• Journal of Distribution Science
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• v.9 no.4
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• pp.5-13
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• 2011

This study provides analysis of the effectiveness of domestic marketing strategies of the Korean coffee shop "Caffe Bene". It bases its evaluation on statistical outputs of 'choice attributes,' "market segmentation," demographic characteristics," and "satisfaction differences." The results are summarized in four points. First, five choice attributes were extracted from factor analysis: price, atmosphere, comfort, taste, and location; these are related to coffee shop selection behavior. Based on these five factors, cluster analysis was conducted, with statistical results classifying customers into three major groups: atmosphere oriented; comfort oriented; and taste oriented. Second, discriminant analysis tested cluster analysis and showed two discriminant functions: location and atmosphere. Third, cross-tabulation analysis based on demographic characteristics showed distinctive demographic characteristics within the three groups. Atmosphere oriented group, early-20s, as women of all ages was found to be 'walking down the street 'and 'through acquaintances' in many cases, as the cognitive path, and mostly found the store through 'outdoor advertising', and 'introduction'. Comfort oriented group was mainly women who are students in their early twenties or professionals, and appeared as a group to be very loyal because of high recommendation to other customers compared to other groups. Taste oriented group, unlike the other group, was mainly late-20s' college graduates, and was confirmed, as low loyalty, with lower recommendation activity. Fourth, to analyze satisfaction differences, one-way ANOVA was conducted. It shows that groups which show high satisfaction in the five main factors also show high menu satisfaction and high overall satisfaction. This results show that segmented marketing strategies are necessary because customers are considering price, atmosphere, comfort, taste, location when they choose coffee shop and demographics show different attributes based on segmented groups. For example, atmosphere oriented group is satisfied with shop interior and comfort while dissatisfied with price because most of the customers in this group are early 20s and do not have great financial capability. Thus, price discounting marketing strategies based on individual situations through CRM system is critical. Comfort oriented group shows high satisfaction level about location and shop comfort. Also, in this group, there are many early 20s female customers, students, and self-employed people. This group customers show high word of mouth tendency, hence providing positive brand image to the customers would be important. In case of taste oriented group, while the scores of taste and location are high, word of mouth score is low. This group is mainly composed of educated and professional many late 20s customers, therefore, menu differentiation, increasing quality of coffee taste and price discrimination is critical to increase customers' satisfaction. However, it is hard to generalize the results of study to other coffee shop brand, because this study have researched only one domestic coffee shop, Caffe Bene. Thus if future study expand the scope of locations, brands, and occupations, the results of the study would provide more generalizable results. Finally, research of customer satisfactions of menu, trust, loyalty, and switching cost would be critical in the future study.

• Journal of Intelligence and Information Systems
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• v.26 no.4
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• pp.111-126
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• 2020

