• 제목/요약/키워드: Image enhancement

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페이스북 브랜드 팬 페이지의 경품 이벤트 마케팅 전략에 관한 탐색적 연구 (Exploring Sweepstakes Marketing Strategies in Facebook Brand Fan Pages)

  • 최윤진;전병진;김희웅
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권2호
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    • pp.1-23
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    • 2017
  • Purpose Facebook is a social network service that has the highest number of Monthly Active Users around the world. Hence, marketers have selected Facebook as the most important platform to get customer engagement. With respect to the customer engagement enhancement, the most popular and engaging post type in the Facebook brand fan pages related to what was usually classified as 'sweepstakes'. Sweepstakes refer to a form of gambling where the entire prize may be awarded to the winner. Which makes customers more engaged with the brand. This study aims to explore sweepstakes-oriented social media marketing approaches based on the application of big data analytics. Design/methodology/approach we collect sweepstakes data from each company based on the data crawling from the Facebook brand fan pages. The output of this study explains how companies in each category of FCB grid can design and apply sweepstakes for their social media marketing. Findings The results show that they have one thing in common across the four quadrants of FCB grid. Regardless of the quadrants, most frequently observed type is 'Simple/Quiz or Comments/Quatrains [event type of sweepstakes] + Gifticon [type of reward prize] + Image [type of message display] + No URL [Link toother website] +Single-Gift-Offer [type of reward prize payment]'. So, if the position of the brand is hard to be defined by the FCB grid model, then this general rule can be applied to all types of brands. Also some differences between the quadrants of the FCB grid were observed. This study offers several research implications by analyzing Sweepstakes-oriented social media marketing approaches in Facebook brand fan pages. By using the FCB grid model, this study provides guidance on how companies can design their sweepstakes-oriented social media marketing approaches in the context of Facebook brand fan pages by considering their context.

Influence of Intravenous Contrast Medium on Dose Calculation Using CT in Treatment Planning for Oesophageal Cancer

  • Li, Hong-Sheng;Chen, Jin-Hu;Zhang, Wei;Shang, Dong-Ping;Li, Bao-Sheng;Sun, Tao;Lin, Xiu-Tong;Yin, Yong
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권3호
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    • pp.1609-1614
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    • 2013
  • Objective: To evaluate the effect of intravenous contrast on dose calculation in radiation treatment planning for oesophageal cancer. Methods: A total of 22 intravein-contrasted patients with oesophageal cancer were included. The Hounsfield unit (HU) value of the enhanced blood stream in thoracic great vessels and heart was overridden with 45 HU to simulate the non-contrast CT image, and 145 HU, 245 HU, 345 HU, and 445 HU to model the different contrast-enhanced scenarios. 1000 HU and -1000 HU were used to evaluate two non-physiologic extreme scenarios. Variation in dose distribution of the different scenarios was calculated to quantify the effect of contrast enhancement. Results: In the contrast-enhanced scenarios, the mean variation in dose for planning target volume (PTV) was less than 1.0%, and those for the total lung and spinal cord were less than 0.5%. When the HU value of the blood stream exceeded 245 the average variation exceeded 1.0% for the heart V40. In the non-physiologic extreme scenarios, the dose variation of PTV was less than 1.0%, while the dose calculations of the organs at risk were greater than 2.0%. Conclusions: The use of contrast agent does not significantly influence dose calculation of PTV, lung and spinal cord. However, it does have influence on dose accuracy for heart.

인터넷 쇼핑몰 웹접근성 평가 및 대체 텍스트율 향상 방안 구현 (Web Accessibility Evaluation of Internet Shopping Malls and Development of Alternative Text Rate Improvement Tool)

  • 임경규;이구연;김화종
    • 디지털콘텐츠학회 논문지
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    • 제19권3호
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    • pp.537-546
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    • 2018
  • 본 논문에서는 국내 인터넷 쇼핑몰 웹사이트의 웹접근성 향상을 위한 연구를 수행한다. 먼저 국내 웹접근성의 기준을 분석하고, 이어 국내 주요 인터넷 쇼핑몰 웹사이트의 웹접근성 평가를 실행하여, 인터넷 쇼핑몰 웹 사이트가 가지고 있는 웹접근성 현안 문제를 도출하고 분석한다. 이러한 국내 인터넷 쇼핑몰 웹사이트의 웹접근성에 대한 평가를 근거로 하여 웹 접근성을 향상시키기 위한 대체텍스트 비율을 높이기 위한 방법으로 엑셀 VBA를 이용한 대체텍스트 향상 방법을 제안하고 구현한다. 제안된 방법을 사용할 경우 웹 프로그래밍 전문지식이 없더라도 웹페이지에 포함된 이미지의 대체 텍스트를 확인하고 수정할 수 있게 되어 웹접근성 준수율 향상에 도움이 될 수 있다.

