• 한국멀티미디어학회논문지
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• 제25권10호
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• pp.1457-1467
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• 2022

The relationship between film and culture is established through a shared focus on people's lives. Culture changes at different times, which makes a dynamic and complex relationship between film and culture. Understanding this relationship helps to provide better support for current filmmaking. The purpose of this study is to provide insights into the macro issue of film and culture by exploring the relationship between film theme and culture concept. To this end, we used a case study to explore the connection between themes and culture concepts in Disney's Mulan (1998, 2020) through literature and analyses of culture concepts (Chinese "imagery" and Postmodernism). The study concludes that, "Culture assemblage" and "Vision is king" have become cultural trends that influence the creation of film theme and style to a certain extent; how to balance the relationship between the core idea of film theme and the external forms is an important issue in current filmmaking. The article contributes to promote thinking about culture in film creation, and its research perspective on different cultures and histories is innovative.

• 복식문화연구
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• 제16권1호
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• pp.145-157
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• 2008

The purpose of this study was to examine the effect of interactivity on consumers' mental imagery, attitude toward a product, confidence in evaluation and purchase intention. The proposed model was examined by conducting an experiment using mock apparel websites. A total of 1,009 female college students enrolled at a major midwestern university in the USA participated in the experiment. A structural equation model was used to test the model. The results of the study indicate that interactivity positively influenced mental imagery, attitudes toward a product imagery, and confidence in evaluation. The structural equation model also revealed that mental imagery positively influenced attitude toward a product and confidence in evaluation. Finally, the results show that attitude toward a product and confidence in judgment positively affected purchase intention. The study provides valuable theoretical perspectives which aide in the understanding of the effect of interactivity on consumers' cognitive and behavioral responses, and helps retailers develop effective marketing strategies.

• 복식문화연구
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• 제9권3호
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• pp.447-457
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• 2001

Moliere completed classical French comedy by combining farce and commedia dell\`arte. Moliere believed that it was a plays obligation to give a lesson and entertainment. Moliere recreated commedia dell\`arte\`s typical acting patterns and characters in his work. He created with Lully comedie ballet that combined ballet and comedie for taste of Louis 14. Les precieuses ridicules critically displayed women at that time. Both contemporary high status women\`s custom and behavior were the targets of the author\`s synical criticism. There are three notable clothing imageries are shown in this work. First, Moliere used a variety of items in order to show emptiness of noble at that time. Items are ribbon and loop decorated rhingrave, feather decorated hat, perfumed wig and glove, lace covered canon and flower decorated shoes. Second, the author showed people\`s stutus through their clothes. Last, the author used clothing used clothing as a metaphor for hypocrisy. Thus when he said “take off the clothes” he meant take off hypocrisy and return truth.

• 공연문화연구
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• 제37호
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• pp.365-389
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• 2018

본 연구의 목적은 그동안 이론적 또는 경험적으로만 연구되어왔던 미카엘 체홉(Michael Chekhov, 1891-1955)의 연기 테크닉을 과학적으로 탐구해 보는 데 있다. 특히 체홉 연기 테크닉의 바탕이자 핵심이라고 할 수 있는 '상상(imagination)'과 그의 독창적인 테크닉인 '심리적 제스처(Psychological Gesture)'에 대해 인지심리학의 관점에서 연구하고자 한다. 체홉이 모든 연기 작업의 기반으로 삼았던 '상상'은 현재 감각기관이 전달하지 않는 대상의 심적 표상을 의미하는 것으로 인지심리학에서는 이를 '심상(imagery)'이라고 일컫는다. 따라서 본 연구는 심상의 정의로부터 출발하여 심상의 특징과 종류를 간략하게 살펴보고, 체홉의 주장처럼 상상을 통해 연기 훈련을 하는 것이 가능한지를 과학적으로 입증해 보았다. 심상의 유효성을 입증하기 위해서 이론적 증거-기능 등가성 가설(functional equivalence hypothesis), 심리신경근 이론(psychoneuromuscular theory), 상징학습 이론(symbolic learning theory), 심리생리적 정보처리 이론(psychophygiological information processing)-와 실험적 증거-대뇌혈류(cerebral blood flow)나 사건 관련 전위(event-related potential)의 측정, fMRI(functional magnetic resonance imaging) 또는 PET(positron emission tomography)를 이용한 연구-를 모두 살펴보았다. 그 결과 심상은 지각과 기능적으로 동일하며, 심상을 이용해 인지 과제의 수행을 향상시키는 것이 가능함을 알 수 있었다. 또한 심상을 통해 신체적 변화가 심리적 변화(느낌)를 이끌어 낼 수 있다는 것을 입증하여 심리적 제스처 또한 과학적으로 유효함을 확인할 수 있었다. 이상의 연구로 미루어보아, 체홉은 그의 경험에 근거하여 연기 테크닉을 발전시켰지만, 과학적으로도 그의 테크닉은 유효성을 가진다고 판단할 수 있을 것이다. 비록 미흡하나마 본고에 의해 체홉의 연기 테크닉이 과학적으로 탐구되고 객관적 효용성이 입증되어 보다 많은 연기자 혹은 연기를 공부하는 학생들이 그의 테크닉을 '과학적으로' 이해하는 데 도움이 되길 기대해 본다.

