• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.247-259
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• 2024

This study assessed the effectiveness of brand image communication on consumer perceptions of cruelty-free fashion brands. Brand messaging data were gathered from postings on the official Instagram accounts of three cruelty-free fashion brands and consumer perception data were gathered from Tweets containing keywords related to each brand. Web crawling and natural language processing were performed using Python and sentiment analysis was conducted using the BERT model. By analyzing Instagram content from Stella McCartney, Patagonia, and Freitag from their inception until 2021, this study found these brands all emphasize environmental aspects but with differing focuses: Stella McCartney on ecological conservation, Patagonia on an active outdoor image, and Freitag on upcycled products. Keyword analysis further indicated consumers perceive these brands in line with their brand messaging: Stella McCartney as high-end and eco-friendly, Patagonia as active and environmentally conscious, and Freitag as centered on recycling. Results based on the assessment of the alignment between brand-driven images and consumer-perceived images and the sentiment evaluation of the brand confirmed the outcomes of brand communication performance. The study revealed a correlation between brand image and positive consumer evaluations, indicating that higher alignment of ethical values leads to more positive consumer assessments. Given that consumers tend to prioritize search keywords over brand concepts, it's important for brands to focus on using visual imagery and promotions to effectively convey brand communication information. These findings highlight the importance of brand communication by emphasizing the connection between ethical brand images and consumer perceptions.

• Journal of Broadcast Engineering
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• v.25 no.3
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• pp.386-398
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• 2020

We developed an integrative annotation program that can perform data labeling process for deep learning models in object recognition. The program utilizes the basic GUI library of Python and configures crawler functions that allow data collection in real time. Retinanet was used to implement an automatic annotation function. In addition, different data labeling formats for Pascal-VOC, YOLO and Retinanet were generated. Through the experiment of the proposed method, a domestic vehicle image dataset was built, and it is applied to Retinanet and YOLO as the training and test set. The proposed system classified the vehicle model with the accuracy of about 94%.

• Journal of Platform Technology
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• v.9 no.3
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• pp.63-69
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• 2021

Limited materials to make coins for countries and designs suitable for hand-carry make the shape, size, and color of coins similar. This similarity makes that it is difficult for visitors to identify each country's coins. To solve this problem, we propose the coin classification method using CNN effective to image processing. In our coin identification method, we collect the training data by using web crawling and use OpenCV for preprocessing. After preprocessing, we extract features from an image by using three CNN layers and classify coins by using two fully connected network layers. To show that our model designed in this paper is effective for coin classification, we evaluate our model using eight different coin types. From our experimental results, the accuracy for coin classification is about 99.5%.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.2
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• pp.329-335
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• 2023

Avocado, a superfood selected by Time magazine and one of the late ripening fruits, is one of the foods with a big difference between local prices and domestic distribution prices. If this sorting process of avocados is automated, it will be possible to lower prices by reducing labor costs in various fields. In this paper, we aim to create an optimal classification model by creating an avocado dataset through crawling and using a number of deep learning-based transfer learning models. Experiments were conducted by directly substituting a deep learning-based transfer learning model from a dataset separated from the produced dataset and fine-tuning the hyperparameters of the model. When an avocado image is input, the model classifies the ripeness of the avocado with an accuracy of over 99%, and proposes a dataset and algorithm that can reduce manpower and increase accuracy in avocado production and distribution households.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.199-206
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• 2023

This study utilizes deep learning algorithms to automatically classify construction waste into three categories: wood waste, plastic waste, and concrete waste. Two models, VGG-16 and ViT (Vision Transformer), which are convolutional neural network image classification algorithms and NLP-based models that sequence images, respectively, were compared for their performance in classifying construction waste. Image data for construction waste was collected by crawling images from search engines worldwide, and 3,000 images, with 1,000 images for each category, were obtained by excluding images that were difficult to distinguish with the naked eye or that were duplicated and would interfere with the experiment. In addition, to improve the accuracy of the models, data augmentation was performed during training with a total of 30,000 images. Despite the unstructured nature of the collected image data, the experimental results showed that VGG-16 achieved an accuracy of 91.5%, and ViT achieved an accuracy of 92.7%. This seems to suggest the possibility of practical application in actual construction waste data management work. If object detection techniques or semantic segmentation techniques are utilized based on this study, more precise classification will be possible even within a single image, resulting in more accurate waste classification

• Convergence Security Journal
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• v.21 no.1
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• pp.191-200
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• 2021

Artificial intelligence technology is developing in an environment where a lot of data is produced due to the development of computing technology, a cloud environment that can store data, and the spread of personal mobile phones. Among these artificial intelligence technologies, the deep neural network provides excellent performance in image recognition and image classification. There have been many studies on image detection for forest fires and fire prevention using such a deep neural network, but studies on detection of cigarette smoking were insufficient. Meanwhile, military units are establishing surveillance systems for various facilities through CCTV, and it is necessary to detect smoking near ammunition stores or non-smoking areas to prevent fires and explosions. In this paper, by reflecting experimentally optimized numerical values such as activation function and learning rate, we did the detection of smoking pictures and non-smoking pictures in two cases. As experimental data, data was constructed by crawling using pictures of smoking and non-smoking published on the Internet, and a machine learning library was used. As a result of the experiment, when the learning rate is 0.004 and the optimization algorithm Adam is used, it can be seen that the accuracy of 93% and F1-score of 94% are obtained.

