• 제목/요약/키워드: Image determinants

검색결과 77건 처리시간 0.023초

점포내 품절상황에서 소비자 반응행동유형별 결정요인 (Determinants of Consumer Responses to Retail Out-of-Stocks)

  • 전달영;최종래;주영진
    • 한국유통학회지:유통연구
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    • 제16권4호
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    • pp.29-64
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    • 2011
  • 상품의 이용가능성은 소비자 욕구를 충족시킬 수 있는 중요한 점포 능력 중의 하나이다. 그러나 구매하고자 하는 상품이 없는 품절(stockouts)상황이 발생했을때 소비자는 구매의사 결정의 어려움에 직면하고 이러한 어려움은 소비자의 부정적인 반응, 예컨대 점포에 대한 불만족을 야기한다. 본 연구에서는 상품의 이용가능성 상설, 즉 품절상황에서의 소비자 대체선택행동을 이끌어 내는 결정요인들을 파악하여, 이러한 변수들이 품절에 대한 소비자반응과 행동에 어떠한 영향을 미치는가를 규명하고자 한다. 세부적으로 본 연구에서는 기존 연구들과 달리 구매환경의 상황적인 특성(예: 구매 긴급성, 당황정도), 점포 특성(예: 상품구색, 매장편의성), 소비자 특성(예: 브랜드애호도, 점포애호도) 등에 초점을 맞추어 이러한 요인들이 품절시 소비자반응(상품대체, 구매연기, 점포전환 등의 대체선택행동)에 미치는 영향을 실증적으로 밝히는 것을 목적으로 하였다. 특히 본 연구에서는 선행연구에 비해 상품구색, 전반적인 점포 가격 이미지 등의 점포특성 변수들을 추가적으로 고려하여 분석하였다. 이러한 연구목적을 달성하기 위하여 대형할인마트, 슈퍼마켓 등의 다양한 소매업태에서 품절상황을 경험하고 나오는 353명의 소비자들로부터 자료를 수집하여 다항로짓분석(multinomial logit analysis)을 이용하여 연구모형과 연구가설을 검증하였다. 소비자 선택행동에 대한 MNL 모델 추정결과 품절상황에서 상품대체, 구매연기, 점포전환 행동에 대해 구매의 긴급성, 당황 정도, 구매량, 사전 계획구매, 상품구색, 전반적 점포가격 이미지, 브랜드애호도, 점포애호도 요인들이 소비자 선택행동에 유의한 영향을 미치는 것으로 나타났다. 구체적으로 살펴보면, 품절상황시 소비자의 점포 내 상품대체행동을 이끄는 결정요인으로 구매의 긴급성, 당황정도, 구매량, 사전 계획구매, 상품구색의 다양성, 저렴한 점포가격이미지, 브랜드애호도, 점포애호도 등이 유의하였으며, 구매연기를 유도하는 결정요인으로 구매의 긴급성, 구매량, 브랜드애호도 등으로 판명되었다. 품절시 소비자가 다른 점포로 전환하게 하는 요인은 구매의 긴급성, 구매량, 사전 계획구매, 상품구색의 다양성, 저렴한 점포가격이미지, 브랜드애호도, 점포애호도 등으로 파악되었다. 마지막으로 품절시 점포 편의성과 판매원 서비스 요인들은 소비자 대체 행동에 유의한 영향을 주지 못하였다.

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우리나라 엔지니어링산업의 시장전망과 기술인력 필요공급량 추정에 관한 연구 (The Forecasting of Market Size and Additional Requirement of Technical Manpower in Korean Engineering Industry)

  • 최정호;박수신;김지수
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 1997년도 제12회 동계학술발표회 논문집
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    • pp.177-196
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    • 1997
  • The engineering industry plays an important role for national competitive, since it has an high impact on other industries. With its importance, the engineering industry development largely depends on its technical manpower ather than capital factor. This study aims at estimating the additional requirement on technical manpower based on the forecasted market size which represents the structure change corresponding to economic growth in related industry. Research scope includes the twelve of fifteen field except three with insufficient historical data and technical manpower above bachelor degree. Specialty, we forecast market size with determinants resulted from historical data analysis on each field. The demand on technical manpower is derived from the forecasted market. We also estimate an additional requirement with the supply analysis. The research results show different patterns over time period. The relative ratio on chemical and construction to total market will steadily grow over short term, while applied, environment, electronic and information will rapidly grow This pattern will be stabilized over mid or long term. The additional requirement on technical manpower represents the similar pattern to market growth. The research result implies manpower policy for having high inflow of technical engineer from educational institute and the related industries through the image improvement.

