• Title/Summary/Keyword: Impact sensitivity

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Relationships between the Effect Factors of Private Brand Images and Customer Trust and Loyalty (유통업자 브랜드 이미지의 영향요인과 신뢰 및 고객 애호도와의 관계에 관한 연구)

  • Kim, Yu-Kyung
    • Journal of Distribution Science
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    • v.13 no.7
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    • pp.73-83
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    • 2015
  • Purpose - Recently, many large retailers have been frequently purchasing commercial brands. Not only the quality of products purchased but also the brand images are of concern in this process. Based on this rising trend, commercial brands have become an important issue in the retail business world, along with increasing general interest as well. Thus, this study focuses on the factors affecting commercial brand images and clarifies the impact of the resulting factors as well. First, store images and familiarity, price sensitiveness, and knowledge are presented as the effect factors for commercial brands. Second, the study tries to clarify the effect of commercial brand image on the reliability and loyalty of customers. Research design, data, and methodology - To conduct the study methodology, 250 questionnaires were distributed to retailers who have used large discount stores located in Busan to purchase a commercial brand a total of 234 valid questionnaires were used in the final analysis. To verify the hypotheses, a structure equation formula using Amos 20.0 was calculated. First, prior to the verification of hypotheses, the reliability and feasibility of the questions were tested, and as a result, the value of Cronbach's alpha was higher than 0.7, thereby showing reliability. Additionally, for the verification of the feasibility of the questions, a confirmation factor analysis was implemented. Results - First, variances such as store images, familiarity, price sensitivity, and knowledge were presented as the factors of effect on commercial brands. As a result of the hypotheses verification, all the effect factors presented in this study were confirmed as important variables of commercial brand images. The hypotheses were drawn based on the studies relating to existing commercial brands, and thereby, a result similar to previous studies was produced. However, the effect factors of the commercial brand image presented in this study shaped a new study model based on the previous studies. Second, it was found that commercial brand images had positive effects on the reliability and loyalty of customers. This study presented reliability and loyalty as the resulting factors of commercial brand image because they are the most important factors in relation to customer behavior and variables that can suggest marketing points for distribution businesses. Conclusions - This study focused on clarifying the factors that are important effect factors for commercial brand images. As a result, all the hypotheses were confirmed in this study, indicating a meaningful result, and thereby suggesting many points that can be presented to distribution businesses. First, the proper strategies should be developed based on the hypothesis that a store image, the familiarity of customers with brands, and the price sensitiveness and knowledge level of customers have an important effect on the choice of commercial brands. Additionally, the formation of such favorable images will have positive effects not only in terms of customer trust in the commercial brands but also in terms of their loyalty.

Grain Yield Response of CERES-Barley Adjusted for Domestic Cultivars to the Simultaneous Changes in Temperature, Precipitation, and CO2 Concentration (기온, 강수량, 이산화탄소농도 변화에 따른 CERES-Barley 국내품종의 종실수량 반응)

  • Kim, Dae-Jun;Roh, Jae-Hwan;Yun, Jin I.
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.15 no.4
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    • pp.312-319
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    • 2013
  • Our understanding of the sensitivities of crop responses to changes in carbon dioxide, temperature, and water is limited, which makes it difficult to fully utilize crop models in assessing the impact of climate change on future agricultural production. Genetic coefficients of CERES-Barley model for major domestic cultivars in South Korea (Olbori at Suwon, Albori at Milyang, Saessalbori at Iksan, and Samdobori at Jinju) were estimated from the observed data for daily weather and field trials for more than 10 years by using GenCalc in DSSAT. Data from 1997-2002 annual crop status report (Rural Development Administration, RDA) were used to validate the crop coefficients. The sitecalibrated CERES-Barley model was used to perform crop growth simulation with the 99 treatments of step change combinations in temperature, precipitation and carbon dioxide concentration with respect to the baseline climate (1981-2010) at four sites. The upper boundary corresponds to the 2071-2100 climate outlook from the RCP 8.5 scenario. The response surface of grain yield showed a distinct pattern of model behavior under the combined change in environmental variables. The simulated grain yield was most sensitive to $CO_2$ concentration, least sensitive to precipitation, and showing a variable response to temperature depending on cultivar. The emulated impacts of response surfaces are expected to facilitate assessment of projected climate impacts on a given cultivar in South Korea.

