• 한국콘텐츠학회논문지
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• 제12권5호
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• pp.154-162
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• 2012

컬러는 어떠한 다른 요소보다 앞선 단계에서 인간의 의식과 무의식에 영향을 주며 형태보다 강하게 소비자에게 다가갈 수 있기 때문에 긍정적인 기업 이미지 구축을 위한 효과적인 컬러 마케팅을 기대할 수 있다. 본 연구에서는 컬러커뮤니케이션이 브랜드 이미지 형성에 얼마나 영향을 주는가를 연구하여 컬러커뮤니케이션의 중요성을 일깨우고 브랜드 이미지의 가치를 높이는 전략방법을 알아보고자 하였다. 효과적 연구를 위해 기존 연구 자료와 문헌을 통해 이론적 고찰을 하고 실증 조사 분석을 하였다. 연구결과를 보면, 신뢰(credibility)와 호감을 갖는 브랜드는 컬러커뮤니케이션 보다는 여러 마케팅 활동으로 인한 신뢰 있는 기업의 브랜드를 선호한다고 볼 수 있다. 또, 선호하는 컬러의 차이는 분명하지만, 선호하는 브랜드 로고의 컬러와 자신의 이미지를 나타내는 컬러와는 큰 관계가 없는 것으로 나타났다. 선호 브랜드 로고의 컬러 보다는 신뢰와 호감을 느껴 선호하는 브랜드가 있으며 이 또한 자신의 이미지를 나타내는 컬러와는 독립적임을 알 수 있다. 소비자의 자아 이미지를 나타내는 컬러와 브랜드 이미지를 형성하는 감성적 컬러와의 영향은 없으며, 선호하는 컬러가 브랜드 이미지를 형성하는 감성적 컬러와의 영향관계는 있는 것으로 나타나 소비자 자아 이미지를 나타내는 컬러 보다는 표적 시장의 소비자 선호 컬러가 무엇인가를 파악하는 것이 중요할 것으로 생각된다. 이 연구를 통해 브랜드 이미지 형성에서 컬러커뮤니케이션을 전략적으로 어떻게 활용하며, 기존의 컬러커뮤니케이션 연구와 달리 각 브랜드 로고의 컬러 감성을 통한 이미지와 소비자 선호와의 관계를 살펴보고자 하였다.

• 한국생활과학회지
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• 제16권2호
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• pp.381-393
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• 2007

This study was intended to analyze and investigate a diversity of aesthetic values expressed in the military look of the Milan collections by using content analysis method to find what design characteristic and image emerged concretely in the later 20th century. A total of 334 military look works shown in fashion magazines such as Vogue and Collezioni Donna over the period between 1996 and 2000 were collected as research data, which were classified into 5 categories such as item, silhouette, color, color coordination, fashion image. The results were summarized as follows: first, it was found that coat was the most preferred item in expressing the military look image. Second, it was found that the straight line was the most preferred silhouette, which indicates that it was the most suitable silhouette in expressing the bisexual image of the military look. Third, in the colors of the military look, achromatic colors such as black and white were found to be of the highest frequency, which shows that achromatic colors continued to be proposed as fashionable colors around 1996 and this influence was reflected in the military look. Finally, in terms of the item of color coordination, monochromatic coordination accounted for more than half of the military look, through which it could be explained that designers utilized it greatly to make an effective expression of the masculine image.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권8호
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• pp.2552-2570
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• 2022

Underwater images usually have various problems, such as the color cast of underwater images due to the attenuation of different lights in water, the darkness of image caused by the lack of light underwater, and the haze effect of underwater images because of the scattering of light. To address the above problems, the channel attention mechanism, strengthen-operate-subtract (SOS) boosting mechanism and gated fusion module are introduced in our paper, based on which, an underwater image recovery network is proposed. First, for the color cast problem of underwater images, the channel attention mechanism is incorporated in our model, which can well alleviate the color cast of underwater images. Second, as for the darkness of underwater images, the similarity between the target underwater image after dehazing and color correcting, and the image output by our model is used as the loss function, so as to increase the brightness of the underwater image. Finally, we employ the SOS boosting module to eliminate the haze effect of underwater images. Moreover, experiments were carried out to evaluate the performance of our model. The qualitative analysis results show that our method can be applied to effectively recover the underwater images, which outperformed most methods for comparison according to various criteria in the quantitative analysis.

• 복식문화연구
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• 제13권5호
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• pp.712-728
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• 2005

This study consists of the stimuli of a female model in her twenties with twenty-three different facial make-up and survey on the differences of them for the development of make-up color system, based on the color-sense on the Korean's skin-tone and make-up color, to enforce the efficiency of beauty education. The result of this study and the suggestion is as followed. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, the stimulus of bare face was evaluated as more familiar and intelligent than the one with image make-up but perceived as unhealthy and not untraditional. Thirdly, skin tone had a big impact on both in lip color that's been applied in monotonous make-up and in image make-up that had been applied in contrastive make-up. Through these results, it is confirmed that the skin tone and make-up colors were influential variables in the research on facial image perception and preference against a female model in her 20s, and also the image test and preference can be changed according to the color contrasts. This research will be used as a basic tool for the development of make-up color applying system with image perception of statics of population variables and preference research. Also it aims to suggest the alternatives to perform the present collage make-up education for more systematic and organized education.