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Comparative Proteome Analysis of Cyanidin 3-O-glucoside Treated Helicobacter pylori

  • Kim, Sa-Hyun;Kim, Jong-Bae
    • 대한의생명과학회지
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    • 제21권4호
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    • pp.233-240
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    • 2015
  • Some virulence proteins of Helicobacter pylori, such as vacuolating cytotoxic protein A (VacA) and cytotoxin-associated gene protein A (CagA) have been reported to be causative agents of various gastric diseases including chronic gastritis, gastric ulcer or gastric adenocarcinoma. The expression level of these virulence proteins can be regulated when H. pylori is exposed to the antibacterial agent, cyanidin 3-O-glucoside (C3G) as previously reported. In this study, we analyzed the quantitative change of various virulence proteins including CagA and VacA by C3G treatment. We used 2-dimensional electrophoresis (2-DE) to analyze the quantitative change of representative ten proteome components of H. pylori 60190 ($VacA^+/CagA^+$; standard strain of Eastern type). After 2-DE analysis, spot intensities were analyzed using ImageMaster$^{TM}$ 2-DE Platinum software then each spot was identified using matrix assisted laser desorption ionization-time of flight mass spectrometry (MALDI-TOF-MS) or peptide sequencing using Finnigan LCQ ion trap mass spectrometer (LC-MS/MS). Next, we selected major virulence proteins of H. pylori among quantitatively meaningful ten spots and confirmed the 2-DE results by Western blot analysis. These results suggest that cyanidin 3-O-glucoside can modulate a variety of H. pylori pathogenic determinants.

델파이법을 이용한 금융통장 정보 인식용 광학필터 결정인자 도출에 관한 연구 (A Study on the Selecting Determine Factors of Optical Filter for Recognition Financial Account Using Delphi Method)

  • 유형근;이강원
    • 한국전기전자재료학회논문지
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    • 제27권1호
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    • pp.61-69
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    • 2014
  • In this paper, we have researched semiconductor optical filters to solve the problem of the high failure rate that are recognize bad of financial account, jam of financial account and the ATM service interruption due to failure of accurate location information among the operation of the ATM (automatic teller machine) systems. A semiconductor optical filters that have high resolution and less diffuse, high transmittance are able to detect the information of financial account surface accurately. Therefore, it is a stable filter that is able to minimize the incidence of disability. In this paper, we drew the determinants by element for implement an excellent semiconductor optical filters. Based on this, we had to be able to implement the semiconductor optical filter that is able to be mounted on the actual ATM system through future studies.

텔레비전 드라마 수용자의 가족관련 이미지에 관한 수용행태 및 영향요인에 관한 연구 (A Study on TV viewers' behavior on receiving family-related images reflected in soap operas and the determinants on it)

  • 이승미;최은실;박미희;구혜령
    • 가족자원경영과 정책
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    • 제10권4호
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    • pp.163-177
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    • 2006
  • The main purpose of this study was to examine TV viewers' behavior on receiving family-related images reflected in soap operas and find the relationship between TV viewers' family-related value and TV viewers' behavior on receiving family-related images reflected in soap operas with empirical data. The data were collected from 500 adults aged 20-49 living in Seoul area for 3 days(January 17 to 19 of 2006). Statistical methods used were frequency, percentage, regression analysis. The results showed that TV viewer's family-related values and socio-economic characteristics influenced the family-related image reception behavior. Especially viewers' values about child was the most significant variable affecting TV viewers' receptions of family-related images reflected in soap operas.

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Barriers to Access Formal Financial Services: An Empirical Study from Indonesia

  • JAYANTI, Ari Dwi;AGUSTI, Kemala Sari;SETIYAWATI, Yuli
    • The Journal of Asian Finance, Economics and Business
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    • 제8권11호
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    • pp.97-106
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    • 2021
  • The condition of financial services in Indonesia is unique, based on various characteristics, behaviors, and preferences. Therefore, the study of finance and banking is interesting to study as a recommendation for government policies. This paper aims to analyze the barriers to accessing formal financial services in Indonesia and why informal financial services are preferred. This paper presents a case study of financial inclusion in selected provinces in Indonesia using the SOFIA dataset from the Ministry of National Development Planning. Overall, this data consists of 20,000 individuals from 4 provinces and 93 regions representing the population in eastern Indonesia. The analysis was carried out by processing individual-level cross-sectional data surveyed in 2017 using the probit binary logistic method. The results identify the individual barriers in accessing formal financial services, including account ownership, saving, and credit activities in the formal financial institutions, and amplify the image by analyzing what determinants affect people to choose informal institutions. We found that some individual characteristics such as age, gender, education, income, employment status, residence, and access to technology significantly affect the barrier to formal financial services in East Indonesia.