DNA Sequence analysis and rfbM gene amplification using PCR for detect salmonella C1 serogroup (살모넬라 C1 serogroup 특이 rfbM 유전자 증폭과 염기서열 분석)

  • Lee, Sung-il;Jung, Suk-chan;Moon, Jin-san;Park, Yong-ho;Lee, John-wha;Kim, Byeong-su;Baek, Byeong-kirl
    • Korean Journal of Veterinary Research
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    • v.36 no.1
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    • pp.109-118
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    • 1996
  • The Salmonella rfb gene encoding for the biosynthesis of the oligosaccharide-repeating units of the O-antigenic determinants was cloned and sequenced. A set of nucleotide primers(a forward and reverse) was selected to target a defined region of the guanosine diphospho-mannose(GDP-Man) pyrophosphorylase synthase gene : rfbM of Salmonella C serogroup. The primer set was used to develop a PCR-based rapid and specific detection system for Salmonella C1 serogroup. Amplification bands of predicted size(1,422bp) were generated from 11 different Salmonella C1 isolates. The bands were verified to be specific for the C1 serogroup by Southern blot analysis using reference homologous DNA specificity was further confirmed by the lack of reactivity with heterologous DNA derived from non-salmonella members of the family enterobacteriaeceae. A specificity of 100% was deduced along with a very high sensitivity shown by a detection limit of 1fg of a purified DNA template. The isolated DNA sequence was found to be 99.8% homologous to S montevideo but the related primers amplified with the predicted band sizes with all the Salmonella C1 serogroups tested. It is concluded that the PCR protocol based on the rfbM gene from S cholerasuis is optimal fast and specific for the detection of Salmonella C1 serogroup and also the corresponding probe is suitable for rapid detection of all Salmonella C1 serogroup DNA tested. This technology should facilitate the identification of contaminated pig products and for any other products contaminated with the Salmonalla C1 serogroup. The immediate impact of this developed method will be in the area of food safety of pig products with the potential prospect for adaptation to other food inspection technologies.

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Intercomparison between Temperature and Humidity Sensors of Radiosonde by Different Manufacturers in the ESSAY (Experiment on Snow Storms At Yeongdong) Campaign (대설관측실험(Experiment on Snow Storms At Yeongdong: ESSAY) 기간 중 두 제조사 라디오존데 기온과 습도 센서 상호 비교)

  • Seo, Won-Seok;Eun, Seung-Hee;Kim, Byung-Gon;Seong, Dae-Kyeong;Lee, Gyu-Min;Jeon, Hye-Rim;Choi, Byoung-Cheol;Ko, A-reum;Chang, Ki-Ho;Yang, Seung-Gu
    • Atmosphere
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    • v.26 no.2
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    • pp.347-356
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    • 2016
  • Radiosonde is an observation equipment that measures pressure (geopotential height), temperature, relative humidity and wind by being launched up from the ground. Radiosonde data which serves as an important element of weather forecast and research often causes a bias in a model output due to accuracy and sensitivity between the different manufacturers. Although Korean Meteorological Administration (KMA) and several institutes have conducted routine and intensive radiosonde observations, very few studies have been done before on the characteristics of radiosonde performance. Analyzing radiosonde observation data without proper understanding of the unique nature of those sensors may lead to a significant bias in the analysis of results. To evaluate performance and reliability of radiosonde, we analyzed the differences between two sensors made by the different manufacturers, which have been used in the campaign of Experiment on Snow Storm At Yeongdong (ESSAY). We improved a couple of methods to launch the balloon being attached with the sensors. Further we examined cloud-layer impacts on temperature and humidity differences for the analysis of both sensors' performance among various weather conditions, and also compared daytime and nighttime profiles to understand temporal dependence of meteorological sensors. The overall results showed that there are small but consistent biases in both temperature and humidity between different manufactured sensors, which could eventually secure reliable precisions of both sensors, irrespective of accuracy. This study would contribute to an improved sounding of atmospheric vertical states through development and improvement of the meteorological sensors.

