• 제목/요약/키워드: Impression Management

검색결과 129건 처리시간 0.025초

사회적 바람직성 척도(SDS-24)의 타당화 및 적용 (Validation and Application of the Social Desirability Scale (SDS-24))

  • 김용석
    • 사회복지연구
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    • 제49권3호
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    • pp.87-114
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    • 2018
  • 지금까지 국내 사회복지연구는 사회적 바람직성의 영향을 다루는 데 매우 소홀하였다. 반면, 국외 사회복지연구는 사회적 바람직성 수준이 높은 조사대상자의 응답을 밝히고 그 영향을 통제하기 위한 다양한 방법을 적용하여 연구결과의 신뢰성과 타당성을 높이고 있다. 사회적 바람직성 척도(SDS-24)는 국내에서 개발된 사회적 바람직성 척도로 자기기만 요인과 인상관리 요인으로 구성된 척도이다. 본 연구는 이 척도의 활용 가치를 높이기 위해 사회복지사와 사회복지학전공 학생을 대상으로 요인구조, 신뢰도, 타당도를 평가하였다. 615명의 사회복지사와 학생을 대상으로 평가한 결과 사회적 바람직성 척도(SDS-24)는 직장인 집단과 학생 집단으로 구분해서 실시된 분석에서 선행연구에서와 같이 자기기만과 인상관리 2개 요인으로 구성된 척도임이 확인되었고 신뢰도와 타당도 또한 양호한 수준이었다. 사회적 바람직성 척도(SDS-24)는 기존의 척도에서는 접하기 어려운 한국적인 내용의 문항들을 담고 있는 장점을 갖는다. 사회복지연구에서 사회적 바람직성의 적용방법을 제시하였다.

The Impact of Autonomous Virtual Work Environments on Job Satisfaction and Organizational Effectiveness

  • Eun Seo Park;Sung-Byung Yang;Arum Park
    • Asia pacific journal of information systems
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    • 제33권4호
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    • pp.1043-1057
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    • 2023
  • The objective of this study is to explore the perceptions of justice regarding the implementation of flexible work arrangements, as well as to analyze the effects of such arrangements on job satisfaction and organizational effectiveness. The present study posits three key aspects, namely distributive justice, procedural justice, and interactional justice, which are hypothesized to influence individuals' impression of justice in relation to flexible work systems. To investigate the influence of job types on an R&D organization, specifically comparing R&D employees and office management employees, a dataset of 190 R&D employees and 50 office management employees was collected. The findings of the investigation provide empirical evidence that distributive justice has a significant impact on the level of job satisfaction among employees in both research and development (R&D) and office administration roles. Moreover, the influence of work satisfaction on organizational performance is noteworthy, particularly with regard to factors such as job dedication, organizational citizenship behavior, and knowledge sharing. The aforementioned findings offer significant insights for research and development (R&D) firms that have incorporated flexible work arrangements. These insights underscore the significance of emphasizing specific justice perceptions in order to augment job satisfaction and overall performance within the organization.

The Effect of Consumers' Loss Aversion on Pioneering Advantage

  • Won, Eu-Gene J.S.
    • Management Science and Financial Engineering
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    • 제17권1호
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    • pp.1-18
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    • 2011
  • The present study provides a theoretical investigation on pioneering advantage based on reference dependence and loss aversion effect under prospect theory (Kahneman and Tversky, 1979). Behavioral explanations for pioneering advantage are provided from two different perspectives: one based on the prototypicality and the other on the utility uncertainty of the option. A pioneer brand creates the product category and makes a strong impression in customers' mind, and thus becomes the most representative or prototypical option of the category. In addition, the pioneer brand becomes the first option to be experienced by the majority of consumers in the product category, thus has the lowest level of utility uncertainty compared with the late movers. This study integrates the previous accounts for pioneering advantage by showing that consumers have higher preferences for the most prototypical and the least uncertain option based on loss aversion and reference dependence effect. This study suggests that firms should carefully analyze the consumers' loss aversion and perceived uncertainty and prototypicality of their products in order to develop effective market entry strategies.

Traveling to the Hangang River via Metaverse: Interaction Effects between Avatar Self-Congruence and Digital Age Type

  • Zong-Yi Zhu;Sumi Kim
    • International Journal of Internet, Broadcasting and Communication
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    • 제15권4호
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    • pp.21-30
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    • 2023
  • The aim of this study is to investigate how travelers' destination visit intentions are influenced by avatar self-congruence in the metaverse platform. We extended the impression management theory by considering both perceived enjoyment and social engagement, and illustrated the interaction effect based on users' digital age. To achieve this, we conducted an online survey with 302 users. The survey results revealed that avatar self-congruence significantly influenced users in terms of perceived enjoyment and social engagement, thereby affecting their destination visit intentions. This study also revealed a significant interaction effect between digital age type and avatar self-congruence on users' perceived enjoyment. The results of this study are expected to provide not only a theoretical reference for metaverse research and travel research but also managerial implications for destination management and metaverse applications.