Formation of Scenarios for The Development of The Tourism Industry of Ukraine With The Help of Cognitive Modeling

  • Shelemetieva, Tetiana;Zatsepina, Nataly;Barna, Marta;Topornytska, Mariia;Tuchkovska, Iryna
    • International Journal of Computer Science & Network Security
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    • 제21권7호
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    • pp.8-16
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    • 2021
  • The tourism industry is influenced by a large number of factors that affect the development scenarios of the tourism in different ways. At the same time, tourism is an important component of the national economy of any state, forms its image, investment attractiveness, is a source of income and a stimulus for business development. The aim of the article is to conduct an empirical study to identify the importance of cognitive determinants in the development of tourism. The study used general and special methods: systems analysis, synthesis, grouping, systematization, cognitive modeling, cognitive map, pulse method, predictive extrapolation. Target factors, indicators, and control factors influencing the development of tourism in Ukraine are determined and a cognitive model is built, which graphically reflects the nature of the influence of these factors. Four main scenarios of the Ukrainian tourism industry are established on the basis of creating a matrix of adjacency of an oriented graph and forecast modeling based on a scenario approach. The practical significance of the obtained results lies in the possibility of their use to forecast the prospects of tourism development in Ukraine, the definition of state policy to support the industry that will promote international and domestic tourism.

소비자 혜택 유형 및 타인지향 성향이 패션기업의 기부 활동에 대한 소비자 귀인과 기부 의도에 미치는 영향 (Exploring the Impact of Consumer Benefits and Altruistic Attitudes on Consumer Attributions and Donation Intentions)

  • 진희;정소진
    • 한국의류학회지
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    • 제48권4호
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    • pp.657-672
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    • 2024
  • This experimental study aimed to investigate the determinants of fashion products donation intentions built on two consumer attributions: strategic and value-driven motives. While consumers may perceive that the underlying motivations of a firm's CSR initiatives are to sincerely help society, they may also believe that such initiatives are strategically motivated and that the firm only engages in CSR to improve its corporate image. Therefore, this study tested how extrinsic factors (consumer monetary and non-monetary- benefits for participating in a donation campaign) and intrinsic factors (i.e., altruistic attitudes) influenced perceived value- and strategic-driven motives, which in turn promote donation intentions. An analysis of 268 responses revealed that monetary benefits, such as offering discount coupons, increased consumers'perception of strategic motives, while non-monetary benefits, such as offering a ring and acertificate, enhanced their perception of value-driven motives. In addition, consumers who tended to have a positive altruistic attitude were more likely to perceive value-driven motives, and this orientation also directly increased donation intentions. These findings also confirmed that only value-driven motives promoted donation intentions. However, consumer benefits did not directly affect donation intentions. The findings of this study suggest valuable managerial implications as well as academic contributions.

회계정보의 차별적 요인에 관한 실증연구 (An Empirical Study on Differential factors of Accounting Information)

  • 오성근;김현기
    • 경영과정보연구
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    • 제12권
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    • pp.137-160
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    • 2003
  • The association between accounting earnings and the stock price of an entity is the subject that has been most heavily researched during the past 25 years in accounting literature. Researcher's common finding is that there are positive relationships between accounting earnings and stock prices. However, the explanatory power of accounting earnings which was measured by $R^2$ of regression functions used was rather low. To be connected with these low results, The prior studies propose that there will be additional information, errors in variables. This study investigates empirically determinants of earnings response coefficients(ERCs), which measure the correlation between earnings and stock prices, using earnings level / change, as the dependent variable in the return/earnings regression. Specifically, the thesis tests whether the factors such as earnings persistence, growth, systematic risk, image, information asymmetry and firm size. specially, the determinable variables of ERC are explained in detail. The image / information asymmetry variables are selected to be connected with additional information stand point, The debt / growth variables are selected to be connected with errors in variables. In this study, The sample of firms, listed in Korean Stock Exchange was drawn from the KIS-DATA and was required to meet the following criteria: (1) Annual accounting earnings were available over the 1986-1999 period on the KIS-FAS to allow computation of variables parameter; (2) sufficient return data for estimation of market model parameters were available on the KIS-SMAT month returns: (3) each firm had a fiscal year ending in December throughout the study period. Implementation of these criteria yielded a sample of 1,141 firm-year observation over the 10-year(1990-1999) period. A conventional regression specification would use stock returns(abnormal returns) as a dependent variable and accounting earnings(unexpected earnings) changes interacted with other factors as independent variables. In this study, I examined the relation between other factors and the RRC by using reverse regression. For an empirical test, eight hypotheses(including six lower-hypotheses) were tested. The results of the performed empirical analysis can be summarized as follows; The first, The relationship between persistence of earnings and ERC have significance of each by itself, this result accord with one of the prior studies. The second, The relationship between growth and ERC have not significance. The third, The relationship between image and ERC have significance of each by itself, but a forecast code doesn't present. This fact shows that image cost does not effect on market management share, is used to prevent market occupancy decrease. The fourth, The relationship between information asymmetry variable and ERC have significance of each by. The fifth, The relationship between systematic risk$(\beta)$ and ERC have not significance. The sixth, The relationship between debt ratio and ERC have significance of each by itself, but a forecast code doesn't present. This fact is judged that it is due to the effect of financial leverage effect and a tendency of interest.