Estimating the Elasticity of Crude Oil Demand in Korea (한국 원유수요의 탄력성 추정)

  • Lee, Kyung-Hee;Kim, Kyung-Soo
    • Management & Information Systems Review
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    • v.37 no.3
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    • pp.65-81
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    • 2018
  • This study estimated the long-run and the short-run price and income elasticity of crude oil demand by using the ARDL model in Korea. First, the long-run cointegration relationship existed between crude oil demand and price or income in the ARDL-bounds tests. Second, the long-run own price, the cross price elasticity and the income elasticity were both statistically significant elastic and sensitive in the ARDL. Third, there was autocorrelation of the residuals, but no misspecification errors and heteroscedasticity, and then the residuals showed a normal distribution. And the CUSUM & CUSUMSQ tests showed that the coefficients were stable. Fourth, the short-run own price, the cross price elasticity and the income elasticity were both statistically significant elastic and sensitive in the ARDL-RECM. The ECM with the short-run dynamics showed rapid adjustments in the long-run equilibrium of oil demand after the economic crisis. In the short-run, the sensitivity of crude oil demand to price and income changes has moved in the same direction as the long-run case. Korea, depending too much on foreign crude oil, is vulnerable to the shocks of oil prices, so rising oil prices can certainly have a negative impact on Korea's trade balance. And the elasticity of long-run oil prices may help to control and manage Korea's oil demand. The government needs to strengthen monitoring of the country's policies and market trends related to crude oil, establish strategies to customize national policies and market conditions, and strengthen active market dominance efforts through pioneering new market and diversification.

Analysis of Membrane Integrity and Removal Efficiency Considering Membrane Defect and Pore Size (막 파단 및 공극크기에 따른 막 완결성 및 제거효율 분석)

  • Hur, Hyun-chul;Rhee, Ok-jae;Lee, Kwang-jae;Kim, Kwang-ho;Choi, Young-june;Lee, Joo-hee;Hong, Seungkwan
    • Journal of Korean Society on Water Environment
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    • v.24 no.4
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    • pp.423-429
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    • 2008
  • Microfiltration (MF) and ultrafiltration (UF) processes for removal of particulate materials (i.e., turbidity, microorganisms and viruses) have been used to produce drinking water with higher quality. As membrane filtration technique has become widely applied for drinking water treatment, the importance of membrane integrity test (MIT) has also been increasingly emphasized. The results of pressure decay test (PDT) were presented in the paper to monitor membrane integrity. In this paper the PDT was carried out with deliberately-defected membrane fibers to evaluate the sensitivity of PDT on membrane fiber damage. Variation of pressure decay rate and removal rate were investigated to evaluate the impact of defection (defection ratio) and pore size of membrane. The membrane integrity could be successfully monitored by the PDT. The pressure decay rate varied from $0.002{\sim}0.189kg_f/cm^2hr$ with the initial pressure ranged from 0.2 to $1.0kg_f/cm^2hr$. Higher initial pressure which provided with higher pressure decay rate was preferred to evaluate the defection of membrane fiber. As for the particle removal rate, the Log Removal Rate (LRV) of kaolin solution decreased significantly from 3.78 to 2.31 when one fiber out of 3,200 fibers was cut. The membranes with different pore size were tested to evaluate virus removal efficiency. The virus removal rate of the MF membrane ($0.1{\mu}m$) was about 30% although the poliovirus was smaller than the pore size of the MF membrane, indicating that the removal rate was much lower than Korea Water Works Association (KWWA) certificate LRV of 1.5.