한국 외식산업 종사자의 이직률에 관한 연구 (A study on Separation rate of Food Service employees in Korea)

  • 추상용
    • 한국조리학회지
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    • 제4권
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    • pp.317-345
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    • 1998
  • According to this study, Korean food department rather than Western food department and business department rather than food & beverage department is more separated with the greater difference. It is surveyed that the main reason to separate from food service is dissatisfaction to wage followed by six reasons. In the light of management the separation of employees gives management a positive aspect, but the separation of necessary employees bring about a big problem. That the separation rate of food service industry which greatly depends on personal service is high causes many bottleneck to development of food service industry. If the saparation rate of employees is high, it is difficult to maintain consistency of service quality. It is impossible to think that immature service new employee gives customer strong impression. Subsequently the spending of time and cost to train new employees and management reproaching supervisors makes morale of employees dropped. That is why the very this influences selling. To improve the vicious cycle of that serve absence in food service Operators of food service industry should be escaped from their fixed ideas. It is time to need management consciousness which wants to have real content rather than external growth. It is revealed that more than 80% of investment of most of food service industry goes to facility investment. A part of the investment cost should be invested to foster professional manpower. And if employees can have owner consciousness by continuous support and positive investment in training which can give real intention to their lives and vocational pride, it is believed that the future of food service industry in Korea is promising.

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직장인의 직업특성 및 인구통계학적 특성에 따른 외모관리행동의 차이 (Differences in Appearance Management Behavior according to Occupational Characteristics and Demographic Characteristics of Workers)

  • 유희
    • 복식
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    • 제67권2호
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    • pp.17-35
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    • 2017
  • The purpose of this study was to present empirically the factors in appearance management behavior, the differences in appearance management behavior according to various occupational characteristics and demographic characteristics, and the degree of efforts to manage appearance for workers. The questionnaire was administered to 1,056 male and female workers in 10 occupational categories in Korea. Data were analyzed using descriptive statistics, factor analysis, analyses of variance (ANOVA) and chi-square tests. The results of the study are as follows. First, the factors of workers' appearance management behavior consist of 'appearance management for decoration' and 'appearance management for a good feeling'. Workers perform appearance management behavior for a good feeling more than appearance management behavior for decoration. Second, there were statistically significant differences in the appearance management behaviors of the workers according to occupational categories, the size of the organization, the presence of the dress code in the workplace. Third, there were statistically significant differences in the management behaviors of workers by gender of demographic characteristics. Fourth, the largest number of monthly average expense for appearance management was 100,000~300,000 won (44.1%), and the largest number of daily average time for appearance management was 30 minutes~1 hour (45.5%). This study presents the tendency of appearance management behaviors according to the occupational characteristics and demographic characteristics of workers and helps the marketer in the appearance industry understand the target customer clearly.

과시소비성향 집단별 뷰티관여가 자기만족도에 미치는 영향 (The Effects of Beauty Involvement on Self-Satisfaction by Conspicuous Consumption Tendency Groups)

  • 박현주;박숙현
    • 한국의류산업학회지
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    • 제16권1호
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    • pp.137-144
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    • 2014
  • This study examined the effect of beauty involvement on self-satisfaction by conspicuous consumption tendency groups. A questionnaire method was used for this study. The subjects of this research were females in their 20s~50s. We distributed 580 questionnaires ets; constantly, 554 sets were used in the final analysis. Data were analyzed by factor analysis, ANOVA, cluster analysis, Cronbach's alpha coefficient and multiple regression analysis. Beauty consumption behavior factors were classified with hair styling, skin management, make-up and body shaping. Self-satisfaction factors were classified with living, appearance, economic and interpersonal relation. This study classified 4 conspicuous consumption groups (active, passive, syntonic and individuality & frugal group). The active conspicuous consumption group was unsatisfied with most of the self-satisfaction factors. The passive conspicuous consumption group was more interested in skin management factors than other factors. The syntonic conspicuous consumption group was interested in make-up, body shaping and skin management in order to provide a positive impression to other people. The individuality & frugal group was most interested in body shaping that could be achieved at low cost through exercise and diet.