• The Journal of Information Systems
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• v.26 no.2
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• pp.1-23
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• 2017

Purpose Facebook is a social network service that has the highest number of Monthly Active Users around the world. Hence, marketers have selected Facebook as the most important platform to get customer engagement. With respect to the customer engagement enhancement, the most popular and engaging post type in the Facebook brand fan pages related to what was usually classified as 'sweepstakes'. Sweepstakes refer to a form of gambling where the entire prize may be awarded to the winner. Which makes customers more engaged with the brand. This study aims to explore sweepstakes-oriented social media marketing approaches based on the application of big data analytics. Design/methodology/approach we collect sweepstakes data from each company based on the data crawling from the Facebook brand fan pages. The output of this study explains how companies in each category of FCB grid can design and apply sweepstakes for their social media marketing. Findings The results show that they have one thing in common across the four quadrants of FCB grid. Regardless of the quadrants, most frequently observed type is 'Simple/Quiz or Comments/Quatrains [event type of sweepstakes] + Gifticon [type of reward prize] + Image [type of message display] + No URL [Link toother website] +Single-Gift-Offer [type of reward prize payment]'. So, if the position of the brand is hard to be defined by the FCB grid model, then this general rule can be applied to all types of brands. Also some differences between the quadrants of the FCB grid were observed. This study offers several research implications by analyzing Sweepstakes-oriented social media marketing approaches in Facebook brand fan pages. By using the FCB grid model, this study provides guidance on how companies can design their sweepstakes-oriented social media marketing approaches in the context of Facebook brand fan pages by considering their context.

• Journal of Korean Academic Society of Home Health Care Nursing
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• v.29 no.3
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• pp.278-287
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• 2022

Purpose: To analyze Korean nurse-related channels and video titles on YouTube, the world's largest online video sharing and social media platform, to clarify public opinion and image of nurses. We seek utilization strategies and measures through current status analysis. Methods: Data is collected by crawling video information related to Korean nurses, and correlation is analyzed with frequent word analysis and keyword network analysis. Results: Through the YouTube algorithm, 2,273 videos of 'Nurse' were analyzed in order of recent views, relevance, and rating, and 2,912 videos searched for with the keyword 'Nurse + Hospital, COVID-19, Awareness, University, National Examination' were analyzed. Numerous videos were uploaded, and nursing work that was uploaded in the form of a vlog recorded a high number of views. Conclusion: We could see if the YouTube video shows images of nurses. It has been confirmed that various information is being exchanged rather than information just for promotional purposes.

• Journal of the Korea Society of Computer and Information
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• v.29 no.1
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• pp.61-68
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• 2024

Despite the continuous efforts to mitigate pedestrian accidents at crosswalks, the problem persist. Vulnerable groups, including the elderly and disabled individuals are at a risk of being involved in traffic incidents. This paper proposes the implementation of object detection algorithm using the YOLO v5 model specifically for pedestrians using assistive devices like wheelchairs and crutches. For this research, data was collected and utilized through image crawling, Roboflow, and Mobility Aids datasets, which comprise of wheelchair users, crutch users, and pedestrians. Data augmentation techniques were applied to improve the model's generalization performance. Additionally, ensemble techniques were utilized to mitigate type 2 errors, resulting in 96% recall rate. This demonstrates that employing ensemble methods with a single YOLO model to target transportation-disadvantaged individuals can yield accurate detection performance without overlooking crucial objects.

• Journal of the Korea Society of Computer and Information
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• v.29 no.2
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• pp.109-118
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• 2024

With the increasing number of social media users worldwide, cases of social media being abused to perpetrate various crimes are increasing. Specifically, drug distribution through social media is emerging as a serious social problem. Using social media channels, the curiosity of teenagers regarding drugs is stimulated through clever marketing. Further, social media easily facilitates drug purchases due to the high accessibility of drug sellers and consumers. Among various social media platforms, we focused on Instagram, which is the most used social media platform by young adults aged 19 to 24 years in South Korea. We collected four types of information, including profile photos, introductions, posts in the form of images, and posts in the form of texts on Instagram; then, we analyzed the similarity among each type of collected information. The profile photos and posts in the form of image were analyzed for similarity based on the SSIM(Structural Simplicity Index Measure), while introductions and posts in the form of text were analyzed for similarity using Jaccard and Cosine similarity techniques. Through the similarity analysis, the similarity among various accounts for each collected information type was measured, and accounts with similarity above the significance level were determined as the same drug sales account. By performing logistic regression analysis on the aforementioned information types, we confirmed that except posts in image form, profile photos, introductions, and posts in the text form were valid information for tracking the same drug sales account.