • 2019
  • PURPOSE: The purpose of this study was to examine the association of waist to height ratio (WHtR) and resting heart rate (RHR) with cardio-metabolic risk factors among Korean postmenopausal women. METHODS: A cross-sectional analysis was performed using the 2015 Korea National Health and Nutrition Examination Survey. The analysis included a total of 1,540 postmenopausal women. RESULTS: Individuals with higher WHtR (>0.56) showed significantly higher glucose, triglyceride, insulin, Homeostatic Model Assessment for Insulin resistance (HOMA-IR), total cholesterol, systolic and diastolic blood pressure compared with ones with lower WHtR (≤0.51). Similar findings were found in those with higher RHR (≥90 bpm) compared with ones with lower RHR (<60 bpm) for glucose and HOMA-IR. When determining the combined effects of WHtR and RHR on the prevalence of metabolic syndrome, individual with WHtR above 0.5 and RHR above 80 bpm showed 10.39 times higher prevalence of metabolic syndrome compared with those with WHtR below 0.5 and RHR below 70 bpm. We further performed multiple linear regression analysis to understand how WHtR and RHR contribute to fasting glucose, and found that both WHtR and RHR contribute to fasting glucose levels independent of age, education level, marital status and income level. CONCLUSIONS: The current study showed that the WHtR and RHR are associated with cardio-metabolic risk factor and prevalence of metabolic syndrome in Korean postmenopausal women.

Living Behavioral Patterns of Single or Spouse Elderly Households and Ubiquitous Home Services for Each Household Type (노인단독가구 유형별 생활행태 특성 및 유비쿼터스 홈 서비스 요소 제안)

  • Kwon, Oh Jung
    • 한국노년학
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    • v.30 no.3
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    • pp.759-778
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    • 2010
  • The purposes of this study were to identify living behavioral patterns in of single or couple elderly households in residential environment, to find out ubiquitous home services for the elders, and finally to suggest the ubiquitous home services according to each household's type. For this study, literature review, field works for ubiquitous home services for the elders, and in-depth interview and observation by 74 elderly participants were conducted. The major findings of the study were as follows: single or spouse elderly households were classified into 8 types according to the combination of their household types, income level, and health status. Among 8 types, 2 types were excluded for final analysis due to small sample size. Living behavioral characteristics of 6 types were analyzed and the behavioral pattern of each type was drawn. Based on this behavioral pattern of each type, ubiquitous home services which meet the needs of each type were suggested. The implications and limitations of this study were also discussed and the suggestions for further studies were recommended.

Factors Influencing the Fear of Falling According to Gender in Frail Elderly (지역사회 재가 허약노인의 낙상두려움 관련요인 성별 비교)

  • Choi, Kyungwon;Park, Un-A;Lee, In-Sook
    • 한국노년학
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    • v.31 no.3
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    • pp.539-551
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    • 2011
  • Purpose: This study was to investigate the factors influencing the fear of falling in frail elderly according to gender. Methods: The participants were the elderly over 65 years who were registered for case management for frail elderly of 253 public health centers. For data analysis, descriptive statistics and multiple logistic regression were performed using SPSS version 18.0. Results: Prevalence of fear of falling and the influential factors were different according to gender. 75.3% of the male elderly, 85.4% of the female elderly had the fear of falling. The predictors for men's fear of falling were static balance ability, experiences of previous falls, whereas for women static balance ability, TImed up and go, depression, experiences of previous falls, educational status were significant. Conclusion: Fear of falling and the influential factors of the frail elderly according to gender should be assessed regularly to find the high risk group. On the basis of that, prevention program for fear of falling and fall need to be developed and provided, which should be gender sensitive.

