• The Journal of Bigdata
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• v.8 no.2
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• pp.189-200
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• 2023

At the beginning of the COVID-19 pandemic, Korea's wine market had shrunk as other countries. However, right after the pandemic, Korea's imported wine consumption had been increased 69.6%. Because of the ban on overseas travel, wine was consumed in the domestic market. And consumption of high-end wines were increased significantly due to revenge spending and home drinking. However, from 2022 Korea's wine market has begun to shrink sharply again. Therefore this study forecasts the size of imported wine market by 2032 to provide useful information to wine related business entities. KITA(Korea International Trade Association)'s 95 time-series data per quarter from Q1 of 2001 to Q3 of 2023 was utilized in this research. The accuracy of model was tested based on value of MAPE. And ARIMA model was chosen to forecast the size of market value and Winter's multiplicative model was used for the size of market volume. The result of ARIMA model for the value (MAPE=10.56%) shows that the size of market value in 2032 will be increased up to USD $1,023,619, CAGR=6.22% which is 101% bigger than its size of 2023. On the other hand, the volume of imported wine market (MAPE=10.56%) will be increased up to 64,691,329 tons, CAGR=-0.61% which is only 15.12% bigger than its size of 2023. The result implies that the value of Korea's wine market will continue to grow despite the recent decline. And the high-end wine market will account for most of the increase.