경조직과 연조직의 증강을 통한 상악전치부 임플란트 수복: 증례보고 (Hard and soft tissue management in esthetic zone: A Case Report)

  • 김나홍;이규원;문지경;박필규;이동운
    • 대한심미치과학회지
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    • 제24권1호
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    • pp.13-24
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    • 2015
  • 임플란트와 주변 연조직에 대한 술식들이 발전함에 따라 임플란트를 통해 저작 기능 뿐 아니라 심미성의 회복도 가능하게 되었다. 최근에는 심미적인 면이 가장 중요한 상악 전치부에도 임플란트를 이용한 수복이 많이 이용되고 있다. 하지만 상악 전치부를 주변 조직과 조화되게끔 임플란트로 재건하는 것은 치과의사에게 여전히 어려운 일이다. 이를 위해서는 경조직의 재건, 연조직의 재건, 그리고 주변 조직과 어울리는 보철물의 제작이 이루어져야 한다. 본 증례에서는 이전의 여러 차례 수술로 인하여 상악 전치부 상실부위의 연조직, 경조직 손실이 심한 상태로 내원한 환자에서 연조직 증강술과 골이식을 시행하고 임시수복물을 통해 심미성을 개선시킨 임플란트 증례가 있어 보고하고자 한다.

고객서비스제고를 위한 상품판매현장에서의 라포형성에 관한 연구 - 에니어그램을 중심으로 - (Studies on Rapo forming in good sales field for Customer Service Improvement -Focused on Enneragram-)

  • 조병무;양해술
    • 한국산학기술학회논문지
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    • 제8권6호
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    • pp.1613-1624
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    • 2007
  • 첫인상이 대인관계에 있어서 유연성을 갖기 때문에 첫인상은 $4{\sim}10$초 정도의 짧은 시간에 결정되어진다고 볼 수 있다. 첫 만남에서 결정된 이미지를 새롭게 바꾸려 할 때에는 많은 시간과 노력이 필요하며 첫 만남에서 호감과 신뢰를 갖도록 하는 '라포형성'은 고객관리에 있어 매우 중요한 요소 중 하나이다. 본 논문은 이러한 경영환경의 변화에 따른 시대적 요구에 따라 고객만족경영에 매우 중요한 '라포 형성'에 관해 연구, 이를 상품판매 현장에 적용하여 판매 제고를 도모코자 한다. 본 연구를 위해서 인간 성격체계 중 가장 효과적인 도구로 평가되는 9가지 성격유형을 설명하는 '에니어그램'을 활용하였고 9가지 유형들의 각 특성 중에서 판매현장에서 적용가능 하리라 판단되는 특성들을 선별하고 이 요인들은 판매현장에서의 라포형성에도 영향을 미칠 것이라는 생각했다. 그리고 한국에니어그램 영성연구소에서 설문과 워크숍을 통해 자기 유형을 찾은 사람들 375명을 대상으로 설문을 통해 적용여부를 증명하였다.

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자연공원의 서비스스케이프가 탐방객의 지각된 가치, 만족, 행동의도에 미치는 영향 - 팔공산도립공원을 중심으로 - (The Impact of Natural Parks' Servicescapes on Perceived Value, Satisfaction, and Behavior Intention - Focus on Palgong Provincial Park -)

  • 김보미;이주희
    • 한국산림휴양학회지
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    • 제22권4호
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    • pp.83-94
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    • 2018
  • 본 연구는 자연공원분야에 서비스스케이프의 개념을 적용하여 서비스스케이프가 탐방객의 지각된 가치, 전반적 만족 그리고 행동의도에 미치는 영향을 살펴보고자 하였다. 연구결과, 자연공원의 서비스스케이프는 주차장, 화장실, 휴식공간, 부대시설 등 공원 내의 시설을 중심으로, 공원까지의 접근성과 시설이용의 편리성 및 쾌적성의 3개 요인으로 측정할 수 있었다. 또한 탐방객들이 공원 내의 시설 즉, 서비스스케이프를 호의적으로 인지하면 무형적인 경험의 가치도 호의적으로 인식하게 되어 결과적으로 전반적인 만족과 행동의도에 긍정적으로 작용하는 것으로 확인되었다. 특히 탐방객들은 탐방경험을 통한 시간가치를 중요하게 인식하였으며, 이에는 서비스스케이프 요인 중 쾌적성이 영향을 미치는 것으로 나타나 자연공원의 관리적 측면에서 청결하고 쾌적한 환경조성을 위한 지속적인 노력의 중요성을 시사하였다. 본 연구는 자연공원에 서비스스케이프의 개념을 적용한 첫 번째 사례라는 점에서 의의를 지니며, 후속연구를 통해 연구결과의 일반화와 신뢰성의 향상이 요구된다.