Most industries have recently become aware of the importance of customer lifetime value as they are exposed to a competitive environment. As a result, preventing customers from churn is becoming a more important business issue than securing new customers. This is because maintaining churn customers is far more economical than securing new customers, and in fact, the acquisition cost of new customers is known to be five to six times higher than the maintenance cost of churn customers. Also, Companies that effectively prevent customer churn and improve customer retention rates are known to have a positive effect on not only increasing the company's profitability but also improving its brand image by improving customer satisfaction. Predicting customer churn, which had been conducted as a sub-research area for CRM, has recently become more important as a big data-based performance marketing theme due to the development of business machine learning technology. Until now, research on customer churn prediction has been carried out actively in such sectors as the mobile telecommunication industry, the financial industry, the distribution industry, and the game industry, which are highly competitive and urgent to manage churn. In addition, These churn prediction studies were focused on improving the performance of the churn prediction model itself, such as simply comparing the performance of various models, exploring features that are effective in forecasting departures, or developing new ensemble techniques, and were limited in terms of practical utilization because most studies considered the entire customer group as a group and developed a predictive model. As such, the main purpose of the existing related research was to improve the performance of the predictive model itself, and there was a relatively lack of research to improve the overall customer churn prediction process. In fact, customers in the business have different behavior characteristics due to heterogeneous transaction patterns, and the resulting churn rate is different, so it is unreasonable to assume the entire customer as a single customer group. Therefore, it is desirable to segment customers according to customer classification criteria, such as loyalty, and to operate an appropriate churn prediction model individually, in order to carry out effective customer churn predictions in heterogeneous industries. Of course, in some studies, there are studies in which customers are subdivided using clustering techniques and applied a churn prediction model for individual customer groups. Although this process of predicting churn can produce better predictions than a single predict model for the entire customer population, there is still room for improvement in that clustering is a mechanical, exploratory grouping technique that calculates distances based on inputs and does not reflect the strategic intent of an entity such as loyalties. This study proposes a segment-based customer departure prediction process (CCP/2DL: Customer Churn Prediction based on Two-Dimensional Loyalty segmentation) based on two-dimensional customer loyalty, assuming that successful customer churn management can be better done through improvements in the overall process than through the performance of the model itself. CCP/2DL is a series of churn prediction processes that segment two-way, quantitative and qualitative loyalty-based customer, conduct secondary grouping of customer segments according to churn patterns, and then independently apply heterogeneous churn prediction models for each churn pattern group. Performance comparisons were performed with the most commonly applied the General churn prediction process and the Clustering-based churn prediction process to assess the relative excellence of the proposed churn prediction process. The General churn prediction process used in this study refers to the process of predicting a single group of customers simply intended to be predicted as a machine learning model, using the most commonly used churn predicting method. And the Clustering-based churn prediction process is a method of first using clustering techniques to segment customers and implement a churn prediction model for each individual group. In cooperation with a global NGO, the proposed CCP/2DL performance showed better performance than other methodologies for predicting churn. This churn prediction process is not only effective in predicting churn, but can also be a strategic basis for obtaining a variety of customer observations and carrying out other related performance marketing activities.

• Korean Journal of Remote Sensing
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• v.36 no.5_2
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• pp.989-1006
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• 2020

Building change monitoring based on building detection is one of the most important fields in terms of monitoring artificial structures using high-resolution multi-temporal images such as CAS500-1 and 2, which are scheduled to be launched. However, not only the various shapes and sizes of buildings located on the surface of the Earth, but also the shadows or trees around them make it difficult to detect the buildings accurately. Also, a large number of misdetection are caused by relief displacement according to the azimuth and elevation angles of the platform. In this study, object-based building detection was performed using the azimuth angle of the Sun and the corresponding main direction of shadows to improve the results of building change detection. After that, the platform's azimuth and elevation angles were used to detect changed buildings. The object-based segmentation was performed on a high-resolution imagery, and then shadow objects were classified through the shadow intensity, and feature information such as rectangular fit, Gray-Level Co-occurrence Matrix (GLCM) homogeneity and area of each object were calculated for building candidate detection. Then, the final buildings were detected using the direction and distance relationship between the center of building candidate object and its shadow according to the azimuth angle of the Sun. A total of three methods were proposed for the building change detection between building objects detected in each image: simple overlay between objects, comparison of the object sizes according to the elevation angle of the platform, and consideration of direction between objects according to the azimuth angle of the platform. In this study, residential area was selected as study area using high-resolution imagery acquired from KOMPSAT-3 and Unmanned Aerial Vehicle (UAV). Experimental results have shown that F1-scores of building detection results detected using feature information were 0.488 and 0.696 respectively in KOMPSAT-3 image and UAV image, whereas F1-scores of building detection results considering shadows were 0.876 and 0.867, respectively, indicating that the accuracy of building detection method considering shadows is higher. Also among the three proposed building change detection methods, the F1-score of the consideration of direction between objects according to the azimuth angles was the highest at 0.891.