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정보서비스품질이 고객로열티에 미치는 영향에 관한 연구: 고객관계관리 관점 (The Effect of Information Service Quality on Customer Loyalty: A Customer Relationship Management Perspective)

  • 김형수;김승하;김영걸
    • Asia pacific journal of information systems
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    • 제18권1호
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    • pp.1-23
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    • 2008
  • As managing customer relationship gets more important, companies are strengthening information service using multi-channels to their customers as a part of their customer relationship management (CRM) initiatives. It means companies are now accepting such information services not as simple information -delivering tools, but as strategic initiatives for acquiring and maintaining customer loyalty. In this paper, we attempt to validate whether or not such various information services would impact on organizational performance in terms of CRM strategy. More specifically, our research objective is to answer the next three questions: first, how to construct the instruments to measure not information quality but information service quality?; second, which attributes of information service quality can influence corporate image and customer loyalty?; finally, does each information service type have unique characteristics compared with others in terms of influencing corporate image and customer loyalty? With respect to providing answers to those questions, the previous studies had been limited in that those studies failed to consider the variety of types of information service or restricted the quality of information service to information quality. An appropriate research model answering the above questions should consider the fact that most companies are utilizing multi channels for their information services, and include the recent strategic information service such as customer online community. Moreover, since corporate information service could be regarded as a type of products or services delivered to customer, it is necessary to adopt the criteria for assessing customer's perceived value when to measure the quality of information service. Therefore, considering both multi-channels and multi-traits may enable us to tell the detailed causal routes showing which quality attributes of which information service would affect corporate image and customer loyalty. As information service channels, we include not only homepage and DM (direct mail), which are the most frequently applied information service channels, but also online community, which is getting more strategic importance in recent years. With respect to information service quality, we abstract information quality, convenience of information service, and timeliness of information service through a wide range of relevant literature reviews. As our dependant variables, we consider corporate image and customer loyalty that both of them are the critical determinants of organizational performance, and also attempt to grasp the relationship between the two constructs. We conducted a huge online survey at the homepage of one of representative dairy companies in Korea, and gathered 367 valid samples from 407 customers. The reliability and validity of our measurements were tested by using Cronbach's alpha coefficient and principal factor analysis respectively, and seven hypotheses were tested through performing correlation test and multiple regression analysis. The results from data analysis demonstrated that timeliness and convenience of homepage have positive effects on both corporate image and customer loyalty. In terms of DM, its' information quality was represented to influence both corporate image and customer loyalty, but we found its' convenience have a positive effect only on corporate image. With respect to online community, we found its timeliness contribute significantly both to corporate image and customer loyalty. Finally, as we expected, corporate image was revealed to provide a great influence to customer loyalty. This paper provides several academic and practical implications. Firstly, we think our research reinforces CRM literatures by developing the instruments for measuring information service quality. The previous relevant studies have mainly depended on the measurements of information quality or service quality which were developed independently. Secondly, the fact that we conducted our research in a real situation may enable academics and practitioners to understand the effects of information services more clearly. Finally, since our study involved three different types of information service which are most frequently applied in recent years, the results from our study might provide operational guidelines to the companies that are delivering their customers information by multi-channel. In other words, since we found that, in terms of customer loyalty, the key areas would be different from each other according to the types of information services, our analysis would help to make decisions such as selecting strengthening points or allocating resources by information service channels.