• 산경연구논집
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• 제9권3호
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• pp.69-79
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• 2018

Purpose - Competition among cities around the world are rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between the consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Research design, data, and methodology - The data were collected from 200 Seoul and Busan citizens. Reliability and exploratory factor analysis were conducted through the SPSS program, and confirmatory factor analysis and structural equation modeling were conducted by using the AMOS program. Results - As a result of the hypothesis test, six hypotheses were adopted among the nine hypotheses. In summary, pleasant image, dynamic image, and good administrative image have a significant positive impact on city brand recognition. The magnanimous image did not have a significant effect on city brand recognition. In the impact of city brand image on city loyalty, magnanimous image and good administrative image had significant positive impact on city loyalty. Pleasant images and dynamic images did not significantly affect city loyalty. In addition, city brand recognition positively influenced city loyalty. Conclusions - First, it is possible to say that there is an academic significance of this research in its contribution to regional revitalization by investigating mutual influences in urban aspect by combining place marketing with image, recognition, and loyalty. Secondly, kinetic images such as pleasant image and dynamic image have more influence on recognition, and static images such as magnanimous images have more influence on loyalty. So, further research will be necessary to establish theories. Finally, In order to increase city brand recognition and city loyalty to local city, efforts should be made to improve urban images such as pleasant image, magnanimous image, dynamic image, and good administrative image.

• 한국IT서비스학회지
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• 제17권1호
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• pp.17-32
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• 2018

The city image is considered one of important symbolic and important factors in selecting the travel destination. Many cities are trying to be an attractive and popular city to tourists through the construction of a good brand image by utilizing their representative characteristics. This study measures the city brand image by applying a big data analytic method. In addition, the big data measurement results were rearranged and analyzed to identify further detailed city images by utilizing several previous interpretation methods. Our study has chosen Dubai since this city has the diverse images due to its regional as well as economic characteristics. In particular, nowadays Dubai has been recognized as one of the most important touristic places in the Middle East region for its modern and innovative images in spite of the limitations of location, weather, religion, and even political issues of neighbor countries. Founded on a big data analysis rather than a questionnaire-based survey, the presented interpretation methods are evaluated to improve the understanding of Dubai's diverse city images. In addition, based on the results of this research, it is expected to have a practical impact on establishing the effective marketing strategies to build and implement the valuable city brand image.

• 한국산업융합학회 논문집
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• 제12권4호
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• pp.221-228
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• 2009

This study analyzes the behaviors and images of city residents on the six Gyeongsangbuk-do rural theme villages. The results of analysis bring the following conclusions. 1) Behaviors of city residents are related with the images on rural villages. In addition, the better the image is, the higher their behaviors' needs. 2) Behaviors' needs become higher on the village as the image on 'Scale type' becomes better. 3) Especially, in case of Gimcheon and Gyeongju, we find a strong relationship between the images of 'Scale type' and 'Magnificent type' and behaviors; these villages should raise the scale and standard of villages by certain point.

• KIEAE Journal
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• 제8권2호
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• pp.11-21
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• 2008

The purpose of this study is to interpret the visual and auditory images and cognitive characteristics about townscapes in Namwon city. It was acquired the survey results about 8 types of verbal interviews and 2 kinds of sketch maps which are based on urban images from 102 Namwon residents. They held in a variety of images of Namwon in their minds such as Jiri mountain, clean environment, sightseeing, special products, urban/building structures, Korean classical music, historical novel, local sports, and emotional images. The nice streets or places which the residents recommended are the places which have abundant natural areas, psychological peace and rest, available space for physical activity, places for performances and events, and regional attractions. The streets or places which they didn't like are decadent places, and areas of crowded traffic. The transition times of visual and auditory scene can be classified with the Saemaul movement in the 1970's(the rural new community movement) and the improvement of the city in the 1990's. The elements of visual images in Namwon city on the basis of the cognitive maps were expressed such elements as paths, districts, nodes, edges, and landmarks. The elements of auditory images, which are on the basis of the concept of the soundscape, included sounds of narrative musical form unique to Korea; p'ansori, sounds of traditional markets, and sounds of nature. It was found that the imageability of visual and auditory images is relatively clear in specific areas in Namwon city.

• 한국지역지리학회지
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• 제17권6호
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• pp.726-737
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• 2011

이 연구는 대구광역시의 새로운 도시 브랜드인 '메디시티 대구'의 등장 과정을 살폈다. 또한, 이 연구는 또한 '메디시티 대구'라는 브랜드가 가지는 수동적인 장소 이미지와 능동적인 장소 이미지를 고찰하였다. 수동적인 장소 이미지는 이 도시 브랜드에 대한 대학생들의 인식을 설문조사하여 파악되었다. 반면에, 능동적인 장소 이미지는 도시 당국과 홍보관계자들이 이 브랜드를 통해 구축하려는 도시 이미지 전략과 더불어 이미지 구현을 위한 경관과 이벤트 등을 통해 파악되었다. 대구광역시는 '메디시티'라는 새로운 도시 이미지를 이용하여 도시 경쟁력을 확보하고 지역경제의 활성화를 꾀하고 있다. 하지만, 이러한 의도와 달리 새로운 도시 이미지 확산에 어려움을 겪고 있고, 의료산업이나 의료서비스를 도시이미지로 내세우는 다른 도시들과의 차별성을 확보하는데 한계가 있다.