설진 기기의 시스템 구성 및 진단 방법 개발 (Development of System Configuration and Diagnostic Methods for Tongue Diagnosis Instrument)

  • 김근호;도준형;유현희;김종열
    • 한국한의학연구원논문집
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    • 제14권3호
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    • pp.89-95
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    • 2008
  • A tongue shows physiological and clinicopathological changes of inner organs. Visual inspection of a tongue is not only convenient but also non-invasive. To develop an automat ic tongue diagnosis system for an objective and standardized diagnosis, the separation of the tongue are a from a facial image and the detection of coatings, spots and cracks are inevitable but difficult since the colors of a tongue, lips, and skin in a mouth as well as those of tongue furs and body are similar. The propose d method includes preprocessing with down-sampling and edge enhancement, over-segmentation, detecting positions with a local minimum over shading from the structure of a tongue, and correcting local minima or detecting edge with color difference. The proposed method produces the region of a segmented tongue, and then decomposes the color components of the region into hue, saturation and brightness, resulting in classifying the regions of tongue furs(coatings) into kinds of coatings and substance and segmenting them. Spots are detected by using local maxima and the variation of saturation, and cracks are searched by using local minima and the directivity of dark areas in brightness. The results illustrate the segmented region with effective information, excluding a non-tongue region and also give us accurate discrimination of coatings and the precise detection of spots and cracks. It can be used to make an objective and standardized diagnosis for an u-Healthcare system as well as a home care system.

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문서의 효율적 영역 분할과 JBIG2 CODEC의 구현 (Implementation of JBIG2 CODEC with Effective Document Segmentation)

  • 백옥규;김현민;고형화
    • 한국통신학회논문지
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    • 제27권6A호
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    • pp.575-583
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    • 2002
  • JBIG2는 2진 영상과 문서 압축을 위한 국제 표준이다. JBIG2 표준은 2진 영상과 문서를 고압축으로 부호화하기 위해 영역 특징에 따라 세 가지 부호화 모드를 제공한다. MMR이나 산술 부호화를 이용하여 비트맵(bitmap)의 부호화를 위한 제너릭 영역(Generic region) 부호화를 한다. 그리고, 텍스트 영역의 부호화를 위해 패턴 매칭(Pattern Matching) 부호화를 하고, 하프톤 영역(Halftone region) 부호화를 위해 하프톤 패턴 부호화(Halftone Pattern Coding)를 한다. 본 논문에서는 JBIG2 부호화를 위해 문서를 라인아트, 하프톤, 텍스트 영역으로 분할한 후 각 영역에 제너릭 영역 부호화, 심벌 매칭 부호화, 하프톤 패턴 부호화를 하는 JBIG2 CODEC을 구현하였다. 문서의 효율적 영역 분할을 위해 윤곽선 추출법을 이용한 영역분할 방법과 웨이브릿 계수분표를 이용한 영역 분할 방법을 함께 적용하여 facsimile 테스트 영상(IEEE-167a)의 경우 2% 정도의 압축률 개선과 주관적 화질의 향상을 얻었다. 또한 임의 모양 하프톤 영역의 부호화를 제안하여 기존 영역 분할 방법에서 인지할 수 없는 임의 모양 하프톤 영역 주변 텍스트의 주관적 화질을 개선하였다.

Effects of electron beam irradiation on the superconducting properties of YBCO thin films

  • Lee, Y.J.;Choi, J.H.;Jun, B.H.;Joo, J.;Kim, C.S.;Kim, C.J.
    • 한국초전도ㆍ저온공학회논문지
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    • 제18권4호
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    • pp.15-20
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    • 2016
  • The effects of electron beam (EB) irradiation on the superconducting critical temperature ($T_c$) and critical current density ($J_c$) of YBCO films were studied. The YBCO thin films were irradiated using a KAERI EB accelerator with an energy of 0.2 MeV and a dose of $10^{15}-10^{16}e/cm^2$. A small $T_c$ decrease and a broad superconducting transition were observed as the EB dose increased. The value of $J_cs$ (at 20 K, 50 K and 70 K) increased at doses of $7.5{\times}10^{15}$ and $2.2{\times}10^{16}e/cm^2$. However, $J_cs$ decreased as the dose increased further. The X-ray diffraction (XRD) analysis showed that the c axis of YBCO was elongated and the full width at half maximum (FWHM) increased as the dose increased, which is strong evidence of the atomic displacement by EB irradiation. The transmission electron microscopy (TEM) showed that the amorphous layer formed in the vicinity of the surfaces of the irradiated films. The amorphous phase was often present as an isolated form in the interior of the films. In addition to the formation of the amorphous phase, many striations running along the a-b direction of YBCO were observed. The high magnification lattice image showed that the striations were stacking faults. The enhancement of $J_c$ by EB irradiation is likely to be due to the lattice distortion and the formation of defects such as vacancies and stacking faults. The decrease in $J_c$ at a high EB dose is attributed to the extension of the amorphous region of a non-superconducting phase.