A Study on Problem Drinking and the influence of Parents' Problem Drinking and Codependency among Students in Dept. of Social Welfare. (사회복지학과 재학생의 문제음주, 부모의 문제음주 영향 그리고 공동의존)

  • Kim, Hye-Sun
    • Korean Journal of Social Welfare Studies
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    • v.44 no.2
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    • pp.89-112
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    • 2013
  • This study was aimed to investigate the status and the relation of problem drinking, the influence of parents' problem drinking and codependency among students in Dept. of Social Welfare for students to become competent social workers on problem drinking, which is a serious social problem in our society. The subjects of this study consisted of 303 persons who were the university students of Dept. of Social Welfare in the east of Gangwon-do. The data were collected through self-reported questionnaires from Nov. 22th to Dec. 12th, 2012. Results indicated that 91.1% of students were drinkers, the average of problem drinking based on international standard of AUDIT was 8.33, and problem drinking showed significantly in sex. 30% of students were influenced by parents' problem drinking, both the influence of parents' problem drinking and codependency showed significantly in family income. The average codependency of students was mild level and the influence of parents' problem drinking contributed significantly to the codependency. Implications of findings of this study were discussed.

An Empirical Study on the Effect Mechanism of Labor Market Structure on Access to Social Insurance (노동시장 구조가 사회보험 배제에 영향을 미치는 메커니즘에 관한 연구)

  • Kim, Soo-Wan
    • Korean Journal of Social Welfare Studies
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    • v.40 no.2
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    • pp.253-283
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    • 2009
  • This study examined empirically the effect mechanism of labor market structure on access to social insurance. Data were derived from the second wave of Korea Welfare Panel Study in 2007 with a sub-sample of 3,790 of wage workers. Path analysis and structural equation model were used to analyze the effect mechanism. Findings confirmed the inequality of labor market by revealing high causal relationships among occupations and jobs, size of the firm, employment forms, and income. The results suggest that access to social insurance depends on the structural interaction of labor market rather than on the individual worker's trait. Small enterprises and non-standard employment were indicated as the main element explaining the unequal access to social insurance. Finally this study identified women's experience of intensive inequalities in the labor market status and access to social insurance.

Factors Affecting Knowledge about Cardiopulmonary Resuscitation of Older Persons (노인의 심폐소생술 지식에 영향을 미치는 요인)

  • Lee Sungeun
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.203-209
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    • 2023
  • The purpose of this study is to examine factors affecting knowledge about cardiopulmonary resuscitation of older persons. For the purpose of the study, 2022 Social Survey conducted by Statistics Korea was utilized and 8,862 older persons aged over 65 years old were analyzed. Results of the analyses showed that individual resources and social resources of older persons had significant effects on knowledge about cardiopulmonary resuscitation. Regarding individual resources, a higher level of education, a higher level of income, a higher level of subjective health status, and a higher level of cognitive function increased the level of knowledge about cardiopulmonary resuscitation of older persons. Regarding social resources, having a spouse and a higher level of satisfaction of relationship with children increased the level of knowledge about cardiopulmonary resuscitation of older persons. Based on results of this study, various interventions are needed to improve the level of knowledge about cardiopulmonary resuscitation among vulnerable older groups with regard to the coping knowledge with emergency situation.

The Influence of Maternal Educational Level on the Oral Health Behavior of Korean Adults

  • Young-Eun Jang;Su-Kyung Park
    • Journal of dental hygiene science
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    • v.23 no.4
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    • pp.312-319
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    • 2023
  • Background: Parental attention is crucial for preventing childhood oral diseases. Mothers play a significant role in maintaining their families' oral health, and their educational level influences their children's oral health behaviors. This study investigates the impact of mothers' educational levels on adult oral health behaviors using data from a national survey. Methods: This study employed a cross-sectional analysis of secondary data. The data used were obtained from the 8th Korea National Health and Nutrition Examination Survey. Descriptive statistics were calculated to identify participant characteristics. Next, t-tests and one-way analysis of variance were conducted to examine the effects of the explanatory variables on the distribution of the dependent variable. Finally, logistic regression analysis was used to investigate the influence of the explanatory variable on the dependent variable, using "no education" as the reference value, and calculate the odds ratios. Results: Children of mothers with a college education or higher had a 1.13 times higher likelihood of receiving oral examinations than those whose mothers had no education. Children whose mothers graduated from college or higher had a 2.23 times higher probability of receiving preventative dental treatment than those whose mothers had no education. Children whose mothers graduated from college or higher had a 1.92 times higher probability of receiving scaling than those whose mothers had no education. Children whose mothers graduated from high school had a 1.35 times higher probability of receiving scaling than those whose mothers had no education. Conclusion: Developing oral health programs is important for low-educated and low-income parents to change theirs and their children's oral health behaviors/attitudes. This will help reduce oral health disparities among adults raised by parents of higher and lower socioeconomic statuses. Therefore, a comprehensive approach is essential for adults to maintain good oral health, regardless of variations in their parental educational levels during childhood.

