• Title/Summary/Keyword: Ideology Strategy

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Category Grammar and Gender Ideology of the Su-Hyeon Kim's Home-drama Focused on <Mom's dead upset> (김수현 홈드라마의 장르문법과 젠더 이데올로기 <엄마가 뿔났다>를 중심으로)

  • Yoo, Jin-Hee
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.102-112
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    • 2010
  • This study is the secondary full-scale research of a TV drama writer, who has been out of scholarly pursuits. This study examines the Su-Hyeon Kim's differential and tendency in home-drama genre, who has been constructing a general idea of TV drama genre, namely a home-drama, and a melodrama. The purpose of this study is to reconsider the meantime both of exclusive evaluation by the functional measure of social norm, also by the feminism-based evaluation of her drama's supporting role of patriarchal gender ideology. By focusing on her recent highly popular home-drama (2008), this study shows that the writer used her own category grammar strategy of harmonizing both of convention and invention in genre. The conventions in genre are 'a big family', 'a pluralistic construction' 'a realism based on a everyday life', and 'a theme of love of a family with happy ending'. The invention in genre are 'a change of the 1st generation patriarchy', 'a change of the 2nd generation role of a housewife' and a change of the 3rd generation marriage customs'. Also this paper presents that the writer showed a humanistic tendency that pursues a recovery of both 'humanity' and 'love of family based on trusting', which have been destroying by capitalistic ideology, rather than discussing whether her tendency on the gender ideology of patriarchism is conservative or not.

Globalisation, German Welfare State and Strategy of Feminism (경제적 관계의 세계화와 복지국가 발전에 대한 논의 : 독일 페미니즘의 전략을 중심으로)

  • Jung, Jae-Hoon
    • Korean Journal of Social Welfare
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    • v.40
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    • pp.191-225
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    • 2000
  • The purpose of this study is to formulate the way of the feminist strategy in Germany which is to change in the process of the globalization in the economic relations. The radical feminism which is the main streaming of german feminism shows a little interest in the role of the german welfare state (social state) to improve the quality of life of women. The german welfare state is, as the feminism says, only a instrument of patriarchy to perpetuate the domination of men over women. The german welfare state has played, but, an important role for the individualization of the relation of women's life which is the first condition for the emancipation of women from the patriarchal domination. That is a result of the interaction between the german welfare state and feminism. The role of the german welfare state for the interest of women is now challenged by the globalization of the economic relations which tries to reduce the standard of social services. The greatest victim of this process is women. Therefore it is necessary for the german feminism to think over the way of his strategy in relation to the german welfare state. The content of this study is as follows: First, the historical background of the german feminism explains how the radical feminism has become the mainstreaming of the german feminism. Seconds, the feminist strategy which rejects the role of the german welfare state for the interest of women has its own limits. Third, the german welfare state has not only developed the ideology of breadwinner but also contributed to the beginning of independent life of woman who were under the control of man. Fourth, the german welfare state is challenged by the economic globalization and being changed by the economic globalization. Fifth, therefore, the feminism has to concentrate to develop a strategy which accepts the limit and the possibility of german welfare state.

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The Life of women living in South-Korean and North-Korean in the family life (가정생활 속의 남북한 여성의 삶)

  • 문숙재
    • Journal of the Korean Home Economics Association
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    • v.35 no.2
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    • pp.321-331
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    • 1997
  • This paper begins with the question, 'What is the life of women living in the South Korea and North Korea?'. The question is quite significant but not known well. In fact, there have been great differences between South and North-Korean societies since the partition of the Korean Peninsula. In this sense, the family life in women living in south and North Korea can not be exceptional. The task on which women in South and North Korea are currently facing is not only to overcome heterogeneity in such areas as politics, economics, and socio-cultural systems, but also to recover homogeneity we had shared for a long history before the partition. The difference in the ideology makes a difference to decide on a policy on the household work. It comes out of the socialization method of household work. In North-Korea, the collectivization of household work get a lot of accomplished in South-Korea. This made differences in the domesticity between South-Korea and North-Korea. So, the purpose of this study is to compare the domesticity in North-Korea and South-Korea to prepare for unification of North and South-Korea. To compare the family life in South-Korea and North-Korea, this study adjusts the focus of the socialization of household work. Ther is a great difference in the ideology between the two political systems. In the North korean society, in order to help women manage their 'the double role' for home and workshop, the socialization of housework strategy has been strongly recommended. But socialization of housework strategy has been proven to have a number of problems: the loss of family individuality, inhumanization of family, family's scattering, and a low quality. Therefore, this strategy has not been used widely. But, the collectivization of housework has been used widely. There are three types in the socialization of housework: the commercialism of housework(가사노동의 영리화), the collectivization of housework(가사노동의 집단화), and the public of housework(가사노동의 공공화). Otherwise, the commercialism of housework has been used widely in south korean society. Yet it is very far from North-Korean life due to a shortage of goods. As a result, the different idelogies result the different family life. The different family life is proven to the different socialization of housework. This is very significant. If the unification of North and South Korea is realized, the socialiation of housework can be used a strategies to overcome the differences of the South and the North.

