• Title/Summary/Keyword: Image characteristics

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A Study on in Fashion Brand Flagship Stores Applied to the Formation Interior Design Expression Methods - Focusing Centering on the stylistic image characteristics - (실내디자인 표현방법의 유형화가 적용된 패션 브랜드 플래그쉽 스토어(Flagship store)에 관한 연구 - 양식적 이미지 특성을 중심으로 -)

  • Kang, So-Yeun
    • Korean Institute of Interior Design Journal
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    • v.17 no.6
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    • pp.92-101
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    • 2008
  • In the current age, as the importance of image is increased, brand images are strengthened, and various ways of expressing space are suggested considering the life styles of consumers. Recently, flagship stores are attempting various ways of expressing interior deigns and the flow of life culture, which can maximize the characteristics of image in a large, complex space. Centering on this trend, this study is conducted to explore an objective standard for the stylistic image characteristics reflecting the formative expression trend; to investigate various expression methods of images that are suggested by flagship stores; and to suggest the indicators of design. Based on this background, the formative trend is classified into the expression trends of minimalism and deconstructionism. An image evaluation test was conducted on the selected brand cases by applying the classification, and the following results are obtained from a comparative analysis. In this study, a stylistic analysis of expression methods is suggested from the stylistic image characteristics of each brand as well as from the reliability and validity of the expression trend. It can be concluded that such stylistic image characteristics are important factors in relation with fashion and architecture, and they can be used for differentiating design expression methods.

A Comparative Study on the Image characteristics in Traditional Palaces of Korea, China and Japan (한 중 일 궁궐 건축의 이미지 특성 비교 연구)

  • Cho, Eun-Suk;Park, Young-Soon
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.27-38
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    • 2005
  • The purpose of this study is to find the unique image characteristics of Korea and identify the Korea culture by comparing the image characteristics of traditional palaces of Korea, China and Japan. This study identifies the unique image characteristics of Korea through a comparative analysis the image of three nations. Literature research, free association measurement, survey were conducted to select study objects and descriptive words. 5 outside-pictures and 2 inside-pictures of the Changduckung, the Forbidden City, the Nijo castle representing each country's traditional palaces were chosen as study objects. A questionnaire was made with 47 descriptive words and 5-scale measurement. The results of analysis are as follows. The representative words to express the image characteristics of Korea, China and Japan traditional palaces are adornment, stability, openness, lines, unfamiliarity, feminine. This study researched the common and different factors between the image characteristics in traditional palaces of Korea, China and Japan. The common image is the image of lines. The distinctive characteristics of Korea are stability, curved lines and femininity. The characteristics of China are adornment and straight lines. And, the characteristics of Japan are simplicity, unfamiliarity, and openness. Based on the research, it was found out that stability and curved lines are the main characteristics of Korea. This study researches the characteristics of images of Korea, China and Japan. This study shows the common and different factors of image characteristics of in the neighboring three nations of East Asia. Due to the geographical and cultural effect over a long time, the Korea was evaluated as the middle cultural between China and Japan. However, this study found unique characteristics of Korea's image.

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The Impact of Brand Internationalization Image and Country of Origin Brand Image on Consumer Behavior (브랜드 글로벌화 이미지와 원산지국가 브랜드 이미지가 소비자 행위에 미친 영향)

  • Jin-Yan Tian;Zi-Yang Liu;Cong-Ying Sun
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.709-710
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    • 2023
  • Consumer attitudes and behaviors towards brands are not only related to the perception of corporate brand image but also to factors such as the image of the country of origin, the characteristics of the host country, and consumer individual traits. This article focuses on Chinese multinational companies and aims to study the impact of brand international image and country-of-origin brand image on consumer behavior. A model is constructed with brand international image and country-of-origin brand image as antecedent variables, host country characteristics and consumer traits as moderators, and consumer behavior as the outcome. This study employs a questionnaire survey method targeting foreign residents living in China as participants. The research findings reveal that during the internationalization process, both brand international image and country-of-origin brand image have a significant positive impact on consumer behavior, while host country characteristics and consumer traits play a moderating role. The conclusions of this research enrich the theoretical understanding of brand internationalization and explore the influencing factors of consumer behavior, providing a basis for decision-making for multinational company executives.