• Tunnel and Underground Space
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• v.31 no.5
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• pp.374-384
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• 2021

In this study, we propose a new approach for automatic fracture detection in CT scan images of rock specimens. This approach is built on top of two-stage object detection deep learning algorithm called Faster R-CNN with a major modification of using rotated bounding box. The use of rotated bounding box plays a key role in the future work to overcome several inherent difficulties of fracture segmentation relating to the heterogeneity of uninterested background (i.e., minerals) and the variation in size and shape of fracture. Comparing to the commonly used bounding box (i.e., axis-align bounding box), rotated bounding box shows a greater adaptability to fit with the elongated shape of fracture, such that minimizing the ratio of background within the bounding box. Besides, an additional benefit of rotated bounding box is that it can provide relative information on the orientation and length of fracture without the further segmentation and measurement step. To validate the applicability of the proposed approach, we train and test our approach with a number of CT image sets of fractured granite specimens with highly heterogeneous background and other rocks such as sandstone and shale. The result demonstrates that our approach can lead to the encouraging results on fracture detection with the mean average precision (mAP) up to 0.89 and also outperform the conventional approach in terms of background-to-object ratio within the bounding box.

• Korean Journal of Remote Sensing
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• v.39 no.5_1
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• pp.521-535
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• 2023

When converting rice fields into fields,sorghum (sorghum bicolor L. Moench) has excellent moisture resistance, enabling stable production along with soybeans. Therefore, it is a crop that is expected to improve the self-sufficiency rate of domestic food crops and solve the rice supply-demand imbalance problem. However, there is a lack of fundamental statistics,such as cultivation fields required for estimating yields, due to the traditional survey method, which takes a long time even with a large manpower. In this study, U-Net was applied to RGB images based on unmanned aerial vehicle to confirm the possibility of non-destructive segmentation of sorghum cultivation fields. RGB images were acquired on July 28, August 13, and August 25, 2022. On each image acquisition date, datasets were divided into 6,000 training datasets and 1,000 validation datasets with a size of 512 × 512 images. Classification models were developed based on three classes consisting of Sorghum fields(sorghum), rice and soybean fields(others), and non-agricultural fields(background), and two classes consisting of sorghum and non-sorghum (others+background). The classification accuracy of sorghum cultivation fields was higher than 0.91 in the three class-based models at all acquisition dates, but learning confusion occurred in the other classes in the August dataset. In contrast, the two-class-based model showed an accuracy of 0.95 or better in all classes, with stable learning on the August dataset. As a result, two class-based models in August will be advantageous for calculating the cultivation fields of sorghum.

• The KIPS Transactions:PartB
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• v.18B no.6
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• pp.333-340
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• 2011

The Human-Computer Interaction(HCI) is a study of the method for interaction between human and computers that merges the ergonomics and the information technology. The intelligent space, which is a part of the HCI, is an important area to provide effective user interface for the disabled, who are alienated from the information-oriented society. In the intelligent space for the disabled, the method supporting information depends on types of disability. In this paper, we only support the hearing-impaired. It is material to the gaze direction detection method because it is very efficient information provide method to present information on gazing direction point, except for the information provide location perception method through directly contact with the hearing-impaired. We proposed the gaze direction detection method must be necessary in order to provide the residence life application to the hearing-impaired like this. The proposed method detects the region of the user from multi-view camera images, generates candidates for directions of gaze for horizontal and vertical from each camera, and calculates the gaze direction of the user through the comparison with the size of each candidate. In experimental results, the proposed method showed high detection rate with gaze direction and foot sensing rate with user's position, and showed the performance possibility of the scenario for the disabled.

• Journal of KIISE:Software and Applications
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• v.30 no.9
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• pp.876-884
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• 2003

It is essential to identify both the pupil and iris boundaries for iris recognition. The circular edge detector proposed by Daugman is the most common and powerful method for the iris region extraction. The method is accurate but requires lots of computational time since it is based on the exhaustive search. Some heuristic methods have been proposed to reduce the computational time, but they are not as accurate as that of Daugman. In this paper, we propose a pupil and iris boundary finding algorithm which is faster than and as accurate as that of Daugman. The proposed algorithm searches the boundaries using the Daugman's circular edge detector, but reduces the search region using the problem domain knowledge. In order to find the pupil boundary, the search region is restricted in the maximum and minimum bounding circles in which the pupil resides. The bounding circles are obtained from the binarized pupil image. Two iris boundary points are obtained from the horizontal line passing through the center of the pupil region obtained above. These initial boundary points, together with the pupil point comprise two bounding circles. The iris boundary is searched in this bounding circles. Experiments show that the proposed algorithm is faster than that of Daugman and more accurate than the conventional heuristic methods.

