• Journal of the Korea Institute of Information and Communication Engineering
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• v.11 no.4
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• pp.687-695
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• 2007

There has been increasing of using Internet shopping mall like an e-business, and it means that the analysis technique of appetence for webpase visitors logging into the case of analyzing the degree of concern and using them in the personalization has been absolutely advanced. For heavy web pages, it is impossible to use click-stream based analysis in analyzing interest for each area by what kind of information the visitors are interested in to. A web browser of a limited size has difficulty in expressing on a screen information about what they want, or what hey are looking for. Pagescrolling is used to overcome such a limitation in expression. In this study, a analyzing system of degree of concern for Webpage is presented, designed and implemented using page scrolling to track the position of the scroll bar and movements of the window cursor regularly within a window browser for real-time transfer to analyze user's interest by using information received from the analysis of the visual perception area of the web page.