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The Difference Analysis on the Preference and Desired Image of Skinny Jeans according to Demographic Characteristics (인구통계학적 특성에 따른 스키니 진의 선호도 및 추구이미지의 차이분석)

  • Park, Younghee
    • Journal of Fashion Business
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    • v.20 no.4
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    • pp.141-152
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    • 2016
  • This study aims to draw the factors about the desired image of skinny jeans and to analyze the difference desired image, preference, and wearing satisfaction according to demographic characteristics. The data for this study were collected from men and women in their from 10s to 40s. This study used SPSS 20.0 for windows and factor analysis, t-test, one-way ANOVA were used to perform the statistical analysis on the survey data. The result showed that the desired image of skinny jeans was five. The difference results of skinny jeans according to demographic characteristics showed the significant difference in the comfortable and stylish image, the thin and long image, and the active image according to gender, in the bold and sensual image according to marital status, in the bold, comfortable, stylish, and sensual image according to age, in the bold image according to monthly income, and in the bold, thin, and sensual image according to occupation. The difference results about the preference of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income, owner-operators, service and production workers, office workers, middle and highschool students, and university students have the higher preference than the other groups. The difference analysis results about the wearing satisfaction of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income have higher wearing satisfaction than the other groups.

A Study on the Design Characteristics of Athleisure Look in Image-based SNS (이미지 기반 SNS에 나타난 애슬레저 룩의 디자인 특성 연구)

  • Kwon, Suehee;Park, Minjung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.1
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    • pp.17-27
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    • 2021
  • The pursuit of a healthier life has created life style changes through exercise; in addition, an athleisure look as well as a combination of everyday clothes and sportswear has rapidly spread through sharing based on image-based SNS. Fashion related images shown in an image-based SNS are considered important resources for grasping micro-needs with regard to the sensibility of consumers. Therefore, this study analyzes the design characteristics of an athleisure look shown in image-based SNS. In order to analyze the athleisure look, images of the entire garment were collected and classified to enable content analysis methods that analyzed the design characteristics of each type. As a result, types were classified as sporty-athleisure, modern-athleisure, high-end athleisure, retro-athleisure, and romantic-athleisure. Looking at the characteristics of the athleisure look, it was shown that the design characteristics of each type were well expressed through differences in the direction, material, and details by matching between the items used. This study can be used in design development processes by deriving the characteristics of athleisure looks through an analysis of fashion images that appear in image-based SNS.

A Study on Cognition Characteristics about the Design of the Public Facilities in the Farm-village - In the case of the bus stop by a national highway in Jeollanamdo - (농촌지역 공공시설물 디자인의 인지특성에 관한 연구 - 전라남도 국도변 버스정류장의 사례를 중심으로 -)

  • Park, Duk-Gyu;Kim, Yun-Hag
    • Journal of the Korean Institute of Rural Architecture
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    • v.11 no.3
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    • pp.53-61
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    • 2009
  • In this study, the design characteristics and the cognition characteristics are investigated and conducted a survey of a bus stop, which most affects to the road scenery among the road fixture. and the result follows. The design characteristic of a bus stop is the uniform, as a box or appears urban image strongly which is not conform the Farm-village. The preference of the I image, A image and H image are high but on the other hand the preference of the E image, D image and F image are lower then average. As following conducted cognition characteristics, affirmative image is similar then the Korean traditional loop shape or using natural materials. It appears that the traditional image or the natural image is preferred then urban images by individuality of the Farm-village. Therefore, in the future, the design of the Farm-village bus stop needs to consider an area features and an environmental preservation design when design.

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Simulation Study for Feature Identification of Dynamic Medical Image Reconstruction Technique Based on Singular Value Decomposition (특이값분해 기반 동적의료영상 재구성기법의 특징 파악을 위한 시뮬레이션 연구)