• 한국의상디자인학회지
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• 제16권1호
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• pp.125-138
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• 2014

The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t test, ${\chi}^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. University students highly preferred black and gray color and deep tone on knitwear items, while they generally preferred blue and black color, and deep and pastel tone. The chromatic color combination was perceived as warm and conspicuous, but unattractive image. The achromatic color combination was perceived as cold and ordinary, but attractive image. Among the combination of chromatic and achromatic colors, gray & blue combination was perceived as more attractive image than red & dark gray combination. Color combination types of chromatic and achromatic color was showed some important differences on emotional image, preference and purchasing intention of knitwear cultural goods. Achromatic color combination was perceived as attractive image, and showed higher preference and purchasing intention than other color combination types.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2003년도 신호처리소사이어티 추계학술대회 논문집
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• pp.453-456
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• 2003

Compared with other features of the image, color features are less sensitive to noise and background complication. Besides, this adding to object segmentation has more accuracy of image retrieval. This paper presents object segmentation and HAQ(Histogram Analysis and Quantization) algorithm approach to extract features(the object information and the characteristic colors) of an image. The empirical results shows that this method presents exactly spatial and color information of an image as image retrieval's feature.

• 한국의류학회지
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• 제32권3호
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• pp.494-504
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• 2008

The purpose of this study was to classify the romantic image by clothing design elements. This research was done by survey method with 20 kinds of romantic image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Romantic image was classified by 4 factors. Those were sexy-romantic, retro-romantic, natural-romantic and cute-romantic images. 2. Sexy-romantic image was well-expressed by fitted silhouette, achromatic and achromatic color coordinations and see-through texture. Retro-romantic image was well-expressed by X silhouette, achromatic and achromatic color coordinations and see-through or combination texture. Natural-romantic image was well-expressed by A silhouette and chromatic and achromatic color coordinations. Cute-romantic image was well-expressed by A silhouette and soft or combination(silky and soft) texture. 3. Romantic image was positioned into mostly traditional or artificial on image scale.

• 복식
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• 제60권6호
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• pp.37-47
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• 2010

The purpose of this study was to investigate the effect of perceiver's gender, interval and color of checked pattern on clothing image. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 16 color pictures, in which the perceiver's gender, interval(0.5cm, 1.5cm, 3.5cm, 5.5cm), and color(red, yellow, blue, purple) were manipulated. The 7-point scale was used for evaluation of clothing image. Data were obtained from 192 male college students and 192 female college students living in Seoul, Gwangju, Jinju, and Masan on December 2009. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Clothing image according to interval and color of checked pattern consisted of five dimensions of attractiveness, appeal, warmness, modesty, and freshness. Perceiver's gender showed an independent effect on appeal, modesty, and freshness. Interval showed an independent effect on appeal, warmness, modesty, and freshness. Also, interaction effects of Perceiver's gender and interval on appeal and freshness were found. Interaction effects of Perceiver's gender and color on appeal were found.

• 한국의류학회지
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• 제26권3_4호
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• pp.515-526
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• 2002

The purpose of this study will find out the primary element of point make-up image perception, the point make-up image perception by point make-up trend and demographic variables such as sex and age. And this study will show the preferences of the point make-up. This study is based on the quasi-experimental study method with contents analysis method and experimental method. And content ana]isis is primarily based on the color trend and cosmetics colors which were suggested by a fashion magazine. Experiment was conducted by gathering opinions by poll, with the model wearing different make-ups and checking the typical reactions of people. To summarize, sex and age were found out to be influential variable to distinguish color perception abilities. This could verify that point make-up was important factor, influencing on the face image perception. also, face make-up effect could be maximized with Natural or common color groups rather than trend-oriented color group selections. And the polled preferred Natural color group with no point make-up or Classic color group to any other color group.

• 한국실내디자인학회논문집
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• 제32호
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• pp.97-104
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• 2002

The purpose of this study is to suggest the prediction model for the color design by the image types in the office interior. This prediction model of the color design is for the more comfortable environment by using suitable, various colors fitted with business functions. In this research, we carried out the evaluation experiment with the variables such as the color on ceiling, wall, floor and the harmonies of color schemes. We set the prediction index through the multi-regression analysis. And the prediction model was made by these results. The design methods by the prediction model are as follows. 1) The $\ulcorner$variable$\lrcorner$ image was deeply influenced by the value and chroma and it was marked high in low value and high chroma and the harmonies of contrast and different color. 2) The $\ulcorner$comfortable$\lrcorner$ image was related to the value and chroma and it was marked high in high value and low chroma and harmonies of homogeneity and similar. 3) The $\ulcorner$warm$\lrcorner$ image was greatly influenced by the hue and the harmony of color schemes, and it was marked high in the warm colors and harmonies of homogeneity.