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A Study on the Difficulties and the Coping Strategies of the In-home Child Care Support Service (아이돌봄서비스 이용의 어려움과 대처방식 및 이용가정 유형화 연구)

  • Jang, Cham Seam;Kim, Seon Mi;Koo, Hye Ryoung;Hwang, Duck Soon
    • Journal of Family Resource Management and Policy Review
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    • v.19 no.3
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    • pp.17-40
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    • 2015
  • The purpose of this study was to analyze the in-home child care support service experience of twenty child rearing families. In order to conduct this study, grounded theory method was employed. The central phenomenon of the service experience digged out from this study was 'difficulty' (i. e. insecurity and a feeling of helplessness). The causal conditions which brought about the central phenomenon were 'defect of system' and 'service characteristics' The intervening conditions included 'alternative resources' 'working conditions' and 'service institute manager discretion'. The contextual conditions consisted of 'maternal ideology' 'the public nanny's personality awareness'. The action/interaction strategies on the central phenomenon were 'inaction' 'insecurity decrease strategy' and 'dissonance decrease strategy. The final outcome was 'rearing gap fillup "the method of nanny managing" dissatisfaction accumulation' ''system improvement demand'. The families were classified as four types: 'management/subject' 'adaptation/dependent' 'patience/acceptant' 'supplementation/overcoming'. Based on these results, this study provided a few political and practice suggestions to improve this system.

The Conversion of Narrative Strategy: from "An Outpost of Progress" to Heart of Darkness (서술 전략의 전환-「진보의 전초기지」에서 『어둠의 핵심』으로)

  • Lee, Man Sik
    • Journal of English Language & Literature
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    • v.57 no.4
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    • pp.625-649
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    • 2011
  • Even though "An Outpost of Progress" and Heart of Darkness were based upon Joseph Conrad the sailor's same experience in Congo Free State, their narrative strategies are quite different. The realistic representation of "An Outpost of Progress," with which Conrad was not satisfied at all, was converted into the modernistic narrative strategy of Heart of Darkness so that the sympathetic power of the story should be improved. The conservative value system of realism is expressed by the omniscient author in "An Outpost of Progress," whereas the frame narrator of Heart of Darkness is proved to be an unreliable one whose norms and behavior are not in accordance with the implied author. The glorious history of the British Empire, which was proudly presented by the frame narrator at the beginning of Heart of Darkness, was strongly opposed by Marlow, another narrator, who said that the British Empire had been "one of the dark places of the earth" when ruled by the Roman Empire. The feeling of the frame narrator was uneasily changed into the gloomy mood when he described the Thames as the flow which "seemed to lead into the heart of an immense darkness" at the end of Heart of Darkness. Similar to the straightforward narrative strategy of representation in "An Outpost of Progress," the realistic approach of Part I in Heart of Darkness is considered by Conrad as insufficient to reveal the darkest truth of imperialism, which was declared by Kurtz as "The Horror! The Horror!" Thus Conrad uses the Chinese-box structure, in which Kurtz' episode is enveloped by Marlow's tale which is enclosed by the frame narrator's story, in order to penetrate into the mind of ordinary readers in the novelist's age of New Colonialism, while attacking the ideology itself of imperialism instead of critisizing its inefficiency and individualism.

The Emotional Dimensions of North Korean Politics through the Lens of Historical Institutionalism

  • Kim, Hwajung
    • Journal of Contemporary Eastern Asia
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    • v.21 no.2
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    • pp.13-26
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    • 2022
  • This study explores the following research question to address issues linked to emotions, identity, and institutions: how has the cult (institution) of the three Kims affected North Koreans' strong sense of nationalism (emotion), which is based on their Juche ideology (identity)? This paper investigates four fundamental elements of historical institutionalism: time boundedness, path dependency, institutional changes, and the shadow of the past. First, time boundedness illustrates how culture and education have been used to build trust and loyalty in the general public to construct individual and family cults. Second, path dependence reveals how the Songbun system has resulted in strong nationalism throughout Rodongdang's institutionalization. Third, institutional changes highlight the significance of age divides, as different age groups do not always support the three Kims' cult. Finally, the shadow of the past helps us understand the primary processes for generating mass ardent nationalism in the form of powerful impulses for self-sacrifice.