  • Kim, Do-Hui;Jung, YoungJin
    • Journal of radiological science and technology
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    • v.42 no.2
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    • pp.119-130
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    • 2019
  • Positron emission tomography (PET) is widely used imaging modality for effective and accurate functional testing and medical diagnosis using radioactive isotopes. However, PET has difficulties in acquiring images with high image quality due to constraints such as the amount of radioactive isotopes injected into the patient, the detection time, the characteristics of the detector, and the patient's motion. In order to overcome this problem, we have succeeded to improve the image quality by using the dynamic image reconstruction method based on singular value decomposition. However, there is still some question about the characteristics of the proposed technique. In this study, the characteristics of reconstruction method based on singular value decomposition was estimated over computational simulation. As a result, we confirmed that the singular value decomposition based reconstruction technique distinguishes the images well when the signal - to - noise ratio of the input image is more than 20 decibels and the feature vector angle is more than 60 degrees. In addition, the proposed methode to estimate the characteristics of reconstruction technique can be applied to other spatio-temporal feature based dynamic image reconstruction techniques. The deduced conclusion of this study can be useful guideline to apply medical image into SVD based dynamic image reconstruction technique to improve the accuracy of medical diagnosis.

The Effect of the Characteristics of the Influencer of Public Officials and Internet Live Broadcasting in China on Local Agricultural Products' Brand Image, Purchase Intention, and Word-of-Mouth Intention (공무원 인플루언서의 특성, 라이브커머스의 방송 특성이 지역 농산물의 브랜드 이미지와 구매의도, 구전의도에 미치는 영향: 중국의 인터넷 라이브커머스 방송을 중심으로)

  • JiaShuang, Ma;Eun Hee, Lee
    • Human Ecology Research
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    • v.60 no.4
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    • pp.645-665
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    • 2022
  • This study aimed to understand the effect of the characteristics of the influencer of public officials and the characteristics of internet live broadcasting in China on the brand image of local agricultural products, purchase intention, and word-of-mouth intention. A survey was administered to Chinese consumers who had purchased local agricultural products after watching live broadcasts on the internet by influencers of government officials. A total of 317 questionnaires were collected and the data were analyzed using SPSS 26.0 and AMOS 28.0. The key results were as follows. First, regarding the characteristics of the influencer of public officials, reliability, attractiveness, and expertise had a positive effect on the brand image of local agricultural products. Second, among the characteristics of internet live broadcasting, interaction and information had a positive effect on the brand image of local agricultural products, but entertainment did not. Third, the brand image of local agricultural products had a positive effect on purchase intention and word-of-mouth intention. Finally, the mediating effect of local agricultural brand image was evident in the reliability, attractiveness, and expertise characteristics of the influencer of public officials and purchase intention and word-of-mouth intention. Finally, the mediating effect of local agricultural brand image was evident in the interaction and information characteristics of internet live broadcasting and purchase intention and word-of-mouth intention.

Standard Image Acquisition Characteristics Tests for Image Sensors and Modules (이미지 센서 및 모듈의 표준 영상 취득 테스트)

  • Lee, Seongsoo
    • Journal of IKEEE
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    • v.18 no.1
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    • pp.77-95
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    • 2014
  • In general, image acquisition characteristics tests of image sensors and modules vary widely according to the characteristics of image sensors and modules under test, the application purpose of target devices where image sensors and modules are mounted, and the functions of test equipments. However, some de facto standard tests are frequently used in industry fields. They differ only in several parameters e.g. thresholds for fault detection, and they can be applied to most image sensors and modules. In this paper, 11 typical tests are explained in detail, and they are described in a simple and clear form under single framework, which significantly reduces errors and saves efforts.

Watermarking Technique using Image Characteristics

  • Jung, Soo-Mok
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.187-193
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    • 2021
  • In this paper, we propose an image watermarking technique that effectively hides confidential data in the LSB of image pixels by utilizing the characteristics of the image. In the proposed technique, the image is precisely divided into boundary surface and normal region other than the boundary surface and performs different processing. The boundary surface existing in the image is created by meeting different regions and contains important information of the image. One bit of confidential data is concealed in the LSB of the pixel at the boundary surface to preserve the characteristics of the boundary surface. In normal region other than the boundary surface, the pixel values are similar, and the change with the adjacent pixel values is smooth. Based on this property, even if the 2 bits of confidential data are hidden in the lower 2 bits of the pixel in the normal region, the difference cannot be visually distinguished. When confidential data is concealed in an image as described above, the amount of confidential data concealed in an image can be increased while maintaining excellent image quality. Concealing confidential data by applying the proposed method increases the amount of confidential data concealed by up to 84.6% compared to the existing method. The proposed technique can be effectively used for commercial image watermarking that hides copyright information.