실크와 누노펠트 기법을 이용한 의상 소재의 텍스처 표현 연구 (Study on Expression of Texture of Clothing Materials Using Silk and Nuno-Felt Technique)

  • 오연옥;정명희
    • 한국의상디자인학회지
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    • 제9권1호
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    • pp.1-11
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    • 2007
  • This study suggests the new technique to express the texture that copes with the demands of the times by trying to apply the new Nuno-felt technique, to the silk, the representative material for emotion, in order to provide the basic data for the development of highly value added and competitive materials in the domestic and international markets as well as to meet the demand of consumers in the high emotion age pursuing the idiosyncrasy and qualify enhancement. Nuno-felt is the felting technique that places the wool of desired thickness on the thin fabric using wools and various kinds of fabric materials and rubs them. The samples are 3 kinds of silk including plain Chiffon with different touch, Pongee and Organza and Merino Wool, the best quality wool of wools. As a result, beyond the simple surface effect from the silk showing the superior drape feature with one color and soft wool, the Nuno-felt technique created the feminine as well as masculine, classic and modem image. Furthermore, the harmony of opacity and transparency produced the new dynamic and dimensional texture with the combination of different emotions through the visual emotion of different grey colors and rough, crude and soft touch. This study suggested the possibility that the Nuno-felt technique could create the new emotional materials for the modem sense by combining the materials with different features from the wools unlike the traditional simple felt technique.

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강인성 향상을 위한 벡터 맵 워터마킹 알고리즘의 적용과 평가 (Application and Evaluation of Vector Map Watermarking Algorithm for Robustness Enhancement)

  • 원성민;박수홍
    • Spatial Information Research
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    • 제21권3호
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    • pp.31-43
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    • 2013
  • 벡터 맵 데이터는 다른 멀티미디어에 비하여 높은 가치를 지님에도 불구하고 데이터의 불법복제와 저작권에 대한 인식과 연구는 미비한 실정이다. 본 연구에서는 벡터 맵 데이터의 저장 구조를 고려하여 다양한 공격에 대하여 강인한 워터마킹 기법을 제안하고자 한다. 워터마킹 알고리즘의 설계를 위하여 여섯 가지 접근 방법을 고안하였다(포인트 기반의 접근, 최소 둘레 삼각형 구성, 길이 비율에 대한 워터마크 삽입, 워터마크 이미지의 위치를 참조, 그룹화, 일방함수의 사용). 제안 방법은 입력 효과성, 오검출률, 충실도의 특성을 만족하고 강인성 측면에서 노이즈 첨가를 제외한 모든 공격에서 강인함을 보였다. 또한 제안 방법은 원본 데이터가 필요 없는 Blind 방식이며, 데이터 의존적이지 않은 장점을 갖는다. 추가로 단순화 공격에 대하여 단순화 정도가 심해짐에 따라 강인성이 저하되는 선행 연구의 문제점을 해결할 수 있었다.

패션필름의 유형화에 따른 특성 (Characteristics and Categorization of Fashion Films)

  • 권지안;임은혁
    • 복식
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    • 제66권4호
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    • pp.128-145
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    • 2016
  • Unlike the past, when fashion brands adopted unilateral communication with their consumers, the brands today have recognized the importance of bi-lateral communication. This has led to the companies producing fashion films as a means to elicit a consensus in opinion between the brands and the consumers. Such fashion films should be understood as films using fashion that transcends time, and also as a type of fashion media. This study, which is based upon the understanding that fashion films are a part of strategic marketing for enhancing the value of brands, used domestic and international literature in order to define fashion films, and establish a theoretical basis for these films. Corroborative study was also conducted for the purpose of practical categorization. This study aims to investigate the characteristics of fashion films, and to suggest a new approach to the study of fashion films. The study adopted the research methodology used in Dudley Andrew's film theory in order to create a theoretical frame that can be used to categorize fashion films. The theory is of significance because it is the basis for the category of motion picture fashion film and media technology fashion film. The study on the categorization and the characteristics of fashion films based upon 6 sub-categories shows a consistent trend of fashion films. From the results, it can be inferred that the films contribute, in part, to the enhancement of brand value. Fashion films have shown rapid growth with the mixture of other media, and with the introduction of cutting-edge technology. Fashion films can be used as new marketing methods for the fashion brands in this digital age.

CT Bolus Tracking System을 이용한 조영제의 혈관외유출 검출 (Detection for Contrast Media Extravasation using Bolus Tracking Systems of CT)

  • 권대철;이용구
    • 전자공학회논문지
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    • 제53권9호
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    • pp.137-142
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    • 2016
  • 컴퓨터단층촬영(CT) 검사의 정맥주사(IV)시 조영제의 혈관외유출은 조직손상을 유발할 수 있다. Bolus tracking 시스템을 이용하여 조영제를 주입과정에서 발생하는 혈관외유출을 검출한다. 또한 조직손상을 방지하기 위하여 MPR 및 VR 영상을 이용하여 혈관외유출을 검출하였다. 조영제의 혈관외유출을 검출하기 위하여 16MDCT, 64MDCT를 사용하였다. 혈관외유출에 대한 3차원영상은 환자치료에 중요한 치료정보를 제공할 수 있다. 또한 조영제와 조직 간의 선예도를 개선하기 위해서 edge enhancement 영상처리기법을 적용하였고, 선예도 및 대조도가 개선되었다.