Sustainable Anti-Consumption of Household Products: A Nepalese Context

  • Ava Shrestha
    • Journal of Information Technology Applications and Management
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    • v.31 no.4
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    • pp.1-14
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    • 2024
  • Sustainable consumption is the consumer's preference for the products that are environmentally friendly however, non-consumption also plays a major role in sustainability. A counter movement of anti-consumption runs from the beginning of mass-consumption of societies. Consumers can choose not to consume products/brands that can cause a harm to the environment or are incompatible with their ideology on conservation. The underlying notion of these non-consumption practices or anti-consumption is that the consumer is concerned about the effects that a purchasing choice has, not only on themselves but also on the external world. Anti-consumption is a resistance to, distaste of or even resentment of consumption. There is low adaptation rate of green consumption in terms of household products which shows that the non-green consumers reflect the mainstream population and indicates that consumers following anti-consumption is a niche segment reflecting the need of research in this area. So it is consequential to explore the available literatures regarding the subject matter and conduct a quantitative study. Following the notion this paper aims analyzing the factors influencing the anti-consumption behavior of household products in Nepalese context.

A Study on the Value Expression of the Multinational Corporation Advertisements advanced into Korea - especially on newspaper advertisements - (국내 진출 다국적기업 광고물의 가치표현연구 - 신문광고를 중심으로 -)

  • 정창준
    • Archives of design research
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    • v.16 no.1
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    • pp.103-116
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    • 2003
  • As the globalization become the main stream in our world, there is no exception also on the cultural section. And we are En the midst of this rapid transition. In the case of advertising market, we opened to those agencies in abroad in the early year of 1990 and now completely opened. On this thesis, the multinational corporation advertising was studied and researched by empirical case study. The main topic is the value expression in the advertising creativity viewed on the cultural level. The multinational corporations that have an eminent, powerful brands produces much of goods wend widely with their powerful brands and extend their marketing activities to abroad. For example, those non-alcoholic beverages, pharmaceutical products, cosmetics, electronic appliances, vehicles, sports shoes, clothes are their main exports, and they broaden the product category, market size to the global market. They also use an expert marketing skill accumulated for a long time. The advertising activities is one of the useful method to extend their global market abroad enhacing continuously brand value. And much of the multinational corporation's advertising are suspected of negative effects that advertisements works on a tool which curies so called uniformed ideology - various ruling ideology - with commercial messages. These advertising affect an developing country's moral value, life style, social value, and others. And they weaken those developing country's unique tradition, culture by putting their own ideology. Those who have a critical position on the advertising activities have been careful in judging it's effects. The result of this study which of the value system is expressed in the multinational corporation's advertisements are; First, the self - esteem value is classified by western value, and it was founded out much more in the domestic corporation's advertisements then multinational ones. Second, the security value system is classified by western value system, and it's outcome was much the same as former one. Consequently, the multinational corporation's advertisements have less of an western value expression relative to korean advertisements. Those outcomes may infer that the multinational corporations prefer to an compromise creative strategy in korea for avoiding cultural conflicts.

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Strategy of Disney Animation Using Hero's Narrative (영웅서사를 활용한 디즈니 애니메이션의 전략)

  • Kim, Sae-Hoon;Lee, Hye-Won
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.76-84
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    • 2014
  • Despite the fact that culture and the industrial market is growing rapidly and becoming competitive, Disney animation studio has kept its reputation. They have their own know-how accumulated for a long time to stimulate the audience's sensibilities beyond time and space. This study is looking for the strategy of Disney animation using effects and forms of Hero's narrative. As a result, the original works have been adapted by 3 spaces of hero's narrative and songs was prepared according to the journey. Characters was constructed by combining original and it made an antithetical Antagonist and the triangle of helpmates. These strategies satisfy contemporary needs, as well as Disney's ideology using transformational resilience. Research will be needed to utilize the elements of culture through the analysis of the common strategy for success in spite of the time change.

A Study on National Strategy For Countering the New Terrorism As Network War (네트워크 전쟁의 도래와 테러리즘의 새로운 흐름 - 국가대응전략을 중심으로 -)

  • Ahn, Hee-Nam;Jang, Ki-Boong
    • Korean Security Journal
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    • no.16
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    • pp.137-159
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    • 2008
  • In the 21st century, the Information Revolution caused unpredictable kinds of complications. Human society conducts a tactical network war like Swarming. Network war simultaneously consists of merits such as global monitoring and anti-dictatorship campaign, and violent demerits like terrorism. It has been becoming a generalization of terrorism of the present time to build a brotherhood and ideology to commit terrorism. This is considered as new terrorism, a form of network war. Theses days, terror organizations including Al Qaeda establish a brotherly network to commit terrorism when and where they want. New terrorism is a novel form that harms unspecified individuals. In fact, many countries have been experiencing damage from new terrorism. It is becoming an urgent issue to every country to prepare a suitable plan that cope with new terrorism. This dissertation provides defense strategy in macro and micro aspect as a responding scheme to new terrorism.

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