Distribution of Natural Frequency of 2-DOF Approximate Model of Stay Cable to Reduction of Area (단면감소에 따른 사장케이블의 2-자유도 근사모델의 고유진동수 분포)

  • Joe, Yang-Hee;Lee, Hyun-Chol
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.18 no.6
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    • pp.147-154
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    • 2014
  • The cable damages of the bridge structures induce very important impact on the structural safety, which implies the close monitoring of the cable damage is required to secure sustained safety of the bridges. Most usual available maintenance techniques are based on the monitoring the change of the natural frequency of the structures by damages. However, existing method are based on vibration method to calculate lateral vibration and system identification can calculate the axial stiffness using sensitivity equation by trial error method. But the frequency study by the longitudinal movement need because of the sag effect in system identification. This study proposes a new method to investigate the damage magnitudes and status. The method improves the accuracies in the magnitudes and status of damages by adopting the natural frequency of longitudinal movement. The study results have been validated by comparing them with the approximate solution of FEM. Thus, the relationship of cable damage and frequency appear with relation that the severe damage has the little frequency. If we know the real frequency we can estimate the cable damage severity using this relationship. This method can be possible the efficient management of the cable damage.

Effects of High-frequency Diathermy Integrated into Suboccipital Release on Tenderness and Neck Mobility and Disability in People with Chronic Tension-type Headache (뒤통수밑근 이완기법과 병행된 고주파 심부투열이 만성 긴장성 두통 환자들의 압통과 목 가동성 및 기능장애에 미치는 영향)

  • Lee, Hyoung-ryeol;Shim, Jae-hun;Oh, Duck-won
    • Physical Therapy Korea
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    • v.24 no.2
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    • pp.37-47
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    • 2017
  • Background: Active trigger points (TrPs) of the suboccipital muscles greatly contribute to the occurrence of chronic tension-type headache, with increased sensitivity of TrPs and facilitated referred pain. Objects: This study aimed to investigate whether the integration of high-frequency diathermy into suboccipital release is more beneficial than the use of suboccipital release alone. Methods: Thirty subjects were assigned to either experimental group-1 (EG-1) to undergo suboccipital release combined with high-frequency diathermy (frequency: 0.3 MHz, and electrode type: resistive electronic transfer), or EG-2 to undergo suboccipital release alone, or the control group (CG) with no intervention, with 10 subjects in each group. The assessment tools included the headache impact test 6 (HIT-6), perceived level of tenderness, neck disability index, and neck mobility. Intervention was performed for 10 minutes, twice per week, for 4 weeks, and measurements were performed before and after the interventions. Results: The between-group comparison of the post-test values and changes between pretest and post-test showed significant differences for all parameters at p<.05, except for the left-to-right lateral bending range. In the post hoc test, EG-1 showed significant differences for the parameters in comparison with the CG, while no significant differences in the perceived tenderness level, on both temporal regions, were found between EG-2 and CG. Furthermore, the HIT-6 score and perceived tenderness level, in the right temporal region, showed significant differences between EG-1 and EG-2. In the within-group comparison, EG-1 and EG-2 appeared to be significantly different between pretest and post-test (p<.05), except for the perceived tenderness level in the right temporal region, with significance for the EG-1 group only (p<.05). Conclusion: These findings suggest that the suboccipital release technique may be advantageous to improve headache, tenderness, and neck function and mobility, with more favorable effects with the incorporation of high-frequency diathermy.

