• 감성과학
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• 제15권1호
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• pp.73-86
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• 2012

Consumers can have impression goals as well as defense goals. Those with impression goals could use social goals or opinions of others in a social context to determine their attitudes, and those with defense goals could maintain their existing attitudes and beliefs. Since people typically approach pleasure and avoid pain, there are two kinds of goal orientations depending on regulatory focus theory. Therefore, marketers could design advertisements for their products on the basis of two types of focus, promotion-focused and prevention-focused advertisements. This study aims to explore how consumers with different consumption goals evaluate an advertised product. The results of this study demonstrate that consumers with impression goals felt much more "right" about the product in a promotion-focused, rather than prevention-focused, advertisement, and those with defense goals, felt much more "right" about the product in a prevention-focused advertisement. Consumers with impression goals evaluated the product in the promotion-focused advertisement more favorably than in the prevention-focused advertisement, and those with defense goals evaluated the product in the prevention-focused advertisement more favorably.

• 지식경영연구
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• 제15권4호
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• pp.35-56
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• 2014

This study examined the effect of perceived risk, an under-explored area in the knowledge sharing literature. We proposed that employee perceptions of risk relate positively with their knowledge sharing behaviors (donating and collecting), and examined the mediating role of impression management strategies in the hypothesized relationships. We also explored the moderating effect of leader-member exchange (LMX) in the relationship between perceived risk and impression management strategies. Valid and reliable self-report and supervisory evaluation measures were collected from a sample of 251 railroad employees in safety-sensitive positions. The results indicate that perceived risk was not significantly associated with knowledge sharing, but rather the risk perception impacts were indirect through impression management strategies such as exemplification and supplication. The study also found that LMX has no moderating effect on the perceived risk and impression management strategies. In discussing these results, we present significant insights in terms of subjective risk judgment as a potential mechanism which can encourage organizational politics.

• 한국패션뷰티학회지
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• 제4권1호
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• pp.19-27
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• 2006

This study aims to analyze e potential and practical influences of physiognomic correction makeup that may change personal impression on faces, especially general physiognomy including eyebrow, cheek bones, lips. To meet this goal, this study looked into various literature materials on the basic concept and principles of physiognomy. With a series of photos showing 3 steps of makeup, i.e. a face before makeup, a face after general self-makeup and a face after makeup modified in physiognomic manner, a questionnaire survey was applied to the subjects. The results of survey can be outlined as follows It was found that physiognomic correction makeup could change various disadvantageous impressions into positive direction, impression of persons with thin eye brow looking like those with neither brightness nor deserving of any help from others, impression of persons with high cheek bones looking like the strong and masculine, impression of persons with small lips looking like the narrow-minded. Furthermore, physiognomic makeup changed positively changing the impression of persons with round chin looking like the ordinary than before.

• International Journal of Internet, Broadcasting and Communication
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• 제13권2호
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• pp.127-135
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• 2021

The goal of this study was to explore the use of multiple SNS platforms and determine whether the number of used platforms affects one's online self-presentations across the said platforms and if there is any difference in one's online and offline self-presentations based on how many SNS platforms are used. This work studied online self-presentations, compared the on/offline ones and tried to find out if the inconsistencies of one's own (observer's) self-presentations both online (across platforms) and on/offline affected the observer's impression formation (likability, trustworthiness and hypocrisy) of others. The study also aimed to find out if the impression of the others' inconsistency both online and offline would differ based on the level of intimacy between the observer and the discussant. Three levels of intimacy were studied in order to do this: friends, acquaintances and strangers (online-only friends). The results showed that the more platforms people used the more inconsistent their online self-presentations got. Even though the results of the study showed barely significant relationship between the number of SNS accounts and one's online and offline self-presentation, and partial connection between observer's inconsistent self-presentations and impression formation of others, interestingly enough, the results managed to find significant differences between the impressions based on the level of intimacy between the observer and the discussants.

• 패션비즈니스
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• 제17권6호
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• pp.44-59
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• 2013

The modern people do express their personalities by appearance and actively use the appearance as the social tools, and the attractive appearance largely does influence the human relationship. As the appearance's importance is being magnified, the attractive appearance and favourable impression is an important standard for job performance and social position, and used as the way to reach the social goal. This study does investigate the design's kind and character of the beard which belongs to the male exclusive property and compare the differences of the impression's formation according to the beard design. The empirical results confirmed that the male beard design formated the various impressions according to the designs and their mutual relationship existed. Therefore, the beard is a symbol of maleness and an expression for the social position and personal character, whereas it possesses the very important meaning as the influencing factor on the impression's change. First, the pre stimuli were finished through the pre survey for composition of questionnaire in order to evaluate the impression after selection of experimental models and beard types for measuring instruments. Second, sixty three university students were surveyed by pre stimuli and questionnaire as pre experiment, and afterwards the measuring instruments and experimental design were revised. Third, the stimuli completed (nine beard designs) were intentionally well distributed as questionnaire by sex and ages in Seoul metropolitan and her environment. and the factorial analysis and the coefficient of Cronbach's ${\alpha}$ for reliability test were completed for questionnaire's validity using SPSS/PC+ Window Ver. 12.0.