• 한국조경학회지
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• 제32권1호
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• pp.47-56
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• 2004

Rapid economic development in Korea caused functions of city functions such as concentration of population, deterioration of the quality of living environment and traffic congestion. Korean cities have lost their identity becausr they are merged functionally and physically with neighboring cities, forming one mesa-city. Unified shape and disorganized streets of cities often cause confusion among foreigners and visitors. It is very difficult for them to find their image in strange cities. It is, however, important to correctly analyze the image and meaning of cities for understanding its identity. The purpose of this study is to develop a method to analyze the city image by focusing on some of the main cities in Korea. For this purpose, the adjective questionnaire and multi-dimension scaling (MDS) are applied to the analysis of city image. Image analysis graph by MDS can visually present the general and integrate images. The results of this study are summarized as follows: The important factors for interpretation of city image are historical and industrial character. Seoul, Taegu and Pusan have industrial and complex city images. Kongju has historical city image, while Changwon has a modern image. Chuncheon belongs to a soft and small image. Each city has an alternative solution against a negative image, according to the image analysis graph.

• 디지털융복합연구
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• 제10권10호
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• pp.475-482
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• 2012

지방자치시대에 모든 지방자치단체들은 본인들의 지방정부를 좋은 이미지로 알려 관광이나 경제통상에 이득이 되도록 노력하고 있기 때문에 지역이미지가 조각된 홍보영상은 중요하고 필요하다. 따라서 본 연구는 지역이미지와 시정홍보영상 이미지간의 관계를 알아보고 효과적인 시정홍보영상제작을 위한 기초자료를 제공하고자 한다. 평소 지역에 대해 가지고 있는 이미지를 감성어휘로 추출하여 시정홍보영상 이미지에도 동일한 감성어휘가 들어가 있는지와 홍보영상이미지에서의 이미지 어휘에 대한 평균값이 상승 혹은 하락을 하였는지를 조사하여 지역이미지가 긍정적으로 투영된 시정홍보영상 이미지 제작을 해야 한다는 것을 알 수 있었다.

• Journal of information and communication convergence engineering
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• 제10권4호
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• pp.411-419
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• 2012

This paper proposes a semi-automatic image-based approach for 3-dimensional (3D) modeling of buildings along streets. Image-based urban 3D modeling techniques are typically based on the use of aerial and ground-level images. The aerial image of the relevant area is extracted from publically available sources in Google Maps by stitching together different patches of the map. Panoramic images are common for ground-level recording because they have advantages for 3D modeling. A panoramic video recorder is used in the proposed approach for recording sequences of ground-level spherical panoramic images. The proposed approach has two advantages. First, detected camera trajectories are more accurate and stable (compared to methods using multi-view planar images only) due to the use of spherical panoramic images. Second, we extract the texture of a facade of a building from a single panoramic image. Thus, there is no need to deal with color blending problems that typically occur when using overlapping textures.

• 디지털융복합연구
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• 제16권7호
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• pp.145-151
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• 2018

본 연구는 최근 도시의 매력을 높이는 요소로 관심이 높아지고 있는 도시브랜드 개발에 관한 연구이다. 기존의 도시브랜드 아이덴티티 설계의 접근방식은 행정기관이나 도시정부관련 내부이해관계자의 입장에서의 접근이었지만 본 연구에서는 도시의 대표적 외부이해관계자인 소비자입장에서 도시브랜드를 파악 설계하는 접근방식을 취하였다. 즉, 본 연구의 목적은 도시브랜드의 대표적 이미지를 도출하고, 이를 근거하여 소비자행동을 규명하여 도시브랜드 커뮤니케이션에 대한 마케팅전략제시를 목적으로 한다. 연구목적달성을 위해 선행연구를 바탕으로 선도적, 안정적, 유희적 이미지의 3가지 도시브랜드 이미지차원을 도출하였고, 이를 바탕으로 가상의 도시에 대한 3개의 시나리오를 실험자극물로 제작하였다. 실험결과, 가상의 도시에 대한 전반적 도시브랜드태도, 거주의도, 관광의도는 선도적, 안정적, 유희적 이미지에 따라 유의한 차이를 나타냄을 확인할 수 있었다. 이러한 연구결과는 기존의 특정 도시에 대한 제한적 제언의 한계를 벗어나 도시브랜드 이미지에 대한 보편적 시사점을 제공할 수 있을 것으로 기대한다.

• 한국지능시스템학회논문지
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• 제15권5호
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• pp.581-587
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• 2005

본 논문에서는 1차 모멘트와 뉴우턴법의 고정점 알고리즘 독립성분분석을 조합한 얼굴인식 기법을 제안하였다. 여기서 1차 모멘트는 입력되는 얼굴영상의 중심좌표를 계산하는 것이며, 이는 얼굴을 중심 이동하여 인식에 불필요한 배경을 배제시킴으로써 인식성능을 개선시키기 위함이다. 고정점 알고리즘의 독립성분분석은 통계적으로 독립인 얼굴특징들의 집합인 기저영상을 빠르게 얻기 위함이다. 제안된 기법을 64*64 픽셀의 48개(12명*4장) 얼굴영상을 대상으로 city-block, Euclidean, 그리고 negative angle의 3가지 거리 척도를 분류척도로 이용하여 실험하였다. 실험결과, 제안된 기법은 전처리과정을 거치지 않는 단순히 독립기저영상만을 이용하는 기법보다 우수한 인식성능이 있음을 확인하였다. 특히 city-block이 Euclidean이나 negative angle의 거리척도보다 상대적으로 정확하게 유사성을 측정할 수 있었다.