Effects of Maternal Role Education Program on the Mother-Infant Interaction and Infant Development (영아기 어머니역할 교육 프로그램이 모아상호작용과 영아발달에 미치는 효과)

  • Bang Kyung Sook
    • Child Health Nursing Research
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    • v.7 no.1
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    • pp.21-34
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    • 2001
  • The impact of childhood experience has lifelong significance on subsequent health and development. Especially, the experience of infant is mostly affected by the quality of parental care and rearing environment. But the new mothers usually do not know what to do because of the lack of experience in these days. Therefore, an educational program regarding maternal role would be necessary. This study was conducted to evaluate the effectiveness of the maternal role education program for mother-infant interaction, child-rearing environment, and infant development. Non-equivalent control group time-series design was used, and Barnard's mother-infant interaction model was used as a conceptual framework of this study. The subjects were the healthy infants weighing over 2,500gm at birth, whose gestational age was more than 37 weeks, and their mothers. The final sample consisted of 19 mother-infant dyads for intervention group and 18 dyads for control group. Data were collected from March 15th to September 3rd in 1999. For the intervention group, programmed education which focused on mother-infant interaction, breast feeding, and infant care was provided before discharge. Telephone counselling was provided within one week after discharge. Home visiting for maternal role education was provided twice, one month and three months postpartum. For the control group, home visiting was also conducted but only for data collection. The data were analyzed using chi-square test and t-test to test the equivalence of two groups, and the effectiveness of intervention program was determined with repeated measure ANCOVA and t-test. The results were as follows: 1. Significant differences were found in mother-infant interaction between two groups(p=.000). It indicates that intervention program was effective in improving mother- infant interaction. In subscale analysis, four out of six subscale showed significant differences between the groups: sensitivity to cues (p=.000), social-emotional growth fostering (p=.000), cognitive growth fostering(p=.000) in mothers, and responsiveness to caregiver (p=.019) in infants. 2. The difference in the mean score of childrearing environment (HOME) between the intervention group and control group was significant(p=.003). When each subscale of HOME was examined individually, intervention group showed significantly higher scores in the diversity of stimulation(p=.000), and mother's involvement(p=.001). 3. Three-month-Infants of the intervention group showed higher GQ in the Griffiths mental development scale(p=.026). In subscale analysis, significant differences were found in the personal-social(p=.005), and the hearing and speech(p=.003). In conclusion, the maternal role education program proved to be effective in promoting the mother-infant interaction, organizing the childrearing environment, and fostering the infant development. These results are very meaningful that we found maternal role education necessary for normal infants' mothers, and that nurses can make a great contribution in promoting health of infants and mothers.

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Optimization of PRISM Parameters and Digital Elevation Model Resolution for Estimating the Spatial Distribution of Precipitation in South Korea (남한 강수량 분포 추정을 위한 PRISM 매개변수 및 수치표고모형 최적화)

  • Park, Jong-Chul;Jung, Il-Won;Chang, Hee-Jun;Kim, Man-Kyu
    • Journal of the Korean Association of Geographic Information Studies
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    • v.15 no.3
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    • pp.36-51
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    • 2012
  • The demand for a climatological dataset with a regular spaced grid is increasing in diverse fields such as ecological and hydrological modeling as well as regional climate impact studies. PRISM(Precipitation-Elevation Regressions on Independent Slopes Model) is a useful method to estimate high-altitude precipitation. However, it is not well discussed over the optimization of PRISM parameters and DEM(Digital Elevation Model) resolution in South Korea. This study developed the PRISM and then optimized parameters of the model and DEM resolution for producing a gridded annual average precipitation data of South Korea with 1km spatial resolution during the period 2000-2005. SCE-UA (Shuffled Complex Evolution-University of Arizona) method employed for the optimization. In addition, sensitivity analysis investigates the change in the model output with respect to the parameter and the DEM spatial resolution variations. The study result shows that maximum radius within which station search will be conducted is 67km. Minimum radius within which all stations are included is 31km. Minimum number of stations required for cell precipitation and elevation regression calculation is four. Optimizing DEM resolution is $1{\times}1km$. This study also shows that the PRISM output very sensitive to DEM spatial resolution variations. This study contributes to improving the accuracy of PRISM technique as it applies to South Korea.