• Journal of the Korean Association of Geographic Information Studies
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• v.17 no.2
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• pp.121-135
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• 2014

Object-based classification methods provide a valid alternative to traditional pixel-based methods. This study reports the results of an object-based classification to examine land cover in the demilitarized zones(DMZs) of Inje-gun. We used land cover classes(7 classes for main category and 13 classes for sub-category) selected from the criteria by Korea Ministry of Environment. The average and standard deviation of the spectrum values, and homogeneity of GLCM were chosen to map land cover types in an hierarchical approach using the nearest neighborhood method. We then identified the distributional characteristics of land cover by considering 3 topographic characteristics (altitude, slope gradient, distance from the Southern Limited Line(SLL)) within the DMZs. The results showed that scale 72, shape 0.2, color 0.8, compactness 0.5 and smoothness 0.5 were the optimum weight values while scale, shape and color were most influenced parameters in image segmentation. The forests (92%) were main land cover type in the DMZs; the grassland(5%), the urban area (2%) and the forests (broadleaf forest: 44%, mixed forest: 42%, coniferous forest: 6%) also occupied mostly in land cover classes for sub-category. The results also showed that facilities and roads had higher density within 2 km from the SLL, while paddy, field and bare land were distributed largely outside 6 km from the SLL. In addition, there was apparent distinction in land cover by topographic characteristics. The forest had higher density at above altitude 600m and above slope gradient $30^{\circ}$ while agriculture, bare land and grass land were distributed mainly at below altitude 600m and below slope gradient $30^{\circ}$.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.40 no.5
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• pp.535-546
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• 2020

Land cover maps are derived from satellite and aerial images by the Ministry of Environment for the entire Korea since 1998. Even with their wide application in many sectors, their usage in research community is limited. The main reason for this is the map compilation cycle varies too much over the different regions. The situation requires us a new and quicker methodology for generating land cover maps. This study was conducted to automatically generate land cover map using aerial ortho-images and Landsat 8 satellite images. The input aerial and Landsat 8 image data were trained by Residual U-Net, one of the deep learning-based segmentation techniques. Study was carried out by dividing three groups. First and second group include part of level-II (medium) categories and third uses group level-III (large) classification category defined in land cover map. In the first group, the results using all 7 classes showed 86.6 % of classification accuracy The other two groups, which include level-II class, showed 71 % of classification accuracy. Based on the results of the study, the deep learning-based research for generating automatic level-III classification was presented.

• Journal of Korea Multimedia Society
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• v.9 no.7
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• pp.808-817
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• 2006

Although the generally used the velocity index of doppler effect is a very significant factor in the functional evaluation of the left ventricle, it depends on the subjective evaluation of an inspector. The objective data of the motility can be obtained from the gated myocardial SPECT images by quantitative analysis. However, it is difficult to image visual of the velocity of the motion. The aim of our study is to develop a new method for the imaging velocity using the gated myocardial SPECT images and use it as an evaluation index for analyzing motility. First we visualized left ventricle into 3 dimensions using the coordinates of the points which were obtained through a segmentation of myocardium. Each point was represented by the different colors, according to the velocity of each point. We performed a validation study using 7 normal subjects and 15 myocardial infarction patients. To analyze motility, we used the average of the moved distance and the velocity. In normal cases, the average of the moved distance was 4.3mm and the average of the velocity was 11.9mm. In patient cases, the average of the moved distance was 3.9mm and the average of the velocity was 10.5mm. These results show that the motility of normal subjects is higher than the abnormal subjects. We expect that our proposed method could become a way to improve the accuracy and reproducibility for the functional evaluation of myocardial wall.