Pre and Post Covid-19 Changes in Depression Scores by Employment Type, and Its Influencing Factors: Using the 12th~17th Data of the Korea Welfare Panel (COVID-19 유행 전·후 고용형태에 따른 우울의 변화와 영향요인: 한국복지패널 12~17차 자료 이용)

  • Kim, Juhye;Heo, Kyunghwa;Jung, Jinwook
    • Korean Journal of Occupational Health Nursing
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    • v.32 no.4
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    • pp.215-224
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    • 2023
  • Purpose: This study uses data from the 12th~17th Korea Welfare Panel (2017~2022) to analyze changes in depression scores due to the COVID-19 outbreak and the factors that influenced depression scores according to employment type. Methods: The difference in depression scores according to employment types before COVID-19 (12th~14th) and after COVID-19 (15th~17th) was analyzed. A fixed-effect model analysis was conducted before and after the occurrence of COVID-19. Results: After the outbreak of COVID-19, job satisfaction and family life satisfaction influenced the depression scores of regular wage workers. After the outbreak of COVID-19, annual income, health status, and satisfaction with family life affected the depression scores of non-regular wage workers. After the outbreak of COVID-19, leisure life satisfaction and family relationship satisfaction influenced the depression scores of self-employed. Self-esteem played a role as a control variable in lowering the depression scores of regular and non-regular workers, but did not play a role as a control variable for self-employed. Conclusion: Rather than the direct impact of infectious diseases such as COVID-19, social and economic changes resulting from policies implemented to prevent the spread affect workers' depression, and the impact varies depending on the type of employment. When implementing policies to prevent the spread of infectious diseases in the future, policies that take employment type into consideration rather than uniform policies should be prepared, and measures for mental health also need to be prepared.

Analysis of Factors Related to the Use of Korean Medicine Treatment in Patients with Mood Disorders: Based on 2019 Korea Health Panel Annual Data (기분장애 환자에서 한의치료 이용과 관련된 요인분석: 제2기 한국의료패널 자료를 중심으로)

  • Kyoungeun Lee;Chan-Young Kwon
    • Journal of Oriental Neuropsychiatry
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    • v.34 no.4
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    • pp.349-358
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    • 2023
  • Objectives: We used the 2019 Korea Health Panel Annual Data to analyze factors related to visits to Korean medicine (KM) outpatient clinics among patients with mood disorders in Korea. Methods: Individuals aged 19 years or older, with depressive or bipolar disorders, and with a record of using Western medicine (WM) and/or the KM medical service were included. The 266 subjects were classified into the WM group or the integrative medicine (IM) group. The Andersen healthcare utilization model was used to analyze factors that potentially influenced the subjects' healthcare utilization. Binomial logistic regression analysis was used to analyze factors influencing the use of IM medical services. Results: Among the subjects, 75.56% (n=201) were in the WM group, and 24.44% (n=65) were in the IM group. Statistically significant differences were observed in residential areas, total annual income, the presence of disability, and the level of pain/discomfort between the two groups. Regression analysis found that residential areas and pain/discomfort were factors related to the use of IM services. Specifically, reporting "a lot" of pain/discomfort compared to "no" pain/discomfort showed a significant positive relationship with the use of IM (odds ratio=4.57, 95% confidence interval=1.79 to 11.70). Conclusions: This study was the first to analyze the status of KM medical service use and related factors among patients with mood disorders in Korea. The finding that the presence of pain/discomfort was positively correlated with the use of KM services is potentially related to medically unexplained physical symptoms or somatization phenomena.