• 복식문화연구
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• 제19권4호
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• pp.723-739
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• 2011

This research seeks to analyze western men's costume in the Baroque era in relation to men's physical beauty from its most detailed and interesting perspective to fomulate a plausible reasoning related to the aesthetic sense of body as expressed in men's costume. This research used national and international books, theses and internet data upon which to base a literature review for a correct understanding of Baroque style and at the same time empirical research to analyze the body image expressed in men's costume. The Baroque style expressed in the 17th century costume offered a dynamic feeling through wavy curves, and its brilliant and colorful decorations created a passionate and charming mood resembling a flame. Accordingly, this research studied the body image as it appeared in the form of 17th century western men's costume by dividing it into the contact beauty of the human body and the manner of hiding the architectural beauty of the human body. First, the exposed silhouette by clothing coming into contact with the human body could be found mainly in upper-class men's costume in the first half of the 17th century. The shorter and tighter doublets and knee breeches could be analyzed in terms of erotic imagery that emphasized masculinity, aristocratic imagery that stressed a distinctive status, and geometric imagery that expressed a triangular pattern. Second, the constructive expression by hiding the human body could be found in upper-class men's costume starting in the mid-17 century. The wearing of the justaucorps could be studied in terms of how it came into contact with the beauty of the human body but also how this clothing style the hid the architectural beauty of human body.

• 비교문화연구
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• 제40권
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• pp.61-90
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• 2015

본 논문에서 우리는 1840년대에 러시아 문학의 무대에 처음으로 등장했던 오필리어에게 부여되었던 전형적인 낭만적 이미지들이 모더니즘 문학 속에서 부활하며 어떤 새로운 함의들로 채워졌는지를 밝히고자 한다. 19세기 오필리어의 형상이 '순결한 처녀', '비극적인 연인', '시인의 뮤즈'라는 전형적인 오필리어의 이미지를 거의 예외 없이 재현했던 것과 달리, 20세기 초 러시아 모더니즘 문화의 지형으로 소환된 오필리어는 19세기가 보여주었던 오필리어의 낭만화와는 거리를 두는 새로운 함의들로 채워지게 되고, 또 어떤 지점에서는 놀라운 방식으로 포스트모던 시대의 오필리어, 페미니즘 비평이 새롭게 주목한 오필리어를 선취한다. 이에 우리는 러시아 모더니즘 속에 드러난 오필리어 형상의 전사라 할 19세기 러시아 문학 속의 오필리어 형상을 간략하게 개괄하고, 이어 20세 러시아 모더니즘 시 속에 드러나는 오필리어 형상의 새로운 특징들을 블록(А. Блок), 아흐마토바(А. Ахматова), 츠베타예바(М. Цветаева)의 시들을 중심으로 살피고자 한다.

• 복식문화연구
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• 제10권6호
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• pp.680-696
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• 2002

The aim of this study was to identify the components of customer-based fashion brand equity which was built from customers´perception to equity. As a method, both literature review and empirical research were made. This study performed in three stages from May to November in 2001. In the exploratory step. focus-group interview was conducted 5 times for gathering responses related to fashion brand equity, and free association test of 17 respondents was additionally conducted. In pilot study, 40 university students were surveyed and the data were analyzed in order to identify the components of fashion brand equity and to develop questionnaire. In the main research, 905 university students evaluated fashion brand equity in order to analyze the components of fashion brand equity in customers´perception. Statistical analyses were performed with SAS program using factor analysis, cronbach´α, frequency, and mean. The results of this study was as fellows. First, fashion brand equity was defined in terms of four components; customer-brand resonance, brand imagery/customer feeling, brand performance/customer judgment and brand awareness. Second, fashion brand equity was multi-dimensional brand attitude, which could be measured by 29 variables that were different from uni-dimensional evaluation of previous studies.

• International Journal of Advanced Culture Technology
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• 제11권1호
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• pp.241-252
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• 2023

Watercolour painting was introduced to China over a hundred years ago, and in the last two decades, it has developed rapidly, presenting a situation of diversified development. While Western-style watercolour painting has been adopted by Chinese painters, they have also expanded on it with their own aesthetic awareness and cognitive styles. As a result, Chinese watercolour painting has developed a set of expressive techniques that highlight the cultural characteristics of the nation in terms of aesthetics, concepts and techniques, resulting in a painting style with a distinctive national personality at present. Although Chinese watercolour painting has taken on a variety of styles with the intervention of modern and contemporary art, realistic watercolour painting is still the mainstream. However, there are obvious differences between the "realism" of Chinese watercolour painting and the "realism" of Western watercolour painting in terms of expression. The most distinctive feature is the "imagery" language of expression, which is closely linked to the cultural heritage of Chinese tradition and is of great value for research. I interpret the aesthetics, composition, colour and brushwork of Chinese realistic watercolour painting from the perspective of traditional Chinese aesthetics in order to deepen the understanding of Chinese realistic watercolour painting and to provide a reference for the further development of the art of Chinese realistic watercolour painting.

• 패션비즈니스
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• 제3권1호
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• pp.159-175
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• 1999

In literature, a description of costume represents an individual's characteristics when the object is an individual. If the literary object is a certain group in a certain region, it would play an important role in representing the culture of time. It clearly shows that aesthetic consciousness of Hyo-Suk Lee who had accepted the western dandyism was well expressed in his literary works. Hyo-Suk has been unique in describing life-styles such as beauty of costume, art-for-art's sake, and leisure activities, and color imagery in his works. The color and the style of the costume show us the mental state of the wearer. They also affect the emotional states of other people. Hyo-Suk's "Pollen(화분)" and "Byukongmuhan(벽공무한)" confirm the fact that the mentality of the people can be hinted through the description of costume. They also ascertain that the color imagery retained by a special color can be altered by different circumstances and settings. Hyo-Suk applies in his works the effect of vivid color contrast, which newly appeared in Fauvism, to the description of costume. In consequence, he reflects the color aesthetics of Modern Art in which the fine art has an effect on the applied art.

• 복식문화연구
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• 제30권3호
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.