• 한국가정과교육학회지
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• 제34권1호
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• pp.97-111
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• 2022

본 연구는 선행연구(Hwang & Lee, 2019)에서 제시한 '사회적 매력'을 직장 여성의 인상관리 교육의 목표로 보고, Hwang과 Lee의 연구 결과를 근거로 Kwon(1997)의 교육체제 설계 및 개발 모형(Educational System Design & Development, ESD)을 적용하여 직장 여성을 위한 인상관리 교육프로그램을 체계적으로 설계하는 것을 목적으로 한다. 종전의 인상관리 교육프로그램은 대체로 내용 전문가들에 의해 개발되었기 때문에 학습 대상자를 고려하고 교육의 목표를 명확하게 설정하고 그에 따라 내용을 구조화하여 개발한 체계적인 인상관리 프로그램을 찾아보기 어렵다. 본 연구에서는 Hwang과 Lee(2019)에서 도출된 네 가지 사회적 매력 구성요소들을 제고하기 위한 인상관리행동을 중심으로 교육프로그램을 구성하고자 하였다. 본 연구는 특히 ESD 모형의 설계 단계에 초점을 두고, 교수목표를 설정하고, 교수분석, 하위기능별 교육목표 설정, 시간배정, 평가계획 수립의 과정을 수행하였다. 본 연구에서 설계한 교육프로그램은 직장 여성들의 인상관리 니즈와 목표에 맞도록 구성된 학습자 중심의 교육프로그램이라는 교육적 장점이 있다. 또한, ESD 모형에 근거하여 인상관리에 필요한 하위 요인을 균일하게 배치하고, 교육과정 자체를 교수자와 학습자의 상호소통을 통해 성찰하게 구성하였다. 따라서 이 프로그램은 직장 여성에게 필요한 인상관리 교육의 기본 요건을 갖추었으며, 직장 여성의 사회적 매력 제고에 기여할 수 있을 것으로 기대한다.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2003년도 ISIS 2003
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• pp.435-438
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• 2003

A townscape has been a main factor in urban-development problems in Japan. In the townscape, keeping harmony with environment is a common goal. But useful and meaningful goals are expressing individuality and impression of the town in the townscape. In this paper, we propose the colony planning support system system to improve the townscape. The system finds propositional colour combinations based on three elements, town image, colour harmony, and cost. The targets of this model are mostly townscapes in residential areas that already exist, In this paper, we introduce the construction of a Kansei evaluation model to quantify the impression. First, we conducted computer-based evaluational experiments for 20 subjects using the SD method to clarify the relationship between town image and street colours. We chose 16 adjective words related to town image and prepared 100 colour picture samples for the evaluation. After the experiments, we constructed the model using a neural network for each word. We chose 62 experimental results for the training data of the neural network and 20 results for the testing data. Each colour in the data was selected to have unique hue, brightness or saturation attributes, After the construction, we tested the model for accuracy. We input the testing data into the constructed model and calculated errors between the output from the model and the experimental results. Testing of the model showed that the model worked well for more than 80％ of the samples. The model demonstrated influences of colours on the town image.

• 한국의류학회지
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• 제20권6호
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• pp.1178-1192
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• 1996

The purpose of this study is to develop the fashion coordination course. The first step of this study is to set up the concept of fashion coordination. And the second step is to organize the fashion coordination course depending on the concept of fashion coordination. The concept of the fashion coordination is as foltowed: The goal of the fashion coordinapion is 'making the image' The image in this study is constituted of several concepts, which are perception/conition/impression, bojective/person perception, external/internal content, and simple/complex level. The elements of fashion coordination are the person, the clothing and the accessory. The method of making the image with elements is to harmonize the symbolic aspect of elements, and the beauty aspect of elements too. The fashion coordination course is organized into theory part and practice part. The theory part is composed of theories of 'making the image', the elements, the harmony depending on the concept of fashion coordination. The practice part is composed of exercises to make the image depending on the theory, especially the important point of exercise is Listing the clues that make the image.

• 한국콘텐츠학회논문지
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• 제9권2호
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• pp.173-180
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• 2009

최근 신체는 미의 범주에서 점차 확대되어 환경에 의해 변형되는 유기적인 매체로 바뀌어가고 있다. 이러한 신체는 디지털 테크놀로지 기술 발달의 의해 변형되고 왜곡되어 더 현실감 있게 재현되고 있다. 이렇게 과장된 신체의 이미지에서 관객들은 그로테스크한 느낌을 받게 된다. 영국 감독 크리스 커닝햄은 그로테스크 신체를 주제로 영상작업을 시도하고 있다. 본 논문에서는 그의 작품의 디지털 미디어를 통한 카니발적, 언캐니적 그로테스크 신체 표현 방식의 단계와 그로테스크 신체 이미지의 궁극적인 목표에 관해 접근 하였다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2009년도 춘계학술대회
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• pp.79-82
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• 2009

Movies are not only for projecting graphical contents but also for Kansei evaluation that stimulate human beings' sense and emotion in real time. Also, when one views movies or moving images with stories, including movies and dramas, the audience would often be sympathized through various factors of movies, such as performances of actors/actress, graphics, and music, are moved to tears and feel fear. Especially, emotional movement is different from impression and brought about as a result of responding to joy, which is one of the basic emotions of human beings. Moreover, it is suggested that emotion is the most positive aesthetic measurement toward objects. In this study, focusing on emotional movement that is one of many aesthetic reactions in human beings' watching movies, we developed an interface for measuring of emotional changes. The goal of this study is to apply the output of our quantitative analysis on the results of the measurements